• Journal of the Korean Society of Costume
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• v.57 no.10
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• pp.156-168
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• 2007

Brands started to manufacture consumer-oriented products and look for active methods to appeal their brands to consumers, in the 1990s. As a result, actively adopting graphic design to clothing designs has recently become an important strategy among others. Graphic design has important significance in contemporary fashion design in the aspect that it has expanded the range of expressive methods by bringing over expressive methods of visual design, and has led to an increase in sales due to consumer satisfaction, but it has been vaguely handled together with textiles design, and research on the topic has been insufficient. Therefore this study aimed to clearly define the idea of graphic design based on documentary research, and analyze applying case and formative features of graphic design expressed in clothing, through case studies from 2004 to 2006, and derive the trends of graphic design expressed in contemporary fashion design. The results of this study are as follows. The common characteristics of images that reflect recent graphic design trends in fashion design are hand writing and irregular composition, and images that actively pursued these pointes were retro and craft images, and modern and sporty images reflected these graphic design trends in a comparatively passive manner. It is important to maintain style differentiation rather than indiscreetly adopting graphic design trends to clothing, and to appropriately apply trend characteristics of fashion design and other design areas. Expressive methods of design are expected to expand through appropriate application and development of graphic design, and can potentially provide a new solution to brand differentiation.

• Fashion & Textile Research Journal
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• v.10 no.6
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• pp.811-821
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• 2008

This study examined on the most noticeable game industry in a digital era, and on the definition and feature of post-digital generation enjoying it, along with the relations with the game. Especially, this paper examined correlations between game characters' fashion and pop singers' fashion targeting post-digital generation enjoying games. As the result of this study, on-line game's popularity affected popular culture and game business and popular stars have close interrelation. In addition, through variosus objective surveys, the game characters' fashion was classified into five images before being analyzed; fighter's image, retro image, surreal image, sensual image, and unisexual image. The game characters' fashion wasn't only analyzed also studied correlation between on-line game character's fashion and pop singers' fashion by five images. Consequently in case of game characters' fashion, it influenced on pop singers' fashion targeting teens and twenties enjoying games, which meant fashion connections between game characters and pop singers.

• Journal of Fashion Business
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• v.24 no.6
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• pp.63-79
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• 2020

This study analyze consumers' unconscious visual attention to color and images of internet shopping malls by using eye-tracking method. Twenty-nine participants, including 15 females and 14 males, participated. The average ages of the male and female participants were 27.3 years and 27.7 years, respectively. Ten images of five layouts (multi-composition images, single-model images, gender-composed images, videos, and moving banner images) of internet shopping malls were shown on an eye-tracker computer screen. Quantitative analyses of the eye-tracking responses were conducted. SPSS was used to analyze the descriptive characteristics and to conduct an independent-sample t-test, along with an ANOVA. The data analysis showed that the image area generally had the shortest time to first fixation (TFF), the longest duration of fixation (DOF), the highest number of fixations (NOF), and the highest numbers of revisits(NOR).Notably, visual attention towards female models was high among various images. The results can be used to improve credibility and design online shopping layout with a scientific evidence that helps consumers through their purchase decisions.

• Journal of the Korea Fashion and Costume Design Association
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• v.13 no.4
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• pp.139-151
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• 2011

Since personality lead to relatively consistent responses to one's own environment, consumers' distinct personality influences their buying behavior. In order to understand the relationship between consumer's personal characteristics and purchase behavior, the study investigated the effect of consumers' personality trait on the clothing selection criteria and preferred clothing image. Survey was utilized to collect the data and subjects were 333 high school students. Measures consisted of three main constructs: Consumer's extroversion and openness based on the Big-Five personality trait, clothing selection criteria, and preferred clothing image. The data were analyzed using PRELIS 2, LISREL 8.8, and SAS 9.2. The subjects was classified into three groups; Group 1 was a group of intermediate-level in openness and extroversion while Group 2 was a group of high-level in both personality traits. Group 3 was a group of high-level in openness but of low-level in extroversion. Clothing selection criteria were confirmed to have five constructs: other-directed, aesthetic, fashion & conformity-oriented, brand-oriented, and practical. In the buying situation, Group 1 prioritized fashion & conformity-oriented and brand-oriented criteria but regarded other-directed and aesthetic as less important than other groups did. Group 2 considered that all of the clothing selection criteria were important except practical. "The were six factors in the clothing image: elegance, simple, ethnic, masculine, active, and modem. The result showed a significant difference between groups in preferred clothing images. Group 2 liked most of the clothing images but group 3 did not. Group 3 preferred simple clothing image more than masculine or ethnic ones. Overall, the study concluded that the openness and extroversion of Big-Five personality traits could serve as a predictor of clothing selection criteria and preferred clothing image.

• Journal of the Korean Society of Clothing and Textiles
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• v.26 no.6
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• pp.911-922
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• 2002

This research aims to study comparatively on the aesthetic characteristics of the Technology Art and Technology Fashion Images in the 20th century. For this purpose, literature survey and demonstrative study were undertaken. The results were as follows ; As the concept of the art in the 20th century has been broadened by the development of technology and the creative application of it in the art, the relationship of the art and fashion has been much closer. The Technology Art and Technology Fashion Images in the 20th century have been developed by using technology itself and its artifacts directly or indirectly to express their attitude on the advancement of technology of the time. The plasticity of the Technology Art and Technology Fashion Images in the 20th century was identified as geometrical forms, high-tech materials, futuristic colors and lights and dynamic expression. The internal meanings of the Technology Art and Technology Fashion Images in the 20th century were identified as functionality, arrant-garde, utopian future orientation to improve human's life.

• Journal of the Korean Society of Clothing and Textiles
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• v.31 no.11
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• pp.1634-1644
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• 2007

This study is to define correctly the concept of exotic image that evolved in domestic fashion since 2001 and to analyze the characteristics and current tendency of the domestic fashion items of the exotic image. Thus this study will be helpful in establishing an academic field of the exotic image in the domestic fashion industry which can offer the ideas necessary for the style and item developments. As for the research method of this study, the frequency and content multi-dimensional analysis were used in the investigation of the exotic images appearing in the domestic fashion brands. The types of exotic image are #ecological#, #folk & ethnic costume#, #kitchy bricolage#, #womanish#, #period# types by analyzed with the elements of exotic images in the domestic women#s fashion brand. The exotic image in domestic fashion market in the middle of 2000s is the results of fusion phenomena among various trend styles, and through the compromise and mixture of different elements, exaggerations, and historically different times of old and new. In conclusion, the contemporary concept of exotic image is expanded by the sum of many contributing images. They are the folk ethnic costume image originating from various different cultures and also the fusion images of folk ethnic costumes from non-urban, not-modern, not-industrialized images compromised with unfamiliar codes.

• Journal of the Korean Society of Clothing and Textiles
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• v.30 no.7 s.155
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• pp.1054-1065
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• 2006

This study aims to provide basic data conducive to developing popular and international products by analyzing the mechanism, factors and design of ethnic sports fashion incorporating ethnicity and sports sense that may satisfy the physical and psychological needs of modern humans who tend to seek 'well- being'. The methodology includes literature reviews and positivist study, and visual materials include domestic and foreign fashion magazines, newspapers, fashion journals, ad photos, collection photos, and internet that cover colors, materials, detailed sports fashion design that are considered to have an ethnic image. Its scope is limited to the period from 2000 through 2005 S/S. The results of study are as follows: First, sports fashions through incorporation of sports emotion and fashion, mixes and matches existing formal wear, casual wear, or leisure wear with sportswear, or introduces and utilizes materials, details, accessories, or image from sportswear. Second, 1) from the changes by year in sports fashion, ethnic images were strongly expressed by the influence of naturalism in the early 1990s, and functional sports fashion has been fused with ethnic image with functionalism becoming stronger and wellbeing trend expanding from the mid 1990s through 2000s. 2) The cause of ethnic image in sports fashion included hybrid, multi-culturalism, and naturalism. Third, the ethnic images revealed in the sports fashion designs of Prada, Louis Vuitton, Gucci, and Y3 are simple and unique based on functionality and activism.

• Journal of the Korean Home Economics Association
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• v.40 no.11
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• pp.157-170
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• 2002

This study is an attempt to establish an aesthetic and fashion sense of the heroine's image and fashion according to the social environment which is related to fashion transformation. Also, this study modem society's need for specific social occupational roles through fashion and clothing in cinema. first, individual people are estimating their social position and ability by his/her fashion style. Modem fashion styles are changing into various, complicated, gorgeous and attractive styles; however, the needs of professional women's clothing styles are fairly conservative. Second, classical, closed, and unobtrusive fashion styles are appearing in modem cinema's clothing depending on professional women's expertise in fashion styles. Third, changes of styles are varied by their colors and clothing design. Colors had not changed very much during the last 30 years; however, in the 1980's, white and grey colors, in the 1990's black and achromatic colors, and in the beginning of this century dark green and brown and also diverse colors have been used. But the brightness is so light and expressed by a quiet and cold style. Furthermore, the inner images are judged by their forms which is determined by how people choose their clothing styles. Consequently, women's clothing styles easily appear as a result of their preconceived ideas formed by their professional knowledge and ability.

• The Research Journal of the Costume Culture
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• v.15 no.5
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• pp.810-824
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• 2007

The purpose of this study was to examine the women consumers' pursued clothing images and consumption values according to the value system. The data was obtained from questionnaires filled out by 305 women living in Seoul and Gyung-gi. For data analysis, factor analysis, cronbach's alpha, ANOVA and cluster analysis were used. The results of this study were as follows: First, value, pursued clothing images and clothing consumption values were consisted of various factors. Second, women's values influenced on the pursued clothing images and clothing consumption values. Third, according to value factors, women classified into four groups, And they showed different pursued clothing images and consumption values. Also they were differentiated with shopping frequency and age. Therefore, value system was the important factor which can suggest the women's pursued clothing images and consumption values and marketer should know the value system of targeting consumers.

• Journal of the Korean Society of Costume
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• v.58 no.9
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• pp.81-98
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• 2008

This research aims to analyze humorous images expressed in 2D graphics fashion illustrations and to propose application of 2D graphics in humorous images for fashion illustrations to suggest a more creative and relevant fashion illustration for contemporary culture. The result of this research were as follows: First, theories on reaction of humor can be classified into Incongruity theory, Superiority theory and Arousal and Relief theory. Humor in visual arts are classified in Visual Parody, Visual Pun, Visual Paradox and Visual Satire. Second, Visual Pun, Visual Parody, and Visual Satire are used for visualizing fashion illustration, and the foundations for many humor images were simple-colored, imaginative, and unreal settings. And it was also found out that the physical proportion of the models generally was 1(head):7(entire body), 1:8, 1:15 and the models were usually laughing and smiling. Tone was usually pastel and vivid, and posture was usually standing-position or sitting-position. Third, based on such results, fashion illustration works of humor image using 2D graphics were created. To concretize the humor image, 'gift' as a concept was chosen. Humor alleviates the tension and stress. It also brings laughter and pleasure to people's lives. Therefore humor image will be an effective way of expanding creativity in modern fashion illustration.