• Title/Summary/Keyword: feature target

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A study on the marketing of specialized Knitbrand - Putting emphasize on the women's wear - (니트전문브랜드의 마아케팅 연구 - 여성복 중심으로 -)

  • Lee, Mi-Ok
    • Journal of the Korean Society of Costume
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    • v.12
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    • pp.55-67
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    • 1988
  • The purpose of this study lies in giving a help to the rational life of clothing of consumer and presenting some measures for solving problems of the marketing policy of knitwear and the searching of feasibility of the women's knitwear market. The results of this study are as follows; 1. The characteristics of each brand is not clearly introduced to the consumer. This is owing to the lack of the establishment of the policy that emphasize the special feature of each brand. 2. The target of brand almost coincides real consumer, but fashion mood and age group are declined to specific area. So, the scarcity of casual and young age brand is prominent. 3. All brand ought to treat design as the supreme priority other than anything else on the product differentiation strategy dispite the characteristics of the brand. 4. The distribution centered department store is observed very desirable in this study. 5. According to the result of the consmer's behaviors, it has been clarified that display is the most effective sale promotion. 6. Consumer is used to make improvised decision making in the purchasing activities. Thus, it is required to improve consumer's ability of appraisal for quality and material and to establish the calculable, rational consumption pattern.

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Design of Bi-directional Recommend Calligraphy Contents Open-market Platform (양방향 추천 캘리콘텐츠 오픈마켓 플랫폼 설계)

  • So, Kyoungyoung;Lee, Yoonhan;Moon, Kyounghee;Ko, Kwangman
    • Journal of Korea Multimedia Society
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    • v.18 no.12
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    • pp.1586-1593
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    • 2015
  • Calligraphy contents(shortly called, CalliContents) depict the feature of communication media with artistic sentences or drawings before being processed into digital contents to become printed advertisement, visual design and entertainment products. As a fast growing business model, they can be applied to every single scope of all fields these days and each application case presented excellent effects to grab consumers' attention immediately. In this paper, we designed and produced an emotional bi-directional recommendation DIY calligraphy contents platform to consume created cultural contents and boost personalized contents industry that meets consumer's needs through both wired and wireless-based software with convergence of artistic and emotional calligraphy contents and ICT. For this works, we established for DIY calligraphy consumers a foundation of a virtuous circle of the CalliContents where various CalliContents are provided in on and offline environment and a third party target is opened at the CalliContents platform

Analysis of interior features of indoor community facilities in Apartment Complex (공동주택 단지 내 실내 커뮤니티시설의 인테리어 특징 분석)

  • Choi, Hye-Jin;Shin, Kyung-Joo
    • Korean Institute of Interior Design Journal
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    • v.17 no.5
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    • pp.80-90
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    • 2008
  • This study analyzes interior features of indoor community facilities, focused on apartment complexes in capital area selected by 'Award of best living apartment' during $2000{\sim}2007$. First we analyze community facilities' concept, present standards of installment, present condition, then the size of each complex compared with legal standards. Also, we analyze interior features(spacial layout, furniture and furnishings, interior finishing materials, interior color), too. Research methods included both data survey and site visiting inquiry. Data survey method analyzes size of each complex using community facilities' floor plans, and site visiting inquiry analyzes type and feature of community facilities. Survey target was total 11 complexes, 7 in Seoul, 4 in Gyeonggi-do. The result is as follows. 1) It is needed to improve legal standards of installment, and to provide space with flexibility and changeability in order to allow alternation of usage purpose by resident's claim. 2) To determine size of community facilities, we must planned not only by the number of households, but by legal standards of supply according to the number of households, the rate of net area, and the recommended size per person. 3) The area of community facilities in apartment complex that residents use doesn't considered user's convenience. So it us needed to add each facility's recommendation in response to user's needs.

A Study on the Evaluation Method about Marketability of Product Design (제품디자인의 시장성 평가방법 연구)

  • 이문기
    • Archives of design research
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    • v.14 no.1
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    • pp.93-101
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    • 2001
  • This study suggested how to apply it decision-making of product development rapidly by design evaluation process to objectify and the result to quantify with viewpoint of design evaluation sets to marketability. Coverage of this method limited to the evaluation stage of design concept. The procedure of study, first of all, referred to some type of design evaluation method and their feature. And next, referred to some kinds of demand forecasting for marketing. Above an, this study focused on the method of demand forecasting by buying intentions surveys proper to the marketability evaluation of new product design. On a case study, I had investigated preference survey and buying intentions surveys about the design proposal of "language master audio". I selected the best design proposal through the conjoint analysis and also investigated demand forecasting. First, on the basis of buying intentions surveys, choose population and had produced buying demand, awareness demand, potential demand. I could estimate some profit to take out expense and cost from the buying demand. This estimated profit is marketability judgement data of product design at the design concept stage and can be utilized to measurable data for decision-making of product development. Through the case study, this method could forecast a target demand, and even if it is some difference between real sales volume, but the case study could verified that this method is effective to the evaluation of marketability in case of completely new product got on the typical category and the product category could be set up the population clearly.

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Lysophosphatidylcholine Suppresses the Expression of Phr1p and Pra1p, Surface Proteins Involved in the Morphogenesis of Candida albicans

  • Shin, Duck-Hyang;Choi, Won-Young;Yoo, Yung-Joon;Kim, Min-Kyoung;Choi, Won-Ja
    • Journal of Microbiology and Biotechnology
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    • v.14 no.4
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    • pp.868-871
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    • 2004
  • Candida albicans has become the most important human pathogen in immunocompromised patients. One important feature of the pathogenicity in C. albicans is the morphological transition from yeast to hyphae. Previously, we reported that lysophosphatidylcholine (Lyso-PC) suppressed the hyphal transition through the MAP kinase pathway (Min et al., 2001). Therefore, it should be useful to examine the unknown genes involved in the MAP kinase pathway. As a way to identify target genes of Lyso-PC in hyphal suppression, this present study exploited two-dimensional electrophoresis. It was revealed that Lyso-PC suppressed expression of Phr1p and Pra1p, surface proteins involved in the morphogenesis.

A Study on the Customer Satisfaction for Smart Audio's Concept Features through the Kano Model (카노모델(Kano Model)을 이용한 스마트 오디오 컨셉 기능의 고객만족에 관한 연구)

  • Shin, HoonChul;Kim, Jonghak;Park, Young-Taek
    • Journal of Korean Society for Quality Management
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    • v.44 no.4
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    • pp.951-963
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    • 2016
  • Purpose: This study was conducted to analyze the potential customer's satisfaction for the concepts of smart audio features and utilize the results when developing the customer-oriented products. Methods: 16 different features were derived via the market research and professionals' interviews. The most satisfactory features were selected through "Kano model", the relative importance of Customer Satisfaction Coefficient, and respondents' preferences from 339 valid survey answers. Results: 15 out of the 16 features were categorized as attractive attribute. "'User Recognizing' and 'Strengthen Linking' groups", such as Auto connection with Smart-phone music player, Synchronization of TV & Audio, and Volume control situational awareness, were shown to provide higher satisfactions to those potential customers. On the other hand, Group 'Integrating Function', such as Aromatherapy and Auto lighting reaction, was shown to be relatively least preferred features. Conclusion: This study enabled which features could lead to the customer satisfaction. Nevertheless, it still requires extensive analyses in different countries and diverse cultures to target the global market. The audio product planners and R&D professionals are expected to learn useful information from such studies.

Trajectory Generation of a Moving Object for a Mobile Robot in Predictable Environment

  • Jin, Tae-Seok;Lee, Jang-Myung
    • International Journal of Precision Engineering and Manufacturing
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    • v.5 no.1
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    • pp.27-35
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    • 2004
  • In the field of machine vision using a single camera mounted on a mobile robot, although the detection and tracking of moving objects from a moving observer, is complex and computationally demanding task. In this paper, we propose a new scheme for a mobile robot to track and capture a moving object using images of a camera. The system consists of the following modules: data acquisition, feature extraction and visual tracking, and trajectory generation. And a single camera is used as visual sensors to capture image sequences of a moving object. The moving object is assumed to be a point-object and projected onto an image plane to form a geometrical constraint equation that provides position data of the object based on the kinematics of the active camera. Uncertainties in the position estimation caused by the point-object assumption are compensated using the Kalman filter. To generate the shortest time trajectory to capture the moving object, the linear and angular velocities are estimated and utilized. The experimental results of tracking and capturing of the target object with the mobile robot are presented.

Vision Based Position Control of a Robot Manipulator Using an Elitist Genetic Algorithm (엘리트 유전 알고리즘을 이용한 비젼 기반 로봇의 위치 제어)

  • Park, Kwang-Ho;Kim, Dong-Joon;Kee, Seok-Ho;Kee, Chang-Doo
    • Journal of the Korean Society for Precision Engineering
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    • v.19 no.1
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    • pp.119-126
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    • 2002
  • In this paper, we present a new approach based on an elitist genetic algorithm for the task of aligning the position of a robot gripper using CCD cameras. The vision-based control scheme for the task of aligning the gripper with the desired position is implemented by image information. The relationship between the camera space location and the robot joint coordinates is estimated using a camera-space parameter modal that generalizes known manipulator kinematics to accommodate unknown relative camera position and orientation. To find the joint angles of a robot manipulator for reaching the target position in the image space, we apply an elitist genetic algorithm instead of a nonlinear least square error method. Since GA employs parallel search, it has good performance in solving optimization problems. In order to improve convergence speed, the real coding method and geometry constraint conditions are used. Experiments are carried out to exhibit the effectiveness of vision-based control using an elitist genetic algorithm with a real coding method.

Code Generation System for Component-based Real-time Embedded Software Product Lines (컴포넌트 기반 실시간 임베디드 소프트웨어 프러덕트 라인을 위한 코드 생성 시스템)

  • Choi Seung-Hoon
    • Journal of Internet Computing and Services
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    • v.7 no.4
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    • pp.11-22
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    • 2006
  • Software product-lines methodology is the software development paradigm to build the target system by customizing the variable part of software assets according to requirements. To attain this, the commonalities and variabilities of the system family should be modeled explicitly at early stage. Although the researches on general software product-lines are active, the researches on component-based real-time embedded software product-lines are rather inactive. In this paper a code generation system to support the functional variabilities via feature model and generate the code for synchronization via state model is proposed to increase the productivity of the development of the real-time embedded software product-lines.

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A New Video Bit Rate Estimation Scheme using a Model for IPTV Services

  • Cho, Hye-Jeong;Noh, Dae-Young;Jang, Seong-Hwan;Kwon, Jae-Cheol;Oh, Seoung-Jun
    • KSII Transactions on Internet and Information Systems (TIIS)
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    • v.5 no.10
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    • pp.1814-1829
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    • 2011
  • In this paper, we present a model-based video bit rate estimation scheme for reducing the bit rate while maintaining a given target quality in many video streaming services limited by network bandwidth, such as IPTV services. Each item of video content can be stored on a video streaming server and delivered with the estimated bit rate using the proposed scheme, which consists of the following two steps: 1) In the first step, the complexity of each intra-frame in a given item of video content is computed as a frame feature to extract a group of candidate frames with a lot of bits. 2) In the second step, the bit rate of the video content is determined by applying statistical analysis and hypothesis testing to that group. The experimental results show that our scheme can reduce the bit rate by up to 78% with negligible degradation of subjective quality, especially with the low-complexity videos commonly used in IPTV services.