• 산경연구논집
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• 제11권10호
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• pp.49-58
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• 2020

Purpose: The purpose of this study was to examine the differential effect of workforce diversity on employee productivity and its subsequent impact on customer experience. Research design, data and methodology: A once-off cross-sectional research design was used in this study where the Zimbabwean civil service was targeted. Randomization was used to collect 324 validated responses. The study focused on both primary (age and gender) and secondary (education and political affiliation) dimensions of workforce diversity. Results: The results were confirmatory that workforce diversity is a significant predictor of employee productivity (β = 0.668, P < 0.05), at the same time employee productivity holds explanation to customer experience by 37%. Results also revealed that gender diversity, educational diversity and political diversity were significant determinants of workforce diversity (P < 0.05). However, the study established that age diversity was not a significant factor in enhancing employee productivity (P > 0.05). Conclusions: The study concluded that workforce diversity is a powerful tool in enhancing both customer experience and employee productivity. As such, the latter can be augmented through shrewd workforce diversity practices as championed by management. To that end, the study recommends the development of a workforce diversity framework which promotes inclusivity.

• 한국의류학회지
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• 제22권8호
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• pp.1111-1121
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• 1998

The objectives of this study were to identify the dimensional structure of female impression formation based on ornaments and color of jacket, and to analyze the effect of ornaments, color of jacket, and perceiver's gender on impression formation. The experimental design was 3$\times$4$\times$2(ornaments$\times$color of jacket$\times$gender) factorial design by 3 independent variables. The stimuli of color photographs of female model and the semantic differential scale were used. Samples were 288 college males and females. The data were analyzed by factor analysis, ANOVA, duncan's multiple range test, and t-test. Four factors derived to account for the dimensions of impression formation. These were potency, elegance, evaluation, youthfulness, and feminine. Wearing of large ornaments(a necklace and earrings) had a negative effect on impression of elegance and positive on potency. Red jackets increased the impression of positive evaluation, potency, feminity, and youthfulness. On the jackets of achromatic color such as white and black, wearing of large ornaments increased the effect of potency, and large ornaments increased matured impression on black jacket. The results of this study mean that perceiverss used large ornaments and red jackets as a salient cue.

• 한국의류산업학회지
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• 제11권1호
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• pp.156-165
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• 2009

The purpose of this study was to compare men's hair style preference by gender according to occassion. Data were collected through a survey of 149 males and 175 females and analyzed by SPSS packages. The results of this study were as follows : 1) Male prefers to short, straight and black hair while female prefers to shot, nature wave and black hair. 2) Both male and female don't prefer to permanent and hair dyeing. 3) On the occasion of job interview, both male and female prefer to short, straight and black hair. On the occasion of blind date, male prefers to short, straight and black hair while female prefers to short, natural wave and natural brown hair. On the occasion of matchmaker meeting for marriage, male prefers to short, straight and black hair while female prefers to short, natural wave and dark brown hair. On the occasion of club party, male prefers to middle length, straight and black hair while female prefers middle length, natural wave and natural brown hair. On the occasion of leasure time, male prefers to short, straight and black hair while female prefers to short, natural wave and natural brown hair. And both male and female prefer to use hats for skin protection during outdoor leasure time.

• 패션비즈니스
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• 제9권6호
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• pp.126-140
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• 2005

The main purpose of this research was to examine what were the factors of shopping value that consumers perceived, if there is any difference between male and female, and if male and female consumer group were divided into different groups according to the pursuing shopping value type. Data were solicited from convenience sample of 347 adults(156 male and 191 female) who were between 19 to 49 years of age. Sources for the sample were companies and apartment complexes and several colleges in Seoul and Chonan to diversify by such demographics as age and social status. The statistical methods used for this study are factor analysis and cluster analysis and Scheffe test using a SPSS 10.00 GLM. The main findings are as follows: First, four dimensions of clothing shopping values were identified as pleasure, planned, leisure, and convenience value. For male, it appeared in the order of pleasure, leisure, planned, and convenience shopping value and for female, it appeared in the order of pleasure, planned, leisure, and convenience shopping value. The most important subdimension of clothing shopping value was 'pursuing pleasure' and the least important one was 'convenience' regardless of gender. Second, three types of consumer groups for male & female were identified. For male consumers, it appeared as planned, leisure/convenience, and pleasure pursuing group. For female consumers, it appeared as pleasure, convenience, and leisure shopping pursuing group. Here, pleasure is a common factors to affect shopping itself free from gender, but male does shopping with plan and female with pleasure.

• 패션비즈니스
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• 제19권3호
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• pp.73-87
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• 2015

The purpose of this study is 1) to compare the employment status and wage level of "Clothing and Fashion" major (CF major) graduates with those from other majors and 2) to examine factors affecting the employment status and wage level of CF major university graduates. The data were pooled from the 2009-2012 Graduates Occupational Mobility Survey Data, conducted by Korea Employment Information Service. First, when graduates of CF major were compared with other majors in the same academic area-natural science and arts-, the rate of employment was higher for CF majors than that of other majors; on the other hand, there is no difference in the wage levels between those with graduates in CF majors and those with other majors. Second, we examined factors affecting CF major graduates' employment and wage level based on graduates' individual factors, university factor, and job preparation factors. Employment status of graduates in CF major was predicted by respondent's gender and university type, and work experience. The wage level of CF major graduates was significantly predicted by individual factors (e.g., gender and age, university factors (e.g., university type, university program, location), and job preparation factors (e.g., certificates, overseas experience of foreign language training, English test scores). The results of this study would provide a guide to direct university educational program in order to assess the current capabilities in the field of clothing and fashion.

• 복식문화연구
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• 제26권6호
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• pp.872-887
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• 2018

This study aims to identify the differences between Korean and Chinese and males and females in terms of female image preferences. The survey was conducted for 1 month targeting male and female Korean and Chinese subjects. Among the 350 completed questionnaires, 309 were used for analysis. For the analysis, 11 female images were chosen based on theoretical study, then a t-test and a paired t-test were carried out using SPSS 19.0. The results of this study are as follows: First, differences in female image preferences were observed to depend on nationality and gender. Koreans prefer urban images while Chinese prefer cute, intelligent, and sexy images. Second, males prefer innocent or sexy images, while females prefer sophisticated images. Third, Korean males prefer innocent, active, sophisticated, gentle, cute, sexy, urban, natural, intelligent, spectacular, and neutral images in order. Chinese males prefer gentle, innocent, sexy, active, sophisticated, intelligent, cute, natural, urban, spectacular, and neutral images in order. Fourth, Korean females prefer sophisticated, gentle, urban, natural, intelligent, innocent, active, sexy, cute, spectacular, and neutral images in order. Chines females prefer sophisticated, intelligent, cute, gentle, innocent, active, natural, sexy, urban, spectacular, and neutral images in order. Using these results, it will be possible to design marketing strategies for global consumers.

• 한국의류학회지
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• 제45권6호
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• pp.1017-1034
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• 2021

The "Escape the corset" movement raises the question of gender norms in dressing by rejecting the socially established ideal women's clothing. The context is similar to Rational dress of the 19th century, which claimed that women could also wear pants. Cartoons and webtoons reflect the characteristics of each era, including images and stories, and express social problems of the time implicitly and satirically. Thus, this study examined women's clothes expressed in cartoons and webtoons and analyzed their characteristics. The results are as follows. As an expression to the recipient of both clothes, women tried to form their identity through a rational attitude and break away from their embellishment, which was regarded as oppression from society. On the other hand, as an expression of the attitude of others towards the recipient of both clothes, people argued the changed appearance of women as a non-ideal form which should be corrected. This study is significant for proving that the dressing contains gender norms of the time beyond the trends.

• 감성과학
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• 제15권2호
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• pp.317-327
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• 2012

This paper uses the sensibility engineering method to find the model of automobile most appealing to buyers in the $4^{th}$ and $5^{th}$ tier cities of China. Samples of class A & A0 cars were shown to 96 subjects in those cities to investigate their responses in relation to the concepts 'modern' and 'smart'. The result shows that even though men tend to be more sensitive to automobile models in general than women are, both genders showed similar responses to specific models when they were asked to identify a model 'magnificent', 'modern', 'lively', 'smart' or 'cute'. This implies that despite the gender differences in terms of aesthetic sensitivity, both men and women share similar taste in relation to the appearance of cars. Apart from aesthetics, however, men tend to pay a greater attention to the details of design and material used for the cars, while women tend to pay attention to higher priced and better looking cars.

• 한국의류학회지
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• 제33권4호
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• pp.574-585
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• 2009

This study intended to identify regional and gender differences between high school students groups in clothing-wearing motives, casual brand preference and actual purchasing condition. Using a $2{\times}2$ sampling frame, 100 responses were collected for each regional and gender group: male students in Seoul, females in Seoul, males in Gumi, and females in Gumi. In terms of clothing-wearing motives, Gumi students and female students showed more highly extroverted motives than males and Seoul students, respectively. And three groups were determined on the basis of clothing-wearing motives: the extroversion group, the introversion group, and the least clothing-cognizing group. Concerning the brand preference factor, female students showed more dispersed brand preference than males. Adidas and Puma were preferred by all 4 groups. Polo and Guess were preferred by Seoul students, and Clide, Banila B, and TBJ were preferred by female students. The determinants of brand preference were identified as quality, reliability, affirmative image, and some brand personas such as 'neat', 'natural' and 'polished'. The students from Seoul tend to pay more money for clothing than those from Gumi, and Seoul students' main purchasing place was identified as department store while Gumi students shop more at brand chain stores.

• 디지털융복합연구
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• 제11권12호
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• pp.523-535
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• 2013

본 연구의 목적은 노인의 건강관련 삶의 질에 대한 인구사회학적 및 건강관련 요인의 영향력을 성별에 따라 확인하기 위한 것이다. 이를 위해 제5기 2차년도 국민건강영양조사 자료를 이용하여 65세 이상 노인 1,598명의 자료를 SPSS 통계 프로그램을 이용하여 분석하였다. 연구결과 남자노인의 경우 교육수준과 월 소득, 활동제한, 주관적 건강상태, 만성질환 수가 영향요인이었고, 여자노인의 경우에는 연령, 활동제한, 주관적 건강상태, 우울, 스트레스가 영향요인이었다. 남녀노인 모두에서 활동제한과 주관적 건강상태가 건강관련 삶의 질의 강력한 영향요인이었고, 특히 남자노인과 달리 여자노인에서는 우울, 스트레스와 같은 정신 건강특성이 건강관련 삶의 질에 유의한 영향을 미쳤다. 따라서 향후 노인을 대상으로 건강관련 삶의 질 향상을 위한 프로그램을 기획할 때 이러한 노인의 성별 특성을 고려하여야 할 것이다.