• Title/Summary/Keyword: food tourism

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A Study of Establishing the Rationable Theme Park Farm Model of Rural Tourism (테마관광농원의 합리적인 경영모형설정 연구)

  • Rhee Sang-Young
    • The Korean Journal of Community Living Science
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    • v.17 no.3
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    • pp.133-142
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    • 2006
  • As theme park farms, which attract noticeably low interest from the government have gained their own managerial skills for a long time, we can now and many successful cases, This study showed there were four types of tourism villages; those that were experienced in the harvesting and sale of agricultural products, farm sleeping, recreational and leisure, and food. 1 also suggested the successful management model according to each type. The results show the recreational and leisure type had the highest annual income out of all four groups. The total income of recreational and leisure type villages were 260,000 thousand won which is more when compared to 110,000 thousand won for sleeping, 60,000 thousand won (or food, and 40,000 thousand won for harvesting agricultural products. The ratios of capital productivity (net income/invest) were 12.4 for recreation and leisure, 7.7 for food, 6.9 for farm stay, and 2.89 for harvesting. 1 suggest that farm managers should be satisfied with farm management and the priority of improving farm management should focus on the development of specific products within each farm.

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A Study on How Barista's Ethical-Consumption Consciousness Effects to Sale of Fair-Trading Coffee (바리스타의 윤리소비의식이 공정무역커피 판매에 미치는 영향 - 프랜차이즈 커피 전문점 바리스타를 중심으로 -)

  • Kim, Ji-Eung;Jeon, Hyo-Jin;Cho, Won-Young
    • Journal of the Korean Society of Food Culture
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    • v.29 no.1
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    • pp.54-60
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    • 2014
  • The coffee industry has grown very fast ever since international coffee brands were launched in the 1990's. Recently, consumers have begun to focus on coffee produced ethically. This phenomenon is due to ethical-consumption consciousness, which consists of three factors, emotional value, social value and function value. Most studies on this topic have focused on consumers who purchase fair-trade coffee. Thus, this study is novel in its focus on baristas who sell fairtrade coffee in their shops as well as differences from former studies. The three factors of ethical-consumption consciousness of baristas affected the sale of fair-trade coffee, except for the function value. Therefore, the sale of fair-trade coffee could be influenced by ethical-consumption consciousness of baristas. This study shows that education of baristas can promote the sale of fair-trade coffee. However, there are limitations as it only researched coffee brands ranked in the top 5, so further studies will be required in the future.

Studies of Restaurants to Identify the Selection Attributes, for Solo Diners using Conjoint Analysis (컨조인트 분석을 이용한 혼밥 소비자의 외식업체 선택속성에 관한 연구)

  • Kim, Hyunmi;Lee, Jihyeon;Chung, Lana
    • Journal of the Korean Society of Food Culture
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    • v.32 no.4
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    • pp.287-294
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    • 2017
  • This study analyzed the comparative importance of the selection of a restaurant for solo diners, and suggests a solution for the ideal type of the restaurant that are appealing to solo diners using conjoint analysis techniques. A total of 280 questionnaires were distributed to consumers who had experience dining alone from June $7^{th}$, 2017 to June $14^{th}$, 2017, and 261 were completed (93.21%). As a result, the importance of the attributes of the restaurant was found to be the menu for solo diners (36.92%), price (30.29%), seating for solo diners (20.87%), and serving time of food (11.91%). The ideal combination of selection attributes was found to be having a menu for a solo diner, having a seat for a solo diner, meal service time of less than 10 minutes, and a low price of 2,500won. These results will form a database that contributes to the development of differentiated products and is building marketing strategies that can satisfy the needs of solo diners.

Sensory Properties and Drivers of Liking for Pizza Crust (피자 크러스트의 특성과 소비자 기호 유도 인자)

  • Lee, Jisun;Ahn, Sungsoo;Chung, Lana
    • Journal of the Korean Society of Food Culture
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    • v.31 no.6
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    • pp.624-633
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    • 2016
  • This study identified the sensory properties of samples of pizza dough at three pizza companies and three masonry oven pizzerias from Seoul, Korea and compared consumer acceptability among panels of university students. Six pizza dough samples were prepared (pan pizzas from Pizza Hut, Mr.pizza, and Dominos pizza, masonry oven baked pizzas from Appleteen, Mr.Lee's, and Pizza factory). Consumer tests were employed involving 97 Korean consumers. Consumers evaluated overall liking (OL), liking of appearance (APPL), odor (ODL), flavor (FLL), and texture (TXTL), willing to try (WT), and willing to recommend (WR) for the samples using a nine-point hedonic scale. Analysis of variance (ANOVA) indicated that HutP, MrP, and DomP samples had significantly (p<0.05) high scores for roughness, porosity, crust color, grain size, brownness, dairy food aroma, savory taste, and yeast aroma, which had the highest OL, ODL, and FLL scores. LeeP, ATeenP, and PFacP samples had high elasticity, cohesiveness, and adhesiveness. Consumers favored the appearance characteristics and color, dairy product flavor, and savory flavor of the pan pizza and preferred cohesiveness, toughness, and stickiness of masonry oven baked pizza.

A Study of Analysis on the Menu Concept of the Hotel Semi Buffet Restaurants - Focusing on the 1st class hotels in seoul - (호텔 세미뷔페 레스토랑의 메뉴 컨셉 분석 - 서울시내 특1급 호텔을 중심으로 -)

  • Min, Kye-Hong;Choi, Young-Ki
    • Journal of the Korean Society of Food Culture
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    • v.22 no.5
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    • pp.597-602
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    • 2007
  • For the hotel industry, the situations having difficulties in management are becoming we planed by the rises of the cost and labor costs, the imbalance between supply and demand, stiffening competitions between the hotels. Therefore, there has been a plan for a great change to attract customers, escaping from the existing form of management in order to secure competitive powers in the food and beverage field. For that purpose, we plan to investigate into the preference of buffet restaurants in ten 5star hotels in Seoul. By the analysis, we also plan to present the menu concepts that stand out and are preferred by the customers in managing semi-buffet restaurants. Therefore, the linear and planar coordinate values of the H Hotels and I Hotels came out both positive(+) as results of a similarity analysis using MOS, we can predict that they would be positioning on the same dimension. Furthermore we can predict that the menu of antipasto, sushi, sashimi and desserts would be positioning on the same dimension as a result of analysis of the most preferred menu by customers for each station in managing a semi-buffet restaurant. Based on these results, there must be continuous supervision over the menu of buffet restaurants.