• 제목/요약/키워드: fashionable items

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남자대학생의 라이프스타일에 따른 캐주얼스타일 선호 (Lifestyle of Male College Students and their Preference of Casual Wear Style)

  • 배혜진;강윤정;김대옥;정인희
    • 복식
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    • 제55권1호
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    • pp.86-100
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    • 2005
  • The purpose of this study was to investigate lifestyle of male college students and their preference of casual wear style. A questionnaire consisted of 60 lifestyle items, 1 casual wear style-preference question and demographic variables was developed. Data were collected from questionnaires distributed to male college students of 7 universities located in the Daegu${\cdot}$Gyeongbuk area during August 2003. After eliminating incomplete questionnaires, 303 were analyzed by descriptive statistics, factor analysis, cluster analysis, one-way ANOVA, and $x^2-test$. As a result of factor analysis on lifestyle items, 8 factors were determined: consumption and fashion orientation, future preparation, social concern, a wide range of thought and experience, health orientation, independent spirit, masculinity, and family orientation. 4 groups were identified on the basis of these 8 factors and named as active pragmatic group, liberal empirical group, prospective self-supporting group, and social accommodative group. Their component ratio were $30.2\%,\;33.2\%,\;19.6\%,\;and\;16.9\%$ respectively. The most preferred casual wear style by male college students was determined as basic casual wear, followed by adult casual wear, fashionable casual wear, and sporty casual wear. Other than the most preferred style, basic casual wear, by every group, the preference of casual wear styles differed among 4 lifestyle groups.

정점관측법에 의한 여대생들의 착의특성 - 서울의 여대생을 중심으로 - (Characteristics of Female College Students Clothing in Campus with Fixed Point Observation - Focusing in Seoul -)

  • 최영순;박미애
    • 한국의류산업학회지
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    • 제7권4호
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    • pp.401-406
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    • 2005
  • The objective of this field research is to determine consumer's fashion sense and provide helpful information to manufacturers when planning designs and merchandizing strategies. This study's purpose was to observe what was being worn, colors and tones. The method of research was fixed point observation using digital photos. The subjects of the research were female college students, 18-22 years old. The T-shirt has become the representative item for casual and comfortable wear by the female college students. Pants and blue jeans were worn more often than skirts as a lower garment. This shows that the students think about their activities when choosing a lower garment. The majority of these students chose clothing that functioned well for their school activities. Among students that wore skirts about half wore a functional knee length while the other half wore a more fashionable mini-skirt. These students appear to care about both fashion and function. Blue was especially popular, with 70.4% of all lower garments being blue. This effect makes the body look thinner and may be one reason why blue is so popular. White is a popular color as an upper garment. White upper garments are easily matched with any color, while blue upper garments coordinate well with similarly colored blue lower garments. The distribution of upper garment color is significantly influenced by the seasons. Blue jean tones were many and varied, while upper garments were mostly weak tones and bright tones of pale, light and soft.

패션 디자인 분석 시스템(Web-SFAS) 활용 국내 남성 스트리트 패션 조사 분석 -2005년 S/S를 중심으로- (A Study on Application of Web-based Fashion Information Analysis System for Domestic Men's Street Fashion, 2005 S/S)

  • 박혜원
    • 한국의류학회지
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    • 제30권11호
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    • pp.1519-1530
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    • 2006
  • This study has surveyed and analyzed in 2005 S/S domestic men's street fashion by using the Web-SFAS system that was developed and completed in the earlier research. Total of 270 men who were sensitive to fashion were surveyed around 5 nationwide cities and 9 commercial zones. The analysis results of the questionnaire and image survey in 2005 S/S for each commercial zone was shown as follows. 1. The most interest in producing fashionable shape when they go out was in the order of clothes>hair style>shoes and it was found that the proper reason for visiting the commercial zone was to meet with friends>watching movies>shopping etc. 2. T-shirts were most preferred as upper garments and as for bottoms, blue jeans were preferred. Black, gray, and white colors were most preferred and blue color was most preferred primarily due to the preference for blue jeans. The color image was proven mainly modem and light tone, comfortable and casual items were preferred. An active comfort casual image emphasized with activeness by coordinating comfortable T-shirts or shirts with blue jeans were most preferred in 9 areas. 3. A clear difference was confirmed in color by commercial area. Blackish color was most prevalent in Daehakro whereas simple color was mostly shown around Hongik University area. Bright and unique colors such as green and violate were dominant at Dae-Gu Dongseongro, and basic colors such as white and black were preferred in Masan Hapseong-dong and Changwon Sangnam-dong. Through the results of nationwide street fashion survey, the each commercial zone has unique characteristics in fashion trend even in the same city, rather than the regional difference in Seoul and local city.

두 장 소매의 패턴메이킹에 관한 비교 연구 (A Comparative Study on the Two-piece Sleeve Patternmaking)

  • 문남원;조훈정
    • 복식문화연구
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    • 제9권5호
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    • pp.700-711
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    • 2001
  • The purpose of this study was to investigate the differences in the method of patternmaking, difficult in draft of patternmaking, fit in sleeve, aesthetic view, fashionableness in the five types of two-piece sleeve under the controled situation. Five types of two piece sleeve that were originated from five countries including domestic companies which called A type, B type, C type, D type, and E type were used. In order to conduct the experiment fur the study, 10 persons who were well organized about the patternmaking drafted 5 types of sleeve and were tested for the differences in the method of patternmaking, difficulty in draft of patternmaking. Another panel were tested for fit in sleeve, aesthetic view, fashionableness in the five types of two-piece sleeve in jacket under the controled situation. The results of this study were as followed 1. C type was needed height of armhole in bodice and D type was needed height of armhole and width of armhole in bodice as well as all parts of sleeve measurements to draft patternmaking. 2. There were significant differences of the items such as cap height, ease amount around sleeve cap, width of sleeve, forwardness of sleeve and the length of elbow line of the five types patternmaking drafted. 3. There were significant differences of difficulty in draft of the five types of patternmaking. C type and E type were easier to draft. 4. There were significant differences in fitness of the sleeves in jacket. C type and E type were more fit. 5. There were significant differences in aesthetic view. A type, B type and E type were more aesthetic under the situation. 6. There were significant differences in fashionableness in jackets. A type and E type were more fashionable under the situation.

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소비자가 인지하는 동대문시장의 쇼핑여건에 대한 탐색적 연구 (An Exploratory Study on Shopping Condition of Dongdaemoon Shoppingmall Perceived by Consumers)

  • 최진자;추태귀
    • 한국의류산업학회지
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    • 제7권3호
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    • pp.283-290
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    • 2005
  • The purpose of this study was to investigate the shopping condition of Dongdaemoon Shoppingmall. A depth interview was administered to eight consumers aged 10s through 30s who had shopping experiences at Dongdaemoon Shoppingmall. The contents of interview were about the reasons of preference for Dongdaemoon Shoppingmall, the merchandise categories purchased, assortment, price, shopping environment, and service offered by Dongdaemoon Shoppingmall. The results of this study were as follows: The reasons of consumers' Dongdaemoon Shoppingmall preference were reasonable price, variety of merchandise assortment, easy catch of fashion trend, entertainment place, and opening hour at nighttime. The mainly purchased items were casual and fashionable clothes. Children's wear was mainly bought item by housewives too. The unique design, similar merchandises sold at department stores and new style in early adoption of fashion cycle were perceived as positive aspects, but copied merchandises and large quantity of same merchandise as negative aspects. The fixed price system was not trusted by consumers. Consumers' complaints about shopping condition were crowded pathways and shopping booths, the lacks of facilities such as fitting room, toilet, lounge area, sales persons' service, and difficulty of using credit cards. From these results, some implications for marketing strategies and practices might be suggested. In order to improve the design variety of merchandises, marketers and apparel manufacturers should make efforts by managing merchandise planning, production, selling, and promotion cooperatively. Fixed price system, acceptance of credit cards, and merchandise return/exchange service should be improved. The training the salespersons was the most important and basic step and easy way to get to successful business.

광주광역시(光州廣域市) 패션상권(商圈) 조사연구(調査硏究) - 패션상권(商圈)의 분포(分布)와 특성(特性)을 중심(中心)으로 - (Fashion Market Research of Kwangju Metropolitan City - Focusing on the Distribution and Characteristics of Each Market -)

  • 배수정;최미성
    • 패션비즈니스
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    • 제5권2호
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    • pp.87-104
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    • 2001
  • The purpose of this study is to understand the distributions of fashion market and it's characteristics by investigating the attributes and changes of three representative fashion markets i. e. Chungjang Street Market, Underground Shopping arcades, Department Stores in Kwangju Metropolitan city. This study might contribute to the construction of more attractive fashion markets and also to consumer convenience by providing information about fashion. The method of investigation is by direct market visiting and interview from 2000. 7. 11 until 7. 30. The result is as follows; 1. Chungjang Street: This is the most famous and fashionable area, situated mainly on Chungjang street and Hwangkum-dong. The various kind of designer's boutiques, national brands, wedding shops, multi-shops etc. take place. Teenagers and people in their early twenties are the main customers. This point should be born in mind in a strategy of marketing. 2. Underground Shopping arcades: This market is open to customers of all ages and to the passengers crossing the streets and the purposeful visitors, even in rainy or snow days. However it is hard for novices to find it. 3. Department Stores: There are three department stores which are very competitive with each other by granting not only spacious and comfortable shopping areas but also places for children and cultural activities. The strategy of exhibiting unique items unparalleled in it's quality, might be needed with providing a comfortable parking lot, high quality commodes, appropriate sales program and more effective sales managements.

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대학생들의 패션라이프스타일에 따른 웨어러블 스마트 텍스타일 제품의 관심 경향 연구 (Study on the Tendency of Interest of Wearable Textile Products according to College Students' Fashion Life Style)

  • 송하영
    • 패션비즈니스
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    • 제22권1호
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    • pp.41-55
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    • 2018
  • The purpose of this study was to investigate the trends of product design for textile convergence wearable smart textile fashion products according to college students' fashion life style. In this study, we used information obtained from a questionnaire issued to 201 female college students who were 20 years old for the final analysis. The questionnaires were to classify female college students groups according to the fashion life style, to examine characteristics, needs and wants of each group. The survey on the tendency of wearable smart textiles consisted of 22 items about concept and type of smart clothing product, functional material and intelligent material, recognition, preference, purchase intention, purchase factor and brand preference tendency. A total of 201 samples were analyzed by factor analysis, cluster analysis, ANOVA, crosstabs and $x^2-test$ using SPSS package program. 'brand preference oriented type was found to be interested in 'wearable' smart clothing product with monitoring function of bio-signal' and 'high functional fiber and textile product', but the credibility of 'smart clothes that can be worn and smart textile products to be useful in modern life' was low. 'fashionable individuality oriented' type showed interest in 'smart clothing and smart product', 'intelligent fiber' and 'wearable smart clothing product with monitoring function of bio-signal', but the preferences of 'light emitting fiber products' was low. 'practically purchasing-oriented' type was very interested in 'high-functional fiber and its textile products', but had inadequate knowledge on 'smart clothing and smart textile product' and showed low interest. Despite the fact that 'wearable smart clothing and smart textile products' are expensive, they were willing to purchase considering practicality and sophisticated style.

온라인쇼핑몰 신한복 스타일링에 관한 연구 (A Study on New-Hanbok Styling of Online Shopping Mall)

  • 임린
    • 패션비즈니스
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    • 제23권4호
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    • pp.68-85
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    • 2019
  • The purpose of this study is to analyze the characteristics of the New-Hanbok styling of online shopping mall, and to also suggest a solution to the problems of the New-Hanbok styling and develop a progressive plan. The research method was to search six keywords related to 'Hanbok' in the search portal 'Naver' and select 14 Hanbok brand companies. A total of 412 pictures of products for the model used on main screen were analyzed among 14 companies. The results of analyzing the New-Hanbok styling are as follows. First, the New-Hanbok styling showed the unstructured characteristics like unconventional arrangement after getting out of the fixed form of traditional Hanbok styling elements. Secondly, diverse images were represented as the hairstyle and makeup were highlighted as the elements of New-Hanbok styling. Thirdly, the new, fresh, trendy, and fashionable New-Hanbok styling was shown through the mix-and-match of traditional Korean-style accessories and fashion jewelries. However, regarding the New-Hanbok styling shown in online shopping mall, the overlapped items were especially found while the difference in material, pattern, and color required to overcome this problem was insufficient. It was lacking in the styling consistency for the establishment brand image while the awareness of the importance of accessory styling was insufficient. The brand competitiveness of the New-Hanbok could be secured by raising awareness on differentiation, consistency, and importance through the styling elements such as item composition, material, pattern, color, hairstyle, makeup, and accessory of brand.

The Effect of the Korean Wave Phenomenon toward Imitation Intention: Korean Product Purchase Intention in the Global Market

  • Robetmi Jumpakita Pinem;Kim TaeIn
    • Journal of Korea Trade
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    • 제27권4호
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    • pp.45-60
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    • 2023
  • Purpose - This research focused on women who enjoy watching Korean dramas and K-pop, as well as how their desire to imitate are influenced by their viewing habits. Due to the influence of their idols, women who aspire to copy and are influenced by their idols will desire to purchase Korean products. This cultural export strategy has effectively persuaded the global community, particularly women. Indonesia with a large population can be a reference for the industry to increase sales of South Korean beauty products, especially in the ASEAN region. Design/methodology - This research used a quantitative approach with an online questionnaire. This questionnaire had two steps: the pre-questionnaire and the questionnaire itself. The different measuring tools that were already in use when the data were being collected helped to determine how much each variable meant. As a part of this research project, 410 Indonesian women filled out the questionnaire in order to share their thoughts as they were the focus of the study. SMART PLS was used to analyze the data. Findings - One of the most essential findings from establishing the Korean Wave effect on purchase intention was the imitation intention variable. Someone who has the aspiration to be just like their idol will be willing to give anything in order to achieve that goal. One strategy is to buy things that are similar to the ones you want to imitate in order to stimulate demand for Korean products. People's imitation intention and attitude toward Korean products will increase as a result of Korean drama and K-pop elements that display one's idols with fashionable appearances and good-looking faces, which will lead to purchase intentions. Originality/value - The Korean Wave has had a beneficial impact on the intention to imitate and the attitude toward Korean items, both of which will favorably boost the intention to acquire Korean goods. In order to boost sales in international markets, particularly in Indonesia, the Korean business sector needs to increase the number of artists and singers it employs for product promotion. . Mutualism effect between the government, the entertainment industry, and the beauty product industry to increase sales of South Korean beauty products.

현대여성(現代女性)의 의복의식(衣服意識)에 관한 조사(調査) 연구(硏究) - 서울 지역(地域)의 양복(洋服) 착용자(着用者)를 중심(中心)으로 -

  • 이희명
    • 복식
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    • 제2권
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    • pp.73-88
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    • 1978
  • This article is an attempt to explain, at least in part, the contemporary Korean women's consciousness of Western Dreasses. As time changes, the role of clothing undergoes varisous transitions, while values and ways of life are constantly in change. It is, therefore, proper and appropriate to recognize as among the major aspects of social psychology such phenomenon as interests, understanding of clothing, the choice of a dress, and attitudes toward clothing, etc. The purpose of this study is to discover problems concerning and their clothing and their solutions, by means of a surveying approach. The method of research used is based upon questionares distributed to parents of first-year pupils in elementary schools and to female clerks working in offices, covering the period from August through October, 1976. The number of the questionares distrubuted totalled 600, and 526 were returned to the research to be utilized for analysis. The contents of the survey included such things as values concerning clothing, kinds of clothing and their practical use, the selection of clothing and the method of purchase, fashions, etc. The classification of aquisition are self-made clothing, clothing made to order and ready-made materials. It is composed of 25 items, including affirmative reasons as well as negative ones. The processing of the material returned was made by using the computer, and based upon classifications such as ages, monthly income, occupations; thus diagraming the result in percentages. The conclusion made and the improvements proposed are as follows: 1. The values of clothing were placed on the expression of the wearer's personality (32.7) and on eauty(28. 6%). The lower age group places is stress upon the expression of personality, while the higher age group stresses beauty. About 50% of wearers are contented with their clothing, their clothing, the rest of whom them indicating their dissatisfaction with what they wear. As to designs at the time of selection, about 46% indicated their preference of personal expression, 31.8% on usefulness. In selecting material, practicality is emphasized; in selecting patterns, single color is preferred. In short, personal expression and esthetic values are primary, with consideration of practicality in mind. 2. The classification of clothing according to their uses indicates the highest numbers in normal wear (home wears) and clothings to be worn outside home. As to evening dresses, (party dress) only one or two articles were checked by many, and no such article was clamed to be possessed by most. The highest ratio of wearing was shown in the case of home wear (47.3%) and clothing to be worn outside the home, which is 55.8%. The budget for one article of clothing was greatest in the case of home wear, and clothing worn outside the home. Many used both kinds of articles for the same purpose. It is desirable, therefore, that the kinds of clothing should be varied according to the purpose for which they are worn, and that clothing appropriate for that purpose should be worn. 3. The motivation for purchasing clothing was highly chosen in the item of seasonal change, which was 55.7%; Clothing deliberately made was indicated by 45.2%. In the mothods of purchasing clothing, clothing made to order and ready-made was indicated by 44.4%, which is the highest; Clothing made to order was 25.4%, and self-sewing was 1.1%, which is the lowest. (1) In the case of self-sewing, "I like it but it is very hard," was checked by 43.6%; "It is so difficult that I cannot wear such clothing" was checked by 13.3%. From these, we can conclude that the questionees are willing to make clothing by themselves, but techniques involved in sewing and at her problems involved in the skill are complicated but when those problems are eliminated there is a possibility for practice. The response checked by questionees concerning the self-sewing was, "It's economical", which is a clear indication that many questionees are positive for self-sewing. It is generally believed that ready-made clothing is cheaper, but it is not necessarily so. In consideration of the quality of clothing, self-sewing is a necessity, and it is desirable that it should be encouraged. (3) Problems involved in ready-made clothing, such as designs, skills, size (fitting) should be eliminated. When these problems are scientifically gotten rid of, it is possible that affirmative returns will be expected. Affirmative responses such as "Ready-made clothing is economical," "You can select there on the spot," are good signs that many women expect to wear ready-made clothing. It is in this sense that the prospect for ready-made clothing is brighter when much development for ready-made clothing is on the way. 4. Much concern for fashion are checked in such item of questions as "Fashionable clothing in the show window," "Clothes worn by women." The first item was checked by 50.1 %, and the second was checked by 48.6%. The reason for following fashion is "Because many people wear them," which was indicated by 30.4%. The reason for not following fashion is "It is too expensive," which was checked by 29.6%. The 26.2% of the answers indicated that "Fashionable clothing is devoid of personality," The influences of fashion over the development of fashion over the development of clothing are two-fold: Esthetic and active. It is not to be deniable that people follow fashion more or less. 1978.9>

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