• Journal of Distribution Science
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• v.14 no.10
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• pp.117-126
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• 2016

Purpose - Color is perceived to have an effect on humans' cognition and behavior because of its association with specific concepts. Since there are few studies linking color and price presentation, we investigated a constrained condition of consumers' regulatory focus and involvement. Research design, data, and methodology - We performed a 2 (color: red vs. black) × 2 (regulatory focus: prevention vs. promotion) × 2 (involvement: high vs. low) test of our hypothesis. The target product was a portable data storage device (USB) and data from 165 respondents were analyzed. Each condition had two stages. In the first, product information and price were presented. After reviewing the product information, respondents evaluated price attractiveness. In the second stage, respondents filled out regulatory focus and involvement questionnaires. The main variables were color, regulatory focus, and involvement. Therefore, we ran a three-way ANOVA (Analysis of Variance) to test our hypothesis. Results - When the price was red (vs. black), consumers perceived the red price as more attractive than the black price. However, this effect varied by situation. Specifically, in the low involvement condition among prevention-focused consumers, when the price was in red, price attractiveness was higher than when the price was in black. However, for promotion-focused consumers, there was no difference in the price color effect. In the high involvement condition, promotion-focused consumers showed stronger price attractiveness for the red price than the black price. However, the effect of price color diminished for prevention-focused consumers. That is, prevention-focused consumers did not reveal a different price perception between red versus black in the high involvement condition. Conclusions - This research contributes by academically linking the effects of color to price attractiveness, and focusing on the interaction of regulatory focus and involvement. When involvement is low, the effect of red disappeared for promotion-focused consumers, whereas the same happened for prevention-focused consumers under the condition of high involvement.

• Journal of the Korea Society of Computer and Information
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• v.12 no.5
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• pp.11-18
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• 2007

In this paper, we propose a discriminative color quantization algorithm depending on the degree of focus of the regions. When we take pictures, we usually focus the object that we want to emphasize. This means that focused area on the photograph contains important information. If the focused area is displayed with more colors, we can express the important information in more detail. This paper proposes a color quantization method that determines the focused area and assigns more colors for the area.

• Fashion & Textile Research Journal
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• v.14 no.2
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• pp.165-172
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• 2012

The purpose of this study was to examine and analyze broadcasting station's image expressed in wearing dress color of male and female news anchors. The data were collected from replay video news(n=180) provided in each station's website during 2005-2010 year. The results were as follows. First, in the case of the male anchor, KBS was focused on the quiet and classic image and the gentle image. MBC was focused on the vital and urban image. SBS was focused on the dynamic and young image. Second, in the case of the female anchor, KBS was focused on the neat, soft, and feminine in S/S season, on the other hand the loud and flamboyant image in F/W season. MBC was focused on the vital and urban image like image of a male anchor. SBS was focused on the private image of a female anchor than broadcasting station's image. Through the results of this study, the image of the individual and companies can be symbolized by the color of dress.

• Proceedings of the Korea Society of Design Studies Conference
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• 2002.05b
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• pp.110-111
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• 2002

• Proceedings of the Korea Society of Design Studies Conference
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• 2003.05a
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• pp.202-203
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• 2003

• Proceedings of the Korea Society of Design Studies Conference
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• 2003.05a
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• pp.206-207
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• 2003

• The Research Journal of the Costume Culture
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• v.17 no.2
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• pp.343-351
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• 2009

As more and more consumers shop online, websites of fashion brands have become effective means for business activities. The Colors of web sites are the most effective visual elements for e-tailers to communicate with consumers. The purpose of this study is to compare websites created for local and global markets by men's apparel brands. The empirical study focused on differences of color application between the local and global websites. Fourteen brands were chosen for the study. The main color, sub color, and accent color were extracted according to the screen component ratios for each website. The colors were analyzed by Munsell's 10 Hues and 12 tone classifications of Practical Color Coordinate System. The Results indicated that all websites were using White as the main color. The local website used pale tones while global websites used dark tones. There was also differences in the use of sub colors and tones. Red was most used as the accent color in both local and global websites.

• Proceedings of the Korea Contents Association Conference
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• 2014.11a
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• pp.325-326
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• 2014

With a history of over 100 years, animation is an art of film and television, and a diversified special form of art as well. Animation scene design is not just about scenic painting but also a time-space formative art that serves for film and television animation, presents story plots, unveils dramatic conflicts and depicts character personalities. Scene design requires both high creativity and artistry. Scene design shall cover the living places, social environment, natural environment and historical environment where the characters live. The use of color is an important part in animation creation. In terms of scene design, it plays a significant role in building up the scene atmosphere, promote the plot and enriching screen contents. Focused on Uproar in Heaven-a classic Chinese animation, this paper analyzes the traditional characteristics of Chinese animation scene color and discusses the application and development of color.

• 한국정보디스플레이학회:학술대회논문집
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• 2007.08a
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• pp.1035-1038
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• 2007

In this paper, we propose a color image improvement method. The proposed algorithms are classified with the adaptive contrast stretching method for contrast enhancement and the adaptive saturation enhancement method for saturation enhancement. The adaptive contrast stretching method is to compensate a significant change of brightness while luminance is processed. The adaptive saturation enhancement method inhibits its saturation from de-saturation and oversaturation while chrominance is processed. The proposed algorithms are focused on a preference color processing in order to generate better image quality than the algorithms focused on a uniform color processing for human vision.

• Proceedings of the IEEK Conference
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• 2007.07a
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• pp.371-372
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• 2007

In this paper, we propose the color image enhancement method to improve the quality of color image without producing over-saturation and color contour artifacts. The proposed method has two manners, which one is the adaptive cumulative density function and the other is the luminance-based saturation extension. That is focused on a preference color processing in order to generate better image qualify than the algorithms focused on a uniform one for human vision.