• Title/Summary/Keyword: focus group interviews

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Consumer Values and Green Consumption: Implications for Marketing Strategy and Environmental Policy

  • Lee, Hyun Ju;Park, Seong-Yeon
    • Asia Marketing Journal
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    • v.19 no.4
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    • pp.87-114
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    • 2018
  • The objective of this study is to find the effects of consumer values on eco-friendly buying behavior. This study examines environmental attitudes and involvement as moderating variables to explain eco-friendly buying behavior of consumers. Hypotheses were developed based on Focus Group Interviews, Depth Interviews, and literature reviews. To test such hypotheses, questionnaires were distributed and collected among female adults aged 18 or above, and who are either office workers or housewives. The analysis results show that personal values, sociocultural values, and values related to ecofriendly products affect consumers in their eco-friendly buying behavior. Among those values, concern about safety and health, eco-friendly culture and trend, willingness to pay price premiums and functional effects of eco-friendly products have significant effects on eco-friendly buying behavior. Reflecting these results, business marketers must appeal to consumers with more focus on safety and health, perceived consumer effectiveness, self-monitoring, eco-friendly culture and trend, media exposure, willingness to pay price premiums, design excellence and functional effects, to implement marketing communication strategies accordingly.

Exploring Factors Affecting Major Persistence and Career Decision of Engineering Students through FGI Analysis (FGI 분석을 통한 공과대학생의 전공 유지와 진로 결정의 영향 요인 탐색)

  • Cho, Sunghee;Hwang, Soonhee
    • Journal of Engineering Education Research
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    • v.26 no.3
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    • pp.20-34
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    • 2023
  • This research aims to explore the factors affecting engineering students' major persistence and career decision. To achieve this goal, the experiences and perceptions of engineering students and other stakeholders regarding the factors influencing engineering students' major persistence and career decision were analyzed through online focus group interviews (FGI). The analysis of the interviews resulted in the identification of seven categories, which include meeting with older alumni, team project experiences, and internship experiences as factors influencing major persistence. Additionally, engineering interest, engineering self-efficacy, employment rates, economic factors, and limitations in women engineers' career development were identified as factors affecting career decision. Based on these findings, it is expected that engineering education will develop plans that focus on supporting the major persistence and career development of engineering students, thereby contributing to the future direction of engineering education.

Focus Group Study on Hospital Nurses' Lived Experience of Being a Preceptor (병원 간호사의 프리셉터 경험에 관한 포커스 그룹 연구)

  • Kang, Young-Ah;Seol, Miee;Yi, Myungsun
    • Perspectives in Nursing Science
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    • v.10 no.1
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    • pp.77-86
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    • 2013
  • Purpose: The purpose of this study was to describe hospital nurses' lived experience of being a preceptor in Korea. Methods: The data were collected in three focus group interviews with 15 nurses in one general hospital. The phenomenological analytic method suggested by Colaizzi was used to analyze the data. Results: Five theme clusters and 11 themes emerged from the analysis. The five themes include "inevitable rite of passage for an authentic nurse", "facing new role and situations that were difficult to handle", "preceptee-centered preceptorship", "healing connection with colleague nurses", and "enhanced status with competence". Conclusion: The findings of the study provide deep understanding on hospital nurses' positive as well as negative experiences of being a preceptor and should inform the development of a more integrative preceptorship program to empower both preceptees and preceptors.

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A Case Study on the Continuous Quality Improvement for Leadership Outcomes Education in Yeungnam University (영남대학교 리더십 학습성과 교육 CQI 방안에 대한 연구)

  • Pyun, Kyung-Hee;Song, Dong-Joo
    • Journal of Engineering Education Research
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    • v.12 no.1
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    • pp.64-72
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    • 2009
  • The objective of the current study is to establish the CQI procedure of leadership outcome education, which is emphasized in engineering education accreditation. Leadership includes many program outcomes, especially soft skills, such as communication skill, team work skill, and etc. This paper studied leadership education program in Yeungnam University. In particular, this research was conducted by using focus group interviews with experts and working level staffs of relevant organizations for the analysis of Yeungnam University curriculum and non-curriculum courses related to leadership education and for the preparation of leadership education CQI method. In addition, we conducted leadership competence diagnosis, leadership education demand survey and satisfaction level survey on the leadership camp participants. Interviews with experts, lecturers and focus group of Dale Carnegie Research Institute Daegu branch that administered the progress of leadership camp were conducted along with analysis of education contents through non-participation observation method during camp period and participant students interviews. The conclusions are summed up as follows: To educate global leaders in true meaning, first, psychological level competence strengthening method and study completing ability improvement method should be considered simultaneously. In particular, for non-capital region universities, emphasis should be given to education for self-confidence and vision establishment. Second, leadership education methods of mid/long term and systematic curricular and extra-curricular type should be pursued. For instance, with the use of engineering design subject completing system, leadership education can be consolidated to engineering subject courses with engineering design projects or the system of mentor-pupil among earlier leadership camp participants and later participants may be utilized. Third, it is determined necessary to pursue and realize practical methods of conducting various intramural leadership related education activities in mid/long term perspective by organizing leadership education advisory group consisting of major, departments and intramural and extramural relevant organization authorities that focus on leadership education.

Developing an Evaluation System for Certifying the Robot-Friendliness of Buildings through Focus Group Interviews and the Analytic Hierarchy Process (로봇 친화형 건축물 인증 지표 개발 : 초점집단면접(FGI)과 분석적 계층화 과정(AHP)의 활용)

  • Lee, Kwanyong;Gu, Hanmin;Lee, Yoonseo;Jung, Minseung;Yoon, Dongkeun;Kim, Kabsung
    • Journal of Cadastre & Land InformatiX
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    • v.52 no.2
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    • pp.17-34
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    • 2022
  • With rapid advancements taking place in the Fourth Industrial Revolution, human-robot interactions have been garnering increasing attention. Robots are being actively adopted in building systems and facilities. In this study, we developed robot-friendly building certification indicators. Because these indicators were being developed for the first time, we focused only on commercial buildings. We conducted exploratory research using methodologies such as focus group interviews and the analytic hierarchy process. First, the concept of the robot-friendly building was defined through focus group interviews, and the requirements were categorized by the appropriateness of operating facilities and systems and the appropriateness of architectural and robot operating systems and networks. Next, the relative importance of the evaluation items (23 items in total) was calculated using the analytic hierarchy process. Their average score of the marks was 4.4, and the minimum and maximum were 2.0 and 11.3, respectively. This study is significant because we collected the basic data necessary to develop a one-of-its-kind evaluation system for certifying the robot-friendliness of buildings using scientific methods.

Nursing Students' Perception of PBL Hybrid Curriculum Examined Through Focus Group Interviews (포커스 그룹 인터뷰를 통해 살펴본 PBL 부분통합 교과과정에 대한 간호학생의 인식)

  • Kim, Soo-Jin
    • Journal of the Korea Convergence Society
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    • v.10 no.7
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    • pp.343-354
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    • 2019
  • The purpose of this study is to examine the perception of PBL hybrid curriculum of nursing students, using qualitative research conducted through focus group interviews. The data were collected from interviews with 25 nursing students of 4th grade after dividing into 4 groups. The analysis resulted in 6 major categories such as 1) inefficiency of PBL hybrid curriculum, 2) anxiety about learning, 3) dissatisfaction with PBL operation, 4) difficulty in group activity, 5) acceptance of PBL and 6) change and satisfaction. Based on the result, it is suggested that measures should be taken to minimize loss of learning contents in PBL, proportion of course evaluation should be increased to follow original intention of PBL evaluation, and detailed tutor education program should be developed and operated by PBL specialist and professional department.

An Ethnography on Fundamental Nursing Practice Class (기본간호학실습 수업의 문화기술지 연구)

  • An, Hyo-Ja;Park, Hyun-Ju
    • Journal of Korean Academy of Fundamentals of Nursing
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    • v.25 no.1
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    • pp.33-45
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    • 2018
  • Purpose: Objectives of this study were to identify and describe cultural meaning for nursing students in the class in fundamental nursing practice. Methods: Data were collected from November 2016 to May 2017 included focus group interviews and participants observation. The key informants in this study included 23 nursing students divided into 3 focus groups who had taken the course in fundamental nursing practice in university U and university S in Kyungpook, and university D in Jeonnam. Interviews continued until no new information could be identified from transcripts. Data were analyzed using the taxonomic analysis method developed by Spradley. Results: Based on the data acquired from the interviews, cultural domains in the class "fundamental nursing practice" were classified as 'community oriented activities', 'learning and playing space', 'relationship of difference and discrimination', 'time for present and future'. Conclusion: The culture in the class "fundamental nursing practice" could be summarized as 'non-standardized learning with team dynamics'. Also nursing students learned about a small society whose members are becoming nurses. Results indicate that it is critical for professors to understand students' values, beliefs and their attitude in order to aid in adjustment to class.

Health Care Providers' Perceptions of Physical Function in Older Adults with Arthroplasty from Hip Fracture (고관절 골절로 인공고관절 수술을 받은 노인의 신체적 기능에 대한 의료인의 인식 분석)

  • Ko, Young Ji;Lee, JuHee
    • Journal of muscle and joint health
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    • v.22 no.2
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    • pp.67-77
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    • 2015
  • Purpose: This study was a qualitative research using focus group interviews to collect data on the health care providers' perceptions of physical function in older adults with arthroplasty from hip fracture. Methods: A total of 12 subjects participated in this study. In order to conduct focus group interviews, structured manuscript, field notes, visual recording, and debriefing notes were referred and thematic analysis was used in analysis phase. Results: The six themes were raised: 'burdensome client', 'health care providers' perception of functional decline in older adults after surgery', 'health care providers' perception of caregiver', 'medical environment perceived as affecting physical function', 'crucial components perceived as encouraging functional restoration', and 'difficulty of pain management' with 18 subthemes. Conclusion: Healthcare providers perceived functional decline of elderly after arthroplasty and identified points facilitating or disturbing physical function Moreover, various perspectives on pain management related to physical function were represented.

A study on the improvement of post-certification family friendly consulting service (가족친화 인증후 컨설팅사업의 개선을 위한 기초연구)

  • Lee, Yu Ri;Jeong, Young Keum;Choi, Na Ri;Kang, Bog Jeong;Park, Kyung Eun
    • Journal of Family Resource Management and Policy Review
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    • v.22 no.1
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    • pp.1-21
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    • 2018
  • The aim of this study was to suggest an improvement plan for the post-certification family friendly consulting service based on consulting reports from 2015-2016 and focus group interviews analysis. Focus group interviews were conducted with consultants with the Family Friendly Support Center and managers with family friendly certification companies. The results of this study were as follows. First, objective outcome indicators for the measurement of consulting performance should be created. Second, a checklist managers can use to choose the consulting type based on self-assessments should be developed. Third, a follow-up consulting system should be in place to complement the ABC module. Fourth, a consulting case database should be built to facilitate customized consulting by industry and size.

A Study of Ways to Improve Periodical Indexing Services in Korea (정기간행물 기사색인 서비스 현황 및 발전방향에 대한 연구)

  • Lee, Eun-Chul;Lee, Sang-Bok;Oh, Sam-Gyun;Park, Ok-Nam
    • Journal of the Korean Society for Library and Information Science
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    • v.43 no.1
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    • pp.189-214
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    • 2009
  • The study acknowledges the values of periodical indexing as information resources. The study identified periodicals users' needs of article indexing services based on focus group interviews. The study also conducted a comparative study of periodicals indexing services of libraries and databases in Korea and the US. The study argues for the need of seamless services for users of periodical articles indexing services. The study also recommends the elements needed for improving the current service, which includes establishing a collaborative indexing system, adopting a metadata standard, implementing authority files, incorporating social web services, offering diverse ways of information discovery based on facet approach, and stabilizing identification systems.