• 한국식품영양학회지
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• 제29권1호
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• pp.87-103
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• 2016

The purpose of this study was to analyze the food-related lifestyle choices of female baby boomers and to investigate variables regarding home meal replacement (HMR) buying behaviors and future needs. This study was conducted on 358 female baby boomers 53 years of age living in Gyeonggi and near Seoul. Out of 420 distributed questionnaires, 358 were returned and used for analysis (response rate: 85.2%). As a result of cluster analysis, three groups were identified based on the food-related lifestyles : a value-seeking group, a convenience-seeking group, and a health-seeking group. Among the three groups, there were significant differences in two socio-demographic characteristics, education level (p<0.05) and regular exercise (p<0.01), and in several health- and food-related habits, type of breakfast (p<0.01), type of dinner (p<0.05), dinner details (p<0.05), frequency of eating out (p<0.05), and eating habits score (p<0.01). The health-seeking group was significantly more likely to purchase ready to cook (RTC) items (59.1%) than were the other groups (p<0.001). However, the ratio of HMR purchasing for the purpose of meal replacement (p<0.05) and an HMR purchasing frequency of more than twice a week (p<0.001) were significantly lower in the health-seeking group. Reasons for selecting HMR showed a similar tendency among groups in taste (26.2%), convenience (18.7%), price (16.9%), safety (15.3%) and type of food (14.3%). However, the satisfaction scores for hygiene and safety reported by the health-seeking group were significantly lower than those reported by the other groups. More than two-thirds of all respondents were willing to purchase HMR in the future, though there were significant differences according to group: convenience-seeking group, 73.1%, health-seeking group, 70.1%, and value-seeking group, 65.7% (p<0.05). Our results suggest that the number of baby boomers purchasing HMR products will continue to grow and baby boomers will want HMR products to be more healthy (52.0%), safe (28.5%) and delicious (13.4%). An emphasis on taste was high in the convenience-seeking group, whereas an emphasis on health was high in the health-seeking and value-seeking groups. In conclusion, this study shows various food-related lifestyles amongst female baby boomers and illustrates the need to develop HMR marketing strategies targeted to these different lifestyles.

• 한국패션뷰티학회지
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• 제5권2호
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• pp.23-30
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• 2007

As elderly population has been increasing, our society has to be prepared the social system. Especially female elderly increasing means that market will change and business model should also change. Every women want to be beautiful and looks young and as women get aged, women eager to be younger and beautiful more. The purposes of this study were to find out how was represented in cosmetic market ad and how elderly customers has been changed. In developed society, baby boomer has been increased, and their power of purchase also has been increased in cosmetic market. In our society, cosmetic market has been developing as customer's demand and whitening focused cosmetics has been increasing especially. Elderly skin need more moisture focused cosmetics and for developing the elderly cosmetic market in Korea, we need more research about korean elderly women's social psychological character and customer's character.

• 사회복지연구
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• 제49권3호
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• pp.115-145
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• 2018

본 연구는 Q방법론을 활용하여 베이비붐 세대의 사회참여에 관한 다양한 인식을 확인하는 탐색적 연구이다. 베이비붐 세대 당사자, 노인, 관련 분야 전문가, 일반성인 등 15명에 대한 심층면접과 문헌자료 분석을 통해 Q모집단을 구축하였고, 최종적으로 67개의 Q표본을 선정하였다. Q분류에는 베이비붐 세대에 속하는 남녀 각 25명씩 50명이 참여하였다. 수집된 자료는 PC용 QUANL. 프로그램을 이용하여 분석하였다. 자료분석 결과 3개 요인이 추출되었으며, 총 6개의 유형으로 분석되어 전체변량의 34.06%를 설명하였다. 해석결과 사회참여 자발성, 동기요인, 선호하는 사회참여활동, 사회참여의 제약요인 등이 6개 유형별로 다르게 나타났다. 요인 1은 삶의 영역이 가족 중심인 '소시민'과 조직이나 사회에서 존재감을 드러내기를 원하는 '원로', 요인 2은 공동체의 대의명분을 중요시 여기는 '사회운동가'와 생존이나 생계가 중요한 '밀려난 월급쟁이', 요인 3은 노화를 거부하는 '노익장'형과 노화를 수용하는 '이제는 노년'형으로 구분되었다. 본 연구결과를 기반으로 이론적 논의와 사회복지적 함의를 제언하였다.