• Title/Summary/Keyword: gender design

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Video Content Editing System for Senior Video Creator based on Video Analysis Techniques (영상분석 기술을 활용한 시니어용 동영상 편집 시스템)

  • Jang, Dalwon;Lee, Jaewon;Lee, JongSeol
    • Journal of Broadcast Engineering
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    • v.27 no.4
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    • pp.499-510
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    • 2022
  • This paper introduces a video editing system for senior creator who is not familiar to video editing. Based on video analysis techniques, it provide various information and delete unwanted shot. The system detects shot boundaries based on RNN(Recurrent Neural Network), and it determines the deletion of video shots. The shots can be deleted using shot-level significance, which is computed by detecting focused area. It is possible to delete unfocused shots or motion-blurred shots using the significance. The system detects object and face, and extract the information of emotion, age, and gender from face image. Users can create video contents using the information. Decorating tools are also prepared, and in the tools, the preferred design, which is determined from user history, places in the front of the design element list. With the video editing system, senior creators can make their own video contents easily and quickly.

A Study on the Effects of Humor Package on Memory - Focusing on fMRI Demonstration - (유머 패키지가 기억에 미치는 영향 -fMRI 실증을 중심으로-)

  • Seok-Hwan Bae;Myung-Chul Park;Jae-Sang You
    • Journal of the Korean Society of Radiology
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    • v.17 no.2
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    • pp.185-190
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    • 2023
  • This study designed and produced stimuli in the form of canned images of fun humor, character, quirky, and sexy humor, and measured the signal values (SI) of the hippocampus associated with memory through fMRI analysis. The results of 20 participants showed that there were differences in SI values according to gender and age, and the fun humor image stimuli had the highest SI values. Men showed higher SI values for fun humor image stimuli, while women showed higher SI values for character humor image stimuli. In addition, those in their 20s showed higher SI values for fun humor image stimuli, while those in their 30s showed higher SI values for quirky humor image stimuli. Considering these findings, it is expected that more effective results can be obtained by utilizing fun humor images and characters in package design.

The Effect of Online Experience Marketing and Brand Loyalty of Chinese Infant Clothing Brands on Purchase Intention (중국 영유아의류 브랜드의 온라인 체험 마케팅과 브랜드 충성도가 구매의도에 미치는 영향)

  • Zhang Xuan;Ahyoung Han
    • Journal of Fashion Business
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    • v.27 no.3
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    • pp.1-18
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    • 2023
  • The online shopping industry in China has experienced rapid growth, particularly in the infant goods sector, which is considered highly promising in terms of its growth potential. This growth can be attributed to the Chinese market's increasing economic power, the implementation of new policies concerning marriage and childbirth, changes in family structure, and evolving and diverse consumer demands for infant products. While the infant clothing industry has emerged as a significant player in the Chinese market, there is still a lack of sufficient academic research on the online shopping environment specific to China's infant clothing industry. The objective of this study was to explore the influence of online experiential marketing on brand loyalty and purchase intention among Chinese consumers of children's wear. The study findings indicated that the emotional experience, action experience, and relationship experience encountered by consumers during online interactions had a positive and significant impact on brand loyalty. Both perceptual experience and cognitive experience had a positive and significant influence on consumers' willingness to make a purchase. The study also revealed that brand loyalty had a positive and significant effect on consumers' purchase intention. The perception of online experiential marketing, brand loyalty, and purchase intention varied based on individual attributes, and gender was found to moderate the relationship between online experiential marketing and brand loyalty.

The Analysis of Job Stress of Workers in the Architectural Design Firm After the Introduction of BIM (BIM 도입 후 설계사무소 실무자들의 직무스트레스 분석)

  • Seo, Hee-Chang;Oh, Jung-Keun;Kim, Jea-Jun
    • Korean Journal of Construction Engineering and Management
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    • v.13 no.4
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    • pp.120-131
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    • 2012
  • Today, companies exist amid unlimited competition and uncertain adminstration environment, so hands-on workers are being exposed to various job requirements and stress due to this. Especially, employees in the design firm are physically difficult because of heavy working intensity unlike other industrial field, and because the process is interrelated unlike working of a five-day workday of the other industry, it is difficult to guarantee periodic holidays and vacation. In addition, recently, while BIM is introduced in the construction industry, various changes in the individual role as well as organizational dimension such as business environment and scope & role, etc. are required, so it is the actual situation that the category and factors of job stress due to this are being also changed. Accordingly, this research has grasped important and weak sectors according to characteristics such as career, position, gender, education and existence/nonexistence of BIM template, etc. by confirming a job stress level and inducing factors of hands-on workers at the design firm. This research has a meaning in constructing a business environment of a design firm that is a main participant of BIM-based projects that are expected to have high utilization in the future.

Anthropometric Analysis of Korean Helicopter Pilots for Helicopter Cockpit Design (헬리콥터 조종실 설계를 위한 헬리콥터 조종사 인체측정 및 분석)

  • Jung, Kih-Yo;Jo, Ja-Young;Jeong, Jeong-Rim;Park, Ji-Eun;Lee, Won-Sup;Uem, Joo-Ho;Lee, Joung-Hyo;Kang, Byung-Gil;Kim, Hee-Eun;Park, Sei-Kwon;You, Hee-Cheon
    • Journal of the Ergonomics Society of Korea
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    • v.27 no.4
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    • pp.37-44
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    • 2008
  • To design the cockpit of Korean helicopter, anthropometric data for Korean helicopter pilots as a target population is necessary. The present study measured the body sizes of Korean helicopter pilots to design the cockpit of Korean helicopter, and compared the measurements with those of Korean civilian and the US Army. The sample size was 100 which determined by a statistical analysis. Anthropometric measurements were collected for 100 samples (male = 94, female = 6; age group = 20~40) of Korean helicopter pilots by applying standard measurement protocol. To compare three anthropometric data, Korean civilian and US Army data were controlled by considering age group (20~40) and gender ratio (male: female = 9:1) of Korean helicopter pilots. The average body sizes of Korean helicopter pilots were mostly similar to those of Korean civilian, however, lower limb related variables (hip breadth, popliteal height and thigh clearance) and shoulder-to-elbow length were significantly greater (1~7%) at α=0.05. Furthermore, the average body sizes for Korean helicopter pilots regarding lower limb length and thickness were significantly smaller than those of the US Army (1~12%); however, the average body sizes for Korean helicopter pilots regarding upper body related variables (sitting height, sitting eye height, and acromial height) and hip breadth were significantly greater (0.7~1.9%). Lastly, size variability for Korean helicopter pilots was significantly smaller than those of Korean civilian and the US Army. Anthropometric data for Korean helicopter pilots of the present study was applied to design and evaluate a Korean helicopter cockpit.

Estimation of Smoking Prevalence among Adolescents in a Community by Design-based Analysis (설계기준 분석 방법에 의한 지역사회 청소년 흡연율 추정)

  • Park, Soon-Woo;Lee, Sang-Won;Park, Jung Han;Yun, Yeon-Ok;Lee, Won-Kee;Kim, Jong-Yeon
    • Journal of Preventive Medicine and Public Health
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    • v.39 no.4
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    • pp.317-324
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    • 2006
  • Objectives: This study was conducted to estimate the unbiased smoking prevalence and its standard errors among adolescents in a large city in Korea, by design-based analysis. Methods: All the students in Daegu city were stratified by grade, gender and region, and then schools as primary sampling units (PSU) were selected by probability proportional to size (PPS) sampling. One or two classes were sampled randomly from each grade, from 5th grade in elementary schools to the 3rd grade in high schools. The students anonymously completed a standardized self-administered questionnaire from October to December 2004. The total number of respondents was 8,480 in the final analysis, excluding the third graders in the general high schools because of incomplete sampling. The sampling weight was calculated for each student after post-stratification adjustment, with adjustment being made for the missing cases. The data were analyzed with Stata 8.0 with consideration of PSU, weighting and the strata variables. Results: The smoking prevalence (%) and standard errors for male students from the fifth grade in elementary schools to the second grade in high schools were $0.93{\pm}0.47,\;1.83{\pm}0.74,\;3.16{\pm}1.00,\;5.12{\pm}1.02,\;10.86{\pm}1.13,\;15.63{\pm}2.44\;and\;17.96{\pm}2.67$, and those for the female students were $0.28{\pm}0.28,\;1.17{\pm}0.73,\;3.13{\pm}0.60,\;1.45{\pm}0.58,\;3.94{\pm}0.92,\;8.75{\pm}1.86\;and\;10.04{\pm}1.70$, sequentially. Conclusions: The smoking prevalence from this study was much higher than those from the other conventional studies conducted in Korea. The point estimates and standard errors from the design-based analysis were different from those of the model-based analysis. These findings suggest the importance of design-based analysis to estimate unbiased prevalence and standard errors in complex survey data and this method is recommended to apply to future surveys for determining the smoking prevalence for specific population.

Chinese Consumers' Satisfaction with On-line Purchasing Agent Services of Korean Fashion Products according to Their Selection Criteria and Information Source (중국 소비자의 패션상품 선택기준과 정보원 이용에 따른 한국 패션상품 온라인 구매대행 서비스 만족도: 상해지역 20-30대를 중심으로)

  • Liu, Jia;Hwang, Choon-Sup
    • Journal of Distribution Science
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    • v.14 no.11
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    • pp.117-128
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    • 2016
  • Purpose - In order to collect information needed for the establishment of more effective marketing strategies of on-line purchasing agent services targeting Chinese consumers, the study investigated the relationship among Chinese selection criteria. They included fashion products, use of information source, and satisfaction with on-line purchasing agent services. The study also identified the differences in the Chinese selection criteria of fashion products, use of information source, and the satisfaction level with on-line purchasing agent services according to their age and gender. Research design, data, and methodology - The study was implemented through a normative-descriptive survey method using a self-administered questionnaire. Data were collected from February 9 to 28, 2016, and analyzed by factor analysis, ANOVA and Duncan test, t-test, and multiple regression analysis. Results - Differences were found in selection criteria of fashion products and use of information sources among groups. Thirty's age group was concerned about price/brand more than the twenty's were. Twenty's were concerned about practicality/quality of the products more than the thirty's. Hallyu/broadcasting was used by men more than by women as an information source of Korean fashion. SNS/WOM(word of mouth) was used more by women than by man. Twenty's showed lower level of satisfaction with customer services/credibility than other factors. The thirty's showed lower level of satisfaction with informational role of the service than other factors. Those who utilize each type of fashion information source more showed higher satisfaction level with on-line purchasing agent service of Korean fashion products.. In general, according to the selection criteria and use of information, there were differences in satisfaction with on-line purchasing agent service of Korean fashion products. Conclusions - Considering the findings of the study, as well as age, gender, selection criteria and use of information source, Chinese consumers could be used as a criteria of market segmentation for on-line purchasing agent services of Korean fashion products. The results manifested that there is a need to differentiate marketing strategies according to the satisfaction levels with each satisfaction factors of on-line purchasing agent service of Korean fashion products.

A Study on the Determinant Factors on Return in Internet Clothing Purchase (인터넷 쇼핑에서 의류제품 반품행동 결정요인)

  • Ji, Hye-Kyung
    • Journal of the Korean Society of Clothing and Textiles
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    • v.32 no.12
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    • pp.1891-1902
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    • 2008
  • With concerns for consumers' return behaviors affecting internet shopping malls' profits and product management in the internet clothing market, this study is designed to investigate determinants affecting return and path models for return behaviors. For an empirical study, questionnaires are prepared and respondents in their 20s and 30s with internet clothing purchase experience are selected using the convenience sampling. A total of 517 questionnaires are used for the final analysis. Data are analyzed by using SPSS 12.0 software and descriptive statistics, $x^2$-test, discriminant analysis, regression analysis, and path analysis is conducted. The results are as follows. First, ones who have returned after purchasing clothing items in internet shopping reached 63.4% of the total consumers. Respondents returned items with price at 50 thousand won or less stood at 67.2%, and the most frequent return shopping malls are open markets with their return rate at 51.1%. Second, variables such as risk perception, information search, impulse buying, buying experience, and age have a positive effect on return experience. Impulse buying and buying experience turn out to have a significant effect on the degree of return, but risk perception, information search, age, and gender to have an insignificant effect. Return intention is significantly affected by risk perception, gender, and age. Third, the analysis of path model for return experience shows that perceived risk has a positively effect, and information search has a direct effect as well as an indirect effect through buying experience or impulse buying. The analysis of path model for the degree of return shows that risk perception does not have effect, but information search has indirect effect through buying experience or impulse buying. This study is thought to find consumers' return behavior characteristics in online shopping, and help businesses operating online shopping malls to efficiently manage returns and set up strategies against returns.

The Use of Traditional Korean Medicine and its Affecting Factors among Patients with Chronic Disease in Jeju Province, Korea (만성질환자들의 한의약의료서비스 이용과 결정요인 -제주도 보건소이용 환자를 중심으로-)

  • Oh, Jong-Soo;Han, Dong-Woon;Im, Mun-Hyuk;Hong, Yong-Seok;Lee, Young-Ho;Noh, Hong-In
    • Journal of Society of Preventive Korean Medicine
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    • v.13 no.3
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    • pp.55-71
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    • 2009
  • Background : Traditional Korean medicine(TKM) has gained in popularity among chronic patients in recent years. The use of TKM among patients with chronic diseases is common, with about two thirds of patients using some form of TKM in Korea. Objectives : The purpose of this study is to analyze the use of TKM and determine what factors affect to use TKM among patients with chronic diseases. The study also aims to provide information on TKM therapies and assist therapy selection among various TKM therapies for patients with chronic diseases. Methods : The design of the study was descriptive cross-sectional, and data were collected using a 21-item questionnaire. This study was conducted with subjects with confirmed diagnosis of chronic diseases, who live in Jeju Province, Korea. Results : Among the participants, past or current TKM use was 66.7%, with a statistically significant difference in gender and level of health status groups(p<0.05), but no difference in age, marital status, education, occupation, and income groups. The most common therapies of TKM used by the patients included acupuncture(51.1%), physiotherapy(16.8%), cupping(13.5%), and herbal medicine(4.8%). The main benefits from TKM perceived by the patients were chronic diseases management and health promotion. In a logistic regression analysis, significant influencing factors related to TKM use were gender, family income level, the extent of recognition of efficacy, heath status, and health security program. Conclusions : In this study the socio-demographic and health status, recognition of TKM efficacy factors associated with TKM use among patients with chronic diseases were similar to those found in the general population. The findings suggest that due to the relatively high use of TKM among patients with chronic diseases in Korea, this topic should be taken into account in the development of a holistic approach for patients with chronic diseases and an efficient chronic disease management system. Additionally proactive and consistent management of TKM is necessary in the health care system in Korea.

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Effect of Technology-Based STEAM Education on Attitude toward Technology of Middle School Students (기술기반 STEAM 교육이 중학생의 기술적 태도에 미치는 영향)

  • Bae, Seon-A
    • 대한공업교육학회지
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    • v.36 no.2
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    • pp.47-64
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    • 2011
  • The purpose of this study was to verify the effects of the technology-based STEAM education on attitude toward technology of middle school students. The following hypothesis was stated for the purpose of the study. There is no significant differences of attitude toward technology of middle school students before and after applied the technology-based STEAM education in sub-elements (1) interest in the technology, (2) technology's gender role, (3) technology's importance and influence, (4) accessibility to technology, (5) technology and school curriculum, (6) technology-related career, and (7) technology and creative activity. One-Group Pretest-Posttest Design was applied to 'After-school' activities of ${\bigcirc}{\bigcirc}$ middle school for this experimental research. The data were collected and interpreted statistically by paired samples t-test using SPSS(ver. 15) at the .05 level of significance. The results of the study were as follow: First, the technology-based STEAM education was effective in raising technological attitude of middle school students. Second, the technology-based STEAM education was effective in enhancing attitude of middle school students on interest in technology, technology's gender role, technology's importance and influence, technology and school curriculum, and creative activity. Third, the technology-based STEAM education was not effective in improving attitude on accessibility to technology and aspiration to technology-related occupation of middle school students.