• 대한가정학회지
• /
• 제46권8호
• /
• pp.17-26
• /
• 2008

The purpose of this study was to identify the aesthetic characteristics of modern fashion design use with a particular focus on transparency, and to help create future vision and feature. As part of the methodology for this study, I examined the concept of transparency, its characteristics and how it was expressed through art, architecture and other designs using literature research. Furthermore, I performed justifiable analysis on modern fashion design which used transparency from the 1990s till present. The following concepts were deciphered from information: Firstly, the concept of purity was highlighted. The emphasis here was to enhance the body's natural beauty with simple silhouettes that do not restrict its curves, using light materials such as clear vinyl, semi-clear materials or thin chiffon. Secondly, to express sensuality by exposing the body's curves with tight wrapping using clear materials, or with indirect and symbolic see-through techniques using contrasting clear, semi-clear and opaque materials. Thirdly, to express futurism through cyber and electronic images using high tech or shiny materials such as metal or holograms. Mechanical movements or effects of light are also used. Fourthly, to express playful characteristic by promoting surprises and disharmony that contradict with traditional techniques. This is carried out by intentionally exaggerating certain portions of clothes through disorder elements or confusion, and unsymmetrical shapes which destruct the human body's normal form.

• 복식문화연구
• /
• 제29권6호
• /
• pp.763-778
• /
• 2021

The study aims to analyze the mixed characteristics of knit fashion design as demonstrated in Sacai's collection, which promotes hybrid and mesh-up fusion and proposes various knit design ideas. Standards for categorizing mixed phenomena of Sacai's knit design were established through a review of literature and data analysis. The study's data collection period was from 2012 to 2021, and a total of 174 items were analyzed. The following are the results. First is the fusion of traditional knit and contemporary styles expressed through de-constructive design; traditional knit styles are combined with contemporary styles through color, material, and knitting structure mixtures, such as mixing Northern European Aran, Fair Isle, Nordic, and Ropy knit. Second, the Sakai knit design combines male and female styles by mixing materials and details. A deconstructed knit cardigan was matched with androcentric pin-striped shirts worn over layered shirring skirts embellished with chiffon and lace. Third, everyday street fashion style is blended with a formal, elegant fashion style. For example, the front view has a typical everyday appearance, whereas the back view contains florid and decorated details. The style is expressed as a 360-degrees appellation, with one thing in the front and another in the back. Sacai's distinctive expressional characteristics include a mixed and de-constructive style characterized by unexpected design.

• 패션비즈니스
• /
• 제25권2호
• /
• pp.110-126
• /
• 2021

This study aims to explore consumers' perception regarding "one-mile wear" and "home wear" fashion, an emerging trend during the Coronavirus disease (COVID-19) pandemic, and to identify the changes in consumers' perception of this style before and after the pandemic. The data collection period was set as one year before and after the outbreak as of January 1, 2020, and blog posts with keywords "one-mile wear" and "home wear" were collected. Further, textual data crawled and refined using Python 3.7 libraries, and centralities were measured and visualized through NodeXL 1.0.1 and Ucinet 6. According to the results, first, consumers' perception regarding one-mile wear fashion was divided into the following eight categories: wearing situation, expected attribute, style, item, color, textile, shape, and target wearer. Second, before the pandemic, home wear was recognized as pajamas or indoor wear; after the pandemic, home wear was recognized as one-mile wear, outdoor wear, and daily wear. Moreover, keywords, such as "telecommuting", "social distancing", "untact", and "upper body", appeared after the pandemic. It was confirmed that consumers' perception of home wear was affected by the pandemic.

• 복식
• /
• 제61권3호
• /
• pp.139-152
• /
• 2011

This research explores the idea of digilog for fashion; it would help to conclude the uncertain mixed-phenomena and words as a neologism and find a fundamental concept that would be a reference for a lot of uncertain new words that have been occurring even this year. Furthermore, this research is aimed at analyzing how digilog has been reflected on the contemporary fashion and directing the ways towards the future of fashion. The digilog fashion design is the expression of a combination of opposite extremes, that is to say the combination of a paradoxical mix and directly-opposed elements. The outward expression of fashion design with digilog can be classified into several ways. First of all, it tends to use the elements of paradoxical expression; for example, applying high-technology to express a primitive and natural material. The analog expresses unprocessed. Secondly, using high-tech machine to express the texture of handicraft or rough embroidery. Lastly, digital printing(DTP) is applied to enlarge the several or the whole parts of a natural object or sensitivity. As a result of the analysis, the inside view of the contemporary fashion with digilog delineate followings; it is the attitude that claims to go back to the past and accepts the combination of nature and high-technology to get calmness in the rapidly changing modern world. And it is the will to fly from the utterly exhausted reality through the recurrence of the past when there used to be a lot of energies and used to live in affluence.

• 한국의상디자인학회지
• /
• 제24권3호
• /
• pp.17-31
• /
• 2022

The purpose of this research is to suggest diverse directions for eco-friendly knit designing through analyzing the characteristics of Stella McCartney's knit designs. The first stage of the research was to explore the characteristics of eco-friendly fashion design based on literature review. The next stage was to categorize the characteristics of eco-friendly design found in Stella McCartney' knit fashion based on the precedent analysis. The data collected showed 274 examples from 40 Stella McCartney collections, including Spring, Resort, Pre-Fall, and Fall Ready-to-wear collections between 2013 and 2022. All information was collected using www.vogue.com. As a result, the characteristics of Stella McCartney's knit design were classified into four directopms: 1) Perpetual Naturalism, 2) Cultural Complexity, 3) Practical Functionality, and 4) Subcultural Reproducibility. The first characteristic, 'Perpetual Naturalism' values the continuous symbiosis between animals and human beings, thereby protecting global environmental value. Stella McCartney's knit design continuously showed a longing for nature's beauty through fashion design, which allowed people to enjoy the meaning of symbiosis between human beings and animals. Second, 'Cultural Complexity' is the characteristic that appears in Stella McCartney's knit fashion design when collaborating with various artists and/or mixing traditional knit motives inspired by traditional cultures and retro moods. Third, 'Practical Functionality' is the design characterisitic that allows items to be worn for a long time as it is comfortable, simple, and practical. Stella McCartney's knit designs pursue easy-to-wear designs that are comfortable and have practical designs with simple details. Lastly, 'Subcultural Reproducibility' showed in Stella McCartney's knit designs reflect Hippie culture, which pursued a rejection of conventional values, and promoted sustainable energy. This culture peaked in the 1960s and 1970s, when 'Beatles' were mainly working. Additionally, retro styled knit designs inspired by other various music genres from the 1980s and 1990s appeared in this category as well.

• 한국의상디자인학회지
• /
• 제25권4호
• /
• pp.13-28
• /
• 2023

The purpose of this study is to analyze the characteristics of hippie style in emerging brands pursuing the hippie spirit, examine the changes in hippie style, and apply them to the design development process to propose a hippie style design that reflects contemporary characteristics. The research method of this study was used to grasp the characteristics and current status of hippie style based on a literature review and prior research. Through the analysis of Bode and Story mfg, a new brand that reflects the hippie spirit, the design expression methods and characteristics of modern hippie style were derived, and based on the analysis, the design of the 3D CLO virtual outfit was developed. The results of the study are as follows. First, in addition to the use of eco-friendly materials, the digital technology of the CLO 3D program was applied to the design development process, which made it possible to increase sustainability from the production process. Second, by creating a retro design centered on a striped pattern expressing freedom, revolution, and equality, and a handcrafted design based on a tie-dye pattern, the design was able to express the hippie spirit of loving nature, and through this, a new direction of eco-friendly and modern fashion design was presented.

• 자연과학논문집
• /
• 제10권1호
• /
• pp.209-216
• /
• 1998

21세기의 소비자 시장은 첫째, 패션 데모크라시의 현상으로 소비자들은 무조건적인 유행추종으로 이탈하는 삶들의 수가 많아지면서 자연의 주체적인 판단에 의해서 스스로의 패션을 선택, 창조해 가려는 현상을 보이고 있다. 둘째, 토탈 패션의 추구현상으로, 앞으로의 소비자들은 단품상품을 차별화하는데 목표를 두기보다는 자신의 개성과 가치관에 기초한 다양한 패션요소를 고려하는 경향으로 가고 있다. 셋째, 월드퀄리티 지향으로, 생활수준의 향상과 함께 소비자의 패션의식을 소재, 품질, 디자인, 브랜드 이미지와 같은 요소들의 세계적 통용성을 강조하는 데로 이행해 가고 있다. 넷째, 신 합리주의의 등장으로, 소비자들은 패션의 고급화를 추구시킨 상품전략에 있어서 현명함, 진실함을 강조하고 합리적인 가격대를 요구하는 경향이 늘어나고 있는 추세이다. 다섯째, 컨셉트 지향으로, 소비자 을은 각자 개인의 생활 장면(Life Scene)에 적합한 컨셉트 지향을 추구하는 현상으로 변하고 있다. 변화된 패션시장에 대응하기 위한 새로운 마케팅전략을 제시하면 다음과 같다. 첫째, Borderless가 점차 진행되면서 어패럴이 고객 개인에게 Custom made 상품을 제공하는 등 업체의 경계가 희미해지고 있다. 둘째, 비즈니스를 표준화 시스템화하여 집중관리 방식을 취하는 기업이 증가하면 할수록 그 niche시장을 겨냥하는 게릴라가 등장하는 고랄라와 게릴라의 2극화가 진행된다. 기본적으로는 개인의 창의 연구를 중요시하고 고감도로 현장밀착을 지향하고 있다. 그러나 이 2극화도 완전 분리하는 것이 아니라 고릴라가 게릴라적 움직임을 보이고 게릴라가 고릴라적 하이테크를 사용하는 등의 서로 보완적인 관계가 되는 현상이다. 셋째, Value retailing의 성장으로, 메스 머천다이징을 지향하는 기업이나 카테고리고리 킬러라고 칭해지는 기업 군이 점점 새로운 상품영역으로 확대되어 대형화 되어서 비즈니스의 share를 확대하고 있다. 넷째, 아웃소싱의 활용으로, 자사의 회사에 있는 기능, 지금까지 자가만이 해온 것을 모두 검토하여 <이것만은 우리가 강하다>고 하는 것만 남기고 다른 것은 외부의 기능을 이용하는 동향이 해마다 강해지고 있다. 다섯째, 무점포 판매의 확대로, 카탈로그 등의 통신판매에 더하여 인터넷의 등장, CD-ROM판매도 구체화되었다. 어느 유력한 미국의 Thinktank는 <2010년에 의류품과 홈제품의 전 매출액의 5.5%가 None.store가 될 것이다.>라고 예측하고 있다. 이상과 같은 문제를 극복하기 위해서는, 첫째, International, Global차원의 마케팅과, 둘째, Technology의 향상, 셋째, 지식 창조형의 마케팅이 요구된다.

• 한국의상디자인학회지
• /
• 제12권2호
• /
• pp.55-65
• /
• 2010

The present study purposed to compare formative expression between the fashion of the end of 19th century - early 20th century and that of the 21st century which were influenced by art nouveau and art deco. For this purpose, we analyzed contents in literature, Internet, etc.,. According to the results of this study, the formative expression of art nouveau were divided into continuous movement, optical illusion and decorative expression. Continuous movement was used to express fancy and soft images in the end of 19th century, and to express images giving the feeling of speed and tension in the 21st century. Optical illusion was expressed by the movement the thin and soft materials with the body movement and the movement of excessive frills adornment. And in movement produced using thin and soft materials and by the bias cutting method in the 21st century. Decorative expression was expressed as fantasy and decadent image in the end of 19th century and as mild passionate and modern image with color combination in the 21st century. The formative expression of art deco were divided into visual simplicity, contrastive loudness, and functional expression. Visual simplicity was expressed as a boyish image in the early of 20th century, but as a complex expression combining simplicity and femininity in the 21st century. Contrastive loudness was expressed by using colors both in the early of 20th century and 21st century. Functional expression was reinforced through the lightening of design and materials in the early of 20th century, but through using bias cutting high tech materials in the 21st century.

• 한국의류학회지
• /
• 제41권1호
• /
• pp.170-183
• /
• 2017

The rapid growth of digital consumption has significantly changed the shopping behavior of consumers. The consumption paradigm is changing; subsequently, an omni-channel has been introduced that empowers consumers to interact with firms through a myriad of touch points in multiple channels. This study is to understand the perceptions and behavioral characteristics of consumers in the purchase process (e.g., information search and purchase phase). A qualitative method was adopted for this study and data were collected through semi-structured in-depth interviews with 15 omni-channel consumers. The results of this study were as follows. At the information search stage, consistency was the most important consideration for consumers who also wanted to retain channel-specific benefits. Consumers also searched for differentiated information among distribution channels. At the purchase stage, participants choose a shopping channel according to shopping values. They utilized newly introduced services (e.g., "online purchase, offline pick-up", FinTech) that combine retail channels. Our findings provide significance in managing omni-channel services. First, it is recommended that fashion retailers provide seamlessly integrated experience to consumer and adopt a consumer-centered channel choice strategy. Second, fashion retailers must maintain a constant attitude toward shopping experience to fashion, such as shopping enjoyment and exclusiveness.

• 한국의류학회지
• /
• 제26권9호
• /
• pp.1308-1319
• /
• 2002

The purpose of this is to analyze the aesthetics characteristics of our modern sports fashion, and thereby, discuss them in the light of the overall mentality or the 20th century, and thus, present the conditions or sports fashion design meeting modem people's divers aesthetics values and desired. Modern sports fashion sues can be categorized into futurist sports style, erotic sports style and American sheet sports style. And the 20th century mentality characterized by changes of lifestyle, identity and aspiration has influenced the aesthetic features of such sports fashion sues, which can be summed up as follows; first, the futurist sports style applies the functional items and details of active sportswear to design, while heralding a positive and hopeful message of technology and future by using the material of hi-tech functions and senses. This sports style was affected much by shift from social status, attraction and wealth to demonstration of state-of-the-art science, pursuit of functionality in terms of shapes and materials, convenience through See combinations of sportswear items or design elements. Second, the erotic sports style based on minimalism attempted to express the erotic body beauty indirectly by exposing some parts of body or using the material pressed against the body. This sports style was closely related with the changes of sexual identity such as neutral sexualism, bi-sexualism and homo-sexualism. Lastly, the American street sports style was born from black Americarns' sports and dances. This spors style pursues “youth” beyond TPO concept As mass media and commercial sports developed, the young generation copied sports stars' uniforms or fashions to share honor, wealth and youth with them. In sort, the American sheet sports style was affected much by the so-called “heroism”. Such a changed object of aspiration influenced the aesthetic characteristics of American shot sports style directly.