• Human Ecology Research
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• 제59권3호
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• pp.419-432
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• 2021

To help korean fashion brands establish CSR activities in the chinese market in the future, this study investigated the influence of korean fashion brands' CSR fit with Chinese Consumers on Consumer Satisfaction and brand attitude, with the moderating effect of ethnocentrism. An online survey was conducted with 20-39 year-old consumers in China from April 18 to April 30, 2021. Data analysis was conducted using SPSS 24.0 and Amos 24.0. The results of this paper are as follows. First, environmental CSR fit had the greatest impact on consumer satisfaction, followed by financial CSR fit and social contribution CSR fit. Second, environmental CSR fit and social contribution CSR fit had positive effects on brand attitude, while financial CSR fit did not have a positive effect on brand attitude. Third, as customer satisfaction has a favorable effect on brand attitude, it can be inferred that the greater the satisfaction customers feel for a Korean fashion brand in China, the more positive the attitude they develop toward Korean brands. Fourth, there was no significant difference between groups that had a high and low degree of ethnocentrism, confirming that ethnocentrism does not have a moderating effect on consumer satisfaction. On the other hand, in the relationship between environmental and social contribution CSR fit and brand attitude, there was a greater impact in the low ethnocentrism group compared with the high ethnocentrism group, which verifies the moderating effect of ethnocentrism.

• 복식
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• 제66권6호
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• pp.1-16
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• 2016

This study identifies the impact of celebrity stylists' individual psychographic characteristics, including their lifestyle, and social characteristics, including person-environment fit on their job commitment and satisfaction. A survey was conducted with currently working celebrity stylists, and a total of 203 responses were analyzed using descriptive analysis, factor analysis, reliability test, and multiple regression analysis. The results of this study were as follows: 1) The results of the factor analysis and reliability test on celebrity stylists' lifestyle and person-environment fit clearly revealed factorial structures, respectively. 2) Regarding the results of the influences of celebrity stylists' lifestyle on their job commitment and satisfaction, respondents who had higher new information-oriented, success-oriented, and conservation-oriented, but lower outdoor activity-oriented lifestyle tended to show higher job commitment and role satisfaction of job satisfaction. 3) Respondents who had higher person-job fit, person-organization fit, person-celebrity fit, and person-coworker fit tended to demonstrate a higher level of job commitment and role satisfaction of job satisfaction. Both celebrity stylists' lifestyle and person-environment, which revealed to have a significant relationship to their job commitment and satisfaction, could be used as an index to evaluate potential employees' job attitudes for recruiting celebrity stylist.

• 한국의류산업학회지
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• 제6권3호
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• pp.329-335
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• 2004

The purpose of this study was to investigate the differences between the body cathexis, appearance management behaviors and satisfaction with apparel fit according to physical figure of college women who had deep interests in their body and appearance. Data for this study was obtained from 413 college women in Taegu and Kyungpook Province. Means, t-test, ANOVA and Scheffe's post hoc comparison were used in data analysis. The result of this study were; 1. It was found that both body Cathexis and fit satisfaction of college women were generally low. College women were less satisfied with their body and fit of apparel. The unsatisfied body parts were thighs, abdomen and hip. 2. Significant differences in Satisfaction with apparel fit were found in skirt length, slacks length, thigh according to height and significant difference in satisfaction with apparel fit were found in armhole, abdomen, calf according to weight. 3. Significant differences in appearance management behaviors were not found according to height, but significant differences in diet, exercise and clothing use were found according to weight. Also significant differences in diet and clothing use were found according to R$\ddot{o}$hrer index.

• 대한가정학회지
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• 제40권8호
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• pp.183-190
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• 2002

This study was aimed at investigating the satisfaction in relation to clothing design and size-fit for nurse uniform in Korea. The subjects were 986 female nurses working in 12 hospitals selected by convenience sampling. The data were collected by questionnaires. Using SPSS package, frequency, percentage, t-test, ANOVA and SNK test were conducted. The results were divided into 2 categories as fellows; 1) Results of the satisfaction with the size-fit and size system of the nurse uniforms : Nurses satisfied at the individual size-fit system than ready-made size system. There was a considerable difference of the satisfaction with the size-fit depending on age and clinical career. And more than half of nurses were needed the concrete and precise size system. 2) Results of the actual design condition and clothing satisfaction : Nurses wore two-piece pants suits more than classical designed one-piece style. The princess-line, convertible collar and yoke design were preferred for nurse uniform with the high satisfaction. 41.6 percent of respondents used the cap obligatory and the white color and a patterned textile were generally used. The used fabrics were only polyester and cotton/polyester mixed spinning.

• The International Journal of Costume Culture
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• 제8권2호
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• pp.97-104
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• 2005

In this research, the fit of basic dresses was examined, by analyzing and comparing the satisfaction of fitness of basic dresses made by the draping method on a custom-made replica body form and that of a basic dress made by the flat pattern method. Basis dresses were produced by the draping method for each 52 subjects using custom-made body forms, and another kind basic dresses for each subjects were produced by the flat pattern method using measurements of body sizes. Both basic dresses received high scores for the satisfaction of fit, but the basic dresses produced by draping method received higher scores. Thus it is expected to produce a more successful fit by draping a basic dress on a custom-made body form. Future research using more subjects might confirm these results. A more concrete analysis through using additional satisfaction tests could be conducted. For example, each subject might also serve as an evaluator to rate her satisfaction of fit wearing each of the two custom-made dresses. Finally, examining various body forms is suggested.

• 한국의류산업학회지
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• 제4권2호
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• pp.169-175
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• 2002

The purpose of this study is to investigate the somatotype variation & satisfaction with the fit of ready-to-wear for farm elderly women. For this study, questionnaires were administered to 320 farm elderly women in Andong, Eusung and Kunwe areas. Employing a sample of 258 data were analyzed by using F-test. The results were as follows: In somatotype variation of farm elderly women, height decreased and width increased with aging. At neck, bust, waist, hip and sleeve circumferences, satisfaction with the fit of ready-to-wear decreased with aging. Correlation for somatotype variation & satisfaction with the fit of ready-to-wear was significantly positive.

• 한국의류학회지
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• 제32권5호
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• pp.821-833
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• 2008

The purpose of this study is to provide basic information about body proportion characteristics, and the level of body cathexis and fit satisfaction related to those characteristics. It is hoped that this will help to improve ready-to-wear satisfaction in middle-aged women. In order to achieve this purpose, the body proportion characteristics of middle-aged women were measured and were compared with that of standard and ideal body types. Then, the body cathexis and fit satisfaction according to these characteristics was analyzed. Finally, the following results were obtained. First, the average height of middle-aged women was 6.87 head, waist length was 58.9% of height, and knee length was 25.6% of height. In frontal appearance, the hip width, shoulder width, and chest width were wider than waist width(24%, 20%, and 11% respectively). Chest and hip depths was thicker than waist depth(19% and 17% respectively). Second, in lengths proportion, their lower body was shorter than the standard body shape for women in their 20s'. Also the difference between the width of frontal appearance and depth proportion of side appearance was small, suggesting a more slender silhouette among the middle aged women. Finally, middle-aged women who were not wide or big in the chest had higher satisfaction with their bodies. As shoulder width and chest depth became small, the fit satisfaction of upper clothes increased. While longer lower body had higher fit satisfaction with pants crotch, shorter lower body had higher fit satisfaction with waist and abdominal parts.

• 한국사회복지학
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• 제66권4호
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• pp.157-179
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• 2014

본 연구는 사회복지사가 인식하는 사회복지의 가치적합성이 그들의 직무만족과 조직몰입에 영향을 미치는 과정에서 감성노동(표면행위, 내면행위)의 매개역할을 살펴보았다. 보다 구체적으로 기존에는 주로 조직수준에서 이루어진 가치적합성 연구를 직업수준에서 살펴보면서, 사회복지사가 사회복지의 가치적합성을 인식할수록 그들의 직무만족과 조직몰입 수준이 증가하는지, 그들의 표면행위가 사회복지 가치적합성과 직무만족 및 조직몰입의 관계를 부정적으로 매개하고, 내면행위가 긍정적으로 매개하는지를 탐색적으로 살펴보았다. 실증분석의 결과에 의하면, 사회복지사가 사회복지 가치적합성을 인식할수록 표면행위는 감소하고 내면행위는 증가하였으며, 직무만족과 조직몰입의 수준은 높아졌다. 표면행위는 사회복지 가치적합성과 조직몰입 간의 관계를 완전매개하였으며, 내면행위는 사회복지 가치적합성과 직무만족, 그리고 사회복지 가치적합성과 조직몰입 간의 관계를 각각 완전매개하였다. 사회복지 가치적합성에 대한 인식이 사회복지사의 감성노동을 표면행위에서 내면행위로 개선시킴으로써 직무만족과 조직몰입을 증가시킨다는 것을 확인하였다.

• 한국사회복지학
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• 제64권3호
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• pp.101-126
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• 2012

본 연구의 목적은 개인-직무부합이 조직일탈행동에 영향을 미치는 과정과 이러한 과정에서 직무만족과 조직몰입(정서몰입과 근속몰입)의 매개효과를 규명하는 데 있다. 본 연구를 위해 사회복지조직에 재직하고 있는 일반직원 533명을 대상으로 설문조사를 실시하였다. 분석결과, 개인-직무부합은 직무만족, 정서몰입, 근속몰입에 정적 영향을 직접 미치는 것으로 나타났으며, 직무만족도 정서몰입과 근속몰입에 정적 영향을 직접 주는 것으로 밝혀졌다. 또한 직무만족과 정서몰입은 조직일탈행동에 부적영향을 직접 주며, 이들 중 조직일탈행동에 미치는 영향은 직무만족이 상대적으로 좀 더 강한 것으로 나타났다. 그리고 개인-직무부합이 정서몰입과 근속몰입에 미치는 과정에서 직무만족은 부분매개 역할을 하였고, 직무만족이 조직일탈행동에 미치는 과정에서 정서몰입은 부분매개 역할을 하는 것으로 밝혀졌다. 즉, 개인-직무부합은 직무만족과 정서몰입을 통해 조직일탈행동에 간접적인 영향을 미치는 것으로 밝혀졌다. 마지막으로 이 연구에서의 결과를 토대로 연구의 시사점과 추후 연구과제에 대해 논의하였다.

• Asia pacific journal of information systems
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• 제15권4호
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• pp.61-87
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• 2005

This paper has two primary objectives: (1) to propose a comprehensive theoretical model that incorporates valuable insights from two complementary streams of research, and (2) to empirically test the model that explain the task-media fit and satisfaction of customer contact center users. The comprehensive model was tested using LISREL analysis on the sample of 232 users who have experience with the customer contact center. The model was supported in customer contact center context, accounting for 29% of the variance in the task-media fit, 53% of the variance in the perceived ease of use, 61% of the variance in the perceived usefulness, and 52% of the variance in the user satisfaction. The results showed that the task-media fit, the perceived ease of use, and the perceived usefulness play a significant role in influencing the user satisfaction of the customer contact center. In addition, task analyzability, media richness, media interactivity, and self-efficacy were found to influence the task-media fit. The paper concludes with discussions and implications for researchers and practitioners.