• Title/Summary/Keyword: fashion vision.

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A Study on the Aesthetic Characteristics and Sociocultural Meanings of Outerization (속옷의 겉옷화 현상(outerization)의 미적 특성과 사회문화적 의미)

  • Lee, Sung-Hee;Cho, Kyu-Hwa
    • Journal of Fashion Business
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    • v.14 no.4
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    • pp.23-40
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    • 2010
  • The purpose of this study is to explore the aesthetic characteristics of outerization phenomenon of contemporary fashion. Outerization, transforming underwear as outerwear, is one of the most dominant and widespread fashion trends in the dawning of new millenium. Fashion always exists for living body and tributes to express idealized beauty of human body and aesthetics of the era. If so, exploring the formative expressions and aesthetic characteristics of outerization would be an meaningful guideline to deduce changed relationship between fashion and body of the 21st century. The methodology of this study is to research of fashion collections such as Paris, Milan and New York which were held the first decade of new millenium, from 2000 Spring/Summer to 2009 Spring/Summer. The styles expressing outerization were selected and assorted based on the main formative expression. Then the aesthetic characteristics were classified. The way of expression of outerization is categorized into 4 parts ; Transition, Exposure, Transparency, and Deconstruction. Aesthetic Characters of outerization is classified 4 assortments as well ; Eroticism, Fun with parody and kitch, cyber culture, Gender politics, and Power fetish. Eroticism is the most clearly identified one. Coming out of underwear imply naked body itself, so it has erotic appeal. Fun is the second character. A pleasant sensation from the outerization of undergarments maximizes a disposition of play from parody, kitch, and cyber culture. The third is Gender Politics and it introspects how the society consumes woman body in history and modern times. Power Fetish, the last one, speaks for the female body with changed vision for femininity underneath the sphere of influence of feminism and post modernism, then emphasizes the subjectivity and independence of woman. From the research above, this study will help to understand the overwhelming outerization phenomenon and contribute to expansion of the horizon of the study of fashion aesthetics. It will serve fashion creative source through various outerization cases as well.

Textile·Fashion convention status and satisfaction (섬유·패션 전시회 현황과 만족도)

  • Kwon, Young-Hoan;Lee, Youn-Hee;Lee, Ji-Yeon
    • Journal of the Korea Fashion and Costume Design Association
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    • v.21 no.1
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    • pp.17-33
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    • 2019
  • The purpose of this study is to understand the present status of the international textile fashion conventions and the Korean textile fashion conventions in order to secure competitiveness in the textile fashion industry and to discover the satisfaction of the convention and to develop an improvement plan of the current textile and fashion conventions in Korea. For the method of study, five representative conventions of domestic and foreign textiles and fashion were selected and case analyses were conducted focusing on relevant reports. Also, the satisfaction and improvement of the conventions for companies, buyers and visitors attending the Preview in Seoul(PIS) convention were surveyed. The first result of the study was that international textile and fashion conventions have clarified their identity according to changes in the market environment and buyer's interest. For example, the professional exhibition changed the nature of the comprehensive convention or made it easier for many related businesses and buyers to attend the convention by sharing the same convention period and location with other conventions. In addition, the convention hall has been constructed to display promising items, such as eco-friendly materials and smart materials. Second, participating companies, buyers and visitors of the Preview in Seoul (PIS) convention were generally satisfied with the convention, but were aware of the need for change. In particular, the satisfaction level with the number and level of new buyers at home and abroad, the number of counseling sessions and the quality level were also found to be low.

The Femme Fatale Image in Fashion Illustration (패션 일러스트레이션에 나타난 팜므 파탈(Femme Fatale) 이미지)

  • Choi, Jung-Hwa
    • The Research Journal of the Costume Culture
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    • v.15 no.3 s.68
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    • pp.431-445
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    • 2007
  • The purpose of this study was to analyze and theorize the characteristics of femme fatale in fashion illustration since 1980. The method of this study was to analyze the documentaries for theoretical studies about femme fatale and the visual characteristics in fashion illustration works since 1980. The results of this study were as follows: Femme fatale expressed in the general realm of art was icon of fatal and seductive eroticism in late 19th century. She is composed of diverse images like mythology, exoticism, fear and sensuality. The characteristics of her image in fashion illustration were expressed into de-body image by union of animal and female body, or machine and female body, duplicity of death and sexuality, sexual decadence or abnormality and powerful masculine taste. First, de-body image by union of animal and female body, or machine and female body was expressed in transformed mythical image or bizarre and demonic image, grotesque image linked by picture of female body and painting of animal image, and cyborg image linked by machine and realistic female body by digital media. Second, duplicity of death and sexuality was expressed in juxtaposition by sexual pose, body and something metaphorical and symbolic depiction and de-constructive depiction of death. Third, sexual decadence or abnormality was expressed in fetishistic style, obscene depiction of cheap and hedonistic sexuality, masochistic depiction like antisocial and diseased sex appeal. Forth, powerful masculine taste was expressed in man's face, body, pose, masculine fashion, man's role related to crime and threatening weapon, etc. As mentioned above, femme fatale in fashion illustration was expressed in diverse images by fashion illustrator's point of view. Although she was originated by men's fantastic vision, she brings a catharsis to human being. And she is also recognized as new paradigm and positive cultural sign in our times.

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The Design Development of Korean Paper Fashion Material through Manual Work (수작업을 통한 한지 패션 소재 디자인 개발)

  • Byun, Mi-Yeon;Lee, In-Seong
    • Korean Journal of Human Ecology
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    • v.17 no.6
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    • pp.1205-1213
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    • 2008
  • Material is a factor for maximizing formative aspect among fashion design factors. Therefore, central axis of modern fashion is performing various trials for escaping from existing cloth and searching for artistic value. Especially, Korean paper is a formative material, which is manufactured through traditional manual work in Korea. The material is used in various fields on the basis of its aesthetic feature. Especially, fashion field performs handcraft activity on the basis of mulberry pulp, which is a prime material of Korean paper. Because the activity can be reinterpreted by world designers, who want to find motive of fashion material in the third world, it is necessary to perform experimental study for developing expressive form on the basis of diversity of Korean paper material. Therefore, the purpose of this study is to perform experimental study by focusing on the development of Korean paper material in order to express formative feature. The study purposes are as follows. The first purpose is to reinterprete the theory through actual work of fiber formation using Korean paper in the current flow where art and design field are fused and compromised. The second purpose is to suggest vision of material development on the basis of formative feature to fashion world focusing its eyesight to Asia and the third countries. The study results are as follows. First, Korean paper has been evaluated as proper material for the fusion of design and art because of its handicraft feature, long-term preservation, heat insulation, absorption, diversity and eastern feature. Second, the study performed various trials for artistic dress material by developing 12 Korean paper works and suggested the development of new material on the basis of formative feature of modem fashion industry.

A Study on Scor model and BSC to estimate SCM Performance in Textile and Fashion Business (섬유패션기업의 SCM 성과 측정을 위한 Scor Model과 BSC 연구)

  • Shin, Sang-Moo;Choi, Jin-Hyuk
    • Journal of Fashion Business
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    • v.14 no.4
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    • pp.10-22
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    • 2010
  • To survive competitive global market, textile and fashion business incorporated Supply Chain Management strategy to make product and information flows fast and correct. Especially textile and fashion industry involves many complicated channels from up stream, middle stream, to down stream for delivering their production. Evaluating SCM performance is very critical to make better business profit model. Representative Scor model and BSC method are well fitted into textile and fashion business because of distributional complexity, non-financial factors to be considered, and innovative product characteristics. But there was little study to compare these two methods for textile and fashion business. Therefore, the purpose of this study was to investigate the Scor model and BSC method based upon review of literatures. The results of this study were as follows: Scor model had some strengths which were availability to apply for various industries due to standardized process, operation process emphasized, various customizable factors to compose for the company, and premise on SCM strategic execution. BSC method had some strengths which were the balance including financial and non-financial factors, qualitative analysis, and considering the goal and vision to convey organically from top to bottom of organization. The main differences between them were different scope to deal with performance estimating index from qualitative to quantitative analysis, the scope of human resources to manage, and possibility of performance comparison among companies.

Production of Digital Fashion Contents based on Augmented Reality Using CLO 3D and Vuforia (CLO 3D와 Vuforia를 활용한 증강현실 기반 디지털 패션 콘텐츠 제작)

  • Kang, Tae-Seok;Lee, Dong-Yeon;Kim, Jinmo
    • Journal of the Korea Computer Graphics Society
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    • v.26 no.3
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    • pp.21-29
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    • 2020
  • This study defines the pipeline for digital fashion contents production using CLO 3D, a 3D fashion design software that supports virtual clothing visualization as a cutting-edge simulation technology for fashion, and vuforia, a mobile platform augmented reality (AR) development kit for creating AR applications. The proposed production pipeline is organized in a method to produce a virtual clothing model through CLO 3D software through works of patterns, sewing lines, textures, etc., and AR contents based on computer vision techniques using the functions and properties of vuforia development kits in the Unity engine development environment. In addition, we present application method that can be practically utilized from the perspective of practical users, such as fashion designers and directors, by creating a new type of AR digital fashion contents directly as a flow of the defined production pipeline.

The Study on Cubism expressed in Current Fashion (복식에 표현된 큐비즘(Cubism)에 관한 연구)

  • 정연자
    • Journal of the Korean Society of Costume
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    • v.39
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    • pp.99-111
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    • 1998
  • Cubism has played a great role to change traditional concept of art and visual of people as developed into one of new art stlyes. It has avoided three dimensional perspectives and reformed the concept of time and space. It expresses objects with geometric shape by simplifying and reconstructing the objects after taking them apart. This has the effect of simultaneous vision and transparency and brings in collage by combining geometric image and visual elements. The results of the study as follows: First, the geometric shape expresses straight lines, curves, faces, and cubics by simplifying the objects. In fashion, it expresses circles, triangles, squares with a cloth. This shows visual changes as three dimensional space moves. Second, simultaneity disassembles and recontructs the objects. It tries to understand the internal shape with method of disassembling and makes visions coexist. In so doing, cubists adopt simultaneity for expressing shapes. In fashion, it expresses new items through disassembling or combining with other items. Third, transparency simplifies cubics by duplicating with transparent flats and crosses contour lines for reconstructing the simplified objects. This implies broader spatial order. It allows people to perceive penetration of layed clothes. Fourth, collage expresses geometric shape by adding visual elements(concrete image and color). It uses concrete image with paper, letters, cloth, etcs, which is not related to painting, and introduces various colors. In fashion, it uses dolls, postcards, feathers, metals, plastics, for patchwork.

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A Study on Knitted One-piece Design by DTP (DTP 기법을 활용한 니트 원피스 디자인)

  • Oh, Yun-Jeong;Cho, Kyu-Hwa
    • Journal of the Korean Society of Costume
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    • v.59 no.6
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    • pp.106-117
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    • 2009
  • The purpose of this study is to present a new vision for high value-added knit wear design by designing and producing knitted one-piece dress by digital textile printing which based on digital making a new industry, culture, and lifestyle in a new millenium. According as casual fashion is more and more popular, preferring knit wear, a key item of casual fashion, continues to increases. Therefore it is important to study knit wear design practically, try a new technique, and represent creative designs. As a method of the study, visual and textural data were investigated for theory of knit and DTP and a variety of knit design samples were illustrated Especially, to perform a study based on the industry, this researcher worked and experienced at J fashion Ltd., knit wear promotion company. Firstly, the theory of DTP was investigated and then 3 knitted one-pieces were designed and produced. The concept of design was digital geometry which represented chic and modern image in digital age. Target was city adult group from the late teens to the late twenties and keeping open mind and active lifestyle and enjoying the activity and unique characteristics of knit wear. This study has developed knitted one-piece design by DTP technique which has been generally applied to woven fabric. This is of great significant in opening a new way of high value-added knit wear design.

A Study on Deconstructured Space and Visibility in Clothes - Regarding Hussein Chalayan′s Design- (의복에서의 탈구조적 공간과 가시성에 대한 연구 -후세인 칼라얀의 디자인을 중심으로-)

  • 김혜영
    • Journal of the Korean Society of Costume
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    • v.50 no.4
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    • pp.5-20
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    • 2000
  • Through his geometric design, the Cyprus born fashion designer Hussein Chalayan raises intriguing questions about the very fact of wearing clothes. By purposefully displacing the function of each part of the clothing, such as neck line, hem line, seam, sleeve, etc., Chalayan transforms the meaning of the body that wears clothes. of the human subject as a sovereign possessor of the clothing and the visibility related to fashion. This transformation is achieved by distorting the spaces of his clothing in an unorthodox way. This thesis argues that the significance of such a practice can not be properly understood without relation to the current debate on deconstructionism under way in humanities. Instead of immediately negating the modern frame of Ideas and practices, deconstructionism asks what the assumptions for the modern regime of truth is. In this process, things that lead human beings to sovereign master of knowledge and truth such as reason, subject, body and vision are questioned. In the same context, Chalayan's design not only forces us to rethink the very function of dividing inside and outside by the clothing but also the meaning of boundary operating in numerous sites of modern life. As the human subject is not something pre-given but constructed according to the cultural representation, to which the clothing belongs, fashion can be evaluated to be an active ingredient of constructing the subject. Therefore, Hussein Chalayan's design is at the cross road between the modern and the postmodern regime of fashion.

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Effects of Hair Colors on the Optical Illusion of Body Types

  • Li, Eun-Ji;Shim, Boo-Ja
    • Journal of Fashion Business
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    • v.7 no.3
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    • pp.14-23
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    • 2003
  • The purpose of this study is to determine affects of hair colors on physical shapes and images through field survey and experimental research. For the purpose, this researcher surveyed 230 female college students residing in Busan about their dyed hair colors, and selected the subjects for the study. Then the researcher an experimental research on the subjects by suing test stimuli. Results of the study can be described as follows: Experiment of the Optical Illusion of Physical Shapes. For all items measured for the experiment, except four ones, if was found that hair colors provided significant efforts of optical illusion factor analysis, included horizontality, outlines of the body and face, a horizontal line of the shoulder, the length, verticality and a horizontal line of the face. According to hair colors, black made the body look slimmer and the face look apparent. White made the body height look low, the outline of the face look clear and the neck or shoulder look fleshed. Female college students whose hair color was orange looked unclear in the body silhouette, bright in the face and broad in the hip and shoulder. Other students whose hair color was red, attracting the line of vision upward most strongly, looked fleshed in the upper body and broad in the face. Finally, blue made the face look dark.