• 경영정보학연구
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• 제15권2호
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• pp.91-110
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• 2013

최근 카카오톡, 라인, 위챗 등과 같은 모바일 인스턴트 메시징(IM) 서비스는 낮은 전환비용으로 인해 치열한 경쟁을 펼치고 있다. 따라서 서비스 업체 입장에서는 모바일 IM 서비스 이용자의 지속적인 사용의도에 영향을 미치는 요인들을 파악하는 것이 무엇보다도 중요하다고 할 수 있다. 이를 위해 본 연구에서는 네트워크 효과(network externalities)와 인지된 서비스 품질을 모바일 IM 서비스의 지속적인 사용의도의 외생변수로 고려하였다. 여기서 네트워크 효과는 직접 효과(네트워크 크기)와 간접 효과(보완적 서비스)를 모두 포함한다. 중국 모바일 서비스 사용자를 대상으로 실증분석을 수행한 결과 '네트워크 크기'는 '인지된 유용성'에, '보완적 서비스'는 '인지된 즐거움'에 유의한 영향을 미치는 것으로 나타났다. 또한 '인지된 서비스 품질'은 예상대로 '고객만족' 뿐만 아니라 '인지된 유용성'과 '인지된 즐거움' 모두에 유의한 영향을 미치는 것으로 나타났다. 한편, 인지된 유용성 및 인지된 즐거움은 '고객만족'을 통한 간접적인 영향 이외에도 '지속적인 사용의도'에 직접적으로도 유의미한 영향을 미치는 것으로 나타났다.

• Journal of the Korean Statistical Society
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• 제5권2호
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• pp.143-158
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• 1976

The purpose of this article is, first, to argue that the fertility cannot be reduced rapidly through widerspread diffusion of contraceptive practices which has been the main drive of the national policy in population control, because there involves the inescapable externalites in procreation, second, family sizes tend to be larger because of the financial externalities arising from government subsidies to families with children, and finally, the decreasing relative risk aversion of households with wealth may induce the poor to have large family sizes.

• 산업경영시스템학회지
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• 제44권1호
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• pp.37-44
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• 2021

The information products dramatically reduce the production costs of vertically differentiated products. Information products are also more likely to be affected by network externalities. Thus the proliferation of digital products is increasing the interests in network externality and vertical product differentiation. In step with this trend, the impact of network externalities on price competition in vertically differentiated markets has been continuously studied. Existing studies related to this topic have assumed that network externalities increase consumers' willingness to pay per unit quality. The results show that higher quality products are affected more by network externality. However, network externality is essentially a concept affected by the size of the consumer, not a concept associated with quality. In this work, unlike previous studies, we present a new market model that reflects the essential definition of network externality. Based on the proposed market model, we derive both simultaneous and sequential Nash equilibria and analyze them numerically. The main results obtained from the analysis can be summarized as follows. First, network externalities primarily increase the demand for low-quality products and have a secondary impact on the demand for high-quality products. Second, the larger the quality difference between products, the more profitable they are. It also has been shown that sequential pricing methods are more advantageous in terms of revenue than simultaneous pricing method.

• 한국경제지리학회지
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• 제25권1호
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• pp.41-59
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• 2022

우리나라 제조업 성장을 견인해 온 산업단지는 지역 단위에서 제조업 집적의 외부효과를 강화하는 수단으로서 기능하는가? 본 연구는 질문의 답을 위해 제조업 집적과 지역경제 생산성 간 관계에서 산업단지 조절효과를 분석함으로써 기존 선행연구에서 다루지 않은 집적효과 논의를 수행하였다. 2010-2019년 기간의 전국 시군구를 대상으로 한 불균형패널자료를 활용하여 패널분석을 실시하였으며, 전국, 수도권 그리고 비수도권을 구분하여 추정한 결과를 제시하였다. 분석 결과 비수도권의 경우 제조업 특화와 다양성 증가에 따른 긍정적 외부효과가 산업단지를 통해 더욱 강화되어 나타나는 환경이 조성된 반면 수도권에서는 산업단지의 조절효과가 제한적인 것으로 나타났다. 이러한 결과는 제조업 집적효과 극대화, 비수도권의 경제 활성화, 제조업 혁신을 위한 정책수단으로서 산업단지 역할을 재조명할 수 있는 측면에서 시사하는 바가 크다.

• 한국IT서비스학회지
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• 제12권1호
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• pp.51-67
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• 2013

Mobile Instant Messenser (MIM) Market With the market is enlarging and attracting more and more companies. With the market expanding and number of users increasing, the competition in this area will be fierce. In order to gain competitive advantage, it is important to develop a strategy to maximize user value and to grasp the continuous usage intention of users. However, there are currently not enough researches done in this field. Therefore, this paper to study the effects of network externalities and perceived experiential value on perceived usefulness, user satisfaction, and continuous usage intention. The research results showed that the perceived experiential value and vertical compatibility significantly affected user satisfaction, but the perceived network size did not. The perceived network size and vertical compatibility did not affect the perceived usefulness. Also, the economic value, which is a sub-factor of the perceived experiential value, did not affect the perceived usefulness, but the functional value and hedonic value did significantly. The perceived network size significantly affected continuance usage intention, but the perceived network compatibility did not.

• ETRI Journal
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• 제27권2호
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• pp.206-218
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• 2005

We measure and compare externalities of IT and R&D capital stocks in different Korean industry sectors using inter-industry input-output tables of 1985, 1990, 1995 and 2000. We also compute the multiplier effects that relate to the directions of future economic effects. The key findings are as follows. First, we observed continuous capital deepening in all nine industries over the period of 1985 to 2000. Second, the backward multipliers of IT capital were the highest in the manufacturing industry. As for inter-industry externalities, the indirect backward multipliers, which exclude intra-industry backward multiplier effects within the industry, were also the highest in the manufacturing industry. Third, the forward multiplier effects of IT capital stock were the most substantial in the construction industry during the 1980s and in the manufacturing industry thereafter. Finally, using the transition multiplier matrix reflecting the backward effects of the two capitals in the past, the economic backward effects, especially the external economic effects, are predicted to increase through 2010 among all industries. The above findings suggest that, in order to maximize the forward and backward effects of the ever-increasing IT capital, we need to formulate an industry policy reducing the cost of capital accumulation in the manufacturing industry through improvement in productivity of the IT industry.

• 한국인구학
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• 제11권1호
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• pp.185-196
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• 1988

광역도시내 대도시와 신도시는 경제적인 유기체임에도 불구하고 임의적인 행정구역으로 분할되어 있다. 이 결과 대도시는 신도시 주민들을 위하여 막대한 재원을 투자하여 도시기반시설을 건설하여야 하나, 상주인구의 감소로 재원부족이라는 어려움에 빠지게 된다. 본 연구는 1990년 미국 센서스 1% 자료를 이용하여 53개 광역도시내 인구이동을 분석하여 대도시가 도시기반시설에 투자를 하면 할수록 신도시로 대도시 인구가 빠져나가는 "신도시 주민의 대도시 찰취가설"을 입증하였다. 결국 광역도시내에 상이한 지방정부가 존재하는 경우 지방정부서비스 공급은 티부이론이 제시하는 효율성을 달성하지 못하기 때문에 광역도시내 정부 서비스의 공급은 사무엘슨 방식의 통합적 제공이 필요하다. 제공이 필요하다.

• 한국경영과학회지
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• 제31권4호
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• pp.105-123
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• 2006

Previous research on two-sided markets has, for the most part, concentrated on indirect network externalities between buyers alto sellers. This paper considers direct competition effect among sellers and among buyers as well as indirect network externalities. We develop an analytic model of C2C e-marketplaces and examine whether a monopolistic incumbent could successfully deter new entry into its market. We find that the effect of the number of sellers or buyers on the price of goods depends on whether sellers have decided to sell the goods using an auction or fixed pricing rule and on the characteristics of the goods. We argue that when the effect of the number of sellers on the price of goods is significantly larger than that of buyers, there is a high possibility of entry. In particular, we show that entry becomes more difficult to deter as fixed-price format is adopted more frequently or the proportion of collectables is relatively low.

• 경영과학
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• 제26권3호
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• pp.169-184
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• 2009

Recently, mobile telecommunication businesses contend with each other to expand their customer base by using aggressive marketing strategies. In order to determine if there strategies are effective, customer's switching behavior needs to be studied. This study identifies and analyzes direct, indirect factors that may customer switching behavior : attractiveness of alternatives, network externality, and switching cost. Results reveals that attractiveness of alternatives, network externalities have a direct impact on customer switching behavior. These two factors also have moderating effects on customer switching behavior but the switching cost does not In short, network externalities and alternatives strategically determine the success of 3.5G service. In this regard, mobile business should improve their own attractiveness of alternatives by developing specialized service in 3.5G service.

• 산업경영시스템학회지
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• 제40권1호
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• pp.105-113
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• 2017

Network externality can be defined as the effect that one user of a good or service has on the value of that product to other people. When a network externality is present, the value of a product or service is dependent on the number of others using it. There exist asymmetries in network externalities between the online and traditional offline marketing channels. Technological capabilities such as interactivity and real-time communications enable the creation of virtual communities. These user communities generate significant direct as well as indirect network externalities by creating added value through user ratings, reviews and feedback, which contributes to eliminate consumers' concern for buying products without the experience of 'touch and feel'. The offline channel offers much less scope for such community building, and consequently, almost no possibility for the creation of network externality. In this study, we analyze the effect of network externality on the competition between online and conventional offline marketing channels using game theory. To do this, we first set up a two-period game model to represent the competition between online and offline marketing channels under network externalities. Numerical analysis of the Nash equilibrium solutions of the game showed that the pricing strategies of online and offline channels heavily depend not only on the strength of network externality but on the relative efficiency of online channel. When the relative efficiency of online channel is high, the online channel can greatly benefit by the network externality. On the other hand, if the relative efficiency of online channel is low, the online channel may not benefit at all by the network externality.