• 한국조리학회지
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• 제14권2호
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• pp.215-224
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• 2008

The objective for this research was to clarify the preference for alternative restaurants with different combinations of factor levels: local specialty food, non-local specialty food, very attentive service, moderately attentive service, not attentive service, traditional decoration, modern decoration, \10,000, \15,000, and \20,000. Total 230 copies of questionnaire were completed. Conjoint experiment method was used to develop full restaurant profiles. Ordinal probit model was used to measure the effects of factor levels on the preference. Results of the study demonstrated that the ordinal probit model analysis result for the data also indicated a good model fit. The effects of factor levels on the preference were statistically significant. As expected, the estimates of implicit price to pay were statistically significant. Moreover, the customers were more willing to pay for local specialty than other factor levels. The customers also considered the food factor as a very important factor. This research suggested that the customer's decision-making process for restaurants was best modeled as a conjoint experiment method that combines various factor levels. And it showed the results could be used as good data for understanding the relationships between the factors and preference in choosing food and restaurants in tourist areas.

• 대한영양사협회학술지
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• 제26권3호
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• pp.208-220
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• 2020

In modern society, the online to offline (O2O) market has become an emerging market. Based on social and cultural phenomena, the importance of "FOODTECH" linked with mobile applications is growing in the food and restaurant industry. This study examined subjective food application service quality, perceived value, and post-purchase behavior intentions. According to this study, of foodtech service quality attributes, only information, mobility, and reliability had positive (+) relationships with perceived value. However, foodtech service quality attributes did not have a direct impact on behavior intentions. Perceived values had a positive (+) relationship with behavior intentions and showed full mediation effects between foodtech service quality attributes and behavior intentions. Based on these results, future research on the relationship among food application service quality, perceived value, and post-purchase behavior intentions is needed.

• 한국조리학회지
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• 제9권3호
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• pp.155-168
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• 2003

As people's interest about food service rises, curiosity about correct foodservice company's information is rising on own inclination and necessity than usual foodservice company. Full text search site that do to foodservice company hereupon is operated, it is becoming menu that do not fall in name of ' Eumsikjeomchatgi ' in a representative search site such as Yahoo, Empas, Hanmir and so on. But, is not beam margin battle array that these search engines find data that they want being applied perfectly in site FACE that is use up to now. Also, is looked that there is problem about practical use service and search. Because search effect of site by that investigate consumers' awareness and practical use turkey for foodservice company search site and diagnose present level, it is thing to grope improvement. This research may supply one suggestion point establishing by more effective marketing communication strategy through internet hereafter.

• 한국조리학회지
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• 제17권1호
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• pp.155-170
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• 2011

본 연구의 목적은 레스토랑 고객의 지각된 가격이 고객만족과 재방문의도에 영향을 미치는 과정에서 감정반응의 효과에 대해 검증하고 쿠폰유형에 따른 조절효과를 알아보고자 하였다. 본 연구의 자료는 퀵서비스레스토랑을 방문한 303명의 설문조사를 통해 추출되었고 자료분석은 SPSS 16과 AMOS 16.0 통계패키지프로그램이 사용되었다. 연구결과 감정반응은 지각된 가격과 고객만족의 관계에서 완전매개역할을 하는 것을 알 수 있다. 또한 쿠폰은 지각된 가격과 고객의 감정반응의 영향관계에서 조절효과를 하는 것을 알 수 있다. 또한 지각된 가격과 긍정적 소비감정에 대한 할인쿠폰의 조절효과는 무료쿠폰과 경품 쿠폰보다 강하게 나타났고 지각된 가격과 부정적 소비감정에 대한 조절효과는 경품쿠폰이 할인쿠폰보다 높게 나타났다. 본 연구의 시사점은 레스토랑 운영자가 적절하게 쿠폰을 사용함으로써 고객의 반응과 지각된 가격뿐만 아니라 고객의 만족수준을 높일 수 있을 것이다.

• 한국조리학회지
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• 제16권2호
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• pp.49-63
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• 2010

호텔 레스토랑의 효율적인 메뉴 관리를 위하여 조리 표준량 목표를 설정하여 일정한 메뉴 품질 관리를 제공하므로 종업원들 간의 정보 교환, 원활한 업무 수행, 고객 유지 및 창출 방법을 모색하는데 있다. 본 연구의 실증적 분석은 호텔 레스토랑에 근무하는 종업원을 대상으로 설문조사를 실시하였고, 통계자료 분석은 SPSS WIN 12.0 프로그램을 활용하여 분석하였다. 빈도 분석, 신뢰도분석, 요인 분석, 상관 관계 분석, 선형회귀 분석을 실시하였고, 구성간의 표준량 목표의 조절 효과를 보기 위하여 곱 모형을 사용하는 조절회귀 분석을 실시하여 가설을 검증하였다. 업무효율성을 높이기 위해서는 표준량 목표를 사용하여 메뉴 관리를 해야 하고, 메뉴 계획 단계에서는 직원들과 충분한 협의에 의해서 메뉴를 구성하며, 그 과정에서 표준량 목표를 도구로 사용하여 메뉴 계획을 진행함으로써 업무효율을 높일 수 있다. 고객 서비스 업무의 효율을 높이기 위해서는 메뉴 운영 시 고객의 취향과 트렌드에 맞는 메뉴들로 표준량 목표를 설정하여 지속적으로 변화에 맞춰서 수정 보완하는 운영 관리에 따라 업무효율에 영향을 미친다는 것을 확인하였다.

• 대한지역사회영양학회지
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• 제4권3호
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• pp.466-478
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• 1999

A significant gap can exist between what customers expect in foodservice and what service providers deliver to customers. Reducing the gap and enhancing service quality plays a key role in increasing customer satisfaction and repurchase intentions. The purpose of this study was to investigate the personal and operational characteristics that affect the customer perceptions of service quality, to analyze the overall satisfaction and repurchase intention of customers, and to study the service quality gap between customer and foodservice provides. 427 customers and 278 foodservice providers in 82 fast food and family restaurants were surveyed. T-test, ANOVA, Correlation Analysis, and Multiple Regression were used for statistical analysis, The results of this study were as follows: 1) Among the personal characteristics of customers, sex affected the preception of 'General Management' and 'Reputation', and the expense per person showed a correlation with service quality. 2) Among the operational characteristics, the type of restaurant, months since opening, and the number of seats had a significant impact on service quality, while the seat turnover rate showed a negative correlation with service quality. 3) Among the human resource characteristics, the proportion of part-time employees had a negative correlation with service quality, and in general, the training program for full-time employees led to a higher degree of customer perception of service quality. 4) Six dimensions of service quality accounted for 38.39% of customer satisfaction in Multiple Regression. 5) The overall satisfaction of customers willing to repurchase was significantly higher than that of the non-repurchase customers. 6) The operational characteristics explained over 35% for the service quality gap among the customers and the service providers in Multiple Regression.

• 한국기술사회:학술대회논문집
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• 한국기술사회 1995년도 제25회 한일기술사 합동 심포지엄 한국편 자료(2차)
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• pp.65-79
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• 1995

As the economy has picked up in recent years, so have the changes in the food industry. Due to trends in the family structure, two income households are becoming more common, including the in-crease of the female working population. Leisure activities and time continue to increase and to cause changes in the food industry which makes many kinds of food available to everyone, compared to previous times when people ate simply to live. This trend can be easily seen by considering the year to year increase of expenses for eating out. As life as become more and more complicated and full of variety, the trend towards a consumer oriented food industry has accelerated and is becoming a major element of Korean life. In the past, quantity of food was the most important aspect of the food preparation. Today, the dining experience includes social and cultural meanings which emphasizes customar oriented menus and services. In the restaurant business, successful management must consider the interests of both employees and custmers and must be run efficiently and probide good service.

• 한국조리학회지
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• 제19권5호
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• pp.264-279
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• 2013

본 연구의 목적은 외식 프랜차이징의 분쟁 유형과 기업정보 간의 차이를 분석하는데 목적이 있다. 연구목적을 달성 하기위해 공정거래위원회의 심결례를 바탕으로 분쟁의 유형을 분석하고 관련된 기업정보와의 차이가 있는지 SPSS WIN(V.17.0)을 이용하여 분석하였다. 분석결과, 분쟁의 유형은 정보공개서 미제공(58.5%)과 가맹금 미예치(15.1%)가 높았고, 분쟁유형과 관련 변수간의 크러스컬웰리스(Kruskal-Wallis) 검증에서 매출액과 설립기간 및 가맹점수는 유의수준 p<.05, 상시종업원수는 유의수준 p<.1에서 유의한 차이를 발견 하였다. 상관계수에서, 설립기간은 상시종업원수와 가맹점수에서 양의 연관성이 있었고, 상시종업원수는 가맹점 수와 브랜드 수에 유의수준 p<.05에서 연관성이 있었다. 분쟁의 해결방안으로는 가맹본부의 신의칙준수와 관련 당국의 모범거래기준 및 법제도 강화 그리고 가맹 희망자는 전문가의 자문이 필요할 것으로 시사되었다.

• 한국조리학회:학술대회논문집
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• 한국조리학회 2005년도 제7차 하계 해외연수 및 국제학술대회
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• pp.73-90
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• 2005

Korean adults have dietary habits of eating full three meals a day: breakfast, lunch and dinner evenly. The latest survey showed that people who have dinner most was 61.8%, and who have lunch most was 30.8% and then breakfast most was 7.4%. The Korean Nutrition Association suggests that daily required amount of salt intake is 3,450 mg (8.7 g). But the daily amount of salt intake of Korean people is 15 ${\sim} 20 g which surpasses the required amount. needed with 15 ~20g a day, which is usually formed before the age 6 as a dietary habit. When Koreans eat out, they choose Korean food(80.5%), Chinese food(7.0%), Western food(4.5%), fast food(4.8%), etc.(3.1%). The monthly frequency of the urban adults' eating out indicated 32.6% 'seldom', 41.1% 'less than 5 times monthly', 15.6% '5-10 times', 10.8% 'more than 10 times'. Most of them responded less than 5 times a month for eating out. If we look into dietary habits of the urban adults, the monthly eating out frequency of the respondents, was 73.6% of eating out by less than 5 times a month and was 74.9% of the respondents dine regularly.

• 한국조리학회:학술대회논문집
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• 한국조리학회 2005년도 제7차 하계 해외연수 및 국제학술대회
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• pp.55-71
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• 2005

Korean adults have dietary habits of eating full three meals a day: breakfast, lunch and dinner evenly. The latest survey showed that people who have dinner most was 61.8%, and who have lunch most was 30.8% and then breakfast most was 7.4%. The Korean Nutrition Association suggests that daily required amount of salt intake is 3,450 mg (8.7 g). But the daily amount of salt intake of Korean people is 15 ~ 20 g which surpasses the required amount. needed with 15 ~20g a day, which is usually formed before the age 6 as a dietary habit. When Koreans eat out, they choose Korean food(80.5%), Chinese food(7.0%), Western food(4.5%), fast food(4.8%), etc.(3.1%). The monthly frequency of the urban adults' eating out indicated 32.6% 'seldom', 41.1% 'less than 5 times monthly', 15.6% '5-10 times', 10.8% 'more than 10 times'. Most of them responded less than 5 times a month for eating out. If we look into dietary habits of the urban adults, the monthly eating out frequency of the respondents, was 73.6% of eating out by less than 5 times a month and was 74.9% of the respondents dine regularly.