• Science of Emotion and Sensibility
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• v.20 no.3
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• pp.39-48
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• 2017

In order to verify the effectiveness of marketing in the basketball stadium, this study measured and analyzed the gaze frequency and interest when the pupil was expanded by using the eye-tracking technology among various neuro marketing techniques of marketing. To analyze the section where the pupil size get expanded, interval of pupil size was higher than 2.275% (2 sigma data) and higher than 0.135% high (3 sigma data). Overall the valid data was analyzed by inflection points according to gaze frequency. We also analyzed the correlation between overall valid data and the ranges where the pupil size was significantly increased. The result showed that the correlation between overall valid data and pupil size 2 sigma data showed the highest correlation with 0.805. The pupil size 2 sigma data and pupil size 3 sigma data showed a correlation with 0.781, overall the valid data and pupil size 2 sigma data showed a correlation with 0.683. Therefore, it is concluded that, the section where the pupil size was expanded and the section at which gaze frequency is higher in the eye-tracking data were similar. However, the correlation between data of pupil size is determined to be significantly expanded and overall the valid data is decreased.

• Journal of the Korea Academia-Industrial cooperation Society
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• v.17 no.11
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• pp.724-731
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• 2016

The purpose of this study was to determine what rules or patterns exist when people gaze at a villa savoye, which is probably Le Corbusier's best known building, using eye-movement tracking techniques. Villa savoye was designed, addressing his emblematic "Five Points", such as pilotis, functional roofs, free floor plans, long horizontal windows, and freely-designed facades. This study examined how the villa savoye's facade image is formed in an objective manner. This study selected a total of 56 test subjects, and showed them an image of a villa savoye. Using eye-movement tracking tools, this study recorded where they mostly gazed at when seeing the building. In addition, an experiment was carried out to test the different points of view, relating to visual attention, between the two groups with different levels of knowledge in architecture. To analyze the data, the Gaze Frequency was used as the key indicator. The results showed that the subjects have a higher degree of attention to either the door or window in general than in former studies. The architecture major group showed that they gazed the experiment image more evenly.

• Journal of the Korea Society of Computer and Information
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• v.29 no.8
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• pp.43-51
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• 2024

This paper proposes a method for acquiring and analyzing ocular data using a special-purpose diver mask targeted at divers who primarily engage in underwater activities. This involves tracking the user's gaze with the help of a custom-built ocular dataset and a YOLOv8-nano model developed for this purpose. The model achieved an average processing time of 45.52ms per frame and successfully recognized states of eyes being open or closed with 99% accuracy. Based on the analysis of the ocular data, a gaze tracking algorithm was developed that can map to real-world coordinates. The validation of this algorithm showed an average error rate of about 1% on the x-axis and about 6% on the y-axis.

• The Journal of Korean Association of Computer Education
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• v.17 no.2
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• pp.107-113
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• 2014

In this study, we design and implement an eye-gaze estimation system based on the extraction of eye contour and pupil region. In order to effectively extract the contour of the eye and region of pupil, the face candidate regions were extracted first. For the detection of face, YCbCr value range for normal Asian face color was defined by the pre-study of the Asian face images. The biggest skin color region was defined as a face candidate region and the eye regions were extracted by applying the contour and color feature analysis method to the upper 50% region of the face candidate region. The detected eye region was divided into three segments and the pupil pixels in each pupil segment were counted. The eye-gaze was determined into one of three directions, that is, left, center, and right, by the number of pupil pixels in three segments. In the experiments using 5,616 images of 20 test subjects, the eye-gaze was estimated with about 91 percent accuracy.

• Smart Media Journal
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• v.7 no.1
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• pp.31-36
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• 2018

In this paper, we propose automatic screen on / off method of OST-HMD screen using gaze depth estimation technique. The proposed method uses MLP (Multi-layer Perceptron) to learn the user's gaze information and the corresponding distance of the object, and inputs the gaze information to estimate the distance. In the learning phase, eye-related features obtained using a wearable eye-tracker. These features are then entered into the Multi-layer Perceptron (MLP) for learning and model generation. In the inference step, eye - related features obtained from the eye tracker in real time input to the MLP to obtain the estimated depth value. Finally, we use the results of this calculation to determine whether to turn the display of the HMD on or off. A prototype was implemented and experiments were conducted to evaluate the feasibility of the proposed method.

• Korean Institute of Interior Design Journal
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• v.25 no.5
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• pp.130-139
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• 2016

To determine "how humans move in space, what they want, and through which visual information they act and choose," this study aims to define in which sense space is preferred in gaze. The ultimate goal is to extract data of human visual awareness and preference in space. This study analyzed the observation characteristics perceived through observation frequency and time depending on the purpose cafe customers to understand what intension of visiting the space has on the observation characteristics which are the results obtained as information through visual perception. This research methods are as follows. First, the areas of preference in $caf{\acute{e}}$ space gazed by visual concentration are analyzed by divided into 12 by 12 grid A and B images separated depends on existence of people. Second, eye-tracking visual path in conscious gaze is analyzed to examine. Third, though the higher section frequency is likely to have more observation time, the interest area of I(3sec/180), II(6sec/360) and III(9sec/540) had higher frequency of Intention. The followings are the results of this study. First, the time range for searching or wandering and the observation characteristics could be estimated by the meaning of observation time by grade with the time-range out of the distribution of sections. Second, at the time distribution by section, when there was intention, the observation time was found to have higher occupation. In conclusion, this study is to determine the correlation of human concentration gazing at space images. It is an exploratory research on research methodologies, and aims to develop methodologies and provide basic data to plan attractive spaces in light of the subconscious of consumers in the future by interpreting gaze data related to concentration.

• Science of Emotion and Sensibility
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• v.20 no.1
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• pp.31-40
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• 2017

The present study used one of research techniques which is eye gaze tracking for neuromarketing. When pupil's size of men dilated over than three sigma (0.135%), the interest and eye movement in observation were measured. According to statistical analysis of previous studies, three sigma range is meaningful therefore sigma range was used as operational definition because 'pupil dilatation' is difficult to be define in eye gaze tracking data. Pictures of basketball games were selected as visual stimuli and 90% effective ratio of total 7,200 data were calculated. Thus, 29 of 34 participants were used for test. Pupil's size was calculated by applying pupil's width and height into a formular; [Pupil's size = Pupil width/2${\times}$Pupil height/$2{\times}{\pi}$]. In conclusion, billboard utilized for sports marketing had meaningless effects because gaze frequency to basketball player and surrounding environment was higher than that to billboard when participantsas game spectators diltaed their pupil's size over than three sigma. Thus, it was required using new marketing strategies like neuromarketing to increase utility through the present study.

• Smart Media Journal
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• v.10 no.1
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• pp.9-15
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• 2021

The eye tracking system designed in this paper is an eye-based computer input device designed to give an easy access for those who are uncomfortable with Lou Gehrig's or various muscle-related diseases. It is an eye-based-computer-using device for users whose potential demand alone amounts to 30,000. Combining the number of Lou Gehrig's patients in Korea estimated at around 1,700, and those who are unable to move their bodies due to various accidents or diseases. Because these eye input devices are intended for a small group of users, many types of commercial devices are available on the market. It is making them more expensive and difficult to use for these potential users, less accessible. For this reason, each individual's economic situation and individual experience with smart devices are slightly different. Therefore, making it difficult to access them in terms of cost or usability to use a commercial eye tracking system. Accordingly, attempts to improve accessibility to IT devices through low-cost but easy-to-use technologies are essential. Thus, this paper proposes a complementary superior performance eye tracking system that can be conveniently used by far more people and patients by improving the deficiencies of the existing system. Through voluntary VoCs(Voice of Customers) of users who have used different kinds of eye tracking systems that satisfies it through various usability tests, and we propose a reduced system that the amount of calculation to 1/15th, and eye-gaze tracking error rate to 0.5~1 degree under.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.37 no.5
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• pp.343-350
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• 2019

Map labels are the most recognizable map elements using the human visual system because they are essentially a natural language. In this study, an experiment was conducted using an eye-tracker to objectively record and analyze the response of subjects regarding visual attention to map labels. A primary building object was identified by analyzing visit counts, average visit duration, fixation counts, and the average fixation duration of a subject's gaze for an area of interest acquired using the eye-tracker. The unmarked rate of map labels in Google map, Naver map, and Daum map was calculated. As a result, this rate exceeded fifty-one percent, with the lowest rate recorded for Google map. It is expected that the results of this study will contribute to an increase in the diversity of research in terms of the spatial cognition approach for map labels, which is more helpful to users than the existing body of work on methods of expression for labels.

• Annual Conference of KIPS
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• 2022.11a
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• pp.812-814
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• 2022

제어할 사물을 선택하기 위해 여러 단계를 거쳐야 하는 기존 '스마트 홈'의 단점을 보완하고자 본 논문에서는 사용자의 시선 방향을 추정하여 사용자가 바라보는 방향에 있는 사물을 제어할 수 있는 시스템을 제안한다. 일반 RGB 카메라를 통해 Pose Estimation으로 추출한 Landmark들의 좌표 값을 이용하여 시선 방향을 추정하는 알고리즘을 구현하였으며, 이는 근적외선 카메라와 Gaze Tracking 모델링을 통해 이루어지던 기존의 시선 추적 기술에 비해 가벼운 데이터를 산출하고 사용자와 센서간의 위치 제약이 적으며 별도의 장비를 필요로 하지 않는다. 해당 알고리즘으로 산출한 시선 추적의 정확도가 실제 주거환경에서 사용하기에 실효성이 있음을 실험을 통해 입증하였으며, 최종적으로 이 알고리즘을 적용하여 적외선 기기와 Google Home 제품에 사용할 수 있는 시선 방향 사물 제어 시스템을 구현하였다.