• 제목/요약/키워드: farm produce

검색결과 204건 처리시간 0.028초

스토리텔링 마케팅을 위한 농가 브랜드 개발 사례 (A Case Study on the Development of Farm Branding for Value-added Agricultural Products)

  • 김경희;박덕병
    • 농촌지도와개발
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    • 제19권3호
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    • pp.729-755
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    • 2012
  • The role of branding has been to differentiate products, but brands have been increasingly applied to organizational image too. The brand image holds a key position by the marketing system in this era. The main purpose of this research is to analyze the case for the development of farm brand. A in-depth interview was conducted to analyze the case for development of farm brand in connection with agricultural products and their business operation. The farms used various stories in the process of develop brand including farm history, cultivation process, product, management, relationship with consumers. The study present the findings divide into brand naming, image, positioning. The farms built trust by consumer relationship with the farm brand. The results of the study provide insights for agricultural marketers who intend to design brand stories that align with their produce.

한국의 친환경적 목장형 유가공의 현황과 발전과제 (Current Status and Prospect of Environmental friendly Farmstead Milk Processing in Korea)

  • 배인휴
    • 한국유기농업학회지
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    • 제18권2호
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    • pp.155-176
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    • 2010
  • This study was conducted to research the status, history and prospects of farm scale milk processing and to develop a management strategy for small scale milk process plant in Korea. Also it aims to provide ways to apply it so as to vitalize the farm made milk products market practically. This study was also treats the practical development of dairy farm school programs through the farm scale milk processing. Farm-scale milk plant (FMP) should be some of the ideas to develop small scale and using the resources according to the local features, limited expanding in regional market, produce by consumers order amounts, management policy will be transferred organic dairy farm. A few policy suggestions to put FMP system of financial support would not from beginner, it is better to settled FMP system by government or co-operation group in practical support programs were proposed. What the state needs to do through direct involvement were to put efforts at demand expansion on FMP system products, to certificate and safety the farm made milk products marketing system settings, to build more variation chance of the milk products. What was more important, however, was support policy, to create the network of FMP market and to develop of training program contents for each FMP operation unit. The ideal FMP model for the development of Dairy Farming proposed in this research will be applied as a relevant reference in managing and realizing environmental friendly and sustainable dairy industry at the national level.

생산지 수집 신선 유기농 농산물 미생물 분포도 분석 (Microbial Prevalence and Quality of Organic Farm Produce from Various Production Sites)

  • 박원정;류화연;임가연;이영덕;박종현
    • 한국식품과학회지
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    • 제46권2호
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    • pp.262-267
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    • 2014
  • 신선편이식품 소재인 유기농산물의 미생물 분포와 품질을 평가하기 위해서 풋고추, 상추, 토마토, 사과, 배, 쌀 등의 농산물을 47개 지역에서 관행농 농산물과 동시에 현장에서 시료를 수집하였다. 일반 세균수로는 유기농 고추가 평균 4.07 log CFU/g, 관행농 고추는 3.71 log CFU/g 검출되었고 상추는 유기농, 관행농에서 6.76-6.90 log CFU/g로 분석되었다. 토마토와 사과는 2종류 시료에서 각각 2.08-2.92 log CFU/g, 0.70-0.82 log CFU/g로 검출되었다. 쌀도 유기농과 관행농 시료에서 2.92-2.98 log CFU/g 범위의 세균분포를 보여주었으나 유기농 배에서는 4.48 log CFU/g, 관행농 배는 2.84 log CFU/g의 분포도를 보여 주었다. 분석시료에 따라 미생물의 분포에 많은 차이를 보여 주었으며 유기농과 관행농산물의 미생물분포는 거의 차이가 없었다. 병원성 세균인 Cl. perfringens, E. coli O157:H7, L. monocytogenes, Salmonella, S. aureus은 전혀 검출되지 않았다. 그러나 유기농산물 2개(4%)와 관행농산물 3개(6%)에서 E. coil가 1.7 log CFU/g으로 검출되었고 B. cereus는 유기농 6개(13%)가 1.97 log CFU/g수준으로, 관행농 11개(23%)에서 1.04 log CFU/g 수준으로 검출되었다. 그러므로 유기농산물과 관행농산물에서의 일반세균과 병원성 세균의 오염정도는 차이가 거의 없고 이들 병원성 미생물의 오염수준도 비교적 낮아 안전한 것으로 판단된다.

왕겨가스 에 의한 農용石油機關 의 驅動 에 관한 硏究 (An Experimental Study on the Farm Engine Driven by Rice Chaff Gas)

  • 이영재;조명제
    • 대한기계학회논문집
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    • 제7권2호
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    • pp.233-239
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    • 1983
  • Gasification of rice chaff has traditionally been used to produce a clean fuel suitable for lighting, heating and engine application. Since oil crisis, a series of experimental study has been performed to drive a farm engine by agricultural wastes. We produced a combustible gas from rice chaff with a fixed bed up-draught gasifier system, and applied it to a conventional farm kerosene engine. This experiment was quite successful one. We could drive the farm engine with maximum horse power of 9 PS by rice chaff gas which was fairly competitive to the continuous horse power of 10 PS obtained when kerosene was used. Problems of tar existence in gas have been discussed, but we are confident that these can be solved in near future. Development and application of the gasification process will help our farm economy, not only by conserving petroleum oil but by utilizing agricultural wastes.

국내 원자력발전소 주변 삼중수소 및 $^14C$ 섭취선량 평가 경로인자 분석 (Analysis of Parameters for the Off-Site Dose Calculation Due to HTO, oBT, and Radioactive Carbon Ingestion)

  • 이갑복;정양근;방선영;엄희문
    • 한국방사성폐기물학회:학술대회논문집
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    • 한국방사성폐기물학회 2004년도 학술논문집
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    • pp.361-367
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    • 2004
  • 원전 주변 주민들의 $^3H$$^14C$ 섭취선량을 평가하는데 필요한 농작물중 $^3H$$^14C$농도를 계산하기 위하여 국내 4개 원전 주변 10개 지역에서 채취한 채소 및 과일류의 수분, 수소 및 탄소함량을 분석하였다. 조사 대상 농작물은 2001~2002년 보건복지부 국민건강ㆍ영양 조사결과에 근거하여 결정하였고, 그것들의 섭취량 백분율을 식품가중치로 취하여 그룹 대푯값을 산출하였다. 원전 주변 농작물 시료들의 수분, 수소 및 탄소함량을 분석한 결과, 곡류는 현재 원전의 주민피폭선량 평가코드인 K-DOSE60에 적용중인 값과 유사하게 나타났다. 무 등의 근채류는 현행 ODCM의 채소류보다 3.5배정도 높은 수소함량을 보였고, 엽채류 및 과일류의 수분, 수소 및 탄소함량이 현행 ODCM과 비교하여 약 0.7~1.3배정도의 값을 보였다.

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유기농가 부부의 노동과 일상생활 (The Labor and Everyday Life of Organic Farm Households Coulpes)

  • 허미영
    • 한국유기농업학회지
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    • 제16권3호
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    • pp.239-258
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    • 2008
  • This study identifies the spectrum of different forms of sharing labor in farm houses following the increase in the production of organic produce and deals with the gender division of labor and every day life of the farm households. The increased labor burdens of organic farming give more work opportunities to wives, weakening the gender barriers. However, some of the farm households seeking for economic feasibility are strengthening the gender barriers by specialized work divisions, leading to outside order labor of harvest, sorting, and packaging in order to increase efficiency in agricultural management in extreme cases. Even in the alternative distribution system, farm households has become subject to the distribution system as it is shown that coop claimed the segmentation of sorting work. This is because the convenience of the customers goes before the advantages of producers. Jinju, seeking for economic feasibility, has established the springboard for growth by greenhouse through monoculture and specialization and are operating economic growth stably. Farm couples with this condition, where their incomes are relatively high, are attempting to recharge their energy during low seasons. It is expected that this will be a model case of conventionalization of organic farming. Significance of organic farming in this matter is discussed.

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