• Journal of Korean Ophthalmic Optics Society
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• v.14 no.3
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• pp.1-5
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• 2009

Purpose: The aim of this study is to grasp domestic eyewear trends in 2008 with analyzing brands, types, materials, colors and styles of new eyewear products. Methods: Examined all new eyewear products which were on three magazines related with eyewear published in Korea; "안경계", "Eye 11" and "THE AXIS". Results: There are 103 companies, 182 brands in 3 magazines related eyewear published in 2008. There are 77 domestic brands and 105 imported brands, and there are 522 eyeglasses and 126 sunglasses. Material of eyeglasses make up 37.93% of combination frames, 33.14% of metal frames and 28.93% of plastic frames and material of sunglasses make up 50.79% of plastic frames, 30.95% of combination frames and 18.25% of metal frames. From a style point of view, there are lots of retro and casual styles which one can express one's individuality with. In terms of colors, basic colors such as black and gray are mainstream and pastel tones and vivid tones are mainly used as the point color. Conclusions: The results of analyzing new eyewear products show that many light and feeling good products such as thin plate frames, TR frames and thin plate-TR combination frames were released in case of domestic eyewear products. In case of imports, there are lots of simple Ti frames and acetate frames which were variety patterns and colors.

• Journal of Korean Ophthalmic Optics Society
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• v.10 no.1
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• pp.17-25
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• 2005

In modem society, individuality and diversity are emphasized and visual sensation is considered to be very important because of high degree industrialization and development of mass media. And also, the Total Fashion Age opened. In the past, spectacles was a mere means of correcting or protecting sight. It's design was very simple in form and skill. But in 21C, eyewear design is viewed as a vehicle to create fashion and keeps changing to be in line with the contemporary culture and fashion trend beyond the old functions. The purpose of this study was to investigate the conditions of eyewear design in the 21st century by looking into the history of eyewear and analyzing the trend of eyewear design and the color image with fashion, hair, and make-up.

• The Korean Journal of Vision Science
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• v.20 no.4
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• pp.393-401
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• 2018

Purpose : This survey aimed to investigate the differences in shape and color preference of eyeglasses and sunglasses between Korean and Chinese consumers. Methods : The questionnaire was conducted on 150 Chinese students studying in Korea and 150 Korean college students. Any student who majors in optometry was excluded. Chinese students were provided with questionnaires that were translated into Simplified Chinese characters, and it was translated by a native Chinese student studying in a master course of a Korean university, on the basis of Korean questionnaire. Results : The Chinese consumer group preferred the global famous brand in sunglasses rather than the glasses, and it was found that they preferred the Korean glasses products relatively. Also, they presented higher preference to half- or rimless frame, gold color, two-tone colored lens, comparing to the Korean consumer group. Conclusion : The results of this study are expected to contribute to Chinese marketing strategy of Korean manufacturing optical shop companies, and to sales strategy of Korean optical shops with Chinese tourists.

• Journal of Korean Ophthalmic Optics Society
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• v.3 no.1
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• pp.39-73
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• 1998

In the 60's to 70's, frame selection was a purely mechanical consideration almost entirely dominated by the optician and his subjective judgments. Toddy the cosmetic factor is predominant. The variety of frame color, materials, and style means that the main burden of selection has passed to the customer, leaving the optician control a subtle factor often difficult to exert. Common materials include nickel silver, Hi-nickel alloy, bronze, stainless steel, gold, gold plated, gold clad, copper beryllium, titanium and sometimes aluminium. In manufacturing of metal frames with the materials, even though fashion is the stimulant of consumer demand, all the metal frame for the prescription to refractive correction should be designed correctly styled eyewear which is cosmetically pleasing, functional correct, physically comfortable, mechanically and structurally perfectible, and temperamentally acceptable.