• Fashion & Textile Research Journal
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• v.16 no.3
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• pp.434-445
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• 2014

The meaning of this research is to make recognition for necessity of ergonomic fashion design research. And the purpose is to provide the guidelines for ergonomic fashion product development. For this, literature research and analysis of empirical illustration of product design indicating ergonomics characteristic are implemented. Among the body-conscious active sportswear, cycle wear, swim suit, and skin scuba wet suit were selected and analyzed. Then they were explained according to the ergonomics characteristics arranged previously. Lastly, the features of ergonomic fashion design were arranged by composition elements of the clothing such as pattern, sewing, material and detail. The characteristics of ergonomic design derived from literature and advanced researches are efficiency, usability, functionality and safety. Through research and analysis, the characteristics of ergonomic fashion design are as followings. In pattern, it is related to the 3D structure division pattern, the reduction pattern design, the closing & opening part design for easy detachment, the receipt and the changeable design. In sewing, it is related to the use of latest sewing techniques and the finish using silicon or rubber band. In material, it is related to the use of high performance fabrics and the proper arrangement of these. In detail, it is related to the convenient detail, the storage detail, the adjustable detail, and the body protection detail.

• Proceedings of the Korean Institute of Information and Commucation Sciences Conference
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• 2013.10a
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• pp.228-229
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• 2013

With the development of economy, people's self-interest about one's appearance has been increasing. Among them, especially interest in women's fashion is increasing very. By increasing interest of women's appearance, requirements of various women's fashion marketing ways are increasing and the women's fashion market is expanding as much as it is. Therefore, in this paper, we propose the strategies for marketing activation in women's fashion after consideration of general women's fashion marketing strategies. Through the activation of the marketing strategies, marketing in a women's fashion market is expected to be competitive.

• Journal of the Korean Society of Clothing and Textiles
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• v.35 no.12
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• pp.1497-1506
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• 2011

This study identifies the effect of customer-to-customer interactions on the preference of fashion purchase environment. An empirical study surveyed male and female consumers 25 years of age and older in Daegu, Korea, in August 2011. A total of 338 responses were analyzed using descriptive statistics and chi-square analysis of SPSS 19.0. The results identified the effects of the number, gender, age, attractiveness, and taste of other customers in fashion retail settings. In addition, differences in the effect of customer-to-customer interactions according to consumer attributes were also verified. The sample of this study preferred a shopping condition of many shoppers in the store, the same gender shoppers in the store, the same aged shoppers in the store, an attractive shopper in the store, and a shopper having the same taste in the store. Female consumers showed a preference for a store environment with many shoppers and the same gender shoppers to a store of no shoppers and different gender shoppers compared to male consumers. Aged consumers and fashion-involved consumers liked to shop with more attractive persons than less attractive persons. Fashion-innovative consumers wanted to enter a store where the other customers have similar tastes.

• Journal of the Korea Institute of Information and Communication Engineering
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• v.8 no.5
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• pp.1020-1027
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• 2004

The existing 2D fashion Design System have a many limitation for application because diagraming piece database construct was weak as the function of design based on diagraming piece was low level. This paper design and construct the basic diagraming piece database to fashion design needed and through develop module of database search and modify, the system can easily manage the diagraming piece data and can create competitive and efficient design.

• Fashion Information and Technology
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• v.1
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• pp.96-100
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• 2004

• Journal of the Korea Convergence Society
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• v.11 no.12
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• pp.113-123
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• 2020

In this paper, big data analysis was conducted for past and present fashion trends and fashion cycle. We focused on daily look for ordinary people instead of the fashion professionals and fashion show. Using the social matrix tool, Textom, we performed frequency analysis, N-gram analysis, network analysis and structural equivalence analysis on the big data containing fashion trends and cycles. The results are as follows. First, this study extracted the major key words related to fashion trends for the daily look from the past(1980s, 1990s) and the present(2019 and 2020). Second, the frequence analysis and N-gram analysis showed that the fashion cycle has shorten to 30-40 years. Third, the structural equivalence analysis found the four representative clusters. The past four clusters are jean, retro codi, athleisure look, celebrity retro and the present clusters are retro, newtro, lady chic, retro futurism. Fourth, through the network analysis and N-gram analysis, it turned out that the past fashion is reproduced and evolves to the current fashion with certain reasoning.

• The Research Journal of the Costume Culture
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• v.15 no.3 s.68
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• pp.525-540
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• 2007

This study intended to construct the brand switching matrix in the Korean casual wear market and to analyze it in various aspects. 1,014 sample data were collected in Seoul area, a center of fashion retailing. Since the respondents cited over 200 brand names as their last 2 purchased casual wear brands, 15 most frequently-purchased brands were selected for constructing the brand switching matrix. As a result of the examination, it was founded that the brand loyalty was dominant rather than brand switching in the casual wear market. Polo was identified as the leading brand in the market. Its brand equity, which was comprised of brand recognition, brand preference (loyalty), perceived quality, and brand association, was evaluated very high. Especially, the strength of Polo was the consumer's strong preference and the brand image of simplicity, naturalness, and neatness. After combining 15 brands into 6 groups based on the style and price, additional interpretation was performed on this 'trend switching matrix.' A transition of fashion trend in casual wear was observed. Applying the brand switching matrix on fashion products gave us much insight to the market.

• Journal of Fashion Business
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• v.18 no.2
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• pp.80-94
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• 2014

The utilization of QR code for mobile marketing in fashion business has been receiving growing attention with the increasing smart phone users and wireless internet environment. The purpose of this study was to investigate the effects of utilizing QR code for mobile marketing on consumer's purchasing intention based upon TAM model. This research was conducted by questionnaire method, in which the questionnaire was distributed to the consumers in Seoul. Among the questionnaire returned from the consumers, 196 were selected to be included in the analysis by developing descriptive statistics, factor analysis, cronbach's alpha, and regression analysis using SPSS15.0. The results of this study were as follows: There was a significant effect of QR code characteristics such as usability, mobility, aesthetics of design on perceived ease of use. The factors of individuality, interactivity, and aesthetics of design significantly affected on the perceived usefulness of QR code. The ease of use and usefulness significantly affected the consumers' enjoyment which positively affected on purchasing intention.

• Journal of Fashion Business
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• v.21 no.6
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• pp.87-105
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• 2017

In the fashion industry, 2D apparel CAD technology has already matured and various 3D apparel CADs have been introduced and are available for users. In the fourth industrial revolution era, the 3D apparel technology will be highlighted, and the research of 3D apparel CAD will be much more emphasized upon. Currently, various 3D apparel CAD have been developed and commercialized due to the rapid development of technology. However, in reality, the analysis and discussions about its problems and the improvements for clothing from a user's perspective have not been carried out yet. The purpose of this study was to provide the reference information about 3D apparel CAD for users by studying and comparing the characteristics of 3D apparel CAD. The 3D apparel CAD, DC Suite and CLO3D were selected for technical comparative study. The 3D apparel CAD mainly includes 3D body system, garment pattern system and garment simulation system and so on. It was compared and analyzed; the problem was presented, and the directions of improvement were put forth.

• Journal of the Korean Society of Costume
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• v.56 no.2 s.101
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• pp.83-100
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• 2006

As online fashion businesses achieve rapid growth in the last few years, they gather various kinds of customer information through customer registration procedures and expect to utilize this information for CRM programs. The purpose of this study were to understand the current practices of customer information management of online fashion companies and to discuss how to improve it for the benefit of both customers and fashion businesses. This study included three steps of empirical data collection process: First, online fashion companies were visited and content analyzed at three time periods-2002, 2003, and 2004. Second, a questionnaire was developed and surveyed with 488 customers. And third, interviews with two groups were conducted, one with customers who experienced customer registration with online fashion companies and the other with experts of web developing. Through customer registration procedures, personal and contact information such as name, citizen registration number(social security number), home address, home telephone number, and cellular phone number were most frequently required. Customers were asked to provide more specific information regarding their privacy, online behavior, and taste recently. The variety of information category in 2004 observation was larger than 2002, but the amount of required information from each company got smaller. Customers tended to provide some false infor- mation, and the most frequently cited reason for that was 'too much hassle' and 'no practical benefit from information provision'. Customers were concerned with the exposure of personal information such as citizen registration number. The ideal number of pieces of information required was identified as 3 to 5 including name, phone number, and address. The paper was concluded with the discussion of customer information management from CRM perspective, CRM program, information analysis methods, and security.