• Journal of Practical Agriculture & Fisheries Research
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• v.17 no.1
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• pp.21-43
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• 2015

Korean floricultural industry has grown under the full backing of government, as it placed itself as the main export item since 2000s. Despite its high-speed growth after the domestic production scale of trillion won, the floricultural industry lost its pace after 2005, due to the market-opening of agricultural product and global economic depression. Although the national income is growing and the level of civilized living is following, spending on flowers is faltering. As of such circumstances, necessity for analyzing flower consumption trend and behavior has came out, along with the calls for expansion plan of flower consumption, under the basis of result analysis on consumer reports. The result of the research contains the trend/consumption behavior analysis on domestic and foreign flower industry to boost floricultural industry, along with reviews on various studies of the developmental process of domestic and foreign cut-flowers/pot-plants consumption trend. Also this study has reached to the various recognition of people toward flower, through a public survey. Through such results, this study would like to propose the measures for diffusion of flower-consumption culture, achieving the improvement of life-quality of public along. First, efforts on reviewing the customer accessibility is essential to create flower- culture and the consumption. Second, to eliminate the obstacles that prevents flowers from public's daily life is essential. Third is the effective public-relations on flowers. To create consuming culture and to adhere the positive images, it is essential to research and systematically organize categories of color, scent, and elements of flower and utilize them. Last proposal is the organization of flower-concerned personnels and the leading groups. The change is affected by the economical, social environment, along with the emotions of consumers. Therefore the necessity for the leading group to be the control-tower of such changes are very clear.

• Horticultural Science & Technology
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• v.32 no.5
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• pp.721-729
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• 2014

This study was conducted to improve the consumption of floriculture plants by researching preferences of consumers for the main types of cut flowers. We analyzed the results of surveys, carried out by a company, that were largely about roses, chrysanthemums, and lilies. After departmentalizing consumers into groups and analyzing the results through conjoint and cluster analysis, we found that consumers showed a higher rate of use based on price and vase life than on flower color and flower shape in roses. The groups of rose consumers preferred a price of 1000 won, spray type flower shape, vase life of 7-8 days, and red flower color. In chrysanthemums, consumers showed higher rate of use for flower color than for vase life, flower shape, and price. The groups of chrysanthemum consumers preferred a price of 1000 won, standard flower shape, 16-20 days vase life, and yellow flower color. In lilies, consumers showed higher use rate for flower shape than vase life, price, and flower color. Lily consumers preferred a price of 2000 won, large flower shape, 4-7 days vase life, and yellow flower color. Thus, the major cut flowers (rose, chrysanthemum, and lily) all showed highest use rates in for vase life. These results highlight the importance of understanding the characteristics of consumer interests. They also emphasize that we should plan and create market-oriented and consumer-oriented products to improve the consumption of floriculture plants.

• The Journal of the Korea Contents Association
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• v.22 no.4
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• pp.172-181
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• 2022

This study aims to find out the design needs of millennials for flower services amid changes in the environment in which flowers are purchased online. To this end, first, the consumption tendency of millennials and online flower purchase trends were examined. In addition, focusing on flower bouquet products, the market status of flower delivery shopping malls, which are online flower product services, and regular flower subscription services, a new trend in the flower market, were investigated. Based on this, a survey was conducted to improve online flower services. As a result of the survey, it was found that millennials trusted branded products, preferred eco-friendly products, and tended to have strong design openness in improving online flower service design. In addition, millennials prefer natural bouquet designs mixed with large and small flowers to large and colorful roses, which are currently mainly sold at flower delivery shopping malls. Therefore, we hope that this study will improve the design of online flower services that meet the needs of millennial consumers, revitalizing flower purchases, and expanding to new online flower service design research.

• FLOWER RESEARCH JOURNAL
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• v.19 no.3
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• pp.158-163
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• 2011

The purpose of this study was to find new way for vitality of flower shop. The subjects for this research were composed of 58 male and 155 female. In survey of satisfaction of flower shop's product price, 'satisfied' responses in male and female respondents were 8.62 and 14.21%, respectively. Results of survey of consumer's awareness on packaging of flower shop's products have shown that the 'satisfied' responses in male and female respondents were 6.88 and 12.91%, respectively. In question of the satisfaction of flower products as a gift, the 'satisfied' responses in male and female respondents were 8.61% and 1.95%, respectively. In question of the attitude of seller, the 'satisfied' responses in male and female respondents were 6.88% and 6.46%, respectively. In survey of the mind of consumer's repurchase, male and female respondents were satisfied 5.16% and 9.05%, respectively. Our results have shown that consumer's satisfaction in most questions was of low level. Therefore, we propose that these results are associated with the needs of active efforts of flower shop's manager.

• The Korean Journal of Community Living Science
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• v.19 no.1
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• pp.3-10
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• 2008

This study was conducted to gather basic data on the physiological activities of flower extracts from 4 cultivars of white lotus to promote the increase of public consumption. Four cultivars of white lotus: c.v. 'Garam', 'Choeue', 'Baekhwageonryeon', and 'Seungdal' were harvested on 14, August, 2007, and the physiological activities of flower extracts obtained by hot water extraction and ethanol extraction were examined. Total phenol content was highest in the 'Garam' flower hot water extracts, $144.2{\mu}g{\cdot}mL^{-1}$, and lowest in the 'Seungdal' flower ethanol extracts, $63.4{\mu}g{\cdot}mL^{-1}$. DPPH radical scavenging activity was highest at 2,000ppm flower extract of 'Garam' obtained by hot water extraction and ethanol extraction of 90.9% and 83.0%, respectively. Total flavonoid content in the flower extracts of 'Garam' obtained by hot water extraction and ethanol extraction showed the highest levels at $34.1{\mu}g{\cdot}mL^{-1}\;and\;33.9^{\mu}g{\cdot}mL^{-1}$, respectively. Nitrite scavenging activity at 1,000ppm flower extract was highest in 'Garam'. Extracts obtain by hot water and ethanol showed 91.3% and 80.4% activity, respectively. No significant difference in tyrosinase inhibition activity was observed among the cultivars or as a result of extraction method. Overall anti-microbial activity of the flower extracts was slightly higher in 'Garam' than in the other cultivars.

• Journal of Practical Agriculture & Fisheries Research
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• v.18 no.1
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• pp.29-36
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• 2016

In consumption of lily flowers on wreaths for congratulation and condolences, use of real lily flowers accounted for 40.4% when customers ordered and confirmation of real flowers after receiving delivery of the wreaths accounted for 42.4%. The most popular price of wreaths for congratulation and condolences was 100,000 won -150,000 won accounting for 69.5%. The most popular ordering season is July accounting for 15% and the price per each flower was 16,765 won. The proportion of using lily flower on wreaths was 98% for congratulation and 91% for condolences. The most frequent numbers of lily flowers as a point flowers on wreaths were 5-10 on average. Among 500 wreaths for congratulation and condolences each, the proportion of artificial lily flowers were 470 for congratulations and 425 for condolences, which were considerably high rates.

• Horticultural Science & Technology
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• v.31 no.5
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• pp.640-647
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• 2013

This study was conducted to provide exportation strategy by surveying on preference of Japanese consumers on cut chrysanthemum exported. The survey was conducted two times by a local survey company in Japan, and the surveys were conducted largely on chrysanthemums for casual flowers and the altar. After departmentalizing Japanese consumers per groups the result were analyzed through conjoint and cluster methods, flower colors and shape were used relatively higher rate for selection criteria of flowers in every group in the case of casual flowers. Group 1 comprised of 60 year-old housewives who reside in a small city with high school diploma and annual income less than 300 million yen, and group 2 of 40 year-old housewives who are small city residents with high school diplomas and annual income of 300 million yen show higher rate of use in flower shape than colors. Another group 3 whose members are 50 year-old housewives, small city residents with high school diplomas and annual income of 600 million yen showed higher rate of use colors than the shape for selection criteria of flowers. The consumption characteristics according to the ages of the consumers showed a pronounced tendency. The 40-50 year-old housewives preferred single flowers packed with other flowers, and the 60 year-old housewives double flowers packed with only chrysanthemums. In flower color, the 50-60 year-old housewives preferred white and yellow flowers, and the 40 year-old housewives pink and yellow flowers. Therefore, there are needs for development strategy of new products considering the consumption characteristics of flower shape and color according to the ages of consumer. After analyzing the chrysanthemums for altar by departmentalization of Japanese consumers, every group showed relative higher rate of use for flower shape for selection criteria of flowers. According to the analysis on the consumption characteristics, group 1 which is comprised of 30-40 year-old housewives who reside in small city with high school diplomas and income less than 300 million yen, and the group 2 of 20 year-old housewives who reside in small city with college diplomas and annual income less than 300 million yen. They are very sensitive to the price of the products while the group 3 of 50 year-old housewives who reside in small city with high school diplomas and annual income less than 300 million yen are insensitive to the price. The 30-50 year-old housewives preferred white and pink flowers, and the 20 year-old housewives yellow and pink flowers. In flower shape, the 50 year-old housewives preferred anemone shape, the 30-40 year-old housewives double shape, and the 20 year-old housewives pompon shapes. Therefore, the white, double flowers for the 30-40 year-old housewives and the yellow, pompon flowers for the 20 year-old housewives are needed to be created at the lowest cost, while the white, anemone flowers are needed to created at higher cost with high quality. In light of these results, it is considered that we should understand the types of purchasing products through consumption characteristics of Japanese consumers. Also we should plan, create market-oriented and consumer-oriented products, and should export them in order to expand more exportation.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.8
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• pp.959-967
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• 2011

An importance of design that considers the characteristics of fashion that plays a role of a medium that communicates with customers (and is not simply clothes or products by adding the particular culture factors of a local country to the development of glocalism) is discussed. While the cultural consumption becomes a core key word, the survey of customers is conducted to develop a party-wear design that applies a Korean image suitable for the party culture industry magnified by the young generation's cultural trends. Based on it, we suggest a party-wear design that applies Dancheong's lotus and derive the followed results. The first, one-piece and accessory coordination was the highest by 49.3% for the party-wear coordination and design. In addition, Dancheong was the highest by 16.5% for the traditional pattern (thought to be representative for Korean image). Among the traditional patterns, for a pattern suitable for party-wear, the case applying flowers such as the Japanese apricot flower, lotus flower, and peony was the highest. The second, among the several patterns used Dancheong that was represented by a Korean image of a lotus flower pattern because of the characteristics of strong vitality and blooming in dirty mud was often used for the pattern of clothes. The third, under the motive of the results of the survey and Dancheong's lotus flower pattern, we developed 2 methods of one piece and accessory coordination, 2 methods of top and skirt coordination, and 1 method of jacket and one piece coordination as the party-wear.

• Korean Journal of Agricultural Science
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• v.42 no.1
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• pp.73-79
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• 2015

The cut lily is one of the most important exporting flowers in Korea, which value is 19.9 million dollars in 2013. However, Korean farmers and exporting firms recently have experiences a large decrease in lily export, and need to find the way to the increasing exportation. The purpose of this paper is to analyze the situation of production and consumption of the cut lily in the world and to present the implication for the acceleration of exportation of Korean cut lily. The results of studies present a few findings: First, Korean farmers and business firms need to study and benchmark the production and exportation system of Netherlands which is the best country in the world. Second, Colombia, Kenya, Ecuador and Ethiopia are also need to be studied for the upgrading Korean system of exportation of cut lily. Third, Korean farmers and business firms should continuously monitor the three main markets of cut lily (EU, U.S., and Japan), and develop strategies for the exportation of Korean cut lily. Forth, especially, Korean farmers and business firms should define the preference of cut lily in the main exporting markets (Japan, China, Russia), including breed and color of flower, and the main period of consumption, in order to develop the marketing strategy for Korean cut lily.

• Journal of the Korean Home Economics Association
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• v.43 no.11 s.213
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• pp.17-30
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• 2005

The purpose of this study was to explore consumption status of scented textile products and to determine differences in consumption behaviors of scented textile products among subject groups separated by demographic (sex, age) and lifestyle (health concern, fashion involvement, innovativenss) characteristics. A total of 530 consumers who had used scented textile products participated in the web survey for the study. Consumer data were analyzed through descriptive statistics, chi-square test, factor analysis, t-test, ANOVA, and LSD test. In the results, the most often used products were small commodities, socks, bedding, and underwear of hub and flower scents. Consumers considered a product test as the most crucial information source and scent as the most significant decision making factor for purchase. Demographic and lifestyle group differences were found in some of the product types in use as well as in purchase behaviors (total spending amount, purchase venue, information source, considering factors when purchasing). The applicability of the study result to the theory of innovation adoption was discussed. Marketing implications were suggested based on the study results.