• 제목/요약/키워드: food sharing

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숏폼(Shortform) 동영상 기반 브랜드의 전략적 경험 디자인 - 李子柒(이자칠)의 미식(美食) 동영상을 중심으로 - (Strategic Experience Design of Shortform Video-based Brand - Focused on LIZIQI's Food Videos -)

  • 최여여;김영재
    • 한국콘텐츠학회논문지
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    • 제20권7호
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    • pp.185-194
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    • 2020
  • 본 연구는 숏폼 동영상 기반의 브랜딩에 있어서 브랜드가 소비자들에게 제공하는 전략적 경험 디자인 요소를 사례를 통해 확인하였다. 숏폼 동영상 기반 브랜드의 감각, 감성, 인지, 행동, 관계 경험은 크리에이터가 차별화된 개성을 소셜 미디어 채널을 통해 표현하고 소비자들과 소통하고 상호작용하는 과정에서 구체화된 경험 요소들의 수행으로 제공된다. 李子柒(이자칠)의 미식 동영상은 동방미식생활가(東方美食生活家)로서의 브랜드 정체성을 동영상 속 음식의 시청각적 자극, 시각·언어적 아이덴티티와 제품 외관의 결합을 통한 인지적 강화, 전자매체에 의한 행동적 참여 유도를 통해 소비자들에게 제공하였다. 또한, 인적 요소를 활용한 정서적 유대감과 공동 브랜딩을 통한 책임감 공유로 감성, 관계 경험을 제공함으로써 강력한 브랜드 관계를 구축하였다. 이는 다양한 숏폼 동영상 콘텐츠 기반의 브랜딩 사례로 확장하여 전략적 브랜드 경험 디자인 요소들을 통한 브랜드 구축 전략에 유용한 접근 방법을 제시한다고 할 수 있을 것이다.

교육콘텐츠 개발을 위한 다산(茶山) 정약용(丁若鏞) 가정생활관(家庭生活觀)에 대한 고찰(考察) (A Study on The Family Life Consciousness of Dasan Jeong Yak-yong for Educational Contents Development)

  • 주영애
    • 한국콘텐츠학회논문지
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    • 제18권6호
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    • pp.529-544
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    • 2018
  • 본 연구는 다산 정약용의 가정생활관을 고찰하여 그 의의를 찾고, 실천성에 대해 논의하였다. 다산의 가정생활관은 다산시문집, 편지글, 선행연구 등을 참고하여 가족관, 의식주생활관, 가정경제관으로 나누어 살펴 보았다. 다산의 가정생활관은 자기관리와 절제, 근검절약과 분수 지키기, 순리적인 나눔과 베품으로 정리할 수 있었으며, 일상에서 실천적인 노력이 강조되었다. 첫째 자기관리와 절제는 말과 행동을 조심하기, 효를 실천하기, 가족 간에 화목하기, 독서하기, 선함을 잃지 않기, 심신을 수양하기 포기하기 말고 독립적이고 당당하기, 용모와 안색을 바르게 하기 등이다. 둘째로 근검절약과 분수는 항상 부지런 하고, 검소한 생활을 실천하며, 사치를 금하고 자신의 일을 열심히 하며, 과음을 경계한 것이다. 셋째는 순리적인 나눔과 베품의 실천은 환경을 탓하지 말고 분수에 맞게 지내고, 곤궁함에 대처하며, 사욕을 막고 나누고 베풀어 주라는 것이었다. 이와 같은 다산의 가정생활관은 오늘날 공유가치, 공동체사회, 복지사회를 구현해 가기 위한 규범과 가치를 담고 있다고 사료된다. 앞으로 다산의 가정생활관에 대한 교육콘텐츠의 개발을 위해 본고가 활용될 수 있을 것으로 보며, 이를 통해서 시대를 초월한 다산 정신이 계승되고 실천될 수 있기를 기대한다.

프랜차이즈 모기업 핵심역량 자원이 가맹점 관계결속과 재계약의도에 미치는 영향 (Effects of Core Competence and Resource Sharing on the Relational Bond among Franchisees and on Re-contract Intention in the Franchising Parent Companies)

  • 허영욱;주말찬
    • 유통과학연구
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    • 제12권4호
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    • pp.11-22
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    • 2014
  • Purpose - The domestic franchise industry has made significant contributions to industry such as investment, employment, and community economy development, facilitating growth potential. The franchise industry provides management knowhow transfer between parent companies and franchisees as per contracts addressing use of business signs, franchisees' independent position, franchisor support, and royalties to be paid to the franchisors. However, many franchisors lack management knowhow and provide insufficient support because of poor control of franchisees and not having a systematic approach to support. This results in dissatisfied franchisees and failure to establish long-term relationships. Few studies have examined relational commitment and/or re-contract intention by support resources between franchisors and franchisees, despite a considerable output of theories and studies of the growth of the franchise industry. The purpose of this study, therefore, was to examine the effects of the ability to provide resources on relational commitments and re-contract intention, and to suggest causal relationships and implications. Research design, data, and methodology - The subject was domestic franchisors registered with the Association of Franchise with more than 50 franchisees. Franchisees under contract for 2 years and considering re-contract of their franchise 2 years later were used. The subjects totaled 300 franchisees in Seoul. A questionnaire survey was used to investigate the subject of franchisees' concessions during the 10 days from November 21, 2013 to November 30, 2013. After excluding 16 surveys with poor answers, 284 responses were finally used. Four areas and 44 questions were used. A nominal scale was used for four common characteristics questions including gender, ages, educational background, and franchise managing time. Questions regarding ability, relational commitment, and re-contract intention made use of a Likert 5-point scale. Data coding and data cleaning were used. SPSS 18.0 was used as follows. First, frequency analysis was done to investigate demographic characteristics. Second, exploratory factor analysis was done to verify validity of testing tools, and Cronbach's α coefficient was used to verify reliability. Third, correlation analysis and multiple regression analysis were done. An exploratory factor analysis was done to verify validity of concepts. A correlation analysis was done to test relationships between the variables, and multiple regression analysis was done to verify franchisor's ability, franchisees' relational commitment, and re-contract intention. Results - The following were the outcomes. First, store operation management, finance operation management, and human resource management affected the calculated bond. Second, store operation management and finance operation management affected the emotional bond. Third, store operation management, finance operation management, human resource management, and marketing management affected the prescriptive bond. Fourth, calculated bond and prescriptive bond had an effect on re-contract intention. Conclusions - As stated above, in franchise management, parent companies' offer and instruction of core competence to their franchisees as an information resource could improve the relational bond by helping them grow together through the resource sharing. Consequently, core competence factors were promoting factors that could improve franchisees' re-contract intention for a long time.

'장 담그기'의 전승양상과 지속가능성에 관한 고찰 (A Study on the Transmission and Sustainability of 'Making Traditional Soy Sauce' in Korea)

  • 양미경
    • 헤리티지:역사와 과학
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    • 제49권3호
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    • pp.136-153
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    • 2016
  • 본고는 '장 담그기'라는 구체적 사례를 통해 무형유산으로서 음식의 전승성이라는 문제를 살펴보고, 음식관습을 지속 유지시키는 원동력이 무엇인가에 대한 답을 모색하기 위해 마련되었다. 이를 위해 필자는 서로 다른 세 가지 유형의 구체적 사례를 통해 '장 담그기'의 전승양상에서 나타나는 지속과 변화를 살펴보았다. 첫 번째 사례는 '장 담그기'의 전과정을 직접 수행하는 경우다. 두 번째는 구입한 메주로 '장 담그기'를 실천하고 있는 사례다. 세 번째 사례는 음식에 관한 이념을 공유하는 사람들끼리 계를 조직하여 매년 장을 담그고 '씨간장'을 적립해가는 경우로, 매우 새로운 음식공동체의 출현을 엿볼 수 있다. '장 담그기'전승에서 변화를 이끌어내는 요인은 도구와 기술, 생산과 소비, 그리고 음식공동체의 변화라 할 수 있다. 이러한 변인들 때문에 오늘날 '장 담그기'전승은 실제 상당 부분 변화되고 있지만, 면담대상자들은 전통적 방식으로 만든 장맛이 유지되는 한 본인들의 '장 담그기'전통은 지속된다고 믿고 있었다. 따라서 '장 담그기'가 계속 전승되고 유지되기 위해서는, 장맛을 기억하고 향유할 줄 아는 '맛의 공동체'의 지속에 관심을 가질 필요가 있다.

대전 지역 편모가정과 정상가정 여중생의 식생활양상 비교 (Dietary Patterns of Middle School Girls Living in Teajon City : Comparisons between Groups of Divorced Single Mother's Family and Both Parent's Family)

  • 예종림
    • Journal of Nutrition and Health
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    • 제29권3호
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    • pp.331-347
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    • 1996
  • This study was aimed at comparing the dietary pattern of middle school girls according to family type. As for subjects, sixty girls of M middle school of Taejon city were chosen as a total. They were devided into two groups consisted of thirty subjects respectively ; those who live in single mother's family(SMF) and both parent's family(BPF). In this study, intakes of food and nutrient and dietary behaviors of each group were investigated through two-day dietary records and questionnaire. The results obtained in this study were as follows : 1) Mean daily intake of all nuitrients except calcium were more than RDAs in two groups. However, intake of calcium and rtio of Ca / P were lower than RDAs in two groups. And proportion of less than 2/3 of RDAs of calcium were higher than other nutrients. Intake of iron was more than RDAs, but nutritional status of iron might be poorer considering the food sorce of iron taken by subjects. According to family type, girls of SMF seemed to have more serious to have more serious problem in these nutrients than those of BPF. 2) The average distribution ratios of breakfast, lunch, dinner and snack to total calorie intake was 25.2, 31.3, 24.6 and 18.9 in SMF, and 19.7, 33.1, 24.3 and 22.9 in BPF. Thus it proved that lunch contributed more energy intake than any other meal, and that snack was an important means to supply nutrients for girls of two groups. And energy intake through breakfast of SMF was more than BPF. 3) The major dietary problems of two groups were unbalanced diet, missing meal, and overeating. The degree of sharing meal with family was lower in girls of SMF than those of BPF. The degrees of skipping (p<0.05), or irregularity, or preparing meal by girls(P<0.05) in the case of dinner were tended to be more frequent in SMF than BPF. And number of food taken per day was less various in SMF of 15.2 kinds than BPF of 17.1 kinds(P<0.001). As a conclusion, subjects should take more calcium or iron contained food which is well absorved, and eat diverse foods to improve their nutritional status. And it is also necessary that calorie intake through snack should be diminished, and dinner should be eaten regularly and shared with family if possible. In view of family type, girls of SMF proved to have poorer food habit than those of BPF. Thus, these results shows that dietary pattern of girls is different atcording to family type. Therefore, we should carry out nutritional education for girls considering the difference of dietary pattern by family type. In addition, nutritional education for girls of SMF should be regarded more importantly than those of BPF because girls of SMF might have more chance to manage their meal by themselves and also have more dietary problems.

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수산물 도매시장의 유통정보화가 도매법인과 중도매인 간의 신뢰에 미치는 영향연구 (A Study of Information system Effects on the Trust between Wholesale Market Company and Intermediary Wholesaler in SeaFood Market)

  • 장영수;박광호
    • 수산경영론집
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    • 제36권2호
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    • pp.1-24
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    • 2005
  • The purpose of the study are summarized as follows : First, it has researched the possibility of the Distribution Information application in Sea Food Wholesale Market. Second, the effects which the Wholesale Market Company and the Intermediary Wholesaler Corporations can obtain in Sea Food Wholesale Market by building up a Distribution Information are classified into the effects of task, cost, and competition. It has analyzed the influence of these effects in direct and indirect Trust between the Wholesale Market Company and the Intermediary Wholesaler. Third, it has recognized the upcoming problems in Sea Food Wholesale Market by building up a Distribution Information, and it has suggested a plan to make the Distribution Information application successful in Sea Food Wholesale Market. This study has used a questionnaire to verify 5 hypotheses. Research model, factor analysis, correlation relationship analysis. The result of this study are summarized as follows : Building up the Distribution Information influences positively on the effectiveness of task, cost and competitiveness regardless of it being the Wholesale Market Company or the Intermediary Wholesaler corporation. However, the results of this analysis are to verify differences according to the degree of construction of the Distribution Information and the degree of the perception of the problems between the Wholesale Market Company and the Intermediary Wholesaler corporations have shown that there were distinct differences in the degree of computerization and of efforts to build a Distribution Information. Also there were distinct differences according to the degree of perceiving problems relating to building up the Distribution Information and the stages of the Distribution Information between the Wholesale Market Company and the Intermediary Wholesaler corporations. This study suggest three important steps that will help to establish a successful Distribution Information. First, the Wholesale Market Company and the Intermediary Wholesaler corporations should make efforts to increase mutual profits in partnership, and make direct Trust by sharing mutual information. Second, the lack of understanding of the Distribution Information between departments within the company requires educating employees about the Distribution Information. It is necessary to expand the communication networks of the Distribution Information between the Wholesale Market Company and the Intermediary Wholesaler. Third, mutual exchange of Information should be possible to offer systematic exchange of Information between the Wholesale Market Company and the Intermediary Wholesaler corporations.

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여중생의 체형인식 개선을 위한 영양교육 프로그램 개발(II);여중생 대상 영양교육 프로그램 개발 (The Development of Nutrition Education Program for Improvement of body Perception of Middle School Girls (II);Development of Nutrition Education Program)

  • 소혜경;이은주;최봉순
    • 한국식생활문화학회지
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    • 제23권1호
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    • pp.130-137
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    • 2008
  • If we may practice the nutrition education planned on the basis which carefully grasped the inappropriate behavioral determinants of middle-school students, it might be an effective method achieving the change in perception and behavior improving the distorted perception about the ideal body shape, so we are to suggest the 8 week program of body shape perception improvement for successful nutrition education as follows. The body shape perception improvement program is a step-by-step group consulting program. At the introduction stage, we let them understand the meaning of true beauty and body change of teenage period and forming of sexual identity. At the stage of perception conversion, we let them have the opportunity to observe the status of body perception of the teenager and self-observation. At the stage of correction, we let them criticize the distorted body image in the society with mass media at the same time with the self-reflection. At the stage of maintenance and evaluation, we suggested the behavior guidance while preparing it. Setting this as the basis, we applied the contents such as the evaluations through cultural sharing events making somethings while directly participating. As the target groups to practice education were middle school students, we considered the learning level and behavioral features of the middle school students, and composed the programs including the methods such as role play, watching real things, media production, discussions and experiences. If the program of body shape perception improvement developed at this study could be utilized at the field of schools, the teenagers can change their ways of thought naturally avoiding the view about unified appearance rightly perceiving negative self-image that the teenagers can have and if the group consulting can be practiced regularly at each school, many students may experience the change in perception, so it might solicit the improvement of health of the families and local societies as well as that of the individual student.

호텔일식당 계절성메뉴의 고객만족 (Guest Satisfaction of Hotel Japanese Restaurant Seasonal Menu)

  • 심홍보
    • 한국콘텐츠학회논문지
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    • 제7권10호
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    • pp.293-301
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    • 2007
  • 최근 호텔기업에서 식음료부문이 객실보다 더 많은 수익을 창출하는 부서로 인식하면서 수익성 관리와 더불어 다각적이고 과학적인 경영정책이 요구된다. 특히 기술의 발전과 정보의 공유화 등으로 인하여 호텔 서비스의 동질화 현상이 심화됨에 따라서 차별화 기회가 감소되고 있다. 이에 경쟁력 강화를 위하여 신규고객 창출 및 기존고객 유지는 매우 중요하다고 할수 있다. 이러한 고객관리와 매출증진을 위하여 식음료부서는 프로모션행사를 실시하는데, 본 연구는 이러한 프로모션 메뉴의 일종인 일식레스토랑의 계절성메뉴를 통하여 계절성메뉴 및 일식당메뉴에 대한 이론적 고찰을 통하여 개념 재정리, 계절성메뉴가 고객만족에 미치는 영향에 대한 실증분석을 통하여 영업활성화 방안모색 및 효율적인 계절성메뉴 관리방안을 제시하는데 연구의 목적을 두었다.

새로운 형태의 분체용 계량적 Anti-Caking 봉지 (A New Type of the Measuring and Anti-Caking Bag for Powder Materials)

  • 김중만
    • 한국식품영양과학회지
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    • 제15권4호
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    • pp.51-55
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    • 1986
  • 본 계량적 분체 낙하봉지는 현재 사용하고 있는 4각형 합성수지제 분체 포장의 구조를 개조하여 최종 용기로써 계량적 사용이 가능 하도록 봉지 몸체에 분체 박하유도 튜브를 연결하고 그 튜브 끝단에 개폐용 핀을 채운 구조이다. 이 계량적 분체 박하봉지는 현재 사용하고 있는 분체 봉지에 비해서 봉지의 개봉이 쉽고, 분획 사용 후 재 밀봉이 긴밀하게 될 수 있으며, 재 밀봉이 철저하게 되므로 흡방지 및 anti-caking효과가 크다. 그리고 먼지나 곤충과 같은 이물질의 혼입이 없으며 계량적 사용으로 경제적이고 환경과 하수의 오염을 최소화 하는 효과가 있다. 또한 개봉후 세워둘 때 넘어져 엎지러져 일어나는 손실이 없는 등의 장점이 있다. 따라서 본계량적 분체 낙하봉지는 분상의 설탕, 소금, MSG와 같은 조미료, coffee 및 세제는 물론 농약의 계량적 사용에 실용성을 줄 것으로 생각된다.

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Information and Communication Management Systems (ICMS) in India -Connecting the Resource Poor Farmers to Knowledge and Institutions

  • Mudda, Suresh K;Ravikumar, NK;Giddi, Chitti B
    • Agribusiness and Information Management
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    • 제8권1호
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    • pp.1-10
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    • 2016
  • Information and communication technologies (ICTs) have always mattered in agriculture too. In day-to-day practices of agriculture and allied sectors, the farmers often share their information. Changing weather patterns, soil conditions, pests and diseases always throw challenges to small and marginal farmers. So, the farmer needs up-dated information to cope with and even benefit from these changes. In the developing countries like India, where agriculture still plays a crucial role (over 58% of the rural households depend on agriculture as their livelihood) and the rising population from 1027 million to 1419 million during 2001-16 (a total rise of 38 percent or 1.3 percent per year) pose a lot of pressure on land and other resources to meet the food security needs on one hand and to meet the challenges of globalization on the other. Understanding and addressing these challenges are very crucial, in which ICT can play a major role. With the booming mobile, wireless, and Internet industries, ICT has found a foothold even in poor marginal and smallholder farms and in their activities. The survey conducted among the 120 farmers in Srikakulam district in India revealed that, ICT has revolutionized the agriculture in the modern days. Production and marketing information is accessed by 91% of the sample farmers through mobile in 2015, where it was only 5% in 2005. The extent of use of mobile phones by the farmers varied with the decision to be taken by them like Harvesting, packing, and storing (94%), Selling Decision (91%), Seed purchase (89%), Application of fertilizers and pesticides (88%) and Land preparation and planting (84%), other package of practices (77%). The farmers further opined that, 'Voice' was the dominating source of communication (96%) compared to Short Message Service (SMS) (only 27%) and Internet access (10%), as majority are illiterate. The use of camera (71%), Bluetooth (33%), Radio (61%) TV (41%) are the other means of sharing the information. In this context of importance of ICTs in Indian agriculture, greater attention justifies about the applications of ICT's to alleviate poverty and promote economic growth of the farming population.