• The Journal of Information Systems
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• v.20 no.3
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• pp.257-277
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• 2011

The current study categorizes factors of smartphone into three, using KANO model: attractive factors which cause only product satisfaction, must-be factors for dissatisfaction, and one-dimensional factors for both. Based on it, it presents a new model for the effects that smartphone factors have on satisfaction or dissatisfaction. The purpose is to theoretically explain that smartphone factors on which companies and users place a high value can actually affect satisfaction or dissatisfaction. After choosing 15 factors out of 25 which had been selected through literature study, these were divided into attractive, must-be, and one-dimensional ones. 93 out of 109 questionnaires returned were used for analysis. After frequency analysis using SPSS were conducted on the surveys, the factors were grouped, based on KANO table. The grouping results are as follows. Attractive factors include 'expansion slots for external memory, battery desorption, brand awareness, mobile banking and internet telephony'. Must-be ones include 'multi-touch, information security, entertainment, information retrieval, location based service and SNS. Finally, 'screen visibility, size of internal memory, the amount of internal memory, battery life, and response to after-sales service' are classified as one-dimensional factors. A critical finding of this paper is that since the results are different depending on the operating system of smartphones, it must be taken into consideration in studies on smartphones. The wide and rapid spread of smartphones has changed people's lifestyle as well as business environment, which forces companies to compete with each other to adapt to the changed circumstances. In this competitive system, studies on smartphone factors of satisfaction and dissatisfaction are essential for firms to establish a new strategy. From this point of view, the present paper is expected to be a basic material for enterprises not only to develop goods and services that maximize customer satisfaction and minimize dissatisfaction, but also to establish the future business strategy.

• Journal of Technologic Dentistry
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• v.31 no.2
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• pp.15-22
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• 2009

This study examined and analyzed the demographical characteristics of the study target and their expectancy level on the factors in selecting dental medical institutes (basic elements of dental clinics, traffic convenience, physical environment of dental clinic and explicit qualification of dentist) with the questionnaire survey method with 222 questionnaires answered and returned (return rate 88.8%) out of 250 copies distributed to the 1st, 2nd and 3rdyear college students attending technical colleges located in Cheongwon-Gun, Chungbuk, Korea from March 26 to April 7, 2009. The results of this study are as follows: 1. The demographical characteristics of the study target group consisting of 225 college students include 92.3% of age 20s (205 students); 123 males (55.4%) and 99 females (44.6%); the number of those who had at least one experience to visit dental clinic was 199 (89.6%) and 23 (10.4%) of those with no-visiting experience. 2. The descriptive statistics for the selection factor showed that basic elements, traffic convenience, physical environment and explicit qualification of dentist were regarded important as in order. In particular, the factors considered in selecting dental clinic was ordered from most to least in their importance beginning with cleanness of dental clinic as the most important factor, dentist's trustworthiness, kindness of medical staffs, low medical fee, dentist's knowledge level, modernized medical equipments and convenience in using medical facilities as the least. On the contrary, brand name of dental clinic, age, college, sex and appearance of dentist were rated low in order in terms of their importance in selecting dental clinic. 3. As for the difference in the selection factors across demographical characteristics, while male students placed importance on traffic convenience and physical environment of dental clinic, female students placed more importance on dentist's qualification and basic elements of dental clinic. With respect to the difference in the selection factors across the visiting experiences, while those with visiting experience regard traffic convenience more importantly, those without visiting experience regarded physical environment of dental clinic, dentist's qualification and basic elements of dental clinic. 4. In terms of pearson correlation coefficient, the result showed that all aspects in selecting dental clinic were positively correlated. Particularly, the correlation between physical environment of dental clinic and dentist's explicit qualification were correlated highest. Significant positive correlations were found high in traffic convenience, physical environment of dental clinic, dentist's explicit qualification and basic elements of dental clinic in order.

• Journal of the Korean Regional Science Association
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• v.38 no.1
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• pp.45-56
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• 2022

The purpose of this study is to examine the differences among the income level groups of young single-person households and newlywed households in factors affecting the choice of residential location in the Seoul metropolitan region. To summarize the results of the analysis, first, there were differences in the factors affecting the choice of residential location by income level in both single-person young households and newlyweds. Second, among young households, the low-income group showed a behavior of choosing a residential location based on bounded rationality considering the economic condition of the household. Third, even though the income level is similar, the difference in the factors for choosing a residential location between single-person young households and newlywed households was confirmed, which is results of the life-cycle changes. These results imply that it is necessary to prepare appropriate housing policies that can supplement the economic conditions of young households living in the Seoul metropolitan region, and to review customized housing policies that reflect changes in life-cycle stages as well as age or income level.

• The Journal of Asian Finance, Economics and Business
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• v.8 no.1
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• pp.531-542
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• 2021

The study aims to investigate differences between men and women in influence of various socio-demographic factors on choice of mode of transport. For this purpose, a binary logit model of choice probabilities is implemented on survey data of a developing country city. Results indicate women's choice of travel mode to be more environment-friendly than that of men. Well-educated, working and middle-aged individuals appear to be the most likely to choosing more-polluting modes of transport for frequent travelling purposes. Individuals in the sample who are the least socioeconomically well off are found the most likely to be promising for the environment. The findings of this study suggest the future transportation policies toward development of existing infrastructure of greener modes of transportation in the city such as, public transportation services and pedestrian lanes, so as to manage the rising issues of degrading environmental quality. The study highlights how the consideration and inclusion of socio-demographic factors is crucial for policy recommendation regarding curtailing the environmental damages contributed by transportation sector. Because mobility crucially affects all other indicators of empowerment, and women are the ones using green modes extensively, the city's transportation system should be so developed which gives their safety and security due importance.

• Journal of Fashion Business
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• v.1 no.4
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• pp.79-86
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• 1997

Fashion store patronage behavior includes, in broad, choosing of a store and strong preference of a certain store called store-royalty. Thus, in order to achieve successful business in sales, a retailer must continually analyze why target consumers choose particular stores and patronize them. This study identified the relevant factors of the patronage behavior of female college students residing in Seoul. Thus, this study can achieve its goal of enabling retailers to predict use information sources used by the target consumers, so that help retailer to establish new positions of their shops to differentiate them from others and, also, to reposition existing stores. The aims of this study were to classify information sources used by female college students and identify the relationships between them and fashion store patronage behavior. Relationship between the factors of information sources and patronage behavior were identified by use of Tukey's test, Duncan test and ANOVA. As a result, it showed significant differences among patronage groups according to nearly every factor of information sources used by female college students. As based on the results, this study is expected to assist that retailers can establish effective sale strategies in order to make continuously consumers' patronage behavior of a store.

• Journal of the Korean Society of Clothing and Textiles
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• v.20 no.6
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• pp.1048-1061
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• 1996

The most important practical feature that represents the performance of a washing machine is its ability to remove stains or soils from clothes. There are various tests to measure a washing machine's ability to remove stains or soils from clothes. The results of these tests are dependent upon the kind of soiled fabrics used. Moreover, these results may reflect some aspects of the effectiveness of a washing machine in cleaning clothes due to the paritcular compositions of chemicals which comprise soils in soiled fabrics and the particular conditions in which the results are evaluated. After selecting factors presumed to have a major effect on the cleaning ability of a washing machine and choosing most widely used soiled fabrics, we use experimetal statistics methods to screen real factors from them that influence the cleaning ability of a washing machine in a statistically significant manner for each soiled fabric. Using the least number of experimental rules required to extract the necessary information, we then proceed to present the study on the relations between the sets of selected factors and the soiled fabrics. We would then suggest which soiled fabrics is the best for evaluating the performance in cleaning clothes of a washing machine based on the above study.

• Journal of Distribution Science
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• v.19 no.10
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• pp.23-33
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• 2021

Purpose: This study explored factors affecting the purchase of fair trade hand-made products. We focused on the difference between the mediating effect of purchase intention and purchase purpose, and verified the additional effectiveness of premium prices. Research design, data and methodology: The data was collected through an online survey. The reliability and validity of each variable used in the questionnaire were verified. Then, each hypothesis was analyzed through multiple regression analysis. Results: First, individual social responsibility and purchasing experience of general fair trade products have a definitive effect on the intention of purchasing fair trade hand-made products. Second, the willingness to pay premium prices varies depending on whether it is an individual's consumption or consumption for others. Third, the higher the individual's social responsibility and experience in purchasing fair trade products, the more willing he is to pay premium prices. Fourth, the purchase intention of fair trade hand-made products is to have the effect of partial mediation. Fifth, when choosing a gift for an adult, it was determined that the consumer was willing to pay premium prices the highest amount. Conclusions: In terms of factors affecting the purchase of fair trade hand-made products at premium prices, it was confirmed that individuals' social responsibilities and purchases of fair trade general products had an impact.

• Journal of Navigation and Port Research
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• v.39 no.2
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• pp.107-113
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• 2015

This paper analyzes and evaluates the importance of energy saving measures based on qualitative survey. Through literature review and group interviews with specialists, 4 factors, 13 measures for energy savings, and 4 evaluation criteria were selected to carry out an Analytic Hierarchy Process (AHP) analysis. At the first stage of AHP analysis, the importance of factors was derived, and then the importance of 13 measures. Lastly, the cross examination of 4 factors was carried out in order to evaluate the best possible qualitative considerations. The result revealed that 'choosing the best course weather', is the most important factor with the highest value on applicability and operational complexity criteria. These results may imply that operational considerations are regarded as a main factor to be taken into account when considering appropriate energy saving measures.

• Knowledge Management Research
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• v.20 no.2
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• pp.197-216
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• 2019

The Korean government has been focusing on supporting technology startups to solve social and economic problems such as low growth, declining economic growth rate, rising youth unemployment rate and lack of new growth engine. Although the failure rate of young technology startups is very high, relevant researches are still scant. On the basis of previous researches, this study has identified four growth factors of technology startups: characteristics of entrepreneurs, technical superiority and originality of business items, focused marketing strategy, and follow-up government support projects. Five young technology startup cases were selected and analyzed in the cosmetics industry which were supported by the Six-month Challenge Platform project of Chungbuk Creation Economic Innovation Center. The main findings of the case study were as follows: First, product development through inhouse R&D rather than external contracted R&D was beneficial to acquiring follow-up government support projects and external investment. Second, choosing a small niche market and concentrating marketing efforts on the target market had a positive effect on firm performance. And, third, relevance of entrepreneurs' college major and technological originality of business items were confirmed to influence firm performance positively in the early stage. The results are expected to help young technology startups survive successfully and establish a foothold for growth in their early stage.

• Journal of Sport and Applied Science
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• v.5 no.2
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• pp.17-21
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• 2021

Purpose: This study aims to analyze the management environment Provincial and Municipal Professional Soccer Teams based on financial statements at a time when strengthening the financial soundness of domestic professional soccer teams is emphasized. Research design, data, and methodology: This study was sampled using convenience sampling and a total of 607 questionnaires were used. In this study, questionnaires were used as a survey tool, consisting of eight questions in a total of four areas, measuring demographic characteristics, shoe design, shoe functionality, shoe price, and promotion. Results: First, the importance of outdoor brand shoe selection attributes was high in cost-effectiveness, discount, and promotional models, while the satisfaction level was high in shoe size, content, and Model. Second, IPA analysis revealed shoe sizes, promotional models, and discount factors as maintenance and management continuation areas. Content factors have emerged as a competency-focused area. A sense of cushioning and wearing has emerged as an area of further improvement. As a status quo area, shoe laces and cost-effectiveness factors appeared. Conclusions: First, consumers considered the cost-effectiveness of choosing shoes, followed by discounts, and efforts are needed to diversify promotional content to maximize promotion for shoe sales. 3. Domestic outdoor brands are not yet satisfied with consumers.