How to Measure Customer Based Brand Equity of Casual wear |
김혜정
(김포대학 패션디자인과)
임숙자 (이화여자대학교 가정과학대학 의류직물학과) |
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가격할인 빈도가 소비자의 의류상표자산평가에 미치는 영향에 관한 연구
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Understanding and Measuring Brand Equity
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Brand Equity, Brand Preference and Purchase Intent
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DOI |
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Understanding, Measuring, & Using Brand Equity
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An Empirical Comparison of Consumer-Based Measures of Brand Equity
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DOI ScienceOn |
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An Examination of Selected Marketing Mix Elements and Brand Equity
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DOI |
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Building customer-based brand equity
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Consumer Learning & Brain Equity
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DOI |
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What Drives Customer Equity
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A Consumer-oriented Framework of Brand Equity and Loyalty
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소비자의 감정 및 인지적 평가에 기초한 의류상표자산 연구
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The Chain of Effects from Brand Trust and Brand Affect to Brand Performance : The Role of Brand Loyalty
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DOI |
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Observations: Building Brand Equity by Managing the Brand Relationships
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DOI |
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Measuring brand equity across products & markets
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DOI |
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Does brand loyalty mediate brand equity outcomes?
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DOI |
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What is Brand Equity Anyway, and How Do You Measure It?
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Conceptualizing, Measuring, and Managing Customer-Based Brain Equity
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A Survey-Based Method for Measuring and Understanding Brand Equity and Its Extendibility
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DOI |