• International Journal of Internet, Broadcasting and Communication
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• v.14 no.4
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• pp.181-188
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• 2022

The purpose of this study is to identify selection attributes, functional benefits, psychological benefits, and values according to crossover shopping patterns (showrooming and webrooming). To achieve objectives of this study, a survey was designed based on the means-end chain theory, using the in-depth laddering technique and APT laddering technique which understanding the linkage of A(attributes)-FB(functional benefits)-PB(psychological benefit)-V(value). These two laddering techniques were used to construct a hierarchical value map (HVM) by linking selection attributes, functional benefits, psychological benefits, and value levels. The selection attribute items that showrooming shoppers consider important are 'price conformity', 'product information', 'product variety', and 'delivery service'. Functional benefit items were 'free purchase', 'economic benefit', 'communication', 'safety', and 'accurate Information', and psychological benefit items were 'convenience', 'relaxation', 'pleasure', 'rational consumption', and 'stability'. Finally, the value items were 'self-satisfaction', 'abundant life', 'achievement', 'happiness', and 'reasonable life'. Next, the selection attribute items that webrooming shoppers consider important are 'price conformity', 'product information', 'product variety', 'AS', 'shopping atmosphere', and 'seller service'. Functional benefit items were 'free purchase', 'economic profit', 'expression opinion', 'safety', and 'accurate information', and psychological benefit items were 'convenience', 'relaxation', 'rational consumption', and 'stability'. Finally, the value items were 'self-satisfaction', 'abundant life', 'happiness', and 'reasonable life'.

• East Asian Journal of Business Economics (EAJBE)
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• v.12 no.3
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• pp.1-10
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• 2024

Purpose: In the context of fresh food e-commerce, this study investigates the intermediary mechanisms between last-mile logistics service quality (LMLSQ) and customer loyalty. Utilizing the Quality-Value-Loyalty chain as a framework, it focuses on how perceived functional and emotional value mediate this relationship. Research design, data and methodology: Data was gathered through questionnaires from Chinese customers who purchased fresh products from fresh food e-commerce platforms which provide self-delivery services. Partial least squares structural equation modeling (PLS-SEM) was used to examine the proposed hypotheses after confirmatory factor analysis (CFA) revealed the validity and reliability of the data. Results: The findings reveal that condition quality and personnel contact quality positively influence both functional and emotional value, which, in turn, significantly impact customer loyalty. Timeliness quality, however, does not significantly affect functional or emotional value, indicating its limited impact on customer loyalty. Conclusions: The study confirms that improving condition quality and personnel contact quality significantly boosts customer loyalty by enhancing perceived functional and emotional value. The findings highlight the importance for fresh food e-commerce platforms to offer high-quality, reliable, and emotionally satisfying LMLSQ. The results offer practical insights for e-commerce platforms to focus on specific service quality dimensions to foster customer loyalty and contribute to the theoretical understanding of the quality-value-loyalty framework.

• Food Science and Industry
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• v.48 no.4
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• pp.16-20
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• 2015

• Proceedings of the IEEK Conference
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• 1999.06a
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• pp.534-537
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• 1999

In this paper we designed a service composition architecture which enables the functional extension of existing service or the creation of new service by combining more than one service. The designed composition architecture is based on the service architecture of the TINA-C. It is designed by extending TINA information model and computational model. Composition related object, relations and interface between objects are defined in the information model and the computational model. And we tested the designed architecture by implementing two multimedia service and composition the services.

• Journal of the Korea Society of Computer and Information
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• v.12 no.2 s.46
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• pp.265-279
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• 2007

The purpose of this study is to present SCM as an innovative alternative to domestic feed industry, which seems in urgent need of introducing SCM to get competitive advantages. To fulfill the purpose this study tried to find whether the supply services of Korean feed industry are high contact service or low contact service. The results of this study are summarized as follows. It appeared that the functional qualify supply service quality influenced positively not only on customer satisfaction but also on customer loyalty. That is, it is necessary to improve the functional service qualify of supply practices in order to increase customer satisfaction and loyalty. But this study showed that the customer satisfaction did not influence the customer loyalty. And technical quality supply service had a positive effect on customer loyalty but it didn't influence customer satisfaction bur customer loyalty. As the results of this study it is identified that the services of supply practices of the Korean feed industry are tend to be high contact services rather than low contact services. Thus, the Korean feeding firms have to plan the supply strategy for converting the supply service from low contact services to high contact services gradually to get competitive advantages.

• Journal of Digital Convergence
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• v.10 no.11
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• pp.307-313
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• 2012

The purpose of this study is to suggest a research for hotels' expected service quality which influences reservation intention of hotel services. And we checked that these relations are formed by mediating of customer value on the basis of temporal construal theory. The result of our studies is as follows: 1) An abstract hotels' expected service quality(a concrete hotels' expected service quality) influence more on the customer's the social psychological value(the functional value) than the functional value(the social psychological value). 2) The customer's functional value(the social psychological value) influence more on the reservation intention of hotel service near(distant) in time than distant(near) in time. This research provides a theoretical-practical implications to the marketing staffs like packaging designers as well as scholars to study hotel services.

• Culinary science and hospitality research
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• v.21 no.4
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• pp.155-174
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• 2015

This study attempts to investigate effects of service conveniences on perceived value and customer voluntary behavioral intention in family restaurants. We categorized service conveniences in five dimensions (i.e, decision, access, transaction, benefit, and post-benefit). We considered perceived value as having three parts, namely functional, emotional, and social. We also specified three segments of customer voluntary behavioral intention as participation, cooperation, and loyalty. The results showed that service conveniences such as transaction convenience, post-benefit convenience, and benefit convenience have an influence on functional value as a perceived value, but no effect from decision convenience and acceptability[this is a new variable to me]. In addition, access and benefit conveniences affect social value. When it comes to the effects of perceived value on customer voluntary behavioral intention, social value was found to affect participation and loyalty, while functional value appeared to influence cooperation.

• The Journal of the Korea Contents Association
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• v.19 no.4
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• pp.413-422
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• 2019

The purpose of this study is to analyze the purchase intention of outdoor products for 40s - 50s consumers The factors influencing the purchase intention are various factors, but the service quality and the consumption value are analyzed from an exploratory viewpoint. The quality of service was set as detailed, tangibles, responsiveness, and reliability. Consumption value was set as functional value, rare value, and conditional value. As a result, tangibles, responsiveness, and reliability of the service quality, the functional value influences the purchase intention, but the rare value and the conditional value of the consumption value indicate the purchasing intention. The result of this analysis shows that service quality is a very important factor for consumers' purchase intention in 40's - 50's consumers, but consumption value is not very important factor in purchase intention.

• Journal of Digital Contents Society
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• v.19 no.4
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• pp.809-814
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• 2018

With the proliferation of cloud computing infrastructures, service providers are able to deploy services in on-demand manner. Recently, microservice architecture has been attracting attention in order to maximize the efficiency of resource expansion in cloud infrastructure. Instead of implementing all of the service functions in a single software, service providers can easily and autonomously implement the necessary services by interconnecting the necessary services through an efficiently designed application programming interface (API). Moreover service developer can freely choice programming languages and define software, and functional structures to meet their functional requirements. In this paper, we propose virtual infrastructure manager service based on microservice architecture and evaluates its performance in scalability perspective.

• Journal of the Korean Society of Surveying, Geodesy, Photogrammetry and Cartography
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• v.27 no.4
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• pp.477-484
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• 2009

An Integrated Management Platform, which plays a core role in managing u-City, intelligently control various infra-structure components by accommodating a large number of sensors and devices; and analyzing data received from these sensors and devices through wired/wireless sensor networks. In this paper, the services provided by the integrated management platform for u-City are classified into common application service, operational management service, and platform gateway service, and furthermore detailed functions for each service are defined. These functions, through their roles and information flows, will clarify the requirements of the integrated management platform, and through their addition and modification will be utilized as a reference model for the functional organization of the integrated management platform.