• 한국병원경영학회지
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• 제14권4호
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• pp.25-51
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• 2009

This model was empirically developed to test the effect of medical service quality and hospital's reputation on customer satisfaction, repurchase intention, and negative word of mouth as to disease severity. The model was tested in the context of the hospital industry. The findings are as follows. First, medical service provider's functional quality and technical service quality have significant effect on customer satisfaction. Second, hospital's reputation has positive(+) effect on customer satisfaction and significant negative effect on negative word of mouth. Third, customer satisfaction with medical service quality has significantly positive effect on customer's repurchase intention and has negative(-) effect on customer's negative word of mouth. Furthermore, customer's negative word of mouth has negative effect on their repurchase intention. Fourth, as to different disease severity, medical service quality and hospital's reputation have different effect on customer satisfaction, repurchase intention, and negative word of mouth. When patients get slightly ill, functional service quality and technical service quality have direct influence on customer satisfaction which has positive influence on repurchase intention and negative influence on negative word of mouth. Finally, negative word of mouth has negative effect on customer's repurchase intention. However, while hospital's reputation doesn't have effect on customer satisfaction, the reputation has significantly negative effect on negative word of mouth. When patients get seriously ill, only functional service quality has positive effect on customer satisfaction which influences on customer's repurchase intention and negatively influences on negative word of mouth. On the contrary, negative word of mouth doesn't influence on customer's repurchase intention as patients want to treat serious diseases in the large general hospitals even though negative word of mouth is known to them.

• Journal of Korean Biological Nursing Science
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• 제18권4호
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• pp.296-304
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• 2016

Objective: The purpose of this study was to explore the effects of a senior functional game (Rejuvenescent village) on cognitive function, instrumental activities of daily living (IADL), depression, and life satisfaction in Korea. Methods: An one-group pretest-posttest design was used in this study. Data were collected twice (at the beginning and the end) from 100 elderly adults in S city who played "Rejuvenescent village" 8 times (twice per week, one hour per session) for a month. Also they completed questionnaires on their cognitive function, IADL, depression, life satisfaction, and general characteristics. The data were analyzed using SPSS 20.0 programs. Results: The mean age was 70.06(${\pm}3.77$) years, with a range of 65-80 years old. Among 100 subjects, 21% were male and 85% were young old. There were statistically significant differences in cognitive function (t=-3.32, p=.001), IADL (t=1.98, p=.049), and life satisfaction (t=-2.15, p=.034). Although there was no statistically significant difference in mean depression score (t=1.06, p=.292), categorized depression was statistically significant (${\chi}^2=62.97$, p<.001). Conclusion: The findings in this study show that the serious game (Rejuvenescent village) was effective for older Koreans' cognitive function, IADL, depression, and life satisfaction. Thus, we need to consider senior functional games to get health benefits by making elderly adults active with enjoyment.

• 한국의류산업학회지
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• 제17권3호
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• pp.372-381
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• 2015

This study investigates differences in fashion products attributes, mobile shopping mall attributes, impulse buying behavior, and satisfaction according to mobile shoppingconsumption value. The findings provide new information on marketing strategy for mobile shopping malls. A total of 283 usable questionnaires were obtained from college students. Data were analyzed by frequency analysis, factor analysis, and ANOVA using SPSS 21.0 for Windows. The results were as follows. First, according to the consumption value, consumer were classified into 3 groups: social/functional oriented, indifference and epistemic/emotional oriented. Second, the conspicuous-functional pursuit group considered utility and exhibition more important in regards to fashion products attributes for the consumption value group, the personality pursuit group also considered aesthetics and utility more important than other groups. Third, conspicuous-functional pursuit group considered continuous management more importantin regards to the importance ofmobile shopping mall attributes for the consumption value group, the personality pursuit group considered informationexchange more important than the other groups. Fourth, the conspicuous-functional pursuit group and Personality pursuit group considered impulse purchase behavior more important than the emotionalpursuit group. The conspicuous-functional pursuit group considered satisfaction after impulse purchase behavior more important than other groups.

• The Journal of Asian Finance, Economics and Business
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• 제1권4호
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• pp.29-37
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• 2014

This study investigated effects of five consumption values of family restaurants, that is to say, functional value, economic value, social value, creative value and emotional value, upon consumers'satisfaction and brand reliability, and effects of satisfactions upon brand reliability, and effects of satisfaction and brand reliability upon consumers' behavioral intention to help develop family restaurant industry. Frequency analysis was done. The interviewees had demographic characteristics of gender: 156 men (54.4%) and 131 women (45.6%). The interviewees live in the places: 136 persons (47.4%) in Gyeonggi and Metropolitan area, 57 persons (27.0%) in Gangbuk, Seoul, 38 persons (13.2%) in other areas in Seoul, 34 persons (11.8%) in Gangnam, Seoul, 18 persons (6.3%) in Incheon and 4 persons (1.4%) in other regions. Values of the use of family restaurants, for instance, functional value, economic value, social value, emotional value and rarity value had influence upon satisfaction and brand reliability, had influence upon satisfaction as well as brand reliability. This study investigated consumption values of which consumers thought much, effects of consumption values upon satisfaction and brand reliability, effects of consumer's satisfaction upon brand reliability, and consumer's satisfaction and brand reliability upon behavioral intention, and to verify effects having influence upon local and foreign family restaurant.

• 한국패션뷰티학회지
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• 제4권4호
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• pp.42-55
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• 2006

The Purpose of this study is to offer basic data for Whitening Cosmetics by investigating the Purchasing condition and Satisfaction in the Use of Whitening Cosmetics. The questionnaire was administered to 350 women in the Daejeon, Chungnam-do, Chungbuk-do and Daegu areas. The date was analysed by percentage, $X^2-test$ and frequency. The result of the survey can be summarized as follows: the importance of the development of functional cosmetics has increased, and among these it is possible to reaffirm the importance of whitening cosmetics. Furthermore, it can be seen that functional cosmetics are being used as a means of increasing opportunities for personal expression as a result of improved confidence and satisfaction.

• 유통과학연구
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• 제12권8호
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• pp.123-132
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• 2014

Purpose - Recently, Korean companies have been struggling to perform well in the larger smartphone market in China, which is regarded as a blue ocean area. First, it is very important to accurately understand the Chinese consumers, who have a different consumption culture and value system from the Korean culture and system. This would help to identify priorities for the Chinese market. Further, considering the smartphone industry, where technological change is rapid, Korean companies will need to take prompt measures about market trends in order to establish strong competitiveness. Consequently, this study focused on analyzing the relationship between the variables of consumption value, satisfaction, and loyalty in the Chinese smartphone market. The principal dimensions of consumption value, which smartphones have, was analyzed, and the influence on satisfaction was identified. Moreover, the relationship among the variables of satisfaction, attitudinal loyalty, and behavioral loyalty was empirically analyzed. Research design, data, and methodology - This study examined the relationships between various consumption values (functional value, emotional value, social value, epistemic value, and economic value), along with satisfaction and loyalty. The data were collected through a questionnaire survey that was circulated to 310 customers who were users of smartphones in Chingdao and Yeontae regions in China. The survey was conducted from June 23 to August 4, 2013. A total of 301 responses to the questionnaires were collected and used for the data analysis. Moreover, a path analysis based on Lisrel 8.54 was used for the hypothesis test. Results - The variables of functional value, emotional value, social value, and epistemic value were revealed to have positive effects on satisfaction related to smartphone usage. However, the variables of monetary cost and psychological cost were not found to have negative effects on satisfaction related to smartphone usage. Moreover, satisfaction positively influenced attitudinal loyalty related to smartphone usage, but did not have a significant influence on behavioral loyalty related to smartphone usage. Specifically, satisfaction is essential, but not a sufficient condition for building behavioral loyalty in relation to smartphone usage. In addition, attitudinal loyalty positively influenced behavioral loyalty in relation to smartphone usage. Conclusions - First, this study shows that functional value, emotional value, social value, and epistemic value in relation to smartphone usage are important for marketing in the Chinese smartphone market. Particularly, functional value and emotional value play pre-eminent roles as regards customer loyalty in the use of smartphones. Second, the results of this study reveal that the variables of monetary cost and psychological cost are not important to the Chinese consumers. Specifically, the smartphone price and cognitive effort are not perceived as value barriers. Third, satisfaction did not guarantee behavioral loyalty in relation to smartphone usage, and the strategic approach for improving the repurchase and referral action in relation to smartphones based on solid attitudinal loyalty would be desirable and should be the focus of the marketing activities of Korean smartphone companies.

• 한국기록관리학회지
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• 제12권1호
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• pp.189-207
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• 2012

본 연구는 표준 기록관리시스템이 공공기관에서 운영되는 것이 일반화되기 시작한 시점에서 시스템에 대한 전반적인 진단이 필요하다고 보고 기록관리시스템의 기능성과 인터페이스에 대한 만족도를 평가하였다. 이러한 평가를 통하여 표준 기록관리시스템의 문제점을 파악하고 더 나아가서 기능성을 향상시킬 수 있는 개선점을 밝히는 것이 본 연구의 목적이다. 이를 위하여 현재 표준 기록관리시스템을 사용하는 기록관리 전문요원은 시스템 기능성을 신뢰성, 효율성, 사용성면에서 평가하였고 인터페이스에 대해서는 사용성면에서 평가하였다. 그 결과, 기능 품질에 대해서는 보통정도의 만족도를 보였지만, 시스템 인터페이스에 대해서는 불만족한 것으로 나타났다. 또한 기록관리 전문요원은 시스템 신뢰성을 더 만족하였지만 효율성과 사용성과의 통계적인 차이는 없는 것으로 나타났다. 따라서 앞으로 표준 기록관리시스템 사용 용이성을 높여야 하고 대량 일괄작업과 기능의 모듈화를 통하여 시스템의 효율성을 높여야 할 것이다. 기록관리시스템이 계속적으로 발전하기 위해서는 중장기적인 계획 아래 표준을 먼저 재정비하고 이에 따라 시스템 수정 보완을 지속적으로 수행해야 할 것이다.

• 한국산학기술학회논문지
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• 제12권11호
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• pp.5071-5078
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• 2011

본 연구는 취약계층 재가노인의 기능적 건강상태와 맞춤형 방문건강관리 서비스 만족도 및 삶의 질과의 관계를 검증하기 위한 것이다. 자료수집은 D시 B구 1개 지역보건소 방문보건센터에 등록되어 있는 65세 이상 노인 399명을 대상으로 보건보직부에서 권고하여 맞춤형 방문건강관리서비스 기록지에 사용하고 있는 측정도구를 이용하여 2010년 6월부터 9월까지 하였다. 자료분석은 SPSS 17.0 프로그램을 이용하여 t-test, one-way ANOVA, Pearson correlation coefficients를 검증하였다. 연구결과, 기능적 건강상태와 삶의 질, 맞춤형 방문건강관리서비스 만족도와 삶의 질에서 정적 상관관계가 있었으며, 기능적 건강상태와 맞춤형 방문건강관리 서비스 만족도는 상관관계가 없었다. 결론적으로, 맞춤형 방문건강관리 사업의 효과적인 관리를 위한 기초 자료로 활용될 수 있을 것이다.

• 유통과학연구
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• 제11권4호
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• pp.73-80
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• 2013

Purpose - As the smart-phone market adds new technologies and introduces new marketing trends, competition among companies is getting fierce. Now, smart-phone companies need to pay attention not only to attaining new customers but also to retaining customers, which means managing relationships to prevent customer defection. Therefore, how to satisfy customer needs and maintain long-term relations are both important to make consistent progress in the rapidly changing smart-phone market. To illustrate this point, the study focuses on analyzing the effects of consumption value on relational factors and buying intentions among smart-phone users. First, consumption value was divided into functional, economic, and emotional values. After that, the effects of these values on satisfaction and brand trust were confirmed. Additionally, effects of satisfaction and brand trust on repurchase intention were analyzed. Research design, data, and methodology - The data was collected in a self-administered survey among 270 undergraduate students, using smart-phones between June 4th-12th, 2012. A total of 257 questionnaires were collected and used for the data analysis. A path analysis based on Lisrel 8.54 was used for the hypothesis test. Consumption value was divided into functional, economic, and emotional values. Subsequently, the effects of these values on satisfaction and trust in the brand were confirmed. Additionally, the effects of satisfaction and trust in the brand on repurchase intention were analyzed. Results - First, functional value, economic value, and emotional value - especially emotional value - were revealed to have positive effects on satisfaction. Second, emotional value was shown to have positive effects on brand trust, while functional and economic values did not. Third, satisfaction had positive effects on brand trust. In considering the relative influence on brand trust, satisfaction was the most crucial factor. It is clear that in the evaluation of the direct experience, using the product or the service plays an important role in building brand trust. Fourth, satisfaction and brand trust positively influenced repurchase intention. This indicates that both factors must be achieved to induce the repurchase Intention among customers. Conclusions - One can see that the enjoyable emotions consumers feel while using smart-phones is the most important factor in increasing levels of satisfaction. Moreover, this indicates that consumers pursue economic desires along with convenient functions in order to reduce opportunity costs. Additionally, consumers are affected by psychological and emotional messages in building trust, rather than practical and rational ones. Thus, in order to appeal to young clients as an attractive brand in the smart-phone market, approaching customers with an emotional value is recommended. In addition, in order for the brand to gain trust, the overall experience the consumer feels while using smart phones should be maximized. After all, one must fulfill the consumers' desire for a new experience and show a willingness to faithfully accomplish the responsibility of the brand to strengthen relationships with customers in the smart-phone market.

• 한국컴퓨터정보학회논문지
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• 제24권11호
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• pp.271-276
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• 2019

본 연구는 우리나라의 고등학생들이 SNS를 사용시 중요시하는 요인이 무엇인지를 알아보기 위하여 사회적 동기, 기능적 동기, 유희적 동기, 심리적 동기가 SNS 이용만족도에 어떠한 영향을 주며 이러한 만족도는 가치관에 어떠한 영향을 주는지를 알아보고자 하였다. 그 결과 사회적 동기를 제외한 유희적 동기, 기능적 동기, 심리적 동기가 SNS 이용만족도에 어떠한 영향을 주며 이러한 만족도는 학생들의 가치관 형성에 긍정적인 영향을 주는 것으로 나타났다. 이러한 결과는 우리나라의 고교생들이 SNS를 사용하는 이유는 자신들이 필요로 하고 자신들이 즐거워하는 즉 개인적인 관점에서 SNS를 사용하는 것이지 사회적 현상 등과는 관계가 없다라고 할 수 있다. 하지만 사회적 동기는 기능적 동기, 유희적 동기에 긍정적인 영향을 주는 것으로 나타났다. 즉 사회적 동기인 여러가지 사회적 현상은 청소년들이 SNS를 사용하는 계기 및 주제를 제공한다고 할 수 있으며 기능적 동기는 유희적 동기와 심리적 동기에 긍정적인 영향을 주는 것으로 나타났다. 즉 SNS가 제공하는 여러 다양한 기능이 SNS를 선택하여 사용하는데 긍정적인 작용을 한다는 결과를 도출하였다.