• Journal of Global Scholars of Marketing Science
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• v.18 no.4
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• pp.61-118
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• 2008

The purpose of this research is to construct research framework for international franchising based on existing literature and to identify research components in the framework. Franchise can be defined as management styles that allow franchisee use various management assets of franchisor in order to make or sell product or service. It can be divided into product distribution franchise that is designed to sell products and business format franchise that is designed for running it as business whatever its form is. International franchising can be defined as a way of internationalization of franchisor to foreign country by providing its business format or package to franchisee of host country. International franchising is growing fast for last four decades but academic research on this is quite limited. Especially in Korea, research about international franchising is carried out on by case study format with single case or empirical study format with survey based on domestic franchise theory. Therefore, this paper tries to review existing literature on international franchising research, providing research framework, and then stimulating new research on this field. International franchising research components include motives and environmental factors for decision of expanding to international franchising, entrance modes and development plan for international franchising, contracts and management strategy of international franchising, and various performance measures from different perspectives. First, motives of international franchising are fee collection from franchisee. Also it provides easier way to expanding to foreign country. The other motives including increase total sales volume, occupying better strategic position, getting quality resources, and improving efficiency. Environmental factors that facilitating international franchising encompasses economic condition, trend, and legal or political factors in host and/or home countries. In addition, control power and risk management capability of franchisor plays critical role in successful franchising contract. Final decision to enter foreign country via franchising is determined by numerous factors like history, size, growth, competitiveness, management system, bonding capability, industry characteristics of franchisor. After deciding to enter into foreign country, franchisor needs to set entrance modes of international franchising. Within contractual mode, there are master franchising and area developing franchising, licensing, direct franchising, and joint venture. Theories about entrance mode selection contain concepts of efficiency, knowledge-based approach, competence-based approach, agent theory, and governance cost. The next step after entrance decision is operation strategy. Operation strategy starts with selecting a target city and a target country for franchising. In order to finding, screening targets, franchisor needs to collect information about candidates. Critical information includes brand patent, commercial laws, regulations, market conditions, country risk, and industry analysis. After selecting a target city in target country, franchisor needs to select franchisee, in other word, partner. The first important criteria for selecting partners are financial credibility and capability, possession of real estate. And cultural similarity and knowledge about franchisor and/or home country are also recognized as critical criteria. The most important element in operating strategy is legal document between franchisor and franchisee with home and host countries. Terms and conditions in legal documents give objective information about characteristics of franchising agreement for academic research. Legal documents have definitions of terminology, territory and exclusivity, agreement of term, initial fee, continuing fees, clearing currency, and rights about sub-franchising. Also, legal documents could have terms about softer elements like training program and operation manual. And harder elements like law competent court and terms of expiration. Next element in operating strategy is about product and service. Especially for business format franchising, product/service deliverable, benefit communicators, system identifiers (architectural features), and format facilitators are listed for product/service strategic elements. Another important decision on product/service is standardization vs. customization. The rationale behind standardization is cost reduction, efficiency, consistency, image congruence, brand awareness, and competitiveness on price. Also standardization enables large scale R&D and innovative change in management style. Another element in operating strategy is control management. The simple way to control franchise contract is relying on legal terms, contractual control system. There are other control systems, administrative control system and ethical control system. Contractual control system is a coercive source of power, but franchisor usually doesn't want to use legal power since it doesn't help to build up positive relationship. Instead, self-regulation is widely used. Administrative control system uses control mechanism from ordinary work relationship. Its main component is supporting activities to franchisee and communication method. For example, franchisor provides advertising, training, manual, and delivery, then franchisee follows franchisor's direction. Another component is building franchisor's brand power. The last research element is performance factor of international franchising. Performance elements can be divided into franchisor's performance and franchisee's performance. The conceptual performance measures of franchisor are simple but not easy to obtain objectively. They are profit, sale, cost, experience, and brand power. The performance measures of franchisee are mostly about benefits of host country. They contain small business development, promotion of employment, introduction of new business model, and level up technology status. There are indirect benefits, like increase of tax, refinement of corporate citizenship, regional economic clustering, and improvement of international balance. In addition to those, host country gets socio-cultural change other than economic effects. It includes demographic change, social trend, customer value change, social communication, and social globalization. Sometimes it is called as westernization or McDonaldization of society. In addition, the paper reviews on theories that have been frequently applied to international franchising research, such as agent theory, resource-based view, transaction cost theory, organizational learning theory, and international expansion theories. Resource based theory is used in strategic decision based on resources, like decision about entrance and cooperation depending on resources of franchisee and franchisor. Transaction cost theory can be applied in determination of mutual trust or satisfaction of franchising players. Agent theory tries to explain strategic decision for reducing problem caused by utilizing agent, for example research on control system in franchising agreements. Organizational Learning theory is relatively new in franchising research. It assumes organization tries to maximize performance and learning of organization. In addition, Internalization theory advocates strategic decision of direct investment for removing inefficiency of market transaction and is applied in research on terms of contract. And oligopolistic competition theory is used to explain various entry modes for international expansion. Competency theory support strategic decision of utilizing key competitive advantage. Furthermore, research methodologies including qualitative and quantitative methodologies are suggested for more rigorous international franchising research. Quantitative research needs more real data other than survey data which is usually respondent's judgment. In order to verify theory more rigorously, research based on real data is essential. However, real quantitative data is quite hard to get. The qualitative research other than single case study is also highly recommended. Since international franchising has limited number of applications, scientific research based on grounded theory and ethnography study can be used. Scientific case study is differentiated with single case study on its data collection method and analysis method. The key concept is triangulation in measurement, logical coding and comparison. Finally, it provides overall research direction for international franchising after summarizing research trend in Korea. International franchising research in Korea has two different types, one is for studying Korean franchisor going overseas and the other is for Korean franchisee of foreign franchisor. Among research on Korean franchisor, two common patterns are observed. First of all, they usually deal with success story of one franchisor. The other common pattern is that they focus on same industry and country. Therefore, international franchise research needs to extend their focus to broader subjects with scientific research methodology as well as development of new theory.

• The Journal of the Korea institute of electronic communication sciences
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• v.7 no.4
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• pp.747-752
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• 2012

In this paper we evaluated by simulation the effect of VoIP roaming and data traffic roaming on other VoIP calls. Regardless of MIPv4 or MIPv6, the quality of voice of all VoIP calls falls down quickly to the bottom level after the start of roaming by one voice terminal. That was caused by the excessive retransmission on downlink. Thus it seems that we need a kind of call admission control when we adopt the roaming service on VoIP calls. Data traffic degrades also the voice quality especially at the foreign agent side.

• ETRI Journal
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• v.36 no.1
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• pp.51-61
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• 2014

In the Mobile IPv6 (MIPv6) protocol, a mobile node (MN) is a mobile device with a permanent home address (HoA) on its home link. The MN will acquire a care-of address (CoA) when it roams into a foreign link. It then sends a binding update (BU) message to the home agent (HA) and the correspondent node (CN) to inform them of its current CoA so that future data packets destined for its HoA will be forwarded to the CoA. The BU message, however, is vulnerable to different types of security attacks, such as the man-in-the-middle attack, the session hijacking attack, and the denial-of-service attack. The current security protocols in MIPv6 are not able to effectively protect the BU message against these attacks. The private-key-based BU (PKBU) protocol is proposed in this research to overcome the shortcomings of some existing MIPv6 protocols. PKBU incorporates a method to assert the address ownership of the MN, thus allowing the CN to validate that the MN is not a malicious node. The results obtained show that it addresses the security requirements while being able to check the address ownership of the MN. PKBU also incorporates a method to verify the reachability of the MN.

• Journal of Microbiology and Biotechnology
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• v.12 no.2
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• pp.349-353
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• 2002

Two recombinant bacteria containing luxAB showed an increased tolerance to stresses associated with lyophilization, when the cells were freeze-dried in the presence of trehalose. In the case of a recombinant, UV2, only $2.5\%$ of the original bioluminescence and $2.7\%$ of the cell viability were restored after 4 h of freeze-drying without trehalose, which implies that the cells were heavily damaged during the dehydration. To improve these losses, trehalose was added before freeze-drying using different modes. Trehalose increased the bioluminescence and the viability of freeze-dried UV2 under all conditions tested, and it was also observed that the addition of trehalose to the cultures (final concentration of 0.08 M) for 15 min before the freeze-drying resulted in the restoration of $45\%$ of the original bioluminescence and $50\%$ of the cell viability. Trehalose also showed a similar efficacy with the other luminescent recombinant, YH9. Therefore, it was tentatively concluded that trehalose played a role as a protective agent in the freeze-drying of bacterial cells.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.14 no.6
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• pp.1382-1390
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• 2010

A multicast session protocol in wireless networks reduces the session delay of multicast delivery caused by moving of mobile host. A hand-off scheme, called MSDR (multicast session delay reduction), in mobile networks is proposed. MSDR protocol that minimizes the delay of a session re-establishment uses the basic unicast routing function of the IETF mobile IP and the DFA (designated foreign agent) to provide multicast services for mobile hosts. Proposed MSDR protocol allows the mobile hosts to continuously receive packets when they move across the basic sets during hand-off. Discrete-event simulation carried out for performance evaluation of MSDR protocol, and simulation results indicated that our scheme can offer a better performance of multicast session delay reduction in terms of signalling cost than that of IETF.

• Journal of the Korea Society of Computer and Information
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• v.9 no.4 s.32
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• pp.167-172
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• 2004

Although Mobile IP proposed in IETF is effective. it has inefficiency in case mobile hosts communicate with each others while they are roaming frequently in a specific area. It occurs lots of latency because mobile hosts must be registered and establish an secure path under the internet emvironments and transmitting data on the path. Additionally this inefficiency is more aggravated in case mobile hosts has high mobility. Thus this paper propose a method using Anchor foreign agent by Anchor chain method which combine an pointer forwarding and a cache method plus a border router as a way to complement the above problem which exists in an mobility management in a specific area.

• Annual Conference of KIPS
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• 2003.11b
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• pp.883-886
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• 2003

호스트의 위치를 동적으로 관리해야 하는 이동 통신망 환경에서 멀티캐스트 서비스 지원을 위하여 기존 고정 통신망 환경에서 사용되는 멀티캐스트 프로토콜의 사용은 부적합하다. 이동 호스트의 이동성을 보장하기 위하여 IETF에서는 원격 가입(remote subscription)과 양방향 터널링(bidirectional tunneling)을 제안하였다. 하지만, 이 방법들 또한 경로 비최적화 문제, 멀티캐스트 트리의 빈번한 재구성 등의 문제점을 가지고 있다. 본 논문에서는 Mobile IPv4 지역 등록 기법을 이용함으로써 이동 호스트의 이동 후 등록 절차에서 나타나는 지연을 줄였다. 그리고, 멀티캐스트 트리의 빈번한 재구성을 줄이기 위해서 로컬 네트워크의 GFA(gateway foreign agent)가 실제 트리에 가입한다. 그러므로 로컬 네트워크 내의 움직임은 트리 재구성에 영향을 미치지 않도록 하였다. 또한 이동 호스트는 이전 DFA에게 멀티캐스트 데이터를 포워딩 받을 수도 있고, 현재의 GFA가 직접 멀티캐스트 트리에 가입하여 데이터를 받을 수 있다. 이러한 기법들을 사용하여 경로 비최적화 문제를 해결하고, 트리 재구성 빈도를 줄일 수 있는 방안을 제시하였다.

• Journal of Microbiology and Biotechnology
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• v.23 no.6
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• pp.850-855
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• 2013

Finding new antimicrobial activities by functional metagenomics has been shown to depend on the heterologous host used to express the foreign DNA. Therefore, efforts are devoted to developing new tools for constructing metagenomic libraries in shuttle vectors replicatable in phylogenetically distinct hosts. Here we evaluated the use of the Escherichia coli-Bacillus subtilis shuttle vector pHT01 to construct a forest-soil metagenomic library. This library was screened in both hosts for antimicrobial activities against four opportunistic bacteria: Proteus vulgaris, Bacillus cereus, Staphylococcus epidermidis, and Micrococcus luteus. A new antibacterial activity against B. cereus was found upon screening in B. subtilis. The new antimicrobial agent, sensitive to proteinase K, was not active when the corresponding DNA fragment was expressed in E. coli. Our results validate the use of pHT01 as a shuttle vector and B. subtilis as a host to isolate new activities by functional metagenomics.

• Korean Journal of Veterinary Service
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• v.37 no.3
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• pp.157-164
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• 2014

Clostridium chauvoei is the etiologic agent of blackleg, a high mortality rated disease infection mainly cattle. In the present study, the partial sequences of 16S rRNA and flagellin gene of C. chauvoei isolated in Jeonbuk, Korea were determined and compared with those of reference strain. Oligonucleotide primers were designed to amplify a 811 bp fragment of 16S rRNA gene and 1229 bp fragment of flagellin gene. Sequencing analysis of 16S rRNA gene showed high homology to the reference strains ranging 82.3% to 100%, while flagellin gene were different from published foreign clostridia, showing 98.7% to 72.0% nucleotide sequence homology. Phylogenetic analysis based on 16S rRNA gene revealed the close phylogenetic relationship of C. chauvoei and C. septicum in cluster I, which includes C. carnis, C. tertium, C. quinii, C. celatum, C. perfringens, C. absonum, C. botulinum B. Phylogentic analysis also revealed that flagellin gene formed a single cluster with C. chauvoei, C. septicum, C. novyi A, C. novyi B, C. tyrobutylicum, C. acetobutylicum. The genetic informations obtained from this study could be useful for the molecular study of C. chauvoei.

• Journal of the Korean Chemical Society
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• v.17 no.2
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• pp.126-129
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• 1973

An amperometric method has been developed for the titration of silver with 2,5-dimercapto-1,3,4,-thiadiazole in ammonical solution (1N) using rotating platinum electrode as an indicator electrode and the mercury-mercury (II) iodide as reference electrode. Direct titration of milligram amount of silver (0.05-1.0mg) is possible in the presence of a number of foreign ions in ammonical solution containing ethylenediaminetetraacetic acid as masking agent under atmosphere. The interfering elements are gold and platinum. The milligram amount of silver can be determined by the proposed method within an error ${\pm}3{\%}$.