• Title/Summary/Keyword: forest trail guide

Search Result 3, Processing Time 0.019 seconds

A Study on the Influencing Factors of Forest Trail Guide's Organizational Commitment: Focused on the Job Motivation (숲길체험지도사의 조직몰입 영향 요인에 관한 연구: 직무동기를 중심으로)

  • Ha, Siyeon;Lee, Yeonhee;Eom, Munseol;Jang, Jin
    • Journal of Korean Society of Forest Science
    • /
    • v.105 no.4
    • /
    • pp.496-504
    • /
    • 2016
  • As people's interest in forest trail increases, it has reached a critical time to extend forest trail program. This study clarifies correlation between two variables, organizational commitment and job motivation and identifies the variations in organizational commitment level for job motivation so that the forest trail programs attain its object and meet users' satisfaction. As a result, first, job motivation can be divided into 'personal satisfaction', 'work value', and 'external reward and recognition'; the biggest motivation is 'personal satisfaction', followed by 'work value' and 'external reward and recognition'. Second, job motivation has a positive correlation with organizational commitment. Especially 'personal satisfaction' and 'external reward and recognition' have a positive impact on the organizational commitment. To sum up, the personal satisfaction has a greater impact on organizational commitment than other factors. Therefore, it is needed to draw up measures to increase their personal satisfaction like making them have self esteem from forest trail guide.

A Study on Visitor's Behavior as a Characteristics of Different Forest Trails (숲길 특성에 따른 이용객의 이용행태 비교에 관한 연구)

  • Son, Ji Won;Ha, Si Yeon
    • Journal of Korean Society of Forest Science
    • /
    • v.101 no.2
    • /
    • pp.309-316
    • /
    • 2012
  • The purpose of this study is to conduct a visitor survey which provides demographical characteristics, a profile of the characteristic, travel behavior in different forest trails; Bukhansan trail, Uljin trail, Jirisan trail. Bukhansan trail (second course) is about 3 km and many visitors are nearby residents for the walking. Uljin trail is 80 km, especially conducting visitor reservation guide system and most visitors are 30s and 50s. Jirisan trail is total 209.3 km (a total of 17 courses), networking regional trail routes and was most popular between the ages of 20 and 39. The results showed that Bukhansan trail was used for light walking course, and visitors preferred health related activities. In Uljin trail, visitors expected trekking with nature-based activities and visitors of Jirisan trail seemed to prefer trekking and request more trail's walkability than other trail users.

Evaluation of Preference by Bukhansan Dulegil Course Using Sentiment Analysis of Blog Data (블로그 데이터 감성분석을 통한 북한산둘레길 구간별 선호도 평가)

  • Lee, Sung-Hee;Son, Yong-Hoon
    • Journal of the Korean Institute of Landscape Architecture
    • /
    • v.49 no.3
    • /
    • pp.1-10
    • /
    • 2021
  • This study aimed to evaluate preferences of Bukhansan dulegil using sentiment analysis, a natural language processing technique, to derive preferred and non-preferred factors. Therefore, we collected blog articles written in 2019 and produced sentimental scores by the derivation of positive and negative words in the texts for 21 dulegil courses. Then, content analysis was conducted to determine which factors led visitors to prefer or dislike each course. In blogs written about Bukhansan dulegil, positive words appeared in approximately 73% of the content, and the percentage of positive documents was significantly higher than that of negative documents for each course. Through this, it can be seen that visitors generally had positive sentiments toward Bukhansan dulegil. Nevertheless, according to the sentiment score analysis, all 21 dulegil courses belonged to both the preferred and non-preferred courses. Among courses, visitors preferred less difficult courses, in which they could walk without a burden, and in which various landscape elements (visual, auditory, olfactory, etc.) were harmonious yet distinct. Furthermore, they preferred courses with various landscapes and landscape sequences. Additionally, visitors appreciated the presence of viewpoints, such as observation decks, as a significant factor and preferred courses with excellent accessibility and information provisions, such as information boards. Conversely, the dissatisfaction with the dulegil courses was due to noise caused by adjacent roads, excessive urban areas, and the inequality or difficulty of the course which was primarily attributed to insufficient information on the landscape or section of the course. The results of this study can serve not only serve as a guide in national parks but also in the management of nearby forest green areas to formulate a plan to repair and improve dulegil. Further, the sentiment analysis used in this study is meaningful in that it can continuously monitor actual users' responses towards natural areas. However, since it was evaluated based on a predefined sentiment dictionary, continuous updates are needed. Additionally, since there is a tendency to share positive content rather than negative views due to the nature of social media, it is necessary to compare and review the results of analysis, such as with on-site surveys.