• 한국실내디자인학회논문집
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• 제20권6호
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• pp.62-70
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• 2011

Fashion flagship store is to maximize brand's image, not for sales. As a value for consumption is changing into expression of individual styles and egos through brands' images based on their personalities rather than products, today, people are laying stress on expression of brands' personalities with spatial design of fashion flagship store to create differentiated brand images. This study was designed to examine brand personalities expressed in fashion flagship store's spatial design, and spatial components and ways of expression to influence them, and analyze how brand personality has an impact on brand loyalty. According to the results of this study, brand personality in fashion flagship store's space design of Louis Vuitton has three characteristics such as sincerity, vitality and tenacity, and display, pattern, furniture, color and wall have high influences on expression of its brand personality. Also, the higher brand personality got, the higher brand loyalty went up. These results imply that fashion flagship store's space design expressing differentiated brand personalities influences customers' brand loyalty to constantly use the brands, and thus is highly important for brand marketing of this day.

• 한국의상디자인학회지
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• 제13권4호
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• pp.93-110
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• 2011

This study investigates the analysis on the acceptance of Foreign Fashion trends in Korean Fashion Collection by collections, years, season, and designers. The purpose of this study is Korean collection's degree to adopt and receive foreign collections, by comparative analysis of design features between Seoul and foreign collections. For such purpose, from 2006 S/S to 2011 F/W, 5185 pictures were collected from designer's photos of Seoul, Paris, Milan, NY, and London collections. The content analysis and statistical analysis using SPSS will be conducted for data analysis. The results of the research are as follows. First, regarding the design features, square-form silhouette, achromatic colors, and none pattern were presented as well. Second, there were significant differences in the design characteristics of each year. Particularly, in 2008, X-form silhouette, Yellow and Green color, and flower pattern were emphasized. Third, the design features by season were significant differences. In S/S season, square-form and X-form silhouette, achromatic colors of white and gray color, none pattern were evident while in F/W season, square-form Silhouette, achromatic colors of black and gray, and none pattern were emphasized. Fourth, the design features by designer are as follows. In terms of form, Seoul collection was influenced by Paris collection. In terms of colors, it was influenced by NY and London collections.

• 복식
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• 제58권2호
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• pp.120-133
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• 2008

The purpose of this study is to analysis types of light and to find the characteristics of light in contemporary fashion design. In a scientific context, light is electromagnetic radiation of a wavelength that has the characteristics of straightness, reflection, refraction, scattering and diffraction. But in philosophical speculations, light has been used as a metaphor of 'being', 'to-be' or 'enlightenment.' And through the ages, people have tried to represent and apply the light into plastic art like painting and architecture. The types of light in fashion design was categorized as those; reflective light from the surface of clothing which is the result of interaction between illumination and material, representative light as the pattern of light or light effect such as sun or its rays and optical or psychedelic patterns, luminescent light from light emitting material like phosphorescence or LED which combines into fashion design, projective light from a medium to reveal virtual patterns on the surface or a fashion design itself using holography. These lights in fashion design can be considered as reflection of emphasis of sexuality, longing for fantasy and mystique, visualization of interaction and communication and groping for the play.

• 패션비즈니스
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• 제17권4호
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• pp.58-74
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• 2013

This research is a case study for the planning process and production process of design project done through industry-university collaboration research. Proposed for the design process and result for the development of the corporation's promotional fashion items. In addition, during the 3-month study period, went through the research process of a number of design, planning, meetings, discussions, and colorway, sample production and selection. The study was carried out using mainly necktie and scarf, the ones one can make use of the best among men's and women's fashion items as fashion items for promotion. The design work was done using Adobe Photoshop CS5, Adobe Illustrator CS5, Texpro 11 version programs. This study is a design development case study where design research experts and the persons in charge from the company took part in for the PR the company demands, and wish it to be used as a basis material for improving company image as a fashion product for the PR of a company.

• 한국의상디자인학회지
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• 제24권4호
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• pp.73-85
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• 2022

The purpose of this study is to conduct more practical subsequent research by identifying research areas through a systematic analysis of sustainable fashion design research trends. For this study, 117 journals domestic journals published between 2010 and 2020 were selected using the keyword, 'sustainable fashion'. With the research materials, six top keywords, 'zero waste', 'sustainability', 'eco-friendly', 'upcycling', 'recycling', and 'ethical', were derived. The research status was examined by year, keyword, keyword and year, and research topic. The analysis results are as follows. First, looking into the studies by year, it was found that research on sustainable fashion increased in general. Compared to 2010, the research tripled in 2020, and it was found to have increased steadily from 2018. Second, regarding the research by keyword, eco-friendly was the most common. It can be seen that research tended to focus on recycling or eco-friendliness before, but in later material design development was heading towards upcycling. Third, concerning the research by topic, case studies were found the most before, but research on design development tended to increase recently. Based on that, it is expected that the areas of sustainable fashion design that need more research will be investigated further.

• 패션비즈니스
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• 제11권2호
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• pp.129-144
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• 2007

These days, public attention is being directed to the design processes by which a final outcome can be produced to achieve its goal according to the logical plans, as it is hard to address recent problems in design by the existing intuitive way due to the paradigm shift of design. Thus, this study aims to suggest creative fashion design processes to create a product as a final outcome by intentional and systematic processes. This study showed that design is considered as comprehensive problem solving processes, and it proposes framework of processes by integrating processes of industrial design and fashion design. In addition, this study classified creativity development methods that can be implemented to fashion design into promotion of ideas, breaking out of stereotypes, and extension of search areas. These creativity development methods can be applied to fashion design processes in order to make plans and strategies systematically and help you to choose the best ways to solve problems by processes.

• 대한가정학회지
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• 제46권6호
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• pp.115-122
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• 2008

In today's college curriculum, fashion illustration courses are regarded as fundamental sources of knowledge in the fashion industry and the fine arts. The purpose of this study was to critically examine current curricula and educational objectives of fashion illustration courses offered by domestic fashion-related universities and academic institutions, in order to help the development of more effective tertiary level fashion education. Based on the results of data analysis, we suggest the following recommendations: Firstly, university courses should focus on drawing-centered fundamental education. Secondly, design education linked to fashion illustration should be strengthened. Thirdly, creativity-boosting design education is necessary. The range of curricula that could foster creativity and problem-solving skills in professionals should be enlarged, and future education should place emphasis on lateral and creative thinking. The result of this study are expected to contribute to the development of better curriculum in fashion-related education.

• 한국의상디자인학회지
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• 제3권1호
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• pp.77-91
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• 2001

Remembering a meaning of fashion started in the early 20C, Paul Poiret is one of the most important designer. If so, what does his achievements and assessment his costume design have to be？ That is the spirit of his design. Through the creation of the new style which is totally different from a period before, introduction of the vivid color, the new line and the enthusiasm of the fashion business, he showed the roll and the possibility of the modern designer. In Poiret's women's costume, harmonious beauty of women could be discovered in beautiful color which was not used in the 19th and elegance line. Furthermore, in the creation of the color and style, he got a strong influence by the art of early 20C's Europe. This was an opportunity that todays fashion has treated as a part of the or her art, and many modern designers are contacting with the art. The excellent ability in the fashion business has the composite as total fashion. Fashion business including perfumes, cosmetics furnitures, accessories is a model for most designers who follows him.

• 패션비즈니스
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• 제18권1호
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• pp.164-181
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• 2014

As the boundary between fashion and architecture is getting blurred, the interactions of the two fields are turning out abundant as well as essential. This study investigates the tectonic strategies in architectural fashion design as a novel aesthetic in the 21st century by combining literary survey and case analysis on architecture and contemporary fashion. The tectonic strategies in the works of architectural fashion designers were categorized as follows: organic geometry, technological garment construction, and independent space. Organic geometry transforms basic geometric shapes into subtle organic forms after being thrown on the body. Technological garment construction explores the garment structure and volume by applying the structural principle of suspension and fractal geometry. Independent space refers to maintaining the firm three-dimensionality of garment structure which keeps the distance from the body, assuming the similarity to architecture.

• International Journal of Costume and Fashion
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• 제18권2호
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• pp.1-12
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• 2018

The purpose of this study was to examine strategies which clothing manufacturers had employed to make themselves more competitive in the era of fast fashion. The Zimbabwean fashion industry is facing fierce competition from imported fast-fashion products which are lower priced and offer consumers a variety of designs from which to choose. The study made use of a qualitative approach with multiple case study design. In-depth interviews were used to gather data from participants, who were selected using the purposive sampling. The study found that clothing manufacturers had resorted to sub-contracting garment manufacturing work, promoting the buy-Zimbabwe campaign and developing in-house brands. This study offers insights into how the fast-fashion era has impacted the local fashion industry and unveils the practical solutions that local clothing manufacturers have embraced in a bid to remain operational and become globally competitive.