• The Journal of Economics, Marketing and Management
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• v.10 no.1
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• pp.27-37
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• 2022

Purpose: This study investigates how to successfully promote the smart product bundle by exploring (1) how consumers' adoption intention toward a smart product bundle differs by the complementarity level of the bundled items and (2) how the ad appeal type influences the effect of complementarity level on adoption intention via goal fluency. Research design, data and methodology: This study was a 2 (complementarity level: low vs. high) × 2 (ad appeal type: attribute vs. benefit) between-subjects experiment. The proposed hypotheses were verified using analysis of variance (ANOVA) and bootstrap analysis using PROCESS. Results: This research demonstrated that adoption intention toward smart products increases when the complementarity level of bundled smart items is high. Goal fluency underlies this relationship. Further, attribute versus benefit appeal type moderates the relationship between the complementarity level and goal fluency. Conclusions: Compared with the attribute appeal, benefit appeal leads to higher goal fluency when the complementarity level of the bundled items is low. However, there was no differential impact of appeal type on goal fluency when the complementarity level of bundled items is high. Finally, goal fluency mediated the interaction of complementarity level × ad appeal type on adoption intention.

• Journal of Korean language education
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• v.29 no.4
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• pp.137-168
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• 2018

The purpose of this study is to prepare the basis for a more objective evaluation of oral fluency by comparing speech patterns of Korean native speakers and L2 Korean learners. For this purpose, the current study focused on the analysis of speech materials of the 21st century Sejong spoken corpus and Korean learner corpus. We compared the oral fluency of Korean native speakers and Korean learners based on speech rate, pause, and discourse markers. The results show that the pattern of Korean learners is different to that of Korean native speakers in all aspects of speech rate, pause, and discourse markers; even though proficiency of Korean leaners show increase, they could not reach the oral fluency level of Korean native speakers. At last, based on these results of the analysis, we added suggestions for setting the evaluation criteria of oral fluency of Korean learners.

• International journal of advanced smart convergence
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• v.10 no.2
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• pp.86-96
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• 2021

This cross-sectional survey research carried out with the inquisitive agenda on satisfaction of the translation outcomes as performed by human translation and (machine translation) post-editing. The survey group consisted of 166 Korean translators primarily working with the English, Chinese, and Japanese languages. They were asked to rate the satisfactory level with accuracy, fluency, idiomatic expression, and terminology in the Richter's scale of four. The result reveals that human translation is more satisfactory than post-editing with respect to accuracy, but it is uneasy to assert that accuracy is unsatisfactory in post-editing. On the other hand, the Korean translators are less satisfied with fluency, idiomatic expression, and terminology than accuracy. It can be assumed that although human translation is more satisfactory than post-editing, the accuracy of post-editing seems to be more acknowledged than fluency, idiomatic expression, and terminology, which lead the translators to take the accuracy of raw machine-translation products and to go on to improve the fluency, idiomatic expression, and terminology. Nevertheless, Korean translators believe Korean idiomatic expressions cannot be satisfactorily produced in post-editing, while fluency and terminology can be improved in post-editing.

• Journal of Distribution Science
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• v.16 no.4
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• pp.75-82
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• 2018

Purpose - As the role of salespersons in retail stores has expanded from selling products to sharing brand experiences with customers, the importance of research on the effects of salesperson-brand relationships has grown. The purpose of this research is to investigate the influences of salespersons' brand identification on conceptual fluency and customers' service and brand evaluations. It was supposed that salespersons' brand identification is affected by brand knowledge, which is a core dimension of internal branding. Research design, data, and methodology - The author developed a structural model in which salespersons' brand knowledge influences brand identification, hence customers' perception of salesperson-brand image congruence. And it is hypothesized that salesperson-brand image congruence influences conceptual fluency which affects customers' satisfaction and brand evaluation. Data were collected from five department stores in Seoul. Results - First, salespersons' brand knowledge was found to have a significant effect on brand identification. The more a salesperson knows about the affiliated brand, the higher her level of brand identification. Second, salespersons' brand identification influenced salesperson-brand image congruence. Third, salesperson-brand image congruence had a significant effect on brand conceptual fluency. Customers who perceive salesperson-brand image congruent are more likely to process information easily. Finally, conceptual fluency was found to be a significant determinant of store loyalty and brand value evaluation. Conclusions - The results of this study verify importance of salesperson's brand identification on customers' service and brand evaluations. To enhance salespersons' brand identification, retailers should emphasize the importance of internal branding and communication, especially by sharing brand vision, values, and identity with employees at customer contact points. Also, as brand conceptual fluency is a significant determinant of customer responses, retailers need to deliver consistent messages through various components of store environments, including salespersons' attitudes, appearances, and manners, as well as physical store design. With a deeper understanding of the effects of salesperson-brand relationship and brand conceptual fluency, retailers will be able to create more effective brand strategies to enhance their performances. Future studies should consider data from various retail types, such as discount stores, to generalize the findings.

• MALSORI
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• no.44
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• pp.1-14
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• 2002

Because the accuracy and the fluency are the essence in English speaking, both of them are very important in English trencher training and in-service English training programs. To get the accuracy and the fluency, the causes and the phenomena of the unnatural pronunciation have to be diagnosed. Consequently, the problematic and unnatural pronunciation of Korean elementary and secondary English teachers should be analyzed with using Acoustic Analyzing tools like CSL, Multi-speech and Praat. In addition, an attempt to Pinpoint what the causes of unnatural pronunciation was executed. Next a procedure and steps were proposed for in-service training programs that would cultivate the fluency and the accuracy. In case of elementary teachers, the unnatural pronunciation of segmental features and suprasegmental features were found much. therefore segmental features should be emphasized in the begging of pronunciation training courses and then suprasegmental features have to be emphasized. In case of secondary teachers, the unnatural pronunciation of suprasegmental features were found much. Therefore segmental and suprasegmental features have to be focused at the same time. In other words, features in word level should be focused first for elementary English teacher, and features in word level and beyond word level should be trained at the same time for secondary English teachers.

• English Language & Literature Teaching
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• v.15 no.2
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• pp.169-184
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• 2009

The purpose of this study is to identify the most important factor(s) that contribute(s) to the overall oral proficiency and to examine whether the factor(s) play(s) a different role depending on the proficiency level of learners. Learners were divided into novice group and advanced group and were asked to produce an oral recording of a story based on a comic strip. The recordings were transcribed and graded by three raters. According to the results, the raters attained high inter-rater reliability when assessing advanced learners. However, the reliability level became considerably lower in the assessment of novice learners. The best predictor of oral proficiency among novice learners was sociolinguistic competence and fluency, while grammatical competence and fluency were the strongest predictors for advanced learners. The results suggest the need for a separate assessment tool for different proficiency levels and the need for a different focus in the classroom depending on the learners' proficiency level.

• Phonetics and Speech Sciences
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• v.14 no.4
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• pp.25-33
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• 2022

This study investigates the relationships between rhythm and fluency indices and listeners' ratings of the rhythm and fluency of Korean college students' English paragraph reading. 17 university students read and recorded a passage from "The North Wind and the Sun" twice before and after three months of English pronunciation instruction. Seven in-service and pre-service English teachers in graduate school assessed the rhythm and fluency of the utterances. In addition, the values of 14 indices of rhythm and fluency were extracted from each speech and the relationships between the indices and the listeners' ratings were analyzed. The rhythm indices of the speakers in this study did not differ significantly from those of native English speakers presented in previous studies in %V, VarcoV, and nPVIV, but were higher in ΔV, ΔC, and VarcoC and lower in speech rate. The level of rhythm and fluency demonstrated by Korean college students was comparable, at least in terms of objective values for certain indices. The fluency indices, such as percentage of pauses, articulation rate, and speech rate, significantly contributed more to predicting both rhythm and fluency ratings than the rhythm indices.

• Proceedings of the KSPS conference
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• 2000.07a
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• pp.255-270
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• 2000

Because the accuracy is essential, in order to get the fluency in speaking, both of them are very important in English education and in-service training programs. To get the accuracy and the fluency, the causes and phenomena of the unnatural pronunciation have to be surveyed first of all. Therefore, this article surveyed the problematic and unnatural pronunciation of Korean English teachers in elementary and secondary schools using CSL and Multi-speech. And also, tried to pinpoint what the causes of unnatural pronunciation are\ulcorner Next a procedure or steps were offered for them to speak naturally through in-service training programs. Through this analysis, it was found that elementary teachers have unnatural pronunciation below, within and beyond word level, and the secondary teacher has unnatural pronunciation within and beyond word level. Therefore, pronunciation training courses have to put emphasis on segment features first, and move to suprasegmental features for elementary teachers. For secondary teachers, pronunciation training courses have to focus on word level and move to suprasegmental features, in other words beyond word level. And these pronunciation training courses have to be run integrated.

• Phonetics and Speech Sciences
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• v.7 no.2
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• pp.29-38
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• 2015

This study explores reading fluency among elementary school students considering language level and family income(low SES). Forty eight students from 1st to 3rd grades participated in two paragraph reading tasks. Half of the children were from low income family and half of the children had low lexical knowledge. Reading fluency as in the number of correctly read syllables per minute, the total error frequency and error types were used to compare group differences. There were significant differences in the number of correctly read syllables per minute between two income groups and two language groups. There was a significant difference between low income group and non-low income group in total number of errors only when children's lexical knowledge were low. There were no group differences in error types of repetition and omission. Substitution and insertion error seemed to reflect the total error pattern. These results imply the importance of early screening and early involvement for children with low lexical knowledge from low income family. Monitoring and early intervention will support these children's reading development.

• English Language & Literature Teaching
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• v.17 no.4
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• pp.207-227
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• 2011

This paper investigates how two different modes of feedback (selective vs. comprehensive) affect selected students' writing development in terms of three different types of measurement (accuracy, fluency, and complexity). 139 university students participated in the study, and 278 writing samples were analyzed. The results of the study indicate that participants who received selective feedback wrote more accurately and fluently than their counterparts. However, in terms of complexity, both selective and comprehensive groups showed no sign of improvement in semester-based investigations. The results of this study support Skehan's (2009) theory of trade-off effects, suggesting that 'natural' tension exists between accuracy and complexity when resources are limited. Moreover, this finding contrasts with the theory of Cognition Hypothesis, which proposes that task complexity will be associated with increases in complexity and accuracy. In the study, selected participants (N=21) strongly nominated their error sources as unfamiliarity toward using key words, usage, transition, and sentence types. This study not only contributes to the accumulation of our current knowledge in the related area of theory, but offers educational implications for those who are dealing with intermediate-level students when deciding what particular teaching content should constitute a priority within a limited instructional period.