• Fashion & Textile Research Journal
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• v.1 no.1
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• pp.56-61
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• 1999

Swelling and fibrillation of two kinds of lyocell, $Tencel^{(R)}$ and $Lyocell^{(R)}$, were investigated using polarizing and scanning electron microscope (SEM). $Tencel^{(R)}$ of a representative lyocell showed that loop tenacity which is related to wrinkle and resilience of fiber does not show significant reduction in wet state. Two kinds of lyocell exhibited surprising degree of swelling in aqueous NaOH solution under free tension. Diameters of $Tencel^{(R)}$ and $Lyocell^{(R)}$ swelled up to 670% and 830%, respectively in the range of around 10% NaOH concentration. Molecular orientation estimated by birefringence also reduced remarkably in alkaline solution. Moreover, diameter and birefringence which changed in alkaline solution did not recovered to original level even after washing and drying. Fibrillation of $Lyocell^{(R)}$ fiber observed by SEM seems to be easier than that of $Tencel^{(R)}$. In order to understand the difference between $Tencel^{(R)}$ and $LyoceJl^{(R)}$, further study on the structure of the two fibers will be followed.

• Fashion & Textile Research Journal
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• v.24 no.2
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• pp.217-228
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• 2022

The growth of the fashionable hanbok market has led to a significant increase in the number of entrepreneurs or prospective entrepreneurs with small hanbok businesses. To develop the hanbok industry, the public sector is developing and providing education and support programs to enhance the competencies of individual hanbok brand entrepreneurs. This study conducted a survey of 213 subjects such as business operators, workers, and prospective workers in the changing hanbok industry. This study investigated their hanbok education experiences as well as future demands for education and public support programs. To explore differences based on individual characteristics, this study measured such characteristics using entrepreneurial orientation as well as the artistic and entrepreneurial competencies important in running a hanbok brand and analyzed the relationship demand for education and public support. Hanbok brand worker characteristics were classified into four groups based on individual characteristics: "traditionalist," "entrepreneur," "opportunist," and "businessman." Differences existed in terms of detailed education experience and demand as well as demand for public support, depending on the group. The results of this study contribute to development of hanbok curriculums that consider individual characteristics, the effective incubation of new and prospective hanbok brand entrepreneurs, as well as the research on founding small-scale fashion businesses.

• Journal of the Korea Fashion and Costume Design Association
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• v.24 no.3
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• pp.97-109
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• 2022

The purpose of this study is to examine the structural relationship among the pursuit benefits in clothing materials, the attitude toward natural dyeing products, and the purchase intent among consumers interested in natural dyeing products. For this study, 489 men and women in their 20s to 60s were surveyed, and the data was analyzed using SPSS 23.0 and AMOS 23.0 programs. The findings of the analysis were as follows. First, of the pursuit benefits in clothing materials, function and originality factors had a significant and positive impact on the purchase intent of natural dyeing products. Second, of the pursuit benefit of clothing materials, functions, sustainability, and originality significantly and positively impacted the emotional and cognitive attitude toward natural dyeing products. Third, the emotional and cognitive attitude toward natural dyeing products had a significantly positively impacted the purchase intent. Fourth, in the relationship between the pursuit benefits in clothing materials and the purchase intent of natural dyeing products, the emotional and cognitive attitudes toward natural dyeing products were shown to have partial mediating effects.

• Journal of Distribution Research
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• v.10 no.2
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• pp.73-97
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• 2005

The importance of emotional factors like as product aesthetics, branding strategies and service quality is increasing in today's marketplace. At the point of fashion product purchases, emotional factor is mainly related to personal selling. Rasearches related to job aptitudity of fashion salesperson are necessary as their role becoming more serious. This study was designed (1) to determine factors of job aptitudity of fashion salesperson; and (2) to examine relations between job aptitudity of fashion salesperson and other variables: demographics, job statistics, fashion involvement fashion innovativeness, ongoing information searching and job satisfaction. As a result, job aptitudty of fashion salesperson was determined into six dimensions by factor analysis: product knowledge, professionalism, involvement to the present profession, marketing cooperator, customer orientation and self management. Marketing cooperator and product knowledge was relatively !ow compared to other aptitudity factors. This finding suggests that the special education programs including textile/fashion product knowledge and value of field information for fashion salesperson is needed to enhance the integrated fashion marketing. The job aptitudity of salesperson was correlated with fashion involvement, fashion innovativeness, ongoing information searching, and job satisfaction. The job aptitudity-related scales which showed significant relation to job aptitudity in this study could be used as the index to examine the job aptitudity of potential employees of fashion retail company.

• Korean Journal of Human Ecology
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• v.17 no.1
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• pp.57-80
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• 2008

The contemporary consumers have insatiable desires for material and outward appearance. In terms of the desire for outward appearance, people recognize that a beautiful outward appearance can be made by an artificial effort. Subsequently, the interest in a beauty and fashion has been increased. In addition, a cable TV shows a beauty and fashion program targeted for women in 20s to 30s. This study tried to examine the stories on experience of consumption by consumers watching a beauty and fashion program in a women specialized channel of a cable TV. The total number of narrators who participated in this study was 11. Among them, we formed 26 narrative plots on the basis of interviews for 7 persons who could use Labov's structural analysis. The result of analyzing narrators' narrative plots was as follows: First, although narrators received the information on beauty and fashion through a channel which became the target of this study, they applied such information into an ordinary life by transforming such information. Second, narrators thought that their confidence and superiority could be expressed through a beauty and fashion. Third, narrators' consuming life showed a showing off-type consumption and an objective consumption. Fourth, narrators have a gap between the behavior orientation and real actions. And they experiences various trobles on consumption life. Fifth, through the interview for narrators, a trend of reconsidering their consuming life was found out.

• Fashion & Textile Research Journal
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• v.23 no.4
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• pp.458-468
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• 2021

In the context of Sustainable development, China, the world's second-largest apparel market, is also concerned about the environmental impact of fiber waste. Currently, there is a great interest in sustainable fashion in both supply and demand in China. Based on the theory of planned behavior(TPB), the determinants of sustainable fashion consumption(SFC) of Chinese consumers were evaluated in this study: man-nature orientation(MNO) and environmental knowledge(EK) as motivation and perceived online-store accessibility(POA) and perceived money availability(PMA) as barriers. Wenjuanxing, a Chinese professional survey collection agency, conducted an online survey of millennials in Shanghai, China. The final sample size for the survey was 215. Partial least squares structural equation modeling was employed to test the proposed hypotheses. The results indicated that attitudes, subjective norms, and perceived behavioral control significantly affected the purchase intention towards sustainable fashion products. MNO and EK influenced the attitude, whereas EK, POA, and PMA influenced perceived behavioral control. This study contributes to the TPB literature through the examination of four antecedents: MNO, EK, POA, and PMA. The findings provide valuable insights for retailers and markets based on the identification of the motivations and barriers that enhance the purchasing intention of Chinese millennials toward SFC.

• International Journal of Human Ecology
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• v.4 no.2
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• pp.39-53
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• 2003

This study was designed to provide a better understanding of Korean female Internet users' intention to search for information regarding apparel goods and to shop for these goods. Shopping orientation, familiarity, and prior purchase experience were seen as influencing the intention to use the Internet for information search. An important aspect in the search habits that a consumer adopts in gathering information for their buying decisions was Internet shopping attitude. The objective was to predict apparel shopping in terms of prior Internet shopping experience, familiarity, intention to search information via the Internet, and shopping orientation. Internet shopping attitude, familiarity, prior purchase experience, and intention to use to search information were significant in predicting Internet apparel shopping. The most important determinants which influenced Internet shopping were attitude toward Internet shopping and intention to search. In considering the results of the present study, one should recognize the inherent limitations associated with generalizing these findings beyond the sample and the consumer products examined which in this study were apparel goods. Also this study focused on female computer users only. Therefore, future research should utilize more broadly based samples and refine the instrument to distinguish among different apparel products. This study does provide some information that should be helpful to retailers targeting the women's online apparel market.

• Journal of the Korean Society of Clothing and Textiles
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• v.37 no.2
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• pp.174-185
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• 2013

This study examines shopping orientation regarding bedclothes and the effect of the segmentation of consumers on the image of Hanji yarn bedclothes derived from mulberry fiber in order to contribute to the development of Hanji bedclothes products and consumer marketing segmentation. Data from 294 questionnaires filled out by female consumers in their 30s to 50s were used for statistical analysis. The shopping orientations for bedclothes are classified into six groups (trend oriented, material oriented, price oriented, convenience oriented, individuality oriented, and assurance oriented). Consumers were subdivided into four consumer segments (show-offish, self-confident, reasonable, and unconcerned case) based on shopping orientations for bedclothes. The images of Hanji bedclothes are categorized into four types (classic, practical, aesthetic, and natural) as related to the shopping orientations of consumers. In terms of consumer segmentation, the 'reasonable' segment is more likely to consider the 'classic' image of Hanji bedclothes as the highest image value; however, the 'show-offish' segment provides the highest value to the 'practical' image as compared to other segments.

• Human Ecology Research
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• v.56 no.2
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• pp.109-122
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• 2018

Cross-border online shopping is an example of non-mobile transnational consumption behavior that has become more popular over the last decade due to the development of technology and transportation. Based on the Theory of Reasoned Action(TRA), this study proposed and tested the hypothesized model that would explain the relationships among consumption beliefs, attitudes toward cross-border online shopping, subjective norms, and purchase intention. Consumption beliefs were measured by global consumption orientation, consumer orientation, and global brand beliefs. In addition, subjective norms included two types: online and offline norms. Descriptive statistics and path analysis were employed for the analysis of the dataset of 174 participants. As a result, the hypothesized model was generally supported. Consistent with the hypothesis, global consumption orientation and global brand beliefs were positively related to positive attitudes toward cross-border online shopping but negatively associated with consumer ethnocentrism. Offline subjective norms positively predicted both the attitudes and purchase intention whereas online subjective norms only predicted purchase intention. The results reflected that TRA was applicable to the intention of cross-border online shopping in a current on-line shopping context. We also discussed the practical applications and limitations of the study.

• Journal of the Korean Society of Costume
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• v.63 no.6
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• pp.14-28
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• 2013

This study aims to identify the elements of black culture and use it to analyze the formative characteristics of casual fashion items as well as the symbolic meanings presented in the graphic designs of the items. First of all, in order to distinguish the identity of black culture, this study made a division into racial, social, and artistic aspects based on cultural specificities of Stuart Hall, a culture theorist. This was for a theoretical review and based on this review, a theoretical framework was developed to analyze the characteristics of American casual fashion design of black people. The case study selected 1719 fashion images of 137 male brands and 33 female brands from websites of companies manufacturing casual wear of black people in America. The following is a summary of the study results. The conceptual characteristics based on specificities of black culture can be categorized into ten attributes: playfulness in order to digest human grief and emotion positively, satire of the mainstream society, spontaneity through emotional expression from the heart, abstractness of various emotions elating suffering, humor trying to express negative aspects as the meaning of light and innocent laughter, dependence with passive attitudes toward discrimination and master-slave relationships in history, resistance against discrimination and disadvantages, African orientation and primitiveness pursuing natural conditions, aggressiveness against violence and unfair treatment, and confidence and defiance against social deprivation and corruption. Based on the results of an analysis through formative classification system founded on racial, social, and artistic aspects of black people, specificities of black culture are of formative characteristics of their casual fashion design. These elements are presented on graphic t-shirts through strong colors, loose silhouette, and details with many pockets. These characteristics were reflected in symbolic meanings presented in the graphic.