• Journal of the Korean Home Economics Association
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• v.42 no.10 s.200
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• pp.39-52
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• 2004

This study classified consumer personality types of the junior market and examined their clothing behaviors. The subjects were composed of 283 male and 276 female high-school-age consumers. Data were collected through questionnaires. Personality types were classified by the Myers-Briggs Type Indicator (MBTI). Data were analysed with the frequency, $X^2$, factor analysis, Cronbach's $\alpha$, ANOVA and Duncan tests using Windows SPSS 12. There was a significant difference (P<0.001) between fashion involvement and the 8 classified personality types. In fashion involvement, the extroverted feeling type was significantly higher than the other types. In brand image orientation, the extroverted thinking type was significantly higher than the other types (P<0.05). In fashion ad-orientation, the extroverted feeing type was also significantly higher than the other types. In active or passive complaining behaviors, there was no difference. In the selection criterion for clothes of color and design and style, the extroverted feeling type was also significantly higher than the other groups (P<0.05).

• Journal of Oral Medicine and Pain
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• v.39 no.1
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• pp.15-21
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• 2014

Purpose: The purpose of this study was to investigate the relationship between personality type and oral hygiene controllability. Methods: Four hundred eighty-two college students in Gyeonggi-do completed the Myers-Briggs type indicator (MBTI) and a questionnaire and collected data were analyzed by SAS 9.2 program. Results: Compared to extroverted subjects, a significantly increased percentage of introverted subjects demonstrated oral malodor and stress (p<0.05). Tongue coating and stress seemed to occur the most frequently in intuition-feeling (NF) type, while oral malodor seemed to occur the most frequently in sensation-feeling (SF) type among four fuctional types. Tongue coating and stress seemed to occur the most frequently in NF type, while oral malodor seemed to occur the most frequently in sensation-perceiving (SP) type among four temperaments. Significantly increased mean scales of tongue scraping index and oral hygiene controllability index were found for extroverts (p<0.05). Mean scales of tooth brushing index and oral hygiene controllability index appeared to be the highest in NF type among four fuctional types. Mean scales of tongue scraping index and oral hygiene controllability index appeared to be the highest in sensation-judging (SJ) type among four temperaments. Conclusions: Oral hygiene controllability was associated with personality type and it is necessary to develop oral health education program considering personality type.

• Korean Institute of Interior Design Journal
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• v.14 no.6 s.53
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• pp.244-251
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• 2005

With the development of cognitive science and environmental psychology, there have been growing researches and discussions on the relationship between the residential design preferences and personality types. MBTI personality types have been earning popular credibility. MBTI means Myers-Briggs Type Indicator. It is based on Carl Jung's theory of psychological type. This study is based on Myers-Briggs theory to explain residential furnishing preference and explores the relationship between the four bi-polar personality types-Extroversion/Introversion, Sensing/Intuition, Thinking/Perceiving and residential furnishing preference. These tests were conducted to two hundred and twelve adult residents who live in Seoul, Korea. These tests were analyzed several significances by Chi-Square with SPSS for windows software. (E) Extroverted residents prefer layouts for interaction with guests. (I) Introverted residents prefer centripetal layout around the bed. (S) Sensing residents prefer practical and functional layouts. (N) Intuitive residents prefer personal and conceiving layouts. (T) Thinking residents prefer for attribute of space. (F) Feeling residents for familiar conversation. (J) Judging residents prefer systematic and complete layouts. (P) Perceiving residents prefer adaptable and flexible layouts. In conclusion, personality types can have a determining role in preference of residential furnishing layouts. This study suggests that residential designers should take into account clients' personality types prefer effective designing and should provide a variety of alternatives reflecting clients' preferences. This will promote clients' pleasantness and satisfaction in dwelling at home.