• 산경연구논집
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• 제3권2호
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• pp.5-16
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• 2012

Purpose - Distribution channels cannot function without cooperation. While evidence suggests channel power plays a fundamental role in fostering successful manufacturer-dealer channel cooperation in Western countries distribution systems, little is known empirically as to how dealers' possession of non-mediated powers influence SME manufacturers' cooperation in Asian developing countries. Research design, data, methodology - Drawing upon the extant distribution channels literatures; this study conceptualizes a model and examines the effects of dealer's non-mediated powers on manufacturing SME firms, as well as the mediating influence of trust, relationship satisfaction and commitment. A survey of 400 manufacturing SMEs in Taiwan empirically supports the proposed hypothesis. Results - The model is acceptable in terms of overall goodness of fit. Acceptable model fit are indicated by χ²/(df): 2.35, GFI≧.90; RMSEA values≦ .08; IFI, TLI and CFI values≧.90. Our results indicate that, GFI (0.910), IFI (0.937), TLI (0.903), CFI (0.936), and RMSEA (0.079) and therefore, achieved the suggested thresholds. Conclusions - The results of this study have some managerial implications for managers in the dealer's firms. The overall implication from the findings is that managers can utilize expert, referent and traditional legitimate powers to attain channel cooperation with manufacturing SMEs in addition to garnering their trust, relationship satisfaction and commitment.

• 복식문화연구
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• 제18권3호
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• pp.541-549
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• 2010

The purposes of this study were to examine the slacks purchases and wearing satisfaction among old-aged women who were highly dissatisfied with their bodies and fit due to physical changes and to provide some basic data needed to develop slacks patterns to meet their needs. A survey was taken among 223 old-aged women aged 60~79 living in Seoul. Using the SPSS 12.0 program, the collected data were analyzed in descriptive statistics, t-test, and crosstab. The result were as follows: the most used place for them to shop slacks was a market(including the Dongdaemun and Namdaemun market), which was followed by a department store and a discount store in the order. As for their preference for slacks according to age, those who were in their sixties most preferred straight-line slacks, while those who were in their seventies semistraight-type slacks. As for fit for each body part according to age, there were significant differences only in crotch length. Those who were in their seventies were more dissatisfied with crotch length than those who were in their sixties, feeling that crotch length was short. As for their experiences of repair after purchasing a pair of slacks, 82.5% said they had such an experience. Most of the repairs with length, waist and slacks width involved in size reduction.

• 복식문화연구
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• 제19권1호
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• pp.163-175
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• 2011

The purposes of this study are to identify quality factors of knitwears, to find out important attributes of knitwears quality, and to find attributes of knitwears quality which improvement are required. College students in the Seoul district participated in the study, a convenience sampling method was used. A questionnaires was arranged with three separates subject sections, importance degree of knitwears quality, satisfaction degree of purchased knitwears, and demographic factors. Data from 280 questionnaires were used for the statistical analysis. For data analysis, factor analysis, paired-samples t-test and multiple response frequency were conducted. The results were as follows. Knitwears quality factors were classified into six subdivisions by factor analysis; physical functions, yarn and fabric properties, fit, symbol, aesthetic, and usefulness. Quality attributes in purchasing knitwears were considered importantly in order of design, textures, color, price, size, and shape stability, etc. Among quality attributes on knitwears, there were significant differences in importance degree and satisfaction degree; important degree was higher than satisfaction degree to six factors on knitwears quality. Especially, in graph according to gap analysis, physical function and symbol were included in IV area, attributes that attention, required of quality improvement. In contrast, yarn and fabric properties, fit, aesthetic, and usefulness were included in I area, strengths, maintained presently quality levels.

• 대한간호학회지
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• 제49권3호
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• pp.307-316
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• 2019

Purpose: This study was conducted to investigate the influence of emotional expressivity, emotional intelligence, affectivity, job autonomy, social support, and emotional labor on clinical nurses' individual well-being and to provide guidelines for interventions and strategies for its improvement. Methods: The sample consisted of 207 nurses recruited from a general hospital in Korea. The participants completed a structured self-report questionnaire comprising measures of emotional expressivity, emotional intelligence, positive affectivity, negative affectivity, job autonomy, supervisor support, coworker support, deep acting, surface acting, emotional exhaustion, and job satisfaction. Data were analyzed using SPSS statistics 22.0 and AMOS 22.0. Results: The final model was a good fit for the data based on the model fit indices. In the path analysis, surface acting, negative affectivity, supervisor support, and coworker support had statistically significant effects on emotional exhaustion, explaining 29.0% of the variance. Deep acting, emotional exhaustion, positive affectivity, and emotional intelligence had statistically significant effects on job satisfaction, explaining 43.0% of the variance. Conclusion: Effective strategies to improve clinical nurses' individual well-being should focus on surface acting, deep acting, affectivity, social support, and emotional intelligence. The results of this study can be utilized as base data to manage emotional labor and improve clinical nurses' individual well-being.

• 대한가정학회지
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• 제40권5호
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• pp.133-146
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• 2002

The purpose of this study was to verify a Structural Equation Model that constructed the causations among the leisure resources, health perception, leisure attitude, leisure satisfaction and the quality of life in the elderly. For the purpose, 208 elderly who were over sixty years old and inhabited in Seoul were given questionnaires. Questionnaires were distributed by means of a 1:1 personal interview method. A Measurement model and a structural equation model estimates by Maximum Likelihood method(ML method) utilizing LISREL 8.51 ver. The major results are summarized as follows: 1) A Goodness of fit is good of structural equation model presented in the study. 2) The higher their leisure resource is, the higher health perception is, the higher leisure attitude is the more leisure satisfaction. 3) The important valuable factor which affected the quality of life in the elderly was the leisure satisfaction. It showed powerfully if the elderly participate enjoyment, self-development and positive leisure activity, their leisure satisfaction would increase, consequently the Quality of life would be improved.

• 한국의류산업학회지
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• 제2권5호
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• pp.391-397
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• 2000

The purpose of the present research is to determine, for a sample of female college students, the effects of body-cathexis and importance of ideal body image on satisfaction with ready-to-wear. The sample included 177 female college students aged from 18 to 25. To measure the variables, an instrument was developed based on previous studies. Body-cathexis and importance of meeting the ideal body image were measured for five areas of body parts; head/upper body, lower body, height, weight, and torso. Satisfaction with ready-to-wear includes satisfaction with the fit at pant length, thighs, hips, waist, bust, and neckline, and with the variety in ready-to-wear. Research hypotheses were tested using multiple regression. The results showed that there was a positive impact of body-cathexis for a specific body area on ready-to-wear satisfaction which is related to the body area. The effect of importance of meeting the ideal body image on ready-to-wear clothing was different in regard to different areas of body parts.

• 복식
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• 제60권8호
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• pp.67-85
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• 2010

School uniform has improved greatly in terms of fit, size, function, and design due to steep competition in the market and the strong interest of researcher, while little effort has been made for physical training uniform, so the objective of this study is to provide basic research data of the training uniform for the improvement of its design and fitness. For this purpose, 327 high school girls provided information on size and design of their uniform, level of satisfaction, the recognized ease in uniform. Most students wore the physical training uniform in another classes and the long sleeved shirt were the most popular one. They often used the uniform for the protection from cold and for comfortable activeness. For a long sleeved shirt, most students preferred raglan sleeve, zip-up collar, straight waist line, and ribbed sleeve cuffs and hem. For long pants, students preferred elastic waist band and ribbed pants cuffs. Currently, the short-sleeved shirt mostly had a shirts collar, ribbed hem, straight waist line with raglan sleeve, but students wanted a round neck and set-in sleeve. For overall level of satisfaction, students showed high satisfaction in terms of function and psychological effect, while aesthetic quality of the uniform was needed to be much improved. Most students evaluated that the circumference of uniforms properly fit or had a little ease, and students considered waist size the most suitable. The long pants length evaluated properly fit or a little long. Students accepted that the ease of summer uniform was more suitable than winter uniform's both at circumference and at length. Depending on students' height distribution, the length of long pants and short pants varied significantly.

• 패션비즈니스
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• 제12권4호
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• pp.88-98
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• 2008

In order to improve the problems with obese women's ready-to-wear by age range, this study surveyed the actual clothing purchase and wearing of women in their 20s and 30s with normal and obese body types, and compared and analyzed their satisfaction with ready-to-wear by age and body type. First, for normal body types, both women in their 20s and 30s use department stores the most. Meanwhile, obese women in their 20s make most of their purchases at internet shopping malls, while those in their 30s mostly go to department stores. For criteria for purchasing clothing, normal women both in their 20s and 30s value design most whereas, obese women put size and fit before design regardless of their age. Normal women in their 20s and 30s both were most unsatisfied with standardized design because they could not find designs they wanted. Obese women in their 20s and 30s also showed disapproval of unvaried sizes, indicating a distinct difference in body types and age. As well, the study found that both normal and obese women wear casual style the most, followed by semi-formal style. Also, regarding the images they were seeking when wearing clothing, the normal women wanted to look fashionable, while obese women wanted to look slim, regardless of age. Both body-type groups generally like preferred semi loose-fits the most, followed by tight-fit. They however, dislike relaxed loose-fitting.

• 동아시아식생활학회지
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• 제17권3호
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• pp.417-424
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• 2007

The purpose of this study was to measure the effects that service quality, perceived value and satisfaction have on loyalty in Namhaean area restaurants. A total of 273 questionnaires were completed. The structural equation model was used as an analysis method to measure the causal effects of service quality, perceived value, satisfaction and loyalty. The results demonstrated that the structural analysis result for the data was an excellent model fit. The effect of service quality on value, the effect of perceived sacrifice on value, the effect of service quality on satisfaction, the effect of value on satisfaction, and the effect of satisfaction on loyalty were statistically significant. Moreover service quality had an indirect effect on satisfaction through perceived value, and service quality also had an indirect effect on loyalty through perceived value and satisfaction. Perceived value had an indirect effect on loyalty, and an effect through satisfaction. Perceived sacrifice had an indirect effect on satisfaction through perceived value, and it also had an indirect effect on loyalty, and an effect through satisfaction. Further study is still required, and should be aimed at identifying the causal mechanisms of constructs, such that restaurant managers might be better prepared to offer value and satisfaction to their customers.

• 유통과학연구
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• 제14권4호
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• pp.93-101
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• 2016

Purpose - As more consumers pursue high quality products at reasonable prices, Korean retail companies are increasing investment in expanding their outlet stores. Despite the growing importance of the outlet business, there has been very little empirical research on consumers' outlet shopping behaviors. This study aimed to investigate the relationships between consumers' perceived product value (performance quality, value for money, and social value) of outlet stores and overall shopping satisfaction and the effect of shopping satisfaction on outlet store loyalty. Research design, data and methodology - The authors developed a structural model in which performance quality, value for money, and social value of products are proposed to affect overall outlet shopping satisfaction, thus increasing customer loyalty. To analyze the research model, data were collected from 88 shoppers at suburban outlets. SPSS 21.0 and AMOS 21.0 were utilized to test the hypotheses. The unidimensionality of each construct was supported from the results of the reliability test with Cronbach's α and confirmatory factor analyses. Correlation analysis was performed and the results warranted the nomological validity of the measures. The fit statistics of the overall model analysis demonstrated an acceptable fit(X²(₁₆₁)=171.651, p=.000; X²/df=1.546; GFI=.821, NFI=.879, TLI=.942, CFI=.953, RMR=.035, RMSEA=.079). Results - The findings are as follows. First, consumers' perceived value of product performance quality had a significant positive effect on overall outlet shopping satisfaction. Consumers, who evaluate performance quality of the product more positively, tend to express stronger satisfaction and happiness about outlet shopping experience. Second, consumers' perceived social value of outlet products influenced their overall satisfaction significantly. Consumers who believe that products of outlet stores enhance self-concepts are more likely to satisfy with outlet shopping experience. However, consumers' perception of outlet products on value for money was not found to significantly influence overall shopping satisfaction. Finally, overall shopping satisfaction had a significant and positive influence on loyalty. Conclusions - While outlet retailers have traditionally focused on promoting competitively priced merchandise, the results of this study suggest that customers' overall satisfaction with outlet shopping is influenced more by the non-price-related product values. In the context of an outlet shopping environment, performance quality and social value of the products were found to be more critical predictors of customer overall satisfaction. Therefore, it would not be efficient for outlet retailers to highlight economic value of their merchandise. Instead, they need to investigate the performance quality of the products regularly and try to deliver quality guaranteed goods to enhance customer satisfaction. Also, outlet retailers should differentiate their businesses by carrying more unique and prestigious brands and emphasize higher social value and symbolic meanings of their products. As competition among outlet retailers are getting fierce, retail companies need to focus on strengthening customer loyalty with a long-term perspective. With a deeper understanding of the relationship between consumers' perceived product values and shopping satisfaction, outlet retailers will be able to develop customer loyalty strategies effectively and to achieve competitive advantage.