A Study on Storytelling Marketing of Intangible Cultural Heritages in Korea - Focused on 'Pimatgol' Story - (무형문화유산 Storytelling Marketing 연구 - 종로 '피맛골' 이야기를 중심으로 -)
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- Korean Journal of Heritage: History & Science
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- v.44 no.1
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- pp.222-243
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- 2011