• 아태비즈니스연구
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• 제13권1호
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• pp.317-333
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• 2022

Purpose - The purpose of this study is to investigate the interrelationships between visitor motivations, attitude, and behavioral intention toward the Harbin International Ice and Snow Festival, China. It is also to test moderating roles of gender and past travel experience between these factors. Design/methodology/approach - Data was collected from potential Chinese visitors, after which 420 usable surveys were processed. Findings - To investigate our hypotheses, we used descriptive, confirmatory factor analysis, and structural equation modeling. We found that aesthetic attractiveness, purchase of local products, and involvement had positive effects on attitude toward the festival. Attitude toward the festival had a significant effect on behavioral intention to visit. Finally, it was also found that gender and past travel experience significantly moderated the interrelationships between these factors. Research implications or Originality - Theoretical and managerial implications, as well as, suggestions for future research are discussed.

• International journal of advanced smart convergence
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• 제11권3호
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• pp.79-84
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• 2022

Due to a series of online sex crimes cases and online class conversions caused by the spread of the coronavirus, alternatives to sex education in schools are urgently required. As a result of this study, the metaverse sex education platform was designed. Using this platform, learners are expected to cultivate correct adult awareness and digital citizenship. Within the metaverse platform, learners can participate more actively in learning. Instead of exposing one's name and face in a place dealing with sensitive gender issues, one can participate in education through his or her decorated avatar and participate in education much more actively than face-to-face education and express one's opinion through chat. In addition, education by level can be received regardless of time and place, which can have the effect of bridging the educational gap between urban and rural areas. In this paper, we propose a new sex education platform without time and space constraints by utilizing metaverse.

• 아태비즈니스연구
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• 제13권4호
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• pp.123-134
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• 2022

Purpose - The purpose of this study is to investigate the effects of entrepreneurial motivation, self-efficacy, and entrepreneurial orientation on the performance of Mongolian entrepreneurs. Design/methodology/approach This study collected data from a survey on 236 entrepreneurs in Mongolia and investigate research hypotheses by empirical analysis. Findings It was found that entrepreneurial motivation (independence, opportunity-driven, achievement motivation) had a positive effect on the startups' performances, and necessity-driven motivation did not have a significant effect on the startups' performances. Entrepreneurial self-efficacy and entrepreneurial orientation had a positive effect on performance of startups. There are differences by gender on the relationships between entrepreneurial motivations and startup performances. Research implications or Originality This paper investigates the effects of entrepreneurial motivation, self-efficacy, and entrepreneurial orientation on the performance of startups in Mongolian.

• Journal of Information Technology Applications and Management
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• 제28권5호
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• pp.61-70
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• 2021

With the proliferation of smartphones and 5G networks, mobile social network service (SNS) has become an indispensable part of people's daily lives. However, with the use of SNS, fatigue and withdrawal behavior gradually emerged. Based on The Transactional Theory of Stress and Coping (TTSC), we explored the mechanism of SNS overload on users' discontinuous intention under the framework of "stressor-strain-outcome". And we also investigated the moderating effects of gender in this process. We hope that through our research, we can help SNS users to reduce unnecessary fatigue, and provide better suggestions for platform designers to adjust product design to improve user experience.

• 한국디지털건축인테리어학회논문집
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• 제10권1호
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• pp.5-14
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• 2010

The change in the social paradigm has been directly reflected in design. Throughout the conversion of design paradigm based on ecological paradigm, ecological design and green design make it possible to sustain society and improve the quality of human life. Also, the conversion of design paradigm mean that it changed from Male-identified and Male-dominated design to feminism design, which emphasizes femininity. Because the characteristic of ecological design and feminism design can be understood in the same context. Feminism design is not the kind of design that embodies the stereotype of social gender but the design that reflects the femininity which can be conferred as emotional, intuitional, mutual, sharing, organic and natural. If the result of design recognizes the diversities and differences of the users -based on the female users' experiences and knowledge- and if the need and the requirement of the design are useful enough, through the unity with human environment and harmonious participation, Eco-design and Feminism design will use their abilities to sustain the society and to enhance the quality of human life.

• 한국안광학회지
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• 제16권2호
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• pp.117-122
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• 2011

목적: 본 연구에서는 누진렌즈 처음 착용자의 적응도에 영향을 미치는 요인을 비교 분석하였다. 방법: 특별한 안질환이 없으며, 근거리 시력저하가 있는 41~78세의 노안환자로 2001년부터 2011년까지 광주광역시 A안경원에서 누진렌즈 안경을 처방받은 463명을 대상으로 하였다. 성별, 연령별, 원거리 굴절상태, 가입도, 누진렌즈 디자인, 과거 안경착용상태 및 유무, 난시종류, 굴절부등 등에 따른 적응도를 각각 분석하였다. 적응도 상을 착용 후 누진안경 재구매군으로, 적응도 중을 가끔 착용하는 군으로, 적응도 하를 착용 실패군으로 분류하였다. 결과: 남성이 여성보다 전반적인 적응도가 유의하게 높게 나타났으며(p=0.02), 노안가입도(p=0.05), 누진렌즈 디자인(p=0.02) 등이 통계적으로 유의하였다. 적응 요소 중 연령별, 원거리 굴절상태, 과거 안경착용상태 및 유무, 난시상태, 굴절부등 등은 통계적으로 유의하지 않았다. 결론: 본 연구 결과에 의하면 누진렌즈를 처방할 때 성별, 노안가입도, 누진렌즈 디자인 등은 적응을 위해 고려해야 할 상황으로 사료된다.

• 한국생활과학회지
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• 제24권4호
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• pp.587-601
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• 2015

The purposes of this study were to segment outdoor wear market based on consumer knowledge and consumer demand for function/design development, and to examine the differences of demographic characteristics and purchase behavior among the segmented markets. Data were collected using a questionnaire survey. Respondents were adults aged over 20 and who have experiences of purchasing outdoor wear. The survey was made up of the questions on consumer knowledge to outdoor wear, consumer demand for product development, purchase behavior, and demographic characteristics. Frequency analysis, descriptive analysis and chi-squared test were used to conduct the data analysis on 454 questionnaires. The results of this study were as follows. It showed that the consumer knowledge was a little high and the consumer demands for function/design development were high. Six segmented markets based on consumer knowledge and consumer demand for function development were significantly different in terms of gender, income, purchase frequency and total item holdings. Also, six segmented markets based on consumer knowledge and consumer demand for design development were significantly different in terms of age, income, purchase frequency, purchase objective, purchase place and total item holdings. Compared to the segmented markets based on the consumer demands for product development, the gender was the key of the marketing strategies for the segmented markets by the consumer demand for function development while the age was the one in the markets by the consumer demand for design development. After considering all the results, the characteristics of the segmented markets were made out and the marketing strategies were established.

• 한국의상디자인학회지
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• 제17권3호
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• pp.115-133
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• 2015

This study analyzed the effects of fashion companies' organizational types on job satisfaction and organization commitment of fashion designer. As well as this study analyzed the differences the organizational types, job satisfaction and organization commitment by the gender and age of fashion designer. A survey was conducted from January 5 to 30 in 2015, among fashion companies' designer of Seoul metropolitan area. And 238 responses were used in the data analysis. As a result, fashion companies' organizational types was composed of five factors(coordinating leader organization, group creative organization, external innovators' collaborative organization, bureaucratic hierarchy organization, integrative thinking leader organization). Job satisfaction of fashion designer was composed of three factors(work satisfaction, employment satisfaction, relationship satisfaction), and organization commitment was composed of two factors(affective commitment, calculative commitment). The coordinating leader organization and integrative thinking leader organization positively influenced the work satisfaction, but the bureaucratic hierarchy organization negatively influenced the work satisfaction. The coordinating leader organization and group creative organization positively influenced the employment and relationship satisfaction. The group creative organization and external innovators' collaborative organization positively influenced the affective and calculative commitment, but the bureaucratic hierarchy organization negatively influenced the affective commitment. In addition, there were significant differences in the coordinating leader organization, integrative thinking leader organization, employment and relationship satisfaction by the gender. And there were significant differences in the group creative organization, bureaucratic hierarchy organization, affective and calculative commitment by the age.

• 디자인학연구
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• 제17권1호
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• pp.361-372
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• 2004

오늘날 다원화시대, 뉴미디어시대, 탈타겟시대, 퓨전시대에 남녀구별짓기에 관한 다양한 의견이 제기되고 있다. 미디어의 변화와 사회 제 현상으로 인해 남녀의 명확한 구분이 모호해짐에 따라 남녀의 주 역할, 제품의 주 구매자 등의 개념도 명확치 않아 남녀의 성역할이나 그 표현 등 비교연구가 어려워졌다는 견해이다. 이러한 매체환경에서 기존매체인 잡지광고와 최근 활성화되고 있는 인터넷 배너광고간, 그리고 남녀타겟간 광고의 표현을 비교하였다. 본 연구는 남성중심사회에서 광고는 여러 면에서 남성이데올로기가 존재하고 있을 것이라는 기존의 젠더 디자인적 시각에서 한걸음 나아가 고정적 이데올로기 변화에 대해 관심을 가지고 시작하였다. 즉 1.각 매체표현에서 남녀성차가 나타날 것인가\ulcorner 2.기존미디어, 뉴미디어 간 성차가 있을 것인가\ulcorner 라는 연구문제를 설정, 실증하였다. 연구문제 1의 결과, 잡지에서 성별과 사용색의 수, 주 사용색, 정보내용, 배너에서는 타이포, 경어명령어의 언어표현, 정보내용은 성차가 있는 것으로 나타났다. 연구문제2의 결과, 잡지에서 유의한 종속변수는 총 유목수 11개중 6개였고 배너는 3개에 그쳐 잡지가 배너보다 성차가 다수 나타났다고 볼 수 있다. 결론적으로 잡지광고에서 색채고정화를 중심으로 성적고정화가 상대적으로 다수 존재하며 배너광고에서도 부분적으로 고정화가 나타났다. 이는 매체환경이 바뀌어도 소비자의 모습은 크게 다르지 않았음을 검증했다고 볼 수 있다.

• 한국융합학회논문지
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• 제13권3호
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• pp.133-146
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• 2022

전 세계의 인터넷 사용자들이 매일 유튜브를 시청하지만, 검색결과에 대한 추천 알고리즘을 정확히 인지하는 이용자는 극히 드물며, 구글과 유튜브는 이를 공개하지 않고 있다. 연구자들은 공개되어 있지 않은 유튜브의 알고리즘을 역공학설계 방식으로 탐색하고, 핵심적 요인을 찾아 미디어 플랫폼 사업자들이 어떤 논리적 구조로 키워드 검색결과를 추천하고, 화면에 배열하는지 확인하고자 하였다. 따라서 연구자들은 수개월에 걸친 논의와 데이터의 수집을 통해 기초적인 콘텐츠 우선순위 요인을 연구하였으며 수집된 키워드 검색 결과 중에 남, 여 성별에 따른 추천결과를 토대로 영향 요인을 역설계하고자 하였다. 비록 연구자들의 설계는 매시간 수백시간 이상 업로드되고 시청되는 거의 무한한 수준의 데이터 중에서 일부를 분석한 것에 그치지 않지만, 이러한 탐색적 시도가 향후 미디어 플랫폼 알고리즘을 연구하고, 사업자들의 의도를 파악하며, 사용자를 보호할 수 있을 것으로 보았다.