• Title/Summary/Keyword: favorability

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The Impact of the Korean Wave (Hallyu) in a Global Business Context

  • KANG, Eungoo
    • Journal of Koreanology Reviews
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    • v.1 no.2
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    • pp.1-9
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    • 2022
  • Due in large part to the success of 'Korean Wave' (Hallyu) entertainment commodities, there was much discussion concerning the increasing recognition of Korean culture. With the government's help, South Korean pop culture has spread all over the globe, and Korean businesses have flourished thanks to their global competitiveness. The media in the surrounding areas were quick to catch on, and they all but declared the arrival of Hallyu. Despite a tragic and brutal history of invasions, wars, and dictatorships, South Korea has the 14th largest economy and is the 15th most significant country in terms of soft power. This is largely attributable to the country's leadership in technological and cultural revolutions. The enormous economic and political gains South Korea has experienced from its Hallyu phenomenon remain impressive and even threatening to other countries competing with it for cultural dominance. This is even though media figures in the country must constantly keep in mind new ways to maintain relevance and even enhance their favorability, as pop culture trends are transient and sometimes unpredictable. As South Korean culture spread to the West, Hallyu facilitated the export of several cultural artifacts, including classical music, theater, art, literature, and dance. The Baby Shark music video and song were both created by the Korean business Pink Fong.

A Study on the Intention to Use of Tablet PCs by Their Owners (태블릿 PC 소유자의 사용의도에 관한 구조적 연구)

  • Lim, Yang Whan
    • Journal of Korea Society of Digital Industry and Information Management
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    • v.10 no.2
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    • pp.173-186
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    • 2014
  • There are a variety of alternative products in the computer markets. A tablet PC, which is a small type of computer, is expanding its market share as an independent type of computer products. The purpose of this study is to find out what the factors are that led to the success of the tablet PC. A research study was carried out on the intention to use of tablet PCs by consumers. The factors that affect the intention to use of tablet PCs users were structured on the basis of attitude theory. According to the one-dimensional theory of attitude, cognitive factors affect the affective factors, which in turn affect conative factors. In the study, the relations between each dimension were set up. The hypothesis was tested by structural equation modeling. The test results are as follows. First, the values and satisfaction that the owners of tablet PCs feel from the products and the positive comments on the products from their nearby acquaintances affect in a positive way how much they like their products. Second, the products surrounding the tablet PCs did not affect the intention to use of the products. Third, the product favorability that the owners of tablet PCs feel affects the intention to use in a meaningful way. The results of the research also show that hi-tech products such as tablet PCs affect their attitude after they buy and use the products. This attitude affects intention to use of the products. The managers of companies that produce hi-tech products should consider the cognitive and affective aspects of the product owners when manufacturing and marketing products.

Development of Internet Vulnerability Index for Youth through Internet Overdependency Analysis (인터넷 과의존 요인분석을 통한 청소년의 인터넷 취약성 지수 개발)

  • Jung, Nam-Su;Choi, Myeong-Ok;Lee, Young-Sun;Ahn, Hu-Nam
    • The Journal of the Korea Contents Association
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    • v.19 no.4
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    • pp.345-358
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    • 2019
  • The purpose of this study is to develop the Internet vulnerability index of adolescents. To do this, we used the original data of long - term follow - up survey for the internet overdependency cause analysis conducted by NIA in 2018, and analyzed the correlation between alternatives of internet vulnerability index and personal psychology by using linear regression analysis. Factor analysis showed that the relationship with the surroundings was indexed by adding 9 items to positive factors such as family acceptance, peer attachment, and teacher favorability. The relationship between the surroundings and self - stigmatization is confirmed, and the relationship between the surroundings and the Internet fragility is predicted to be negatively related, and the digital capacity is also assumed to be negatively correlated with the Internet vulnerability. In order to develop the specific form of the Internet vulnerability index, personal psychology and linear regression analysis were conducted. As a result, positive factors and R value of personal psychology were increased when considering the relationship with the environment and the digital capacity rather than the Internet overdependency model. Based on these implications, we discussed the implications and limitations of this study.

The Image of Nurses in Newspaper Articles during COVID-19 Era (코로나19 상황 속 간호사의 이미지 : 국내 주요 일간지 분석)

  • Choi, Hannah;Oh, Eui Geum;Lee, Ji Yea
    • The Journal of the Korea Contents Association
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    • v.21 no.11
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    • pp.626-637
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    • 2021
  • This study was conducted to describe the image of nurses in the context of COVID-19 pandemic by reviewing newspaper articles (n=451) from 11 major domestic daily newspapers. Analysis of monthly prevalence, favorability towards nurses, proportion of nurse coverage, and thematic analysis was conducted. Five themes and 9 sub-themes were derived from thematic analysis, and major themes are as follows: "Poor work environment"; "Nursing, 'The job of calling'"; "Prominent as a medical profession"; "Strict standards"; and "Expanding the realm of nursing" in order of frequency. In conclusion, media is still reporting a limited role of nurses. Therefore, in order to widen public perspective towards nurses, further academic activities that highlight various roles and positive aspects of nursing profession are needed.

A Data Analysis and Visualization of AI Ethics -Focusing on the interactive AI service 'Lee Luda'- (인공지능 윤리 인식에 대한 데이터 분석 및 시각화 연구 -대화형 인공지능 서비스 '이루다'를 중심으로-)

  • Lee, Su-Ryeon;Choi, Eun-Jung
    • Journal of Digital Convergence
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    • v.20 no.2
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    • pp.269-275
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    • 2022
  • As artificial intelligence services targeting humans increase, social demands are increasing that artificial intelligence should also be made on an ethical basis. Following this trend, the government and businesses are preparing policies and norms related to artificial intelligence ethics. In order to establish reasonable policies and norms, the first step is to understand the public's perceptions. In this paper, social data and news comments were collected and analyzed to understand the public's perception related to artificial intelligence and ethics. Interest analysis, emotional analysis, and discourse analysis were performed and visualized on the collected datasets. As a result of the analysis, interest in "artificial intelligence ethics" and "artificial intelligence" favorability showed an inversely proportional correlation. As a result of discourse analysis, the biggest issue was "personal information leakage," and it also showed a discourse on contamination and deflection of learning data and whether computer-made artificial intelligence should be given a legal personality. This study can be used as data to grasp the public's perception when preparing artificial intelligence ethical norms and policies.

Outcome Analysis of External Neurolysis in Posture-Induced Compressive Peroneal Neuropathy and the Utility of Magnetic Resonance Imaging in the Treatment Process

  • Junmo Kim;Jinseo Yang;Yongjun Cho;Sukhyung Kang;Hyukjai Choi;Jinpyeong Jeon
    • Journal of Korean Neurosurgical Society
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    • v.66 no.3
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    • pp.324-331
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    • 2023
  • Objective : We aimed to analyze the effectiveness of external neurolysis on the common peroneal nerve (CPN) in patients with posture-induced compressive peroneal neuropathy (PICPNe). Further, we aimed to examine the utility of magnetic resonance imaging (MRI) in assessing the severity of denervation status and predicting the postoperative prognosis. Methods : We included 13 patients (eight males and five females) with foot drop who underwent CPN decompression between 2018 and 2020. We designed a grading system for assessing the postoperative functional outcome. Additionally, we performed MRI to evaluate the denervation status of the affected musculature and its effect on postoperative recovery. Results : The median time to surgery was 3 months. The median preoperative ankle dorsiflexion and eversion grades were both 3, while the average functional grade was 1. Posterior crural intermuscular septum was the most common cause of nerve compression, followed by deep tendinous fascia and anterior crural intermuscular septum. There was a significant postoperative improvement in the median postoperative ankle dorsiflexion and eversion grades and average postoperative functional (4, 5, and 2.38, respectively). Preoperative ankle eversion was significantly correlated with denervation status. Additionally, the devernation status on MRI was positively correlated with the outcome favorability. However, denervation atrophy led to a less favorable outcome. Conclusion : Among patients with intractable PICPNe despite conservative management, surgical intervention could clinically improve motor function and functional ability. Additionally, MRI examination of the affected muscle could help diagnose CPNe and assess the postoperative prognosis.

A Study on the Preference Analysis of Male's Beard Shape (남성의 수염 조형에 따른 호감도 분석 연구)

  • Won-Woo Kim;Hye-Youn Cho
    • Journal of the Korean Applied Science and Technology
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    • v.40 no.4
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    • pp.797-810
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    • 2023
  • The shape of the male beard to be examined in this study was set as a mustache. This study used frequency analysis and cross-tab analysis to conduct T-test and one-way variance analysis using 300 final responses from the questionnaire that presented preference and non-preference reasons and demographic characteristics along with preference and non-preference options to measure the likability of whiskers. As a result of the study, there were differences in men's preference and non-preference for each beard formulation, and the level of difference was statistically significant between the male and female groups and the age group. In addition, it was found that each group category showed a difference in the reasons for judging likes/dislikes by beard form. There are differences in preference and non-preference according to men's beard formations, and it was confirmed that there are various differences according to perceptual characteristics in the main reasons for favorability and dislike, which are the basis for judgment. Through these results, academic and practical implications were presented in the field of beauty.

Studies on the Physical Properties of Vinyl Monomers Graft Polymerized Silk Fibre (비닐 단량체 그라프트 중합견의 물성에 관한 연구)

  • 이용우;송기언
    • Journal of Sericultural and Entomological Science
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    • v.27 no.1
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    • pp.47-50
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    • 1985
  • The physical properties of graft polymerized silk fibre were investigated with various vinyl monomers. 1. The graft polymerization of styrene and methyl methacrylate onto raw silk reduced the tenacity and elongation of raw silk due to fixation of sericin covering silk fibre in, but the styrene grafting was more effective for sericin fixation of raw silk than the methyl methacrylate one. 2. The water absorbability of glycidyl methacrylate grafted silk increased 14.6% greater than that of methyl methacrylate grafted silk at the same degree of grafting polymerization. 3. The degree of grafting polymerization was increased mostly with ethylene glycol methacrylate. The water absorbability of ethylene glycol methacrylate grafted silk was higher than that of glycidyl methacrylate or ethyl acrylate grafted silk. But the grafted silk fabric increased the fabric flexural rigidity which was negatively related with the favorability of fabric hand-touch, as compared with that of nongrafted silk fabric. 4. The evenness of graft polymerization could be improved by agitating the polymerization bath at the fixed interval by reducing the inter size deviation of grafted silk skein and the thickness deviation of grafted silk fabric.

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The Meaning of Hallyu and Its Sustainability in Bulgaria (불가리아 한류의 의미와 발전방향)

  • Song, Jung Eun;Nahm, Kee-Bom
    • The Journal of the Korea Contents Association
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    • v.16 no.6
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    • pp.19-39
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    • 2016
  • Hallyu in East Europe has been spread since the end of the 2000s and contributed to boost the familiarity and favorability of Korea. Hallyu in East Europe started from Romania and Hungary, Korean dramas and K-Pops spread to Bulgaria. Korea and Bulgaria established a diplomatic relations in 1990; however, people of both countries do not share enough information or knowledge on each other. This study aims to understand the meaning of Hallyu and the ways of building cultural relations through Hallyu based on the cognitions and attitudes toward Korea and Korean culture in Bulgaria. It conducted the Focus Group Discussions(FGD) for 24 Sofia residents in their 20s and 30s. The FGD questions were mainly on the level of familiarity and of impacts of Hallyu in Bulgaria. The Hallyu in Bulgaria is still not so popular although Hallyu has been promoted through the diverse activities of Korean Embassy, Sofia University, Korean language institutions, and the Hallyu fans. The economic and cultural impact of the Hallyu is not yet viable in Bulgaria. In order to be recognized as one of the foreign popular culture in Bulgaria, Hallyu should be promoted with various endeavors for Bulgarian people to experience Korean culture beyond Korean drama and K-Pops based on the understanding of socio-cultural characteristics of Bulgaria. Then, Hallyu will be spread by producing Korean dramas, films, and K-pops reflected by local cultural characteristics in Bulgaria and hybridity of Korean popular culture.

A Study on the Impact of Corporate Publicity on Social Responsibility Perception and Brand Attitude (기업의 공공성이 사회적 책임 인식과 브랜드 태도에 미치는 영향 연구)

  • Kang, Soyoung
    • The Journal of the Korea Contents Association
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    • v.20 no.7
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    • pp.379-391
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    • 2020
  • The growth paradigm that has led Korea for the last few decades is now reaching its critical point. Rather than focusing on the outcomes created by severe competitions of individual companies, a growth based on win-win system and solidarity focusing on public interests is more called for. In this background, I would like to examine the concept of corporate publicness and what factors consist of it. The study aims to verify a causal relationship that corporate publicness affects the corporation's social responsibility and consumers' favorability and credulity toward the company, and looks for the possibility that corporate publicness is recognized as a corporation's substantive competitiveness and an important management activity for its sustainability. The results of the study shows that corporate publicness is composed of 5 dimensions: sincerity, activeness, pursuit of public interest, harmony, and community spirit. Then the study statistically verifies that corporate publicness significantly has a positive impact on the overall evaluation results of a corporation's social responsibility. Lastly, the study confirms that corporate publicness and socially responsible activity of a company have a positive influence overall on the attitude toward the corporate brand. Based on these results, an implication is drawn that strengthening corporate publicness and its practice in action should be emphasized for a corporation to keep making outstanding performances in a sustainable way.