• 한국식품조리과학회지
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• 제14권4호
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• pp.388-393
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• 1998

한국인과 미국인 사이에 김치맛의 인지 및 관능적 특성 평가의 차이를 비교, 검토하기 위하여 focus group을 사용하여 김치맛의 평가 실험을 행하였다. 김치맛의 인지는 미국인 group이 한국인 group보다 훨씬 단순하여 매운맛과 단맛의 조화된 맛과 사각사각한 조직감을 중요한 특성으로 인식하고 있었다. 반면 한국인 group은 이상의 특성외에 보다 복합적인 맛, 즉 매운맛, 신맛, 감칠맛, 신선한 맛 등이 잘 조화된 맛과 입안을 개운하게 해주는 것을 맛있는 김치에서 중요한 요소라고 생각하였다. 한국인 focus group은 맛의 표현에서 미국인 focus group보다 특징적인 표현 어구를 많이 사용하였으며, 미국인 focus group은 조직감에서 특징적인 표현어구를 한국인 focus group 보다 많이 사용하였다.

• 패션비즈니스
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• 제14권4호
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• pp.1-9
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• 2010

The study verified the regulatory fit effect of the message focus and propensity regulatory focus delivered in the sales promotion situation of beauty services and products on the basis of the self-regulatory focus theory being actively discussed in the consumer behavior area of marketing. As the result of ANOVA analysis on the experimental design 2 (chronic regulatory focus: promotion focus/prevention focus, between factor) ${\times}$ 2 (message regulatory focus: promotion focus/prevention focus, within factor), the promotion focus group showed more positive response to the promotion focus message(4.88) of beauty services than the prevention focus group(4.40) so that the effect of regulatory fit appeared(t=1.79, p<.1), but the regulatory fit effect didn't appear in the prevention focus message(t=.58, p>.1) so that the hypothesis was partially supported. However, as for the promotion focus message of beauty products, the promotion focus group(4.62) showed more positive response than the prevention focus group(4.16), and as for the prevention focus message, the prevention focus group(4.89) showed more positive results than the promotion focus group(4.33) so that the effect of regulatory fit appeared(t=2.07, p<.05). Therefore, the result of the study shows that as for the service consumers perceive high risk, the sales promotion activity of the prevention focus message can be effective for prevention focus consumers and for promotion focus consumers as well. Otherwise, it suggests the marketing approach that the consumer evaluation is more positive when the advertising message focus fit the consumer regulatory focus.

• 한국운동역학회지
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• 제23권4호
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• pp.327-333
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• 2013

The purpose of this study was to investigate the effects of different types of attentional focus(internal focus vs. external focus) on the dart throwing mechanics. Seven expert dart throwing athletes were assigned to an internal focus group and other seven athletes were assigned to an external focus group. Each group was asked to throw dart either under verbal instruction or without instruction. During dart throwing, accuracy(radial error), consistency(bivariate variable error), dart velocity, acceleration, elbow joint ROM, elbow joint angular velocity, EMD(electromechanical delay), iEMG of biceps brachii and triceps brachii, and CI(coactivation index) were collected and analyzed. Nither instruction type nor instruction itself affected in accuracy and consistency. However, in dart velocity and acceleration, there was an interaction between instruction and attentional focus types. Velocity and acceleration increased in the internal condition, where as they decreased in the external condition. The ROM of elbow joint did not affected by instruction and attention type. However, similar to dart velocity and acceleration, angular velocity increased in internal focus group, while it decreased in external focus group. EMG showed no difference with any condition. In conclusion, internal focus is better than external focus for dart throwing.

• 패션비즈니스
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• 제15권2호
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• pp.1-11
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• 2011

The purpose of this study is to investigate the influence of the suitability of the chronic regulatory focus and the advertising message type on the evaluation of the beauty product. In addition, feeling right while and individual is reading an advertisement is measured to check the mechanism making the regulatory fit effect. The experimental design was designed with the mixed design of 2(chronic regulatory focus: promotion / prevention, between group) ${\times}$ 2(advertising message type: promotion /prevention, within a group). 100 female university student subjects in their twenties in Seoul and in the metropolitan area were asked to respond to questionnaires in the study. The reliability analysis, T-test, analysis of variance(ANOVA), and analysis of covariance (ANCOVA) on the collected data were done with SPSS WIN 12.0. The results of the study are as follows. First, the regulatory fit effect that when the individual chronic regulatory fit corresponds to the advertising message focus each other in the advertising of a new beauty product, the evaluation on the product is more positive could be checked. The promotion focus message of shampoo, the promotion focus group showed more positive response than the prevention focus group and as for the prevention focus message, the prevention focus group showed more positive results than the promotion focus group so that the effect of regulatory fit appeared. Second, when the regulatory fit effect appeared in the evaluation on the new beauty product, the fit effect on the individual chronic regulatory focus and on the advertising message focus also appeared in the measurement of feeling right. Hence, feeling right could be checked by using the mechanism of the regulatory fit effect.

• Journal of the Optical Society of Korea
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• 제20권2호
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• pp.283-290
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• 2016

This study presents an 8x four-group inner-focus zoom lens with one-moving group for a compact camera by use of a focus tunable lens (FTL). In the initial design stage, we obtained the powers of lens groups by paraxial design based on thin lens theory, and then set up the zoom system composed of four lens modules. Instead of numerically analytic analysis for the zoom locus, we suggest simple analysis for that using lens modules optimized. After replacing four groups with equivalent thick lens modules, the power of the fourth group, which includes a focus tunable lens, is designed to be changed to fix the image plane at all positions. From this design process, we can realize an 8x four-group zoom system having one moving group by employing a focus tunable lens. The final designed zoom lens has focal lengths of 4 mm to 32 mm and apertures of F/3.5 to F/4.5 at wide and tele positions, respectively.

• 영어어문교육
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• 제16권3호
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• pp.59-80
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• 2010

The present study investigated what kind of form-focused instruction would yield better results for incidental learning of English verb patterns in two experiments. Experiment 1 compared the effectiveness of focus on form (reading + translation) and focus on forms (verb pattern list + translation) tasks in learning new English verb patterns incidentally in Korean EFL college classrooms. The results of Experiment 1 showed significantly higher results for the focus on forms group. Since it was revealed by Experiment 1 that the learners did not notice unknown target verb patterns, Experiment 2 was undertaken to examine whether the difference between the focus on form and focus on forms conditions found in Experiment 1 would be retained even after the isolated form-focused instruction or focus on forms aiming at teaching students how to recognize verb patterns was provided for the learners before the focus on form and focus on forms tasks were carried out. The results showed that the focus on form group yielded significantly higher incidental learning scores than the focus on forms group. The effectiveness rates of the focus on form in Experiment 2 were statistically higher than those of the focus on forms in Experiment 1. The results of the two experiments indicated that the combination of the isolated form-focused instruction and focus on form was significantly more effective in learning English verb patterns incidentally. In conclusion, form-focused instruction including both isolated form-focused instruction and focus on form is an effective way to incidental learning of English verb patterns.

• 한국운동역학회지
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• 제33권2호
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• pp.62-72
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• 2023

Objective: Although balance training has been used as an effective ankle injury rehabilitation program to restore neuromuscular deficits in patients with chronic ankle instability, it is not effectively used in terms of motor learning. Attentional focusing can be an effective method for improving ankle kinematics to prevent recurrent ankle injuries. This study aimed to 1) evaluate the effects of attentional focus, including internal and external focus, and 2) determine a more effective focusing method for patients with chronic ankle instability to learn balance tasks. Method: Twenty-four patients with chronic ankle instability were randomly assigned to three groups (external focus, internal focus, and no feedback) and underwent four weeks of progressive balance training. The three-dimensional ankle kinematics of each patient were measured before and after training as the main outcomes. Ensemble curve analysis, discrete point analysis, and post hoc pairwise comparisons were performed to identify interactions between groups and time. Results: The results showed that (1) the external focus group was more dorsiflexed and everted than the internal focus group; (2) the external focus group was more dorsiflexed than the no feedback group; and (3) the no feedback group was more dorsiflexed than the internal focus group. Conclusion: Because dorsiflexion and eversion are ankle motions that oppose the mechanism of lateral ankle sprain, using the external focus method during balance training may be more effective in modifying these motions, thereby reducing the risk of ankle sprain.

• 말소리와 음성과학
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• 제3권3호
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• pp.57-62
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• 2011

Focused items in English sentences are usually accompanied by changes in acoustic manifestation. This paper investigates the acoustic characteristics of $H^*$ in English utterances produced by natives speakers of English and Korean learners of English. To obtain more reliable results, the changes of the acoustic feature values (F0, intensity, syllable duration) were normalized by a median value and a whole duration of each utterance. Acoustic values of sentences with no focused words were compared with those of sentences with focused words within each group (Americans vs. Koreans). Sentences with focused words were compared between the two groups, too. In the instances in which a significant Group x Focus Location (initial, middle and final of a sentence) interaction was obtained, further analysis testing the effect of Group on each Focus Location was conducted. The analysis revealed that Korean learners of English produced focused words with lower F0, lower intensity and shorter syllable duration than native speakers of English. However, the effect of intensity change caused by focus was not significant within each group. Further analysis examining the interaction of Group and Focus Location showed that the change in F0 produced by Korean group was significantly lower in the middle and the final positions of sentences than by American group. Implications for the intonation training were also discussed.

• 디지털융복합연구
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• 제11권2호
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• pp.167-174
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• 2013

본 연구에서는 모브랜드 제품범주와는 관련성이 없는 비유사제품으로의 브랜드확장에 영향을 미치는 모브랜드명성과 성향조절초점의 주효과와 이들 변수들 간의 상호작용효과를 알아보고자 하였다. 실험에서는 모브랜드로 국내 식품브랜드인 풀무원(고명성브랜드)과 가상의 브랜드인 그린(Green)(저명성브랜드)을, 확장제품으로는 화장품을 선정하여, 브랜드명성과 성향조절초점이 확장브랜드 평가에 어떻게 영향을 미치는지를 알아보고자 하였다. 연구 결과, 첫째, 저명성브랜드보다 고명성브랜드에서 브랜드확장에 대한 평가가 더 긍정적으로 나타났으며, 둘째, 촉진초점 성향의 소비자들이 방어초점 성향의 소비자들보다 브랜드확장에 대해 더욱 높게 평가하였다. 그리고 셋째, 고명성브랜드에서는 방어초점집단과 촉진초점집단 간 브랜드확장 평가는 차이가 없는 것으로 나타났으며, 저명성브랜드에서는 성향조절초점에 따라 브랜드확장 평가 차이가 유의미하게 나타남으로써, 이들 2변수들 간에는 상호작용효과가 있는 것으로 밝혀졌다.

• 한국의류학회지
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• 제28권5호
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• pp.648-657
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• 2004

The purpose of this study was to identify the relationship between avatar image and self-concept of avatar users by utilizing focus group interviews and survey method. The subjects of the focus group interview were Freechal Avatar Club members, while those of the survey were 476 students, who attended middle schools, high schools and colleges at Seoul area. The data were analyzed by frequency, factor analysis, cluster analysis, chi-square test, one-way ANOVA and scheffe test. The main results were summarized as follows. First, the focus group interview revealed that avatar image types, which avatar users made use of, were ideal image, real image and fantastic image. Second, based on the avatar image types of focus group interviews, the researcher made out avatar image question items and conducted factor analysis of the question items: The avatar users pursued ideal image, real image and fantastic image. The avatar users groups were classified into ideal image group, real image group and fantastic image group by employing cluster analysis. Third, all of body-esteem and self-esteem were the highest at real image group, while all of that were the lowest at ideal image group.