• 감성과학
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• 제8권3호
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• pp.231-240
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• 2005

여성의 사회적 참여와 경제적 지위가 높아지면서 소비 주체이자 유행을 선도하는 트렌드 창조자로서 '여성'이 부상하고 있다. 즉, 이제는 '여성'을 제품개발의 한 축으로 인식하고, 여성적 감성을 담아 낼 수 있는 제품 개발과 전략이 필요한 시점이다. 본 연구에서는 최근 디지털 제품을 중심으로 부각되고 있는 '여성성'을 사회$\cdot$문화적$\cdot$경제$\cdot$마케팅적 측면에서 그 배경을 살펴보고, 개발사례를 중심으로 여성적 디자인의 특징을 분석하였다. 또한 실제 제품개발과 연계하여 여성소비자의 소비성향 및 라이프스타일, 선호 제품스타일 등을 분석하였으며, 이를 반영하여 여성층을 겨냥한 감성오디오를 개발하였다. 궁극적으로 여성 지향적 제품개발의 필요성을 제기하고, 여성적 감성을 반영하기 위한 제품디자인 방향에 대하여 연구하였다.

• 한국의류학회지
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• 제26권6호
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• pp.865-876
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• 2002

The purpose of the study is to clarify yellow image and formative properties in modern fashion. For the study of formative properties 230 kinds of costume samples being visual power in yellow have been selected from photographs in fashion magazines and divided into tones: vivid(S, B, Dp), vague(L, Lgr, D), bright(Vp, P, B). For the study of image 30 kinds of costume samples is used. The Study was measured by using Semantic Differential method. The subjects were 50 students majoring in clothing and textile. The data were analyzed by factor analysis, ANOVA, MDS and regression analysis. The results of analysis are as follow: 1. Factor analysis has extracted 4 factors of yellow image in the fashion. These factor are Attractiveness, Cheerfulness, Hardness and Softness, Gorgeousness. 2. There were significant difference in visual evaluation of yellow tones. 3. Evaluative dimensions of yellow was classified as Soft-Hard, Gorgeous-Unpretentious. 4. The mage effect on Preference, Buying needs, Pleasant and Riches was consist of complicated sensibility.

• 한국의류학회지
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• 제26권7호
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• pp.970-981
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• 2002

The purpose of the study is to clarify orange image in the modern fashion. So kinds of costume sample being visual power in orange have been selected from photographs in fashion magazines and divided into the tones : mist(Vp, Lgr, L), bright(P, B), vivid(S, V, Dp). The study was measured by using 27 semantic differential hi-polar scales. The subjects were 50 female students majoring in clothing and textiles, The data was analyzed using the statistical SPSS package. The data were collected using self-administred questionnaires and analyzed by Cronbach $\alpha$, Factor analysis, MDS, ANOVA Sheff test and Regression analysis. The major findings of this research were as follows. 1. Factor analysis has extracted 4 factors of orange image in the fashion. These factor are Attractiveness, Audacity, Hardness and Softness, Cuteness. 2. There were significant difference in visual evaluation of tones. 3. The discrimination among tones was related to cuteness and weight of orange. 4. The image effect on Preference, Buying needs, Pleasant and Riches was consist of complicated sensibility.

• 패션비즈니스
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• 제6권1호
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• pp.83-101
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• 2002

The purpose of this study is to observe the elements of Japanese popular culture portrayed in Korean new generation fashion at the current point of time, when Japanese popular culture is first being opened to Korea. And the another purpose is to look into the fashion consciousness of them, which is made up of these aspects. The new generation plays the leading role in further excelling the culture of our society. They are the generation of sense and sensibility, the generation of "me", the generation of information, and the generation of individuality. Even before Japanese popular culture was officially opened, the new generation was already accepting fashion, comics and animation, video games, music, broadcasting, food, etc. The Japanese cultural elements that show most in Korean fashion are street fashion and the fashion of celebrities. These are mostly brought in by fashion magazines, the internet, satellite TV, the new media of cable TV, and street shops. The aspects of Japanese popular culture in Korean new generation fashion are many and varied. Such examples in fashion are : vintage style, school-girl style, sexy causal style, black coordination, soft avant-garde style. It can be said that the fashion consciousness of Korean new generation could be placed in the following order. First, the variety of fashion. Next, the internationalism of fashion. Third, the information of fashion, and last, the play value of fashion. Interest has peaked in Japanese culture after the official opening, and this study has explored the very same aspects which can be seen in Korean new generation fashion. This study was meant to help make a responsible and sturdy new generation fashion culture which can help face the new millennium.

• 감성과학
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• 제21권1호
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• pp.45-58
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• 2018

As information and communication technologies (ICTs) become more advanced, consumers are able to experience retailing activities such as searching for products and services in online retail shops and for Internet-exclusive branded contents. Specifically, fashion retailers are facing the need to develop more novel experiential design than one another to maximize customers' experience in Internet websites and secure sustainable competency. Confirming methods of organic integration of experiential and visual features of both online and mobile channels is an important aspect of the study of extended consumers' interfaces of retail channels. Mehrabian and Russell's stimulus-organism-response (S-O-R) paradigm and Sugiyama and Andree's attention, interest, search, action, and share (AISAS) model were used for this research. Specifically, the present study considered the effect of e-commerce website features on consumers' emotional reactions (pleasure and arousal) and the consequent impact on online consumer behaviors (search, action, and share). Hence, plus the self-reported survey methods, each subject's psychophysiological indicators (i.e., pleasure and arousal) were measured to obtain more objective and reliable data and to redeem the results of the self-reported survey. Findings revealed the implications of the e-commerce website feature by comprehending the S-O-R paradigm and AISAS model and extending the understanding of the role of variables associated with comprehended frameworks based on psychophysiological data.

• 스마트미디어저널
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• 제10권1호
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• pp.116-123
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• 2021

온라인 패션 시장의 빠른 성장과 이로 인한 온라인 선택의 확대로 인해 소비자들은 더욱 개인화된 추천 서비스에 대해 요구가 커지고 있음에도 불구하고 판매자는 수많은 소비자를 개별적으로 직접 대응할 수 없다는 문제점이 있다. 소비자의 이러한 개인화 니즈를 충족시키는 방안으로 이미지에 대한 태깅이 이루어지고 있으나 사람이 태깅하는 경우 사람마다 태깅이 매우 주관적으로 이뤄지고 있고 인공지능 태깅은 단어가 매우 제한적으로 사용자의 니즈를 충족시켜주지 못하고 있다. 이러한 문제를 해결하기 위해 인공지능으로 이미지에 포함된 제품의 형태, 속성, 감성 정보를 인식하고 이러한 정보를 코드화하고 코드의 조합으로 그 이미지가 가지고 있는 모든 정보를 나타낼 수 있는 알고리즘을 설계하였다. 이 알고리즘을 통해서 지금까지 획득이 불가능했던 패션 이미지의 감성, 패션 이미지가 표현하는 TPO 정보 등 이미지가 가지고 있는 다양한 정보를 실시간으로 획득하는 것이 가능하게 되었다. 이러한 정보를 기반으로 소비자의 취향을 분석하는 단계에서 넘어가 소비자의 취향에 당시의 유행, TPO 정보까지 결합하는 초개인화된 의류 추천이 가능해진다.

• 한국의류학회지
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• 제42권5호
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• pp.753-768
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• 2018

This study reveals the aesthetic characteristics and formative characteristics of the converged images of romantic sportism by analyzing how sportism fashion and romantic images fuse together. As for research methods, this study examines the aesthetic and formative characteristics of sportism fashion and the aesthetic and formative characteristics of romantic styles after grasping the basic concept and background based on a literature study of romantic and sportism fashion. As for an empirical study, the styles of sportism fashion pictures of romantic images collected from 2010 S/S to 2016 S/S from www.vogue.com were analyzed. The study results showed that there are 4 aesthetic characteristics of romantic sportism in modern fashion that included 'non-oriented form visibility', 'non-boundary sensibility', 'multi-sense blend', and 'non-formal mixed usage'. The formative characteristics based on these aesthetic characteristics are also derived in accordance with design factors as well as analyzed through representative pictures.

• 한국패션뷰티학회지
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• 제6권2호
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• pp.119-128
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• 2008

The surrealism art form comes from the world of unconsciousness. Based on its expression of the world of imaginary, it boldly demonstrates the arrangement and the forms of contradicted objects and the development of collage, montage, and protage techniques in the works which had a big influence on the growth of the modern art. The ideology and the modeling characteristics shown in the surrealism had various expressive forms and meanings in the modern compound expression and it grew out of the former standarlized forms and brought diversity and individuality based on the sensibility of the new avant-garde art form and showed great potential as it presented harmony in the multiple forms of art. The purpose of the research was to analyze the influences that were put on the surrealistic fashion art works and the works of the representative designer, Jean Paul Gotie. The characteristics of Jean Paul Gotie's surrealistic fashion comes from destruction, sexual image, and the mixture of heterogeneous. It is evident that the surrealistic fashion went beyond certain groups of avant-gardists' salvation of the world and were put to practice use, reaching out to the ordinary consumers. This was resulted from the revolutionary movement called, "anti-mode van fashion" led by Gotie. The surrealistic style will be led by various techniques and trends and developed through new characteristics in multiculture merged with various fashion styles.

• 복식
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• 제62권8호
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• pp.100-117
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• 2012

This research aims to study comparatively on the aesthetic characteristics of minimalism and maximalism in the 2000s fashion, based on the previous studies in art and design. For this purpose, literature survey and demonstrative analysis of fashion collection photographs were performed. The scope of this research is from 2000 to 2010. The results are as follows: First, the formativeness of minimalism fashion in the 2000s is analyzed as understatement, simplicity, non decorativeness. The internal meanings are reduction, purity, asceticism, transcendence and practicality. Second, the formativeness of maximalism fashion in the 2000s is analyzed as enlargement, fusion, decorativeness, luxury and avant-garde. The internal meanings are pluralism, open mind, sensibility, fun and materialism. Third, minimalism and maximalism fashion in the 2000s are opposite when compared to each other. While minimalism pursues the nature of human being by ascetic approach, maximalism does it by immersing in human affairs. Within the spectrum of these two opposing ends, there are different degrees of expressions. Also these two trends fuse with other styles. As these trends express and pursue the nature of human being, they are expected to exist incessantly in the future.

• 한국의상디자인학회지
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• 제9권3호
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• pp.99-113
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• 2007

This study aims to investigate the concepts and characteristics of Metrosexual and Ubersexual image which are the recent fashion phenomena representing the lifestyles of comtemporary men, and to analyze the design of contemporary men's fashion based on the represented characteristics of these sexual images. To accomplish these ends, various related publications, articles and papers, divers serial publications, and numerous internet articles are collectively reviewed for theoretical studies, and design analysis are conducted for content analysis(style, color, material, detail, etc) using photo data taken from the collections from 2001 through 2006. The results of this study shows that recent appearance of Metrosexual and Ubersexual fashion image represents the change of aesthetic standards in the contemporary society. With the influence of sociocultural phenomena which allow the pursuit of individual personality, the contemporary men, instead of expressing the socialized sexual identity, came to acquire the freedom of sexual identity which represents their personal desires. As an expression of hmnan will to pursue unrestricted sensibility and aesthetic sense, these sexual phenomena of Metrosexual and Ubersexual will be reinterpreted and reappear in various forms as the social atmosphere and aesthetic standards changes.