• 복식
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• 제61권6호
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• pp.86-100
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• 2011

The traditional feminity has gradually been diversified in the 21th century due to a change in the society. This diversification of women's images and styles is derived from the addition of masculinity to feminity. C. G. Jung insist that human being is bisexual in nature. Animus is the male aspect in the women's collective unconscious and it is the archetype through which we generally communicate with the collective unconscious. It is also important to get into touch with the collective unconscious for self-realization. This study analyzes subconscious desires based on the Animus archetype in the collective unconscious of women through the diversity of the gender identity shown in cosmetic advertisements. Therefore this study aims to suggest a marketing strategy for the women's beauty industry in the future. For this purpose, this study conducts an empirical analysis of women's make-up and hair style in cosmetic advertisements through the Jungian Animus theory. The conclusion of this study is as follows: First, gender identity represented in cosmetic advertisements was classified into Mother/Wife, Hetaira, Mediale and Amazon. Second, the Animus archetype stimulates masculinity in women's make-up and hair style. Third, range of utilization of cosmetic products is articulated with the diverse gender identity. This masculinization of women's beauty style is the external expression of collective unconscious and affords human being to reach self-realization.

• 동의신경정신과학회지
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• 제15권2호
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• pp.71-88
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• 2004

Objectives : The aims of this report are to examine the personal characteristics and to determine the different reactions against stress by constitutions. To achieve these goals, the statistical research was adopted. Methods : First of all, the total numbers of 398 middle school students were classified into three constitutions by QSCC II. According to each type of constitutions, both of the KPI Personality Test and Multidimensional Encountering Scale (MES) on how to deal with stress were conducted. Summary of the findings : 1. Based on the findings assessed by the QSCC II test, the constitutional distribution reveals the difference according to genders. In Chi-square test, the girl reveals significantly high (p<0.05) distribution in Soyangin. 2. In Independent T-test regarding KPI personality, the girl reveals high significance (p<0.05) in terms of 'Sociability', 'Responsibility', 'Synchronism' and 'Self-feminity' (or Feminization) while the boy reveals high significance in 'Goal-driven' (p<0.05). 3. In Independent T-test regarding the multidimensional encounter scaling, the girl reveals high significance (p<0.05) in D (expression of emotion). 4. In case of the boy, the Soeumin shows low significance (p<0.05) in 'Leadership' and 'Sociability' compared to the Taeumin or the Soyangin. On the other hand, the Soeumin reveals high significance (p<0.05) in 'Responsibility' and 'Self-control' compared to the Soyangin and additionally, shows high significance (p<0.05) in 'Self-feminity' (or Feminization) compared to the Taeumin or the Soyangin. Furthermore, the Soyangin shows high significance (p<0.05) in 'Self-confidence' compared to the Soeumin or the Taeumin. 5. In case of the girl, the Soyangin reveals high significance in 'Sociability' and 'Self-confidence' compared to the Soeumin or the Taeumin while the Soeumin has high significance in 'Synchronism' compared to the Taeumin or Soyangin. On the other hand, the Soeumin has high significance in terms of 'Responsibility', 'Self-control', and 'Self-feminity' (or Feminization) while showing low significance in 'Flexibility' compared to the Soyangin. 6. For boys, the Soeumin has low significance in 'Sociability' in comparison with both the Soyangin and the Taeumin, whereas for girls, the Soyangin reveals high significance in 'Sociability' in comparison with both the Soeumin and the Taeumin. As per the 'Self-confidence' and 'Responsibility', it has been proved that there is no notable difference between the boy and the girl, but to the contrary, as per the 'Self-confidence', both for the girl and the boy, the Soyangin has high significance (p<0.05) in comparison with the Soeumin and the Taeumin. In addition, in 'Responsibility' side, it is recognized that the Soeumin shows high significance (p<0.05) in comparison with the Soyangin both for boys and girls. Only the difference between genders, as to the 'Self-confidence', is that the Soeumin shows low distribution compared to the Taeumin in the case of boys, while the Taeumin shows low distribution compared to the Soeumin in the case of girls. In 'Self-feminity' (or Feminization), for boys the Soeumin shows high significance in comparison with both the Soeumin and the Taeumin, but to the contrary, for girls the Soeumin shows high significance (p<0.05) only against the Soyangin. 7. In case of boys, as to 'Conformability (compromise)', the Taeumin compared to the Soeumin reveals high significance (p<0.05), while for girls, the Soeumin compared to the Soyangin or the Taeumin reveals high significance (p<0.05). Consequently, it presents that the Soyangin has a tendency not to confirm (compromise) relatively in comparison with other constitutions regardless of the genders. Conclusions : In general, except that it shows some constitutional deviation by genders, the statistical findings of this report agree and comply with the personal characteristics of Sasangin presented by Je-Ma Lee.

• 복식
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• 제55권7호
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• pp.38-50
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• 2005

The purpose of this study is first, to see through the aesthetic essence of the clothing as art, through theoretical consideration of cultural feature and body style in Postmodern Feminism. Also, this study will examine the aesthetic value in artistic meaning regarding a Deformational body image in visual an. Second, this study will analysis the formative character of Modern Art to wear which expressed unfixed body style, followed by the change of Postmodern Feminity, as a Deformation image. This character will be categorized by Expansion, Grotesque, Pleasure, and Virtuality. The following is the result of this study. Expansion expressed in modern Art to wear created intentional structure of the form, and intentionally presented refusal of body existence through disembodied. Grotesque expressed refusal and deviation of women's ideal body style, which is defined by mannish discourse, very grotesquely. Pleasure pleasantly presented free emotion through an intentional transformation like distortion or imbalance of the body By paradoxically reproducing women's virtual body as other unfixed female identity was expressed visually through virtuality to embody post-gender.

• 대한가정학회지
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• 제35권1호
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• pp.237-256
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• 1997

Women's clothes which represent feminity was one of the female oppression polices in the society of phallocentric sexual order. Many women were eager to good-looking as a comouflage for inferiority of their own sex which was the theory of fashion of Freud. He insist that it's the driving force for women fashion. Thight-lacing corset high heel and foot-binding which was made for men's pleasure limited women's social activity and unfortunately recycled. Such clothes or shoes makes women belong to men's power but its also one of the self controls for women. The materialization and sex objects of women was due to fashion which encouraged by men. Many facts of fetish gradually emerged I fashion and fetishism itself is no more than sexual perversion or low class sex culture. This paper is focused on relationship between fetishism and fashion which approaching based the feminism. We investigated how human ambivalence which persuit both modesty and fetishism is manifested in clothes. We also compared modern fetish fashion with corset and shoes which are sterotypes of classic fetishism

• 한국실내디자인학회논문집
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• 제17호
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• pp.210-215
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• 1998

The purpose of study was to identify the interior design preference according to age gender and monthly income of subjects. Interior Image Preference Scale was used to measure Interior design preference of consumers. Data were collected from Oct. 10th 1997. to Nov. 13th 1997. The subjects were 609 adults living in Seoul. Frequency percentage mean Generalized Linear Models and Duncan's multiple range test were used for data analysis, The major results of this study were 1) the subjects generally preferred feminity complexity and modernity of interior design 2) this study revaled relative difference in interior design preference according age gender and monthly income.

• 패션비즈니스
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• 제11권1호
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• pp.26-37
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• 2007

Madeleine Vionnet(1876$\sim$1975, France),the most prominent figure of the 20th century draping, started her apprentice in France in 1888 and expressed feminity of adult products through her various works until she closed the house in 1940. The feminine designs of the adult style appeared in 1930s, whose characteristics were silhouette and details that emphasize the body, and bias designs. Not only Vionnet, but also Chanel and Schiaparelli were the representative female designers at that time. The preliminary researches of Vionnet designs were mostly focused on her cutting methods. This paper purports to examine Vionnet's bias cutting method, to compare Vionnet with female designers of Chanel and Schiaparelli who led the mode of 1930s with feminine designs for the adult products in that period, and then to attempt creative designs by use of bias cutting.

• 한국실내디자인학회논문집
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• 제26호
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• pp.11-18
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• 2001

This study explores the interior image preferred by females living in urban areas. It also examines the relationship between interior image and socio-demographic characteristics such as age, marital status, employment status, total household income. The target population of this study was 301 adult females living in Kwangju City. The data were analyzed with frequency, percentage, General Linear Model, and Duncan's multiple range test using the SAS package. The major findings of this study were as follows. 1) The majority of the females generally preferred modernity of interior image to traditionalism. Also they preferred feminity of interior image to masculinity and complexity to simplicity. 2) Females in the age of 40s were more likely to prefer simple and oriental-traditionalism image to those under the age of 30s. 3) Those with the higher total household income were more 1ike1y prefer western-traditionalism image to those with the lower. But those with the lower household income were more tended to prefer modernity image to those with the higher.

• Human Ecology Research
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• 제58권2호
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• pp.239-253
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• 2020

This study explored a sandplay therapy case of a woman maturing through conflicts with an adolescent son. The goal of the therapy was to relieve her from conflicts with going through individuation process under a free and protected space in sandplay therapy. Forty-six therapy sessions were held. The client exhibited that she needed a conversation with her feminity and maternity in the initial phase of therapy (1-5, regression). In the intermediate phase of therapy (6-43, struggle), she displayed the scenes of meeting of opposites, shadow, death, nurturing and integration of opposites. In the final phase of therapy (44-46, transformation), she showed the acception of her life with leaving her situations to God. Through sandplay therapy in the free and protected space, this study showed the effectiveness of sandplay therapy since the client achieved individuation by showing the acceptance of her life and could control her enraged feelings.

• 대한간호
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• 제30권4호
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• pp.61-68
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• 1991

This study was conducted to testing the criterion - related validity of a mental health assessment tool which developed based on a korean culture. Criteria scale for this tool were MMPI and CMI(M - R). The study subject were 100 male and female aged 20 or more with quota sampling. The data was collected from August 16. to August 26. 1989. The data obtained from 85 subjects were analysed using S.P.S.S.(Stastistical Package for the Social Science). As a result, there are no significant correlation between Mental Health Assessment Tool and MMPI and CMI except Mf(Masculinity-Feminity) Subscale of MMPI. This result means the MMPI and CMI was not related to tool which developed based on medical model from etic perspectives, although the tool which had been developed in America Modified to Korean situation. So I dare to say that only the absence of mental illness does not means mental health and the diagnosis of mental illness is not the only criteria of a mental health.

• 복식
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• 제53권6호
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• pp.101-115
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• 2003

The purpose of this study is to define women's classic tailored suits surviving, despite current millennial impulses tend toward disintegration in style. Through documentary study, the reason which women had chosen the mannish tailored suits instead of sumptuous dresses in the 20th century beginnings is considered carefully. Also, examining the process of transition of women's classic suits makes it possible to infer the aesthetic characteristics of them. According to study, women had began to wear tailored suits acquiring physical comfort and the equality of the sexes. In the early stage, women imitated men's tailored suits in order to show seriousness, intelligent, capability for social success. However, in accordance with the advance of women's social position women modified it to suits themselves to present intrinsic feminity as well as masculine values. By staying the basic form, classic tailored suits have undergone constant internal changes in relation to sexuality. The aesthetic properties of women's classic tailored suits can be inferred as moderation, dualism, and versatility. In conclusion, the credibility with own authority and the evolutionary character inhering in the classic tailored suits could explain the continuity of them.