• 복식
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• 제56권2호
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• pp.32-44
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• 2006

Denim has been one of the most favored clothing item among young people regardless of regional difference. This study compared the styling of women's denim fashion in two Asian metro-cities, Seoul and Beijing, in order to understand how differ the fashion taste of both cities. Data was collected by taking photos of young women who wear denim clothing at the main streets of downtowns or famous shopping areas of both cities from the July of 2004 till the April of 2005. A total of 524 photos(Seoul 242, and Beijing 282) were put into content analysis. Results showed that there were several similarities and differences in denim styling between two cities in terms of the most widely worn denim items and the coordinate items, and the favored colors, silhouette, details of denim pants and the coordinate items. In Seoul, women favored denim look with little detail, fitted silhouette, and in more formal image. A few denim styles prevailed in each season which reflect current denim fashion trends. Meanwhile a wide variety of denim styles were found at Beijing without dominant denim trends, which means Beijing women put more emphasis on personal expression of their fashion taste instead of just following fashion trends.

• 한국의류학회지
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• 제37권7호
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• pp.864-873
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• 2013

This study analyzed the correlation between the sources of the complaints and various factors such as gender, garment type, fabric type, textile material and washing methods for products. This survey utilized a total of 2,609 consumer apparel product complaint cases filed with the Korea Consumer Agency between 1997 and 2009. In regards to consumer liability: it was found that more incidents of failures due to carelessness were reported among men's clothes, knitted garments, cotton clothes, polyester clothes, wool blend clothes, pants, shirts, sportswear, and laundry only clothes. In regards to dry cleaner's liability: women's goods, woven clothes, silk clothes, cotton blend clothes, jackets, shirts and hanbok, and dry clean only clothes indicated problems more frequently. In regards to manufacture's liability: women's clothes, woven clothes, wool clothes, silk clothes, wool blend clothes, polyester blend clothes, formal dress clothes, jackets, hanbok, and dry clean only clothes indicated problems more frequently. This study provides consumers with information necessary to take preventive measures and basic information that can be utilized to improve the quality of production and services by understanding the sources of dissatisfaction, type of clothes found with problems, and the main causes of consumer complaints for garment products according to who is liable.

• 패션비즈니스
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• 제11권3호
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• pp.87-96
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• 2007

The purpose of this study is to analyse the characteristics of style, color and items of street fashion in Harbin. This kind of study will contribute to the understanding the preference of fashion in northeastern area, thereby, affording a fundamental resources for the strategic establishments of design and marketing in Korean brand launching into China. The results of this study are as follows. The preferred fashion style is casual one, rather than formal one. The order of preference in casual wear is character, jean and sports casual. In the view of color, preference in top color is, white, black, brown and pink. In the bottom, it is blue, white, black and brown. In one-piece, it is white, blue and brown. Throughout all items, the most frequently founded color is white, which might be ascribed to the seasonal influence of summer. The Chinese specific preference of color could not be observed. In aspect of items, the one-piece takes the proportions of more than half of the all the items. The typical details of one-piece dress are irregular hemline and asymmetrical line. While knee length takes proportion of 70%, in item of skirt, the full length is 46.8% in frequency for pants. In one-piece, knee length is 80% amounted as first rank, followed by midi and mini.

• 한국의류학회지
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• 제32권11호
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• pp.1692-1703
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• 2008

On 2008, China comes to be an era of opening the market for 30 years, being both the 4th economically biggest country and 2nd ranked clothing export country in the world. China plays a huge consuming market for the world, along with the competition arena for the numerous world fashion brands while more than 100 kinds of Korean fashion ones being launched into the China. By applying the analysis and investigation of preferred street style. in local area to the development of fashion items and design, the synergistic effect of university and industrial corporation might also be expected. This study aims to provide the basic resources for the development of fashion design on behalf of the Korean fashion brands launched into China and moreover to anticipate the requirement on the part of Chinese consumers by way of understanding the preferred fashion styles, through analysis and investigation of the street fashion in Dalian, northeastern area of China. Conclusively, in terms of clothing style, 80.5% of casual style and 19.5% of formal style were notified. The jean casual, and easy casual being dominant in the former, feminine style in the later. In view of the high frequency of T-shirt, sleeveless on the top, full-length pants and 7/9 length pants on the bottom. The simple and cool style seems to be favored, making them easy through the hot summer. The upper clothes exposed in body part of back, chest and shoulder, were frequently shown. In light of colours. white, black, red were preferred on top, blue and black were preferred on bottom. To deal with accessories, the shoulder bag mostly preferred among bags, the sandal, slippers, snickers in sequential order among shoes, the hair pins and rubber band(tied or, held up style), in hair accessories. Other items of hat, belt, and sunglasses, which could give a point to the summer style, were identified low frequency.

• 복식문화연구
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• 제28권4호
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• pp.463-479
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• 2020

The purpose of this study identify the types and characteristics of Hanbok worn in lunar new year parade and Korean parade in New York over the past three years. As for the research method, I first collected domestic news articles, overseas Korean news articles, and literature reviews about the history of the Korean parade in New York and the events of each year. Second, I conducted a case study on Hanbok worn in the six parades from 2017 to 2019 using photo data collected through direct surveys, 'YouTube' video footage and news article photos. Third, I interviewed people related to the New York parade about the route of buying and renting the Hanbok in the New York area. The types of Hanbok shown in the Korean parade in New York can be largely classified as ceremonial, performance, and daily costume. There were 65 ceremonial costumes in all, with men wearing Dallyeong (official's robe) and Gorlyongpo (dragon robe) and women wearing Dangui (woman's semi-formal jacket), Wonsam (woman's ceremonial robe), and Hwarot (princess's ceremonial robe). A number of performance costumes were also worn by the Chwitasu bands, Nongak ensembles and fan dancers. Finally, of the 210 daily Hanbok, most men wore Baji (pants) and Jeogori (jacket), and women wore Chima (skirts) and Jeogori. The parade attempts to showcase the beauty of Hanbok, but the costumes repeat year after year, which can feel monotonous to onlookers. This research can be used as a reference to effectively utilize Hanbok in future Korean cultural events.

• 한국의상디자인학회지
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• 제18권1호
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• pp.183-190
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• 2016

A mourning dress is the formal costume that the mourners wear to show civility during the mourning. Traditional funeral rites are the Confucianism's funeral proceeding where the mourners wear according to the National Mourning Dresses System. However, nowadays, the funeral proceedings and mourning dresses are simplified. In result of current design analysis of the mourning dresses for women, the types of the mourning dresses for women are classified by traditional styles and modern styles. Traditional styles include skits and Jeogori make of hemp fabrics, and modern styles include skits and Joegori style, modernized Hanbok style, and Western style, which consist of cardigan, waist skits, jackets, and pants. The modern styles mostly use polyester and the color consists mainly of black and white. The followings propose new designs of mourning dress for women that reflect practicality, flexibility, and diversity. First, transmit the meaning that traditional mourning dress entails Second, change the length and the width of Jeogori and skirt by reflecting the trend of the time and change the designs of the mourning dresses by using the details of the modern styles so that they are equipped with practicality, flexibility, and affordability. Third, pursue diversity by changing the uniformed fabrics and colors used on the existing mourning dresses. This study addresses the drawbacks and the points that need be improved to suggest the designs of the modern mourning dress for women, which reflect the characteristics of Hanbok and cultural traits.

• 복식
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• 제50권5호
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• pp.53-64
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• 2000

The purpose of this study was to investigate the historical changes of western men's underclothes in the first half of the 20C and analyze functions and features of men's underclothes. This study was to utilize many literatures in the analysis of historical changes of western men's underclothes. In the 1900's, the attached collar was giving place to the detachable, and the coloured shirt for day wear was becoming accepted. The correct wear fur various occasions was given. Double collar was the favourite for day wear. The dress-shirt protector worn over the dress-shirt front. Men preferred to vest and pants in one as a combined garment. In the 1910's, underclothes were permitting freer movement, but what was still more significant was the glowing inclination to reduce the layers which covered the body. The new conception of decency which was beginning to appear continued to characterize underclothing the symbols of social rank, expect for formal occasion, were declining. For day the white shirt was being displaced by the soft-fronted shirt. In the 1927-1930's, Underclothes were reduced in number, extent and thickness. Underclothing had lost two of its original function : it no longer preserved the warmth of the body, nor did it disguise its essential shape. Both sexes discarded the use of white underwear, In the 1930's, men saw an increasing preference for the coloured shirt. Combinations became increasingly popular and the singlet were displacing the under-vest in the 1930's. All undergarments were very commonly in natural colours. In the 1940's, for evening dress. shirt was plain linen front and square cuffs. Short trunks reached to mid-thigh, had a front waist yoke with three button fastening. Underclothes were pursued ease and activity.

• 한국의상디자인학회지
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• 제9권2호
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• pp.15-30
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• 2007

The purpose of this study is to investigate the effect of makeup, clothing tone and clothing style on wearer's with same color coordination of lipstick and clothing. The experimental materials developed for this study were a set of stimulus and response scales (7-point scale semantic). The stimuli were 64 color pictures were manipulated by computer simulation. This experiment design was $2{\times}2{\times}4{\times}4$ factorial design. The stimuli were a set of eyeshadow color(brown), clothing style (formal style of Jacket / skirt and casual style of cardigan / pants), lipstick and clothing color (red and orange), lipstick tone(vivid, light, dull and dark), clothing tone(vivid, light, dull and dark). The subjects of this research were 384 female undergraduates living in Gyeongsangnam-do. The investigation was carried out at a lecture hall at the time between 10 a.m. and 3 p.m. in May 2006. The data were analyzed using SPSS program. Factor analysis, 4-way ANOVA, t-test, and Duncan test were used as analysis methods. Image factors according to variation of clothing style, clothing color, and makeup color are composed of 4 different dimensions (visibility, attractiveness, tenderness, and stability). In dimension of the visibility, the image was perceived to be glowing and luxurious regardless of lipstick tone and lipstick color in the case of the vivid tone clothing. According to the variation of clothing style, clothing color and tone, makeup color composed of eyeshadow color, lipstick color and tone, it was investigated that the images for a clothing wearer were expressed diversely, were shown differently in image dimensions, and could be produced to different images. The analysis data for images according to the combination of makeup and clothing color, tone, and style thus provide basic material for image consulting or color coordination.

• 복식
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• 제63권1호
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• pp.27-41
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• 2013

This study is to examine the costumes of Gyeokgu in different situations and to suggest when and how they should be used in historical drama. Gyeokgu is a type of polo game that was played in Korea and it was also known as Gyeokbong and Bonghee. The accounts of the game show that it was played during the South-North period as recorded in Balhaego, Haedongyeoksa, and Goryeosa until the Joseon period. The scenes of Gyeokgu have been shown in some historical dramas in order to make the story exciting or to show the life of royalty. The costume of Gyeokgu in the South-North period should be suggested Danryeong(團領), Bokdu, and Haw(靴) in a formal situation. The Gyeokgu in the Goryeo period was a sport for royalty. So the Gyeokgu costume in the Goryeo period was required to be worn with Danryeong(團領), Bokdu, and Haw(靴) for the kings and military officers in the early Goryeo period and with Cheollik(帖裡), Balip or Huklip(黑笠), and Haw(靴) from the middle of the Goryeo period. Women could wear Chima(skirt), Jeogori(blouse), Pyo, and Li(履) when they play Gyeokgu in the Goryeo period in the historical dramas. The Gyeokgu in the early Joseon period was a sport for the kings. After the king of Sejong, the Gyeokgu became a martial art for the military officers. The costume of Gyeokgu in the Joseon period should be Red Cheollik(紅帖裡), Kwadu, Jonglip, Gwangjodae(廣組帶), Sagu, and Haw(靴) as recorded in Muyedobotongji in the 18th century. The kings, servants, and military officers could wear the Cheollik and should be made in the different Git(collar), shape of the sleeves, and the proportion of the upper part and the underpart in each period properly. When the citizens play Gyeokgu, they could wear Geon(巾), Baji(pants), Jeogori(shirt), and Gipsin in the late Joseon period.

• 패션비즈니스
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• 제1권2호
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• pp.1-19
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• 1997

This thesis is a reflection of Korean aestheticism and how it has evolved and influenced Korean contemporary fashion throughout the last century. Up to the current, there have been five notable trends of fashion that have been influenced from and have reflected the qualities emblematic of various periods in Korean history. They can be characterized as the era of Missionary fashion, Uniform fashion, Salon fashion, Brand Name Fashion, and finally, fashion from the current era of diversification. The specific characteristics of each fashion era have been analized and illustrated in a comprehensive table. Design characteristics of Korean contemporary fashion are as follows : 1. A point of emphasis is given to facial feature, unconstructive design and ample silhouette and A silhouette, two-piece and pants. Korean style wrap skirt, a smooth curve and layered style. 2. Effect of flatness from material; as methods of quilting, reinforced dual stitching(Kaeki), patchwork, embroidery and goldfoil thread extra, it is turned up that texture of cloth stuff and effects of flatness. 3. Simple color combinations give effects in two different directions For instance, white and a variety of vivid colors, a dull color and bright colors, black, blue. 4. Over-design, diffusion of fashion. Based on the design characteristics described above, the essence of Korea's beauty consciousness can be captured and summarized through the following points: 1. Emotionalism and non-characterism: traditional and simple natural beauty and modernized natural beauty. 2. From authoritism to non-authoritism: traditional and formal personal beauty and casual characteristic beauty. 3. Polaris (antithesis) phenomenon: chastic beauty and ostentatious beauty, simplicity and lavishness, conformity of fashion and originality. Although the beauty consciousness of Korean contemporary fashion is changing from traditional passive metaphor to aesthetic expressionism for the new generation, after all the basic foundation or root of the spiritual beauty of idealism is usually recognized by focusing on the face.