• 한국의류산업학회지
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• 제23권1호
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• pp.31-43
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• 2021

This study analyzes the characteristics of fashion flex, which have recently spread on social media. The study was conducted with big data analysis that derived flex keywords from news articles and social media as well as case studies that collected 136 posted images on Instagram to analyze the content. The meaning of flex was positively accepted based on big data results. Flex was also a buzzword frequently used on social media as well as a symbolic meaning when discussing luxury goods or fashion brand experiences. The characteristics of fashion flex in social media were largely divided into three categories. First, conspicuous consumption is considered an active expression of individual fashion tastes or self-oriented consumption and emphasizes individuality through consumption. The second characteristic is that the public actively participates in events or fashion flex challenges. People use similar fashion styles or products to participate in playful social interactions with others using various Instagram functions. Finally, acts of pursuing psychological well-being in social media were used as the term flex in a broad sense and were shown to actively explore fashion-related materials and experiences for individual happiness. This study found that the meaning of existing conspicuous consumption is transforming into positive consumption, such as the expression of taste-based identity or the seeking of fun and psychological well-being. It is also meaningful that fashion has become an effective means to express individuality and taste in expressing flex.

• 한국의류산업학회지
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• 제21권3호
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• pp.346-355
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• 2019

This study aimed to determine the factors of the make-up artist experience and establish their effects on brand loyalty through the mediation of trust and brand satisfaction. The step of first surveyed the make-up artist experience level through precedent research and made concept frame of study. The step of second checked up the effects of make-up artist experience through the desires for change. The step of third established to the effects of brand loyalty through make-up artist experience brand through mediation of make-up artist trust and brand satisfaction. The survey was carried out on 440 women aged 20 to 40 who experienced make-up services in Seoul, Gyeonggi-do, Sejong and Daejeon. The data were analyzed using SPSS 23.0, and AMOS 18.0 using frequency analysis, factor analysis, reliability analysis, structural model analysis and t-tests. 1)Make-up artist experiences were divided into informational/ relational experiences and emotional experiences. 2)Desires for change influenced positive effects about information/relational experience and emotional experience. 3)The information/relation experiences influenced positive effects about artist trust and brand satisfaction. 4)The emotional experiences influenced positive effects about make-up artist trust and brand satisfaction. 5) The make-up artist trust influenced positive effects about brand satisfaction. Trust in the make-up artist did not directly influence brand loyalty, but influenced it through satisfaction. 6)The brand satisfaction influenced positive effects about brand loyalty. This study identified the roles of make-up artist and the importance of the make-up experience.

• 한국복식학회:학술대회논문집
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• 한국복식학회 2003년도 International Costume Conference
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• pp.83-83
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• 2003

There is no other accessaries that is loved unchangeably in our clothes's life. It is always used except very hot season and it is loved as a necessity item of fashion coordination item used by catholic age group. There are many smart dressers who match more than ten scarfs to clothes otherwise having one or two before. The more having scarf is better for giving new images with usual clothes. The scarf fashion is boomed in streets from last season. Especially, luxury scarf is that popularity accessories in twenties women with a tendency of emphasizing wealth. The popularity of scarf can easily be recognized on the streets and on the displays in department. And the character brand of new basic feminie style is suggested the scarf as an accessary for coordination. It is appeared that animal prints, ethnic flower pattern prints and geometrical patterns for scarf. As the trend of fashion trade is diversified with classic and vintage, the design and style of scarf is satisfied. So there is a purpose of studying fashion scarf presentation to use scarf more efficiently.

• 한국의류산업학회지
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• 제13권6호
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• pp.917-925
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• 2011

Flagship store opening is one of the most frequently reported retail news in which it is widely used to promote a new store opening. The purpose of this study was to explore the flagship stores on media reports. Flagship store cases were collected from the news article database of the largest internet portal in Korea. A total of 210 cases were collected and content-analyzed. Though various business types of flagship stores were observed, most were in fashion. The most common characteristic of the flagship cases was the location of the prime sites in a metropolitan city. Global luxury and designer fashion brands met most characteristics, but many flagship stores were not more than a brand-owned store. The flagship store term is emphasized with dramatic expressions and various promotional events for media interests and in turn for marketing communication effect.

• 패션비즈니스
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• 제6권3호
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• pp.69-83
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• 2002

The purpose of this study was to offer basic resource for effective advertising strategy of men's apparel by analysing the characteristics of the appeal types in the men's apparel ads. 272 photographs were collected the following magazines ; fashion magazine, men's magazine, luxury magazine, woman's general magazine, and fashion professional magazine. It was related to the men's apparel ads of magazines above from January to December of 2001. The results of this study was as follows; Appeal types of apparel advertising in men's apparel were divided into style appeal, informercial appeal, sexual appeal, lifestyle appeal, image appeal, and masculinity appeal and appeared other appeal types according to men's fashion style, brand types, and magazine types. It also was closely connected with the men's market positioning. Consequently, the study will be helpful to plan the effective and economic strategy of men's apparel ads.

• 복식
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• 제63권8호
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• pp.14-26
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• 2013

The purpose of this study is to compare and analyze Jacqueline Kennedy and Michelle Obama's fashion style from a perspective of modernism and postmodernism. The method utilized in this study was first, to examine the properties of modernism and postmodernism. Next, we explored the types of role performance of the first ladies and the application of their fashion as an aid to their roles through the precedents of the research concerning modernism and postmodernism. The results of the study are as follows. First, there was a trend of formalism and anti-formalism. Jacqueline Kennedy made her public appearances wearing a formal dress in order to express the first lady's authoritarian figure of restrained elegance. The fashion of the first lady aspired to formalism. Meanwhile, Michelle Obama followed more of a free style by eschewing the typical formality of the first lady. She created diverse styles utilizing a variety of items, which were not interrupted by form or by using heterogeneous items. Second, there is a trend of elitism and populism. While Jacqueline Kennedy preferred only haute couture designers' costume in order to show the prestige and dignity of the upper class, Michelle Obama patronized unknown designers' clothing or mid-level casual brand goods that the public favors in order to interact with the public through her fashion. Third, while modernism regards totality or unity to be important, postmodernism puts an emphasis on the eclecticism by pursuing complexity and diversity through the deconstruction of an indigenous genre. In case of Jacqueline Kennedy, this tendency featured monotone clothing color, which presented a unified full set dress that excluded decoration. Michelle Obama, in contrast, mixed and matched formal dresses and a casual cardigan or felicitously mixed luxury brand or low to middle priced brand goods.

• 한국의상디자인학회지
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• 제22권3호
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• pp.49-61
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• 2020

This study analyzed the social media accounts and performed a Big Data analysis of Z-generation fashion using Textom Text Mining Techniques program and Ucinet Big Data analysis program. The research results are as follows: First, as a result of keyword analysis on 67.646 Z-generation fashion social media posts over the last 5 years, 220,211 keywords were extracted. Among them, 67 major keywords were selected based on the frequency of co-occurrence being greater than more than 250 times. As the top keywords appearing over 1000 times, were the most influential as the number of nodes connected to 'Z generation' (29595 times) are overwhelmingly, and was followed by 'millennials'(18536 times), 'fashion'(17836 times), and 'generation'(13055 times), 'brand'(8325 times) and 'trend'(7310 times) Second, as a result of the analysis of Network Degree Centrality between the key keywords for the Z-generation, the number of nodes connected to the "Z-generation" (29595 times) is overwhelmingly large. Next, many 'millennial'(18536 times), 'fashion'(17836 times), 'generation'(13055 times), 'brand'(8325 times), 'trend'(7310 times), etc. appear. These texts are considered to be important factors in exploring the reaction of social media to the Z-generation. Third, through the analysis of CONCOR, text with the structural equivalence between major keywords for Gen Z fashion was rearranged and clustered. In addition, four clusters were derived by grouping through network semantic network visualization. Group 1 is 54 texts, 'Diverse Characteristics of Z-Generation Fashion Consumers', Group 2 is 7 Texts, 'Z-Generation's teenagers Fashion Powers', Group 3 is 8 Texts, 'Z-Generation's Celebrity Fashions' Interest and Fashion', Group 4 named 'Gucci', the most popular luxury fashion of the Z-generation as one text.

• 복식문화연구
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• 제20권6호
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• pp.811-825
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• 2012

The purpose of this study was to identify imported apparel selection behavior according to Mongol women's conspicuous consumption orientation. A self-administered questionnaire was used for data collection. First, factors of conspicuous consumption orientation were high price and luxury brand, fashion style, altruism, prestige, and brand. Mongol women were segmented into the price and prestige pursuit group, the fashion and brand pursuit group, the altruism pursuit group, and the conspicuous consumption retard group. Second, factors of motivating the selection of imported apparel were value, symbolism, and aesthetics, and Mongol women considered the aesthetics of imported apparel important. Married Mongol women in their 30's chose imported apparel because of its symbolism. More married women selected imported apparel because of its value and more educated women selected imported apparel because of its aesthetics. Women with higher apparel expenditure selected imported apparel because of its value and symbolism. Quality, diversity, and the fit of imported apparel were the selection criteria for Mongol women and they were satisfied with the quality, diversity, and fit of the imported apparel. Brand awareness was very important when selecting imported apparel but the women's satisfaction level was significantly low. Third, more women in their 30's, unmarried, or with a lower educational level were found in the price and the prestige pursuit group, and the price and prestige pursuit group and the altruism pursuit group selected imported apparel for its aesthetics. More unmarried women in their 30's with a higher educational level were found in the fashion and brand pursuit group and selected imported apparel for its value, symbolism, and aesthetics. More unmarried women in their 20's with a higher educational level were found in the altruism pursuit group, but unmarried women in their 20's with a lower educational level were found in the conspicuous consumption retard group.

• 패션비즈니스
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• 제9권5호
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• pp.1-14
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• 2005

The purpose of this study was to analysis the perception of men's wear brands (Intermezzo and Rogatis), for developing the possibility & strategy of the nichi-market in men's wear market for the apparel marketers and manufactures. For this study, the data obtained from 312 respondents were analyzed by descriptive statistics, ANOVA. The results from the study were as follow ; The perception of the 2 brand images revealed that Intermezzo accounted for 79.8% of the frequencies, and Rogatis accounted for 99%. Also, results revealed the total evaluation of Intermezzo accounted for 3.86 of the mean rated on 5 point Likert-type scales in the 9 features, and Rogatis accounted for 3.28. And then, results revealed that there were signifiant differences in 2 cluster of Rogatis that the purchasing cluster accounted for 3.46 of the mean, and the perceiving cluster accounted for 3.07. The brand images of Intermezzo and Rogatis were evaluated and rated on 5 point Likert-type scales of 17 pair adjectives. As a results, the image characteristic with Intermezzo was considered with more dynamic, trendy than the image characteristic with Rogatis. Also, results revealed that The Image with Intermezzo was considered with urban, lively, chic, modern, and sophsticated image-features, and the Image with Rogatis were evaluated mannish, urban, sophsticated, luxury, and static image-features.

• 패션비즈니스
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• 제23권6호
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• pp.86-100
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• 2019

This study analyzed the characteristics of vegan fashion produced by H&M and ZARA with respect to materials, design, development, production, and marketing to create social value. The results of this study are significant because they can be used as a reference to develop a vegan fashion market. Regarding the research method, this study assessed the concept and status of veganism through a literature review and examined vegan fashion case studies by analyzing official websites and media content. The study's scope covers the period from 2005, when H&M was the first SPA brand to create a vegan product line, until 2019. The characteristics of Global SPA's vegan fashion were as follows. Regarding materials, alternative materials were developed and an expanded use of organic materials was implemented. Regarding design, development was achieved through design collaboration and upcycling. In terms of production, an animal welfare policy was adopted and a sustainable supply chain was established. Marketing employed a campaign aimed at encouraging increased consumer participation. The findings regarding the social value of H&M and Zara's vegan fashion were as follows. First, a cyclical economy was realized through circular recycling in the entire process of resource selection, production, and waste disposal. Second, because product consumption indicated the importance of ethical consumption and sustainable consumer participation, corporate financial activities were created based on shared values to accomplish the social outcome. Third, collaborations with luxury brands or vegan fashion designers built a collaborative ecosystem in which vegan fashions were released and consumer participation campaigns were implemented.