• 문화기술의 융합
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• 제6권1호
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• pp.31-36
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• 2020

기업 문화마케팅은 기업의 문화적 이미지를 제고하거나 문화를 통해 기업의 이미지를 전달하는 마케팅 수단이다. 문화소비자 가치 분석은 개인의 소비 행동에 담긴 삶의 가치 및 추구를 확인하고, 문화소비자의 선택 행동을 설명하는데 중요한 예측 데이터이며, 의사결정의 기준이 된다. 연구 방법은 빅데이터의 텍스트 마이닝과 오피니언 마이닝 기법으로 연관어, 긍정어, 부정어, 중립어를 추출했다. 분석 대상은 국내 소비자 대상인 현대카드 '슈퍼콘서트'와 해외 소비자 대상인 CJ ENM 'KCON'에서 콘서트를 참여하는 문화소비자들이다. 기업 문화마케팅의 문화소비자 가치 요소에서 '가치 일치성'은 기본 조건이며, '공감대 소통(감수성 표현)', '참여성 공유(VIP 소속감)', '사회적 변화 이슈', '서비스의 차별화', '가격 할인 혜택', '장소의 품격'으로 도출되었다. 앞으로 예술경영 기획, 문화 투자, 문화 유통, 복합문화공간 운영, 기업문화, CSR, Kpop 마케팅, 체험마케팅 등의 소비자 참여 분야에서 기업의 이익 추구와 브랜드 가치 제고를 할 수 있는 '문화기술마케터' 양성과 실무적인 적용 방법이 필요하겠다.

• 국제지역연구
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• 제21권2호
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• pp.121-141
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• 2017

세계 미백화장품시장은 복합된 기능을 포함한'복합기능성화장품'시장으로 빠르게 넘어가고 있다. 또한 고기능성화장품시장인 코스메슈티컬시장은 복합기능성화장품 시장과 함께 성장하고 있다. 더불어 복합기능성화장품 시장에서 미백기능을 포함한 천연화장품 시장은 전세계에서 성장하고 있다. 전세계 기능성화장품 유통채널은 '미용과 디지털(Beauty and Digital)'을 통한 디지털 커뮤니케이션(digital communication)이다. 글로벌 기업들은 브랜드와 소비자 사이에서 새로운 공간에 관계를 추가하고 있다. 그렇기에 전세계적인 미백화장품 유통 채널의 변화현상은 기존과 다른 공간에서 고객과 소통될 수 있어야 한다는 중요성을 시사를 할 것이다. 국내 미백화장품시장은 2015년 기준 연평균성장률 -3.61%로 감소하고 있다. 반면에 복합유형시장은 연평균성장률 33.28%로 지속적인 성장을 나타내고 있다. 국내 미백화장품시장은 2008년 이후로 기존의 방문판매 중심의 유통채널에서 변화되었다. 특히 온라인채널은 오프라인채널 대비 약1/6 수준이지만, 2014년 기준으로 온라인쇼핑의 전년대비증가율이 27.1%를 나타냈다. 향후에는 오프라인의 판매비중과 비슷해지거나 뛰어넘을 것으로 예측된다. 미백화장품의 유통채널은 변화하고 있고, 온라인 유통채널은 성장하고 있어, 국내 기업들은 새로운 미백화장품 유통채널과 기존의 오프라인 채널을 동시에 공략하는 전략이 필요할 것으로 사료된다. 신규기업의 미백화장품시장 진출 시, 기존의 미백화장품시장보다 복합기능성화장품 내의 천연화장품으로의 진입을 고려해야 할 것으로 판단된다. 국내 미백화장품 시장 경쟁력을 확보하기 위해서는 브랜드 차별성을 확보하거나 유통채널의 변화를 추구하여 기업과 고객이 새로운 공간에서 커뮤나케이션을 구축할 수 있는 진출방안을 모색할 필요가 있다.

• Asia Marketing Journal
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• 제15권1호
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• pp.57-81
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• 2013

The purpose of this paper is to seek ways to improve the competitiveness of Korea's fashion industry by utilizing the source of competitiveness of Japan's fashion industry, which represents the world's leading countries in terms of fashion, so that Korea can better enter the global fashion market. The study shall first compare the competitiveness of the Japanese and Korean fashion industries by utilizing the generalized double diamond model; second, provide an understanding of what the Japanese fashion industry can offer to Korean fashion industry and companies - that is, understand what the Japanese fashion industry's competitive edge is; and third, study the kind of global competitiveness that Korea's fashion industry must achieve. To adopt a generalized double diamond model to compare the competitiveness of the Korean and Japanese fashion industries, we selected 31 sub-variables to act as determinants of the model. That is, we extracted 31sub-variables by doing research of literature to analyze national competitiveness of the fashion industries. To measure these 31 sub-variables, secondary data was gathered. We collected data related to each sub-variable from various sources of Korea and Japan. And to calculate the competitiveness index, we took three steps with reference to previous studies. We found that status of the fashion industry of the two countries as it stands. That is, Japan is an advanced country of which fashion industry is domestic market-oriented while Korea is a small open economy that mainly focuses on the foreign market. Out of 31 proxy variables, Korea's fashion industry shows higher measurements relating to production and export than Japan, but Japan's fashion industry reports higher measurements than Korea in the fields of R&D, design and brand power, the rate of value added, the efficiency of companies and globalization. In order for Korea's fashion industry to achieve competitiveness in the global market, it should pursue the following development direction. First, it is very difficult for Korea to follow the footsteps of the U.S. and Japanese fashion industries that are able to take advantage of economies of scale, because Korea is smaller than those countries. Therefore, in the case of small economies such as Singapore, strengthening of international activities will practically improve domestic determinants that Korea should improve its domestic diamond by enhancing the current competitiveness of its international diamond. In other words, Korea needs to further endeavor to develop and expand global resources and markets as well as improve its competitiveness in terms of R&D, design and brand power, the rate of value-added, and the efficiency of companies. As the Korean fashion industry shows relatively advanced level of information technology and the fashion education system, it has considerable potential to grow. Korea is expected to have a huge growth potential since it has relatively higher level of information technology, fashion education system and activities than those of Japan in both the domestic diamond and international diamond. In particular, a better environment is laid out before Korea to gain competitiveness in the fashion industry due to the recently growing influence of the Korean Wave that Korea is expected to grow as a leader in the Asian market as well as in the global market.

• 패션비즈니스
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• 제3권1호
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• pp.113-124
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• 1999

The purpose of this study is to provide for the basic data useful to designing a scientific and systematic merchandising program for infants' wear brands. For this purpose, designer and MD working for 8 local infants' wear brands were surveyed to analyze the conditions of their designing and merchandising of infants' wears. The results of this study can be summarized as follows; 1. Only 3 brands employed MD for their merchandising departments. The average number of clothing designers employed by the subject brands was 3-5, while that of colorists was 1-2, and that of accessory designers was 2-3. On the other hand, the average number of patternmakers employed was about 1, while that of sewer was 4. 2. Many of the sample infants' wear brands tended to collect and analyze the information for merchandising, while most of them relied less on outside planned data. The information source upon which they relied most was 'local and foreign fashion magazine', followed by 'data surveyed by local and foreign department stores' and 'data surveyed for local fabric markets' in their order. Meanwhile, the main color represented 70-90% of the total colors, while the pastel groups accounted for 30-40% and vivid color groups for 40-50%. On the other hand, knit accounted for about 60% of their materials, while woven and sweater accounted for 30% and 10%, respectively. 3. In overall terms, most of brands felt that their brands were preferred as much as or less than their competitive brands, while consumers felt expensive for infants' wears. Namely, most consumers were dissatisfied with the price levels of infants' wears. On the other hand, consumers were found to favor the pastel color groups a little more, while being aware of each brand's sizes more or less precisely. 4. The medium upon which the infants' wear brands depended most for their advertisement was 'magazine', followed by 'radio' and 'catalogue' in their order. Most of them were analyzing the results of their sale turnover monthly or frequently in order to review their sales performances in comparison with their competitors. Most of brands bothered to program a sale strategy 4 times a year, primarily to dispose the stocks or find a breakthrough for their sales activities.

• 통상정보연구
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• 제16권3호
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• pp.357-380
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• 2014

신뢰와 고객충성도의 관계에 대한 선행연구들에 따르면, 현지 진출한 다국적기업들은 현지 소비자들의 신뢰를 얻음으로써 고객충성도를 강화할 수 있다. 본 연구는 한국에 진출한 다국적기업의 제품특성, 제품관련 서비스 커뮤니케이션, 지각된 가격공정성 등이 다국적기업 제품신뢰에 어떤 영향을 미치는지를 분석함으로써 다국적기업 제품신뢰의 선행요인을 탐색하고자 하였다. 또한 글로벌 기업시민주의가 전 세계적으로 점점 요구되고 있는 현실에서 현지에 진출한 다국적기업이 기업시민으로서 사회적 책임을 다한다는 인식을 확보한다면 제품에 대한 신뢰형성에도 기여할 것으로 본다. 이러한 맥락에서 글로벌 기업시민주의가 신뢰와 그 선행요인간 관계를 조절할 것인지에 대한 분석을 함께 하였다. 조절 회귀분석을 통하여 가설을 검증한 결과, 다국적기업 제품신뢰에 통계적으로 유의한 영향을 미치는 선행요인은 제품과 서비스 커뮤니케이션으로 나타났다. 제품관련 서비스 커뮤니케이션이 신뢰에 더 큰 영향력 요인이었다. 현지 소비자들은 다국적기업이 제공한 제품과 서비스에 대하여 신뢰를 하고 있다고 판단되므로 다국적기업들은 제품과 서비스로 이루어진 기업의 제품전략과 신뢰를 연계하고 소비자의 신뢰를 증진함으로써 고객충성도를 강화할 수 있도록 전략을 수립하여야 한다. 한편, 가격공정성 지각 가설은 기각되었으나 가격공정성 지각과 신뢰와의 관계에 글로벌 기업시민주의의 조절효과가 통계적으로 유의하게 나타났다. 이는 지각된 가격공정성은 다국적기업의 기업시민주의활동을 통해 선량한 기업으로 소비자에게 인지됨으로써 그 기업 제품에 대한 신뢰를 확보할 수 있음을 제시하는 것이다.

• 디지털융복합연구
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• 제16권9호
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• pp.375-381
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• 2018

본 연구는 국내 외 업종 간 콜라보레이션의 효과적인 방향성을 제안하고 이를 확산시키는 것을 목적으로 한다. 이를 위해 국내 외의 기업이 콜라보레이션을 통해 높은 가치를 실현한 사례를 연구 방법으로 선택했다. 연구결과 최근 공유경제에 관한 관심이 높아짐으로 인해, 기업에서도 점차 협업을 통해 공유가치를 실현하기 위해 노력하는 것을 알 수 있었다. 이러한 결과를 바탕으로 실용적 가구 브랜드인 IKEA와 숙박 공유 플랫폼 서비스인 Airbnb의 콜라보레이션을 제안하였다. 콜라보레이션을 통해 이 두 기업의 현재 한계점을 상생시킬 수 있었고, 공유경제의 가치 실현으로 이들의 사회적 이미지까지 높아질 수 있다는 결과 값을 얻어낼 수 있었다. 향후 본 연구를 바탕으로, IKEA와 Airbnb뿐만 아니라 여러 기업이 콜라보레이션을 통해 공유경제 활성화의 가치를 만들어 낼 수 있기를 기대한다.

• 한국치위생학회지
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• 제13권4호
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• pp.677-684
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• 2013

Objectives : The purpose of this study was to investigate dental hygiene majoring students on employment preparation and job preference. Methods : Subjects were 471 dental hygiene majoring students in Seoul, Gyeonggi-do, Gangwon-do, Daejeon, Chungcheong-do, Busan, and Jeju-do. Except 34 incomplete answers, 437 copies were analyzed. Results : Female accounted for 98.9%. Grade point average(GPA) ranged from 3.5 to 4.0 (38.8%). Most of the students lived in Gyeonggi (20.4%). Out of 364 students, 58.5% had hospital coordinator certificates and 36.3% had computer related certificatse. Those who studied in Gyeongnam wanted to work in Gyeongnam (90.6%), and those who studied in Seoul wanted to work in Seoul (79.7%). These results revealed the same tendencies in Gangwon(56.8%), Gyeonggi(47.6%) and Jeju(39.3%). Except for Chungbuk and Gyeongnam, most students preferred Seoul as a preferable working location (p<0.000). The reason for the preferable working locations included easy commutation (31.0%), higher income (28.5%), and brand value of hospital (22.5%). Most students chose job for easy commutation (44.8%, p<0.000) and welfare benefits (29.6%). Preference for income ranged from 15,000,000~20,000,000 Korean Won including Daejeon (75.0%), Gyeongnam (59.4%), Chungbuk (58.4%), and Jeju (56.7%). Conclusions : It is necessary to implement the various curricula development including future planning and mastery of foreign language education focused on globalization.

• 패션비즈니스
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• 제7권1호
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• pp.101-115
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• 2003

The object of this study looks into the awareness and satisfaction about Korean fashion product of Chinese adult women inhabited in China, by comparing with foreign fashion product. The questionnaire used as a method of measurement, and the sample was 848 Chinese women from 20 to 50 age, living in China. The analysis of all data was handled by SAS(Statistical Analysis System) program, Frequency Analysis, ANOVA, Duncan's Multiple Range Test was also executed. The results from the study were as follows: 1. The preference about Korean fashion product of Chinese women is higher than American, English and Japanese fashion product, but is lower than Italy, French and Chinese fashion product in each age. 2. About the quality, design, service's satisfaction and brand reputation of Chinese adult women, Italy product is first ranked and Korean, Chinese is followed. 3. About the possession item on Korean fashion product of Chinese adult women, younger and younger chinese women on age, Ta-Ryun resident in area, a company employee on occupation hold the most. 4. About the recognition on Korean fashion product of Chinese adult women, younger and younger preferred the popularity and special design of Korean fashion product, the women inhabited in Ta-Ryun and Buk-Kyung recognized the Korean product as economical. 5. About the satisfaction on Korean fashion product of Chinese adult women, there is no significant difference on age, residential district and occupation.

• 한국연초학회지
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• 제26권2호
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• pp.117-125
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• 2004

In this study, we have investigated the natural and puffing combustibility of cigarette brands and the compulsory ash-drop, and analysed factors related to the materials. Cigarette combustibility was greatly affected by the tobacco weight in cigarettes rod. Combustion rate of 4AOR cigarette made by flue-cured tobacco was 5.02 $^{mm}/_{min}\;and\;10\%$ faster than 1BO cigarette. Combustion pattern has interrelation with sugars, chlorine and ash contents among tobacco components. Combustion rate of 4DL, flue-cured tobacco was 55 seconds faster than 1CL tobacco extremely much in sugars contents, and ash drop was maintained at $21\%$ longer. Combustion time and burning rate were fast in cigarette made by expanded tobacco slice and tobacco stem and the formation of ash was poor. The length of puffed ash drop of expanded tobacco slice and tobacco stem were 18.6 mm and 25.2 mm and these forced ash drop length were 3.8 mm and 4.9 mm respectively. Puffed burning rate of general cigarette was $14.3\%$ faster than static burning rate and super slim type cigarettes was $21.3\%$ faster. Combustion rate and ash drop of domestic and foreign cigarette brands were quite different depending on tar level and cigarette types. The lower tar level, the faster combustion rate and the shorter ash drop.

• 한국실내디자인학회논문집
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• 제22권3호
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• pp.164-173
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• 2013

This study starts from the genealogical analysis of the urban public spaces through local history of Seoul which is significantly different from western countries. The analysis targets the discourse on the urban street, the basic unit of urban tissue and the settlement condition in urban life, which defines urban space-structure among the urban public spaces. And this research classifies and categorizes the value recognition and policy value occurred each period. Based on these, this research defines the progress levels of urban public design policy in Seoul as follows. Results Firstly, 1890's and 1900's was the period of development in commerce and industry, which caused congested and crowded streets. The open port policy allowed the experience of the foreign circumstance, and thus the identity of the urban streets and the value of symbolism come to realize among the society. During the Japanese colonization, urban streets put on modernized images through the urban remodeling out of the context according to the colonization policy. The brand-new values such as publicness and amenity are injected as well as modern regulations by system and authority. From Liberation to 1950's, it performed only street restoration as a repair from war with Japanese colonial system because of the political confusion and administrative vacuum. Finally, each period can be defined as follows. 1890's and 1900's can be defined as 'spontaneous finding the modernization' because urban street was intentionally transformed by the empire. Period of the Japanese colonization can be defined as 'the formation of modernized urban street concept and the compulsion of modernized regulation.' And period of from Liberation to 1950's, can be called as 'the absence of value recognition and maintenance of colonial system.' methodology.