• The Korean Fashion and Textile Research Journal
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• v.17 no.1
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• pp.74-81
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• 2015

This study explored the degree of cognition, purchasing experience and attitudes towards SPA brand attributes. This study examined the differences in variables and demographic characteristics against appearance interest groups. A questionnaire survey collected data from November $1^{st}$ and $15^{th}$ 2012. The convenience sample was drawn from females between the ages of 20 and 39 who lived in the Daegu and Gyeongbuk regions of South Korea. A total of 255 responses were complete and usable questionnaires. Data were tested through factor analysis, t-test, and ${\chi}^2$ test using SPSS 21.0. The results show that there were significant group differences in the cognition and purchasing experience of SPA brands and the attitudes towards SPA brand attributes. The high appearance interest group was more aware of SPA brands and evaluated SPA brand attributes more positively and bought more SPA brand products than the low appearance interest group. The high appearance interest group showed that domestic brands were excellent in low price among brand attributes but foreign brands were relatively excellent in various design and store display. There was a significant difference in educational level between appearance interest groups; however, there were no significant differences in age, marital status, and income level group. This study contributes to basic information for the SPA brand buying behavior research field and apparel industry marketing strategy by analyzing the relationship among appearance interest, cognition, SPA brand purchasing experience and SPA brand attribute attitudes.

• Journal of the Korean Society of Fashion and Beauty
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• v.2 no.2 s.2
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• pp.71-80
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• 2004

This study was conducted to propose name and role of a beauty-related specialist, a brand-new profession, recognizing that rapidly evolving culture and industries call for development of a new occupation in beauty business in the 21st century, and to suggest an approach to set up a department to produce such experts. To this end, extensive data and information were collected from relevant companies, education institutions, and all of the eighty two departments at 2-year junior colleges around the country, and were analyzed. The findings of the study are as follows: First, it was acknowledged that a new occupation distinct from existing ones is required in the beauty business. Secondly, the study has defined role of the new job; a professional beauty stylist who is competent to work across beauty, coordination and fashion with long-term perspective. Thirdly, the study suggested name of the brand-new occupation as beauty stylist. The results summarized above have meaningful implications; the study identified weaknesses of the existing beauty-related departments, and suggested practical approaches to improve them in order to provide effective education on the new profession, beauty stylist, and enhance adaptation capability.

• Journal of the Korean Society of Clothing and Textiles
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• v.33 no.4
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• pp.519-530
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• 2009

The purpose of this study is to investigate the effects of the prior knowledge, the market position and negative information of the alliance apparel product on consumer attitude including preference, purchase intent and utility. Smart wear with MP3 was selected for the alliance apparel product. Negative information was manipulated into two types-product related and brand related negative information. 251 subjects participated for the study. For the data analysis, reliability test and three way analysis of variance were conducted. The results showed that when the partner brand has the higher market position, subjects with high prior knowledge revealed preference for the alliance apparel product more. When the partner brand has the higher market position, the subjects who were given the negative information on the alliance apparel product reported preference and utility more than the ones who were given the negative information on the company. The findings of the study imply that apparel industries should make an effort to establish the positive corporate image as well as to produce high quality apparel product. Also marketers should provide consumers with the knowledge about brand new alliance apparel product.

• Journal of the Korean Society of Clothing and Textiles
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• v.40 no.2
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• pp.258-272
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• 2016

This study estimated a structural model for examining causal relationships among flagship store experiences, store emotion and loyalty, and to compare the structural models between luxury and fast fashion SPA brands. A total of 416 responses were collected from consumers who had experience with a variety of luxury and SPA flagship stores. Findings confirmed that flagship store experience consisted of four factors, such as sensory, affective, intellectual and behavioral experiences. Sensory and behavioral experiences had positive effects on store emotion that influenced loyalty. Affective and cognitive experiences influenced loyalty. All aspects of experiences explained store emotion or loyalty for luxury flagship stores; however, two of experiences (i.e., sensory and affective) were important to determine store emotion or loyalty for SPA flagship stores. The study discussed managerial implications for fashion brands to develop and manage flagship stores.

• Journal of Fashion Business
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• v.5 no.3
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• pp.145-158
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• 2001

The purpose of this study is to help you understand the importance of developing of high value added fashion culture goods being integrated with technology and knowledge. And to propose efficient ways of creating a new brand which can be accepted by anyone who has international sensibility. First of all, after making deep research and investigation about the status of current situation in domestic knitwears industries and brands, and exploring problem areas, a growth plan with priority given to strategies for creation of high value added knitwears and its brands will be presented. As methods used in this study, researches was made mainly by digging into technical books on knitwears, fashion trends, and domestic and international fashion information magazine and leaflets, let alone, a lot of domestic market research was performed, as required, and sometimes knitwears simple items were also actually made in parallel.

• The Korean Fashion and Textile Research Journal
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• v.17 no.6
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• pp.942-955
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• 2015

Hashtag has emerged and become one of cultural trend. Given that more and more firms in the fashion industry are using hashtag on images based on SNS to provide information of their products and to communicate with their customers. Especially, hashtags through voluntary participation of users provides the perspective of how customers consume their products. Therefore, this study focused on the using motives of hashtag in image based SNS with customer social participation as mediator towards brand equity. The purpose of this study is (1) to investigate the usage motivation of hashtag of image contents based SNS, (2) to expose how each usage motive affects customer social participation and (3) to find out how customer social participation has an effect on brand equity. In order to achieve the objectives of this study, first we conducted an in-depth interview on 8 image based SNS heavy users to understand the using motives of hashtags. Furthermore, we conducted online surveys amongst people aged between 20s and 30s of image contents based SNS users. As a result of this study, followings were figured out. First, four of usage motivation of hashtag were examined through in-depth interview and previous studies; interest sharing, social interaction, ease of use and enjoyment. Second, usage motivation of hashtag has a significant effect on customer social participation. Third, customer-media participation and customer-customer participation impact positively on brand equity. Lastly, level of customer social participation has the moderating effect on the relationship between motivation of hashtag and customer social participation.

• Korean Institute of Interior Design Journal
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• no.15
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• pp.3-16
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• 1998

Fashion specialty store is based on one theme called "Fashion", to pursue originality of facilities in one concept from merchandising, environmental planning and facilities management and satisfy consumer's urge quantitatively as well as qualitative]y also congreqation of characteristic space, distingtion from commor store, not only selling goods but also jointly owned funtiona] space such as information and culture. So this research. with the importance of image. to present the basic information of interior design, study on the analyzing the type of image and the factor of composition focused on the complex fashion specialty store in own brand. Ana]yzing thr type of image with preliminary research and the first and second questionnair, with this make a comparision between the factor of composition and image. The conclusion was summertized as follows : '||'&'||'#8226; Firstly, the interior image of complex fashion specialty store in own brand divided into ;) different images, Such as :VIodern, Semi Classic. Hi-Tech Ylodern, Natural. and casual image '||'&'||'#8226; Secondly, according to the factor of composition is as follows, Such as Architecture, Surface. Furniture, Lighting and Display, the factor of composition is as follows : Architectura] factor divided into vertical. horizental. flexibility and exterior, Surface : material. and main color, Furniture : form and material. Lighting : lighting fixture and genera] lighting system, and Display: window and interior display . '||'&'||'#8226; Third]y, make a comparision of image. simple and feminine with Hi-Tech, Semi-Classic toward natural. complicated, feminine. and Low-Tech, Hi Tech ~.Iodern image, toward modem. natural. simple feel and somehow feminine. Natrual image, toward modem. natura], simple, and Hi Tech, Casual image toward modm, simple, and Hi Tech. '||'&'||'#8226; Fourthly, with builaing up new space, alteration infashion specialty store focused on the customers seiling space with rest and resources, also huge character is found in fashion specialty store

• Journal of the Korean Society of Clothing and Textiles
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• v.48 no.5
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• pp.883-899
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• 2024

The aim of this study was to investigate fashion firms' environmental, social, and governance (ESG) information disclosure. A total of 25 fashion firms (e.g., Adidas, Burberry Group, Nike, Ralph Lauren Corp.) were selected, including eight luxury brands and eight athleisure brands. Thus, three groups were formed for analysis: the entire group (N = 25), luxury brands (N = 8), and athleisure brands (N = 8). Based on the ESG information disclosed on the firms' official web pages, 1128 valid words were extracted. The top keywords for each brand group were identified based on the frequency and term frequency-inverse document frequency (TF-IDF), and semantic network analysis and convergence of iterated correlations (CONCOR) analysis were performed. The results revealed that several keywords and clusters emerged with respect to unique attributes of the fashion industry, and they also revealed inconsistent ESG clusters according to brand type. The findings have significant academic and managerial implications.

• Journal of Fashion Business
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• v.8 no.3
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• pp.70-83
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• 2004

The female image has been changed incessantly with age and has been eminently represented in cosmetic advertisement. The female images are changed from the classical images to the active and professional images with the historical current of cyber, digital, and fusion. These changes in the expression of female image are largely due to the spread of post-modernism, feminism, de-construction (Kim, 1994), digital information revolution, and increase of income. The female images in cosmetic advertisement have been expressed very variously with fashion, marketing target, and characteristics of articles. (Im, 1997) The cosmetic advertisements of pure and graceful images were popular in the past. But nowadays individual image, womanly image, and unchanged beautiful image are in vogue. Individual image is very popular in young generation with very short fashion period. Active career woman image represents passion and beauty with extension of women' social roles. Unchanged beautiful image in modern industrial pollution stands for the desire of keeping the beauty in youth. Brand is very important factor to consumers in purchasing. Brand is no larger the simple concept in the past, and accepted as reflection of the image, social status, service, and life-style(Lee, 1998) consumers are very favorable to foreign cosmetics with the increase of overseas travels and import. This phenomenon is considered as very natural, especially in young generation. To create a successful brand image, the harmony of quality, psychological preference, advertisement, and reasonable price are required. According to the questionnaire research implemented by the subject of college women students in five universities in Seoul, the majority of college women students purchase domestic cosmetic brands in cosmetic specialty stores and depend on the tips of acquaintances. Quality, skin-trouble, and brand are considered as special regards for purchasing. Especially, internet shopping in purchasing marks high growth rate and preference for foreign cosmetics is very ardent. It can be expected that the 21st century is the epoch of various small production different from the mass-production in the 20th century. Female image will be probably expressed with individual, emotional, and professional image in the media of digital, fusion, cyber, and technology culture. It can be said that the tendency of cosmetic purchasing in the future will be more focused on brand image and life style.

• Journal of the Korean Society of Costume
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• v.54 no.1
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• pp.53-68
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• 2004

The purposes of this study were to classify the contents of lifestyle of adolescence consumers, to examine the differences of lifestyle, importance of store attribute, preference of fashion store according to demographic variables, to test preference of fashion store and lifestyle, preference of fashion store, and to examine how the preference of fashion store was influenced by lifestyle, importance of store attribute, and demographic variables. Subjects were 317 adolescence consumers(13-24 years) in Seoul, Korea. Preference of imported & brand goods, orientation of fashion & beauty life, and family orientation had a direct effect on preference of department store($R^2$=.129). Sex had an indirect effect on preference of department store through orientation of fashion & beauty life. Search of video media & information and age(-) had a direct effect on preference of entertainment shopping center($R^2$=.150). Orientation of fashion & beauty life(-), sales promotion, sex, and reasonable consumption had a direct effect on preference of discount store(R =$^2$.109). Sex(-) had an indirect discount store through orientation of fashion & beauty life, and sex(-), search of video media & information, age(-), and reasonable consumption did through sales promotion. Sales promotion, preference of imported & brand goods(-), and store atmosphere(-) had a direct effect on preference of traditional market($R^2$=.060). Sex(-), age(-), search of video media & information, and reasonable consumption had an indirect effect on preference of traditional market through sales promotion, and search of video media & information, reasonal consumption, and acceptance of foreign culture did through store atmosphere.