• Journal of Fashion Business
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• v.10 no.2
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• pp.117-146
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• 2006

The brand equity is defined differently as each view of careers such as consumers, producers, distributors, however, the brand loyalty can be thought to be made from consumers, which means that it can be more reasonable to be looked into as part of consumer rather than financial affairs or account. The brand equity based on the customers' perception can be called the preference that it be made after the presence of brand. The value of the brand that consumers feel emotionally is as important as the value of the brand in the real market. It is possible to increase the brand loyalty in the future by the consumers' inclinable feeling to the brand. This inclinable feeling to the brand can be connected to the purchase, however, it shows that the importance of consumer's emotional attitude to the brand is less considered in the existing studies. This study showed that the brand awareness and the brand experience after using it, the identity as perceived quality, brand personality, consumption emotion, the brand image and how the consumer emotionally feel the brand, the brand loyalty for fashion brand. The purpose of this study was how to build the value of the fashion brand equity after investigating into those factors.

• Journal of the Korean Society of Clothing and Textiles
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• v.28 no.2
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• pp.252-261
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• 2004

In this complex marketing world, marketers find themselves having to grapple with difficult issues about branding and their brand management. In many cases, a deeper understanding of how consumers feel, think, and act could provide valuable guidance to address these brand-management challenges. The objective of this study is to conceptualize and test the framework of building fashion brand equity, utilizing Keller＇s CBBE Model as a theoretical framework and Kim and Lim＇s (2002) scale as a measurement model of fashion brand equity. We conducted a survey toward 696 university students using Kim and Lim＇s fashion brand equity scale. To test the hypothesized building paths of fashion brand equity, statistical analyses were performed with AMOS 4.1 program using confirmatory factor analysis and structural equation model. The results of this study were as follows. First, fashion brand equity was defined in terms of six components; customer-brand resonance, customer feeling, customer judgment, brand imagery. brand performance and brand awareness. Fashion brand equity was multi-dimensional brand attitude, which could be measured by 16 items. Consequently, Kim and Lim＇s scale acquired a statistical validity. Second, the proposed conceptual framework of this study was partially significant. We can provide an effectiveness of Keller＇s CBBE model to conceptualize the building process of fashion brand equity. Third, it was different between two brands to build fashion brand equity.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.11
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• pp.1660-1671
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• 2002

The purpose of this study is to develop and test the casual brand equity measurement, utilizing Heller 5(2001) ‘CBBE(Customer Based Brand Equity) Model' as a theoretical framework. The research was conducted in three steps from May to November in 2001. In the exploratory step, focus-group interview was conducted 5 times for gathering responses related to fashion equity. In Pilot study, 945 university students were surveyed and the data were analyzed to identify the components of fashion brand equity and to develop questionnaires. In the main research, 696 university students evaluated three brands in order to compare their equity that were formed in customers' perception. Statistical analyses were performed with SAS and LISREL 8.12 program using factor analysis and covariance structural equation model. The results were as follows: First, casual brand equity was defined in terms of six components; customer-brand resonance, customer feeling, customer judgment, brand imagery, brand performance and brand awareness. Second, casual brand equity was multi-dimensional brand attitude, which could be measured by 23 items that were different from previous measurement such as Aaker's ‘Brand Equity Ten' and K-BPI.

• Korean Journal of Health Education and Promotion
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• v.2 no.1
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• pp.63-78
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• 2000

This survey provides, at a participation rate of 70％, 4,790 examinees. The purpose of this study is to study the association of the failed rest after work with 34 diseases including cardiovascular diseases. The index of the failed rest after work was composed of 4 questions about "thinking of work for several hours", "feeling exhausted", feeling unsatisfied or depressed", and "needing to go to bed early for next day′s work". Estimation of correlation among 4 variables, factor analysis, and ANCOVA adjusted for sex, age and job were carried out. A self-rating questionnaire of one′s own disease history and the "London School of Hygiene Cardiovascular Questionnaire" were used in order to discriminate each morbid group from the opposite group. Brief explanations of the result are as follows: 1) Every variable of failed rest after work shows significant difference between the morbid group and the no morbid group for possible infarction; for angina pectoris in the total, and men. 2) Among 4 variables ′exhaustion′ best discriminates the infarction group from the no infarction group, and the angina group from the no angina group. 3) The factor of failed rest after work is a significant factor that distinguishes the infarction group from the no infarction group, and the angina pectoris group from the no angina group. Therefore, stress management through health education and promotion such as behavioral modification can be used to reduce cardiovascular diseases and stress as perceived by an individual.

• Journal of Family Resource Management and Policy Review
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• v.3 no.1
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• pp.51-65
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• 1999

The purpose of this study is to structure finance management education programme and to provide basic data orienting finance service system by means of analyzing the level of financial problem and its influential variables. The following is the result of this study: First, the level of financial problem perceived by housewife in urban areas is in the following order ; property which is perceived the least. Second, the level of financial problem perceived by housewife in urban areas is dependant on housewife age, husband education level, husband occupation, the degree of property, the degree of debts, tendency of fortune control, tendency of materialism, feeling of appropriate resource. It is especially noting that housewife in forties shows high level of financial of financial problem recognition than housewife in twenties does. This indicates needs for middle for middle-aged home management in which happens house moving to larger size, education of children, marriage of children, preparation for stabilization basis after children’s marriage, and shortage of surplus money. Third, variables which affect all sub-areas are family property sum, tendency of materialism, feeding of appropriate resources. The less family property sum, the stronger tendency of materialism, and the more perceive feeling of appropriate resources, the more perceive they financial problems.

• Journal of the Korean Home Economics Association
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• v.36 no.8
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• pp.51-61
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• 1998

This paper discussed the assessment of hand of polyester fabrics changed by alkaline hydrolysis. This study analyzed the relations between the change of mechanical property and the hand value according to the weight loss of polyester fabrics. The results are as follows; Objective hand by KES-FB system, revealed that for tensile properties, as the weight loss increased, WT, RT increased and LT decreased. For bending properties, as the weight loss increased, B and 2HB showed smaller values. For shear properties, as the weight loss increased, G, 2HG and 2HG5 decreased. For surface properties, as the weight loss increased, MIU increased, but MMD and SMD did not show any trend. For compression properties, LC, WC and RC did not show significant differences according to the degree of weight loss. In case of hand value, Koshi(stiffness), Hari(anti-drape stiffness), Kisimi(scrooping feeling) and Shinayakasa(flexibility with soft feeling) showed a meaningful results depending on the degree of weight loss. However, Shari(crispness) and Fukurami(fullness and softness) did not show meaningful result. Koshi, Hari and Shinayakasa are high correlation with tensile property, bendibg property shear properties, thickness and weight. Kisimi is high correlation with tensile property, bending property, thickness and weight. Shari, Fukurami and THV did not show any meaningful difference whth any mechanical properties.

• Journal of architectural history
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• v.4 no.1
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• pp.93-112
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• 1995

The wooden pagoda was first appeared in about late 4th century in Korea. And between the late 6th century and the eary 7th centry, the multistoried wooden pagoda was replaced with the stone pagodas, in order to improve their stability and durability. In Three-kingdom and Unificated-Silla period, there are two types of stone stupas in Korea. The one is Paekche(百濟)style, and the other is Silla(新羅) style stone pagoda. These two styles are basically different in each part like podium, roof stone, body stone, structure and the others. Two types of stupas are distributed in two regions which devided into the East(Silla territory) and West(Paekche territory) in the Korean peninsular. The origin of the Korean stone pagoda can be traced to the Paekche dynasty and Silla dynasty. The former were the result of the careful study of their skillful wooden pagodas, where the latter were actualy originated from copying their sundried brick pagodas with stone. Two important pagodas of the primitive stage are the stone pagoda of Miruksa(彌勒寺) temple in Iksan and Bunhwangsa(芬皇寺) temple in Kyungju. These two pagodas are compared with each other in the style of their construction. Silla style have sharp straight lines and short distance between roof stone and eaves. They give us strong as well as intelletural feeling. Howerever, Paekche style has curved lines and dull angles of cutting area of stone, they give us soft feeling.

• Journal of the Korean earth science society
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• v.28 no.5
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• pp.635-642
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• 2007

Using data from 132 telephone interviewees, we examined the role of affective-cognitive ambivalence in forming overall attitude and behavior toward toxic chemical and radioactive waste issues in Marion, Ohio in the U.S. In order to compare attitudinal preference, participants were divided into four A-C groups: action-group (Affective+/Cognitive+), detached-group (A-/C+), concerned-group (A+/C-), and inaction-group (A-/C-). Affective and cognitive components interacted, producing redundant influences on overall attitudes and judgments as frequently observed and postulated in previous attitude studies. The results showed that the action-group who were feeling unsafe and believed that environmental accidents had happened or are happening in Marion were less willing to move to the area than other three groups who were feeling safe and/or doubted reports of contamination and its relation with leukemia. Affective and cognitive components were found to have redundant influences on overall attitude. It was also observed that affective-cognitive ambivalence theory has a great potential for explaining the mechanism by which people form attitudes, especially when people have moderate or positive feelings (e.g. sympathy or eagerness for resources) toward the objects and/or when uncertainty is a major feature of environmental issue under consideration (e.g. global climate change).

• Journal of the Korean Society for Railway
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• v.14 no.6
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• pp.495-500
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• 2011

In evaluating the ride comfort of railway vehicles, relationship between passenger's feeling and vibration characteristics is very important because human feeling is dependent on frequency spectrum of vibration. Therefore, the weighing curves in frequency domain are used to evaluate the ride comfort of railway vehicles. These curves have been defined in the Laplace transfer functions. It is necessary to convert the Laplace weighing function to the z weighing function in order to obtain the rms value in the time domain. In the present paper, we have applied Tustin's approximation to transform the Laplace weighing function to the z weighing and validated this method by reviewing the various cases.

• Journal of Aerospace System Engineering
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• v.14 no.4
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• pp.10-17
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• 2020

When an aircraft is taxiing, excitation force is applied according to the shape of the road surface. The sprung mass acceleration caused by the excitation of the road surface negatively affects the feeling of boarding. This paper addresses the verification process of the semi-active control method applied to improve the feeling of boarding. The Magneto-Rheological damper landing gear model is employed alongside the control method. It is a Oleo-Pneumatic damper filled with a fluid having the characteristics of increasing yield stress when subjected to a magnetic field. The control method involves verifying Skyhook Control Type2 developed by Skyhook control. The Sinozuka white noise model that considers runway characteristics was employed for the road surface in the simulation. The runway road surface obtained through this model has stochastic characteristics, so the dynamic characteristics were analyzed by applying Monte-Carlo simulation. A dynamic analysis was conducted by co-simulating the landing gear model made by RecurDyn and the control method designed by Simulink. Simulation results show that the Skyhook Control Type2 method has the best control effect in the low speed range compared to the passive type (without control) and skyhook control.