• International Journal of Human Ecology
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• 제9권2호
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• pp.45-54
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• 2008

This study examines the influence of acculturation level and ethnic groups as a fashion reference group on Korean-American consumer attitude toward luxury fashion brands. Of interest is the role of Korean culture, which emphasizes luxury brand consumption due to the Confucion value of 'face', on Korean-American attitudes toward luxury brands. Data were collected from 108 young Korean-Americans living in the Pacific Northwest of the United States. Descriptive statistics, factor analysis, and multiple regressions were conducted for the analysis. In general, the respondents had relatively negative attitudes toward luxury fashion brands. Even though the acculturation level did not have a significant influence, attitudes toward luxury fashion brands were influenced by Korean reference groups. Age at immigration did not have a significant relationship with attitudes toward luxury brands. Korean-Americans who maintain ties with Korean culture are more likely to have a positive attitude towards luxury fashion, regardless of familarity with American culture.

• 한국컴퓨터정보학회논문지
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• 제27권12호
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• pp.111-119
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• 2022

본 연구는 빅데이터 분석을 이용하여 코로나19 전후의 3D가상패션에 대한 인식의 변화를 알아보기 위하여 코로나19 발생 전인 2017년 1월1일부터 발생 이후인 2022년 10월30일까지 소셜미디어 네이버, 다음, 구글, 유튜브에서 추출한 3D 가상패션 관련 주요 단어들을 대상으로 텍스톰을 이용하여 빅데이터 자료를 수집하였다. 수집된 단어는 정제 과정을 거친 후 워드클라우드, 단어의 빈도, 연결중심성, 네트워크 시각화와 CONCOR 분석을 실시하였다. 3D 가상패션을 키워드로 32,461개의 단어를 추출하여 분석한 결과 패션, 가상, 기술의 출현빈도와 중심성이 가장 높게 나타났으며 디지털, 디자인, 의상, 활용, 제조의 출현빈도도 높게 나타났다. 이를 통해 3D 가상패션이 기술의 발달과 더불어 산업 전반에 활용되고 있음을 알 수 있었다. 특히 코로나19 이후 가장 부각되는 주요 단어는 메타버스와 3D 교육으로서 패션산업에서의 요구도가 높게 나타나고 있다.

• 한국의류학회지
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• 제34권3호
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• pp.424-436
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• 2010

This study tests the relation of various fashion-related features of young male consumers. Clothing involvement, fashion involvement, fashion innovativeness, impulsive buying, and brand loyalty have been considered as focal variables in understanding consumer attitudes & behaviors toward fashion. This study proposed hypotheses on the relationships among these variables and tests them with survey data from a convenient sample of male university students. A total 195 complete responses were obtained from young men between 18 and 27 years of age. The results are as follows. First, fashion involvement and clothing involvement significantly (+) affected fashion innovativeness, and fashion innovativeness also significantly (+) affected impulsive buying and brand loyalty. Second, impulsive buying insignificantly affected brand loyalty. Third, the groups of young men divided by the demographical variables partially showed meaningful differences in fashion-related variables of interest. This study investigates the relationships among various fashion variables that have been used as critical explaining variables for fashion attitudes and behaviors, especially for young male consumers.

• 한국의류산업학회지
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• 제5권3호
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• pp.244-250
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• 2003

Various types of industry, from manufacturing industry to service industry, can be a subject of exhibition. So, subdivided studies about exhibition for each type of industry or field are necessary. However, there are still insufficient studies about them. Also, fashion industry related exhibitions should be classified differently from other industries' exhibitions because of their special features. Hence, this study examines that how an exhibition is utilized as a promotion means of a company and the present condition of a fashion exhibition. It also compares a fashion exhibition with other industrial exhibitions to suggest the effective operations and the progressive promotion of the fashion exhibition. This study uses questionnaire from 5 companies, which participated fashion related exhibitions. Data of this study is statistically analyzed using SPSS for window ver. 10.0 program. As a result of this study, fashion related companies' recognition of exhibitions has been increased. However, in terms of exhibition participation. attitudes such as pre-promotion or pre-education for the staff, who are in charge of the exhibition booths, and the outcome of the exhibition aren't maximized because the right understanding concerning exhibitions is lacking and long-term preparation is insufficient. Also, advertisement for the exhibitions isn't enough because of insufficient preparation and absence of pre-promotion, so consultation with promising buyers can't be activated. Even though there are consultations, the consultations don't have much effect.

• 한국생활과학회지
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• 제18권5호
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• pp.1077-1086
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• 2009

In this study, the effect of clothing color preferences of adolescents on their self expression desires and fashion interest were investigated. These investigations were intended to understand some psychological aspects of adolescents and to make a contribution to guiding them in forming self identities and expressing themselves confidently through clothing. This research was based on 452 copies of questionnaires distributed to middle and high school students living in Seoul and other metropolitan areas from the middle of March to the beginning of April, 2008. The results were as follows. First, there was a significant difference in clothing color preference and clothing color tone preference between male students and female students. Second, the factor analysis which has been performed by taking assimilation, individuality, recognition, and image management as composing dimensions of self expression desire shows significant differences between these dimensions. Third, the difference in the self expression desires according to clothing color preference showed that the group preferring cool colors and the group preferring warm colors possessed the same highest self expression desires. And, it was revealed that the clothing color preference was a significant variable influencing fashion interest. Fourth, the effect of self expression desire on the fashion interest degree showed that recognition was the most significant factor and image management was the next.

• 한국의류학회지
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• 제35권7호
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• pp.748-760
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• 2011

This study examined the curricula of well-known fashion schools and educational programs through personal interviews with industry professionals. The purpose of this study was to identify the characteristics of fashion programs that are designed to improve the creativity of students. Six fashion schools in Western Europe and the United States were selected based on the number of graduates included in the Designer Handbook published by Fairchild Books. Two Korean professionals from each school were interviewed either by email or in person, resulting in a total of 12 interviews. The data were analyzed qualitatively. The results indicated that the management styles as well as the curricula of these schools include features that enhanced student creativity. The schools are located in major fashion cities and have a close relationship with industry that is maintained to provide hands-on opportunities to students. The schools have clear and solid educational goals with instructional styles that provide students significant autonomy and responsibility. The instructors work closely with individual students to guide them through their projects and help develop students' unique styles. The schools utilized the instructions and studios as well as the social and cultural environments to help students acquire creative thinking and creative behavioral patterns. The findings of this study have implications for educators who wish to develop effective educational programs that enhance student creativity.

• 한국의류산업학회지
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• 제11권5호
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• pp.709-719
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• 2009

Since the beginning of time people had been using color to mark territory and decorate their surroundings. Color was taken for granted today as an intrinsic part of every waking moment. In modern age, color education was very important curriculum of art and design. In general, color expressed by hue, value and chroma but used the tone on the design spot, therefore the tone concept education was very important to color education. In this study I planned the usable "Systematic Color Coordinate System 180" for general color education on hue and tone color system and manufactured the color papers, color chart and color code based on the system. "Systematic Color Coordinate System 180" was attached the Munsell notation and common color names which could reappear the colors when needed.

• 패션비즈니스
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• 제14권2호
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• pp.27-41
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• 2010

The purpose of this study is to investigate the relationship between service orientation of fashion organization and employee's customer orientation. For this study, salespersons in clothing stores were selected as the subjects. We used 4 factors SERV*OR Scale: service leadership, human resource management, employee's empowerment, service system as an organizational service orientation. The results are as follows: First, Service Orientation of the company in fashion field affects the employee's customer orientation. In other words, a fashion company with a higher service orientation will have employees with a higher customer orientation. Second service orientation factors revealed differences depending on the store. Department stores had no effect on factors such as employee's empowerment, service system, but agency stores and outlet stores had effects on all factors. This influential factor is created due to the difference in fashion distribution. Human resource management especially seemed to carry weight among the factors in all stores. So, first and foremost fashion companies should make efforts on education, training of employee.

• 한국의류학회지
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• 제37권4호
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• pp.554-564
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• 2013

This study identified the characteristic and meaning of flow experience through the experiences related to fashion models' role performance; subsequently, the following findings were obtained. First, fashion models' flow experience could be divided into characteristics such as temporality, spatiality, relationality, physicalness and pleasure. Second, the process of this flow experience ultimately led to the complete moment. The complete moment can be said to be the aesthetic experience that provides both the meaningful experience and the aesthetic pleasure; it is the experiential knowledge at the dimension of mysterious integration that their body and mind are integrated into one. The beauty that fashion models exercise at the aspect of this aesthetic experience is that of performance and is an individual physical movement where they perceive their role and exercise their inner ability to express their costume most beautifully. Accordingly, the beauty of performance can be said to mean that the fashion show was successfully held by inducing both the performer and the audience into an aesthetic response. The process of specialized planning and preparation is required for fashion models to exercise the beauty of performance at the complete movement reached through flow experience and a successful fashion show. Diverse elements of the fashion show should be more organically constituted through such a process. Fashion models should exert efforts to embody acts such as walking, posing and turning through the performance of their excellent role as well as develop a training program to complete it.

• 복식
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• 제46권
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• pp.49-66
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• 1999

The bisexuality deconstructivity and diversity that are great characteristics on the comtemporary fashion are showed in the fashion collections. The purpose of this paper is to investigate and analyze the influence of these characteristics made by the post modern-feminism fashion through the cultural pattern analysis. The post modern-feminism was analyzed by dividing the cultural pattern into 1) the deconstructivity of androcentrism -This characteristic was presented in the costume design that breaks the basic from of the line color and quality of the material showing in men's clothes. 2) By rejecting main current fashion -Subculture style appeared in main current fashion the boundary of main and anti-main current fashion was vagued and the phenomena that the identity of subgroup was weakened were showed. 3) In the coexistence of double-sided value -This characteristic was presented in the cross-dressing fashion that cut away women's slender part and men's rough part. 4) In the open-minded thought of gender -This tendency was reached an extreme from excessive exposure to design which gives the sexual stimulus. This paper is expected to be helpful to understand the contemporary fashion by treating the cultural category associated with post-modern feminism in relation to contemporary fashion and to establish the direction of 21 century fashion.