• Journal of Fashion Business
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• v.17 no.2
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• pp.117-135
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• 2013

With the growth of mass media, professional baseball teams have strived to keep up team's tradition and individuality and build a distinctive image through sports marketing using visual identity. Among others, a baseball uniform is used as a sports marketing tool more than an uniform. Uniform color acts as a distinctive element in team's uniform design and is effective to raise attention, manifest a positive image to spectators, and increase trust and affinity. This study aims to compare and analyze color characteristics and images of professional baseball uniforms in America, Japan, and Korea as visual identity. For this, literature review was made on the history of baseball, uniforms, sports marketing, and visual identity, and then color characteristics and images were analyzed on professional baseball away uniforms in Korea, America, and Japan collected in Internet and official web sites. The results are as follows. First, for color characteristics of professional baseball uniforms, the most frequently used color was R(V) color in Korea, ltGy color in America, and Bk color in Japan. Second, for color images of professional baseball uniforms, the most frequently used image was a casual image in Korea, a dandy image in America, and a modern image in Japan.

• Journal of Fashion Business
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• v.15 no.5
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• pp.195-219
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• 2011

The purpose of the study is to analyze Hollywood actresses' makeup in formative characteristics and see the transition of the change for the usage as the fundamental materials to develop the future makeup field academy with the focus focused from 1920s to 2000s when the cosmetic industry began in earnest. The content of the study is to see the transition of the change by analyzing makeup of each era in formative aspect after seeing the transition of the makeup change in the social background by classifying by 10 years from 1920s to 2000s with related literature as the center in the theoretical background. The method of the study is to analyze makeup in formative aspect with total 180 pieces of pictures selected by two experts among their photos by selecting four actresses by each era and analyze Hollywood actresses' advertisement pictures which can be called as beauty icons at that time. Analysis frame to analyze the formativeness established new classification frame based on theories of Marian L. Davis, Marilyn Revell Delong, and Kang to analyze line, shape, texture, and decoration, and researcher's analysis frame was prepared based Munsell's color circle, tone analysis of P.C.C.S color system, and Kang's makeup color name to analyze colors. The result of the study is like below. Generally 20s and 30s highlighted line of eyebrows, 40s naturalness, 50s and 60s highlighted eye makeup, and from 70s makeup was focused on health, in 80s colorful makeup was boom, and 90s and 2000s has shown characteristics focused on texture of face.

• Journal of Fashion Business
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• v.3 no.2
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• pp.31-36
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• 1999

This study is to examine personal color - preferred color, well-matched color and the relations between preferred color and the well-matched color. Focus is also placed on how sexual difference influences color temperature preference. For data collection, a questionnaire including color stimulus was employed. The subjects of this study were the male and female college students who lived in Pusan. The results of the research are summarized as the following : In view of preferred color, male subjects preferred KEY2 color(warm) in red, pink, and yellow, and preferred KEY1(cool) in green and blue. While most subjects showed the same signal, in green, male preferred KEY1 color and female preferred KEY2 color. Concerning preferred personal color type, KEY1 type person liked KEY1 color except red, and KEY2 type person liked KEY2 color except blue. This shows that people prefer the focused color presenting its own traits. In view of well-matched color, most subjects liked KEY2 color in red, yellow, pink, and they selected KEY1 color in blue as the well-matched color. However, in green, each sex showed different preferences; while male subjects selected KEY1 color as the well-matched color, female ones selected KEY2 color. In each personal color type, KEY1 type male evaluated KEY1 color as the well-matched color, KEY2 type male evaluated KEY2 color except blue. KEY1 type female chose all the KEY1 color as well-matched colors, and KEY2 type female chose KEY2 color. The well-matched colors are similar between male and female subjects. In over 80 percentage of the answers, the preferred colors coincided with well-matched colors. KEY1 type persons chose KEY1 color, and KEY2 type person chose KEY2 color as the well-matched color. These results show that there is a meaningful relationship between the preferred color and well-matched color.

• International Journal of Costume and Fashion
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• v.5 no.2
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• pp.46-54
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• 2005

The Purpose of this research was focused on analyzing how costume was exactly researched for film in comparison with the original Renaissance costume, and how to change the degree of brightness and chroma in costume of two films, 'Shakespeare in Love' and 'Elizabeth: The Virgin Queen'. For these purpose, each costume of main seven scenes was analyzed in terms of silhouette, detail, and trimming. Color image, brightness and chroma of costume were compared with the color chip data from Samsung Design Net. As results, costume from two films had exactness in historical research. but the original costumes were modernly changed by the purpose of director. Color image of costume were used proper colors for the characteristic of the story. Costumes of heroine was numerically changed at the degree qf the brightness and chroma through story-going. By this change, director could effectively give dramatic rhythm for the story. The limitation of this research was that color analysis had been conducted on the screen, and this fact might mean the original colors of film might be different from those of screen.

• Journal of the Korean Institute of Rural Architecture
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• v.13 no.4
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• pp.51-58
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• 2011

The purpose of this study was analyzing the features of architectural colors in Hongseong-gun and proposing environmental color design for regional identity color. According to the analysis, Hongseong's base colors are YR of low hue value and grayish tone colors. But a lot of signs and outdoor billboards mar the beauty of the environmental color. So it is more important to solve the problems as well as new environmental color design. The results are as follows; 1) Naepo Color Palette of 2009 Chungnam Public Design Master Plan would be an accepted principal for the contextual landscape image of Chungnam in macro perspective. 2) Outdoor signboards must be controlled and improved for the harmony of the buildings dominant colors. 3) Roof color would arrange R or grayish of deep tone colors those are similar balance of Hongseong base color YR, and gate color would have clear principles of the order such as chromatic or brightness contrast in housing. 4) Forming of future oriented image of Hongseong need to be considered first as to whether it is harmonious tones with existing local base colors.

• The Research Journal of the Costume Culture
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• v.15 no.2 s.67
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• pp.311-325
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• 2007

The purpose of this study is to investigate the effect of eyeshadow color(brown, purple), lipstick color(red, red purple, and yellow red), and lipstick tone(vivid, light, dull, and dark), clothing style(formal, casual), clothing tone(N9, N7, N4, N2) on image formation. Sets of stimulus and response scales(7 point semantic) were used as experimental materials. The stimuli were 128 color pictures manipulated with the combination of eyeshadow color, lipstick color, lipstick tone, clothing style, and clothing tone using computer simulation. The subjects were 768 female undergraduates living in Gyeongnam-do. Image factor of the stimulus was composed of 5 different components, attractiveness, stability, cuteness, visibility, and tenderness. In the 5 image components, clothing style and clothing tone showed independent effect. In the stability, cuteness and visibility, lipstick color showed independent effect. Eyeshadow color and lipstick tone influenced independently on the attractiveness, stability and visibility. In the coordination of achromatic clothing with makeup face, attractiveness image by the coordination of lipstick tone with clothing tone, cuteness image by the coordination of lipstick tone with clothing style or clothing style with clothing tone, visibility image can be produced by the coordination of eyeshadow color with lipstick color.

• Journal of the Korean Society of Fashion and Beauty
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• v.4 no.4 s.10
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• pp.7-15
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• 2006

Japan's modern fashion, which already became distinguished in the world fashion market, creates originality by identifying its own color as well as shape and details from its tradition. The purpose of this study was to draw the results of examining the perceived meanings of color revealed in the culture, arts and clothing color of Heian period in Japan and searching them in contemporary Japanese fashion. The scope of study was the perceived meaning of color in Heian period and Japanese contemporary fashion. In the methodologies, the literature and the empirical study focused on Heian's culture, including art history, ethnology, and the history of clothing and the contemporary fashion collection. Japan's original middle colors and intermediate colors began to be created in Heian period. The color aesthetic characteristics of Heian period appeared the beauty of compound color, layered color, overlapped color in Japanese contemporary fashion.

• Journal of Distribution Science
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• v.17 no.2
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• pp.43-51
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• 2019

Purpose - This study was intended to provide implications for the importance of color to airlines where the image customers feel about the business is paramount. The importance of colors shown by the airline crew, an important human resource for airlines as contact workers, was investigated. We wanted to present suggestions by investigating and comparing the difference in customer attitude regarding the color of uniforms of the airline crew. Research design, data, and methodology - A survey was conducted to examine differences in perception of airline uniform color, with the research that suggests that the customer's attitude to uniform color will vary. The difference in the perception of passengers according to the colors of the airline uniforms was determined by conducting an empirical analysis. Results - Customers have a different attitude about the color of the uniform of airline's flight attendants' uniform. Full service airlines (FSC) generally have a bright, calm, neat, and heavy-handed feeling, while low-cost carriers (LCC) have a distinctive, dynamic, energetic, and cheerful feeling. Conclusions - An empirical analysis of the study found that customers' attitudes vary by uniform color for each airline. It has also been revealed that Airline's uniform color can communicate the company's goals it wants to convey.

• Journal of Biosystems Engineering
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• v.32 no.4
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• pp.256-262
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• 2007

Image processing systems have been used to measure the plant parameters such as size, shape and structure of plants. There are yet some limited applications for evaluating plant colors due to illumination conditions. This study was focused to present adaptive methods to analyze plant leaf color regardless of illumination conditions. Color patches attached on the calibration bars were selected to represent leaf colors of lettuces and to test a possibility of health monitoring of lettuces. Repeatability of assigning leaf colors to color patches was investigated by two-tailed t-test for paired comparison. It resulted that there were no differences of assignment histogram between two images of one lettuce that were acquired at different light conditions. It supported that use of the calibration bars proposed for leaf color analysis provided color constancy, which was one of the most important issues in a video color analysis. A health discrimination equation was developed to classify lettuces into one of two classes, SOUND group and POOR group, using the machine vision. The classification accuracy of the developed health discrimination equation was 80.8%, compared to farmers' decision. This study could provide a feasible method to develop a standard color chart for evaluating leaf colors of plants and plant health monitoring system using the machine vision.

• Science of Emotion and Sensibility
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• v.12 no.3
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• pp.351-356
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• 2009

The study is about how the difference in education levels can affect the subjects' use of color and find out the features of the effect. This experimental study focused on the differences in color expression using the outline picture of a painting before and after being exposed to a full-color picture of the original painting. Differences between two conditions with two different stimuli were observed and the cause of the differences was analyzed based on the number of colors and the quantity of colors and composition of the colors used by the subjects. The study precedes an experiment based on how the level of education though experience can affect the use of colors. This study is focused on the various effects of color usage by children and adults who have various degrees of visual experience. In addition, the study analyzes how design majored subject differed in the use of color from non-design majored subject and compares the use of colors by the two groups. The results showed that design majored subject tended to use less coloring patterns after seeing the stimulus of the Monet picture with more colors, and included the colors from the stimuli they were exposed to. The non-design majored subject who viewed the Mondrian painting demonstrated opposite results by using less number of colors than before seeing the stimuli. In comparison to design majored subject, the variations in selected colors and the quantity of color by non-design majored subject were not consistent.