• 제목/요약/키워드: external store

검색결과 142건 처리시간 0.025초

외장분리 풍동시험 기법의 전산유체해석 적용 (Application of Store Separation Wind Tunnel Test Technique into CFD)

  • 손창현;김상훈;우희규
    • 한국항공우주학회지
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    • 제49권4호
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    • pp.263-272
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    • 2021
  • 본 논문은 외장 분리 풍동시험 기법을 적용한 전산유체해석을 통하여 획득한 데이터와 풍동시험을 통하여 획득한 데이터를 비교 연구한 것이다. 전산유체해석은 하모닉 방정식을 적용한 비정상해석 기법을 사용하여 수행하였으며, 비정상 해석으로부터 외장의 공력계수들과 6 자유도 외장 분리 시뮬레이션을 위한 공력 데이터베이스를 생성하였다. 해당 데이터베이스와 풍동시험 기반 데이터베이스를 이용한 외장의 분리 궤적 시뮬레이션 수행하였으며, 그 결과를 비행시험 결과와 비교하였다. 비교를 통하여 시뮬레이션의 적절성을 확인하였으며, 외장 분리 풍동시험 기법을 전산유체해석에 적용하여 획득한 외장 분리 공력 데이터베이스는 외장분리 궤적 시뮬레이션 적용에 타당함을 확인하였다.

편의점의 혁신성이 인지적 인게지먼트와 정서적 인게이지먼트, 그리고 점포충성도에 미치는 영향 (Impacts of Perceived Innovativeness of Convenience Store on Consumer Brand Engagement and Store Loyalty)

  • 이영은;이용기
    • 한국프랜차이즈경영연구
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    • 제13권1호
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    • pp.35-46
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    • 2022
  • Purpose: With the rapid changes in the technical development and the trend of consumption trend, the convenience store industry is facing an unprecedented competitive situation in the consumption environment where the boundary between online and offline is broken due to the stagnation of offline distribution channels and the spread of online shopping. The biggest innovation strategy of the major convenience store brands in recent years are introducing the O2O (Online to Offline) platform and presenting new products and services beyond the boundaries of online and offline to transform themselves into Omni Channel stores. The study is designed to analyze the effect of innovativeness of convenience store as a stimulus in O2O platform which customers perceive on store loyalty, the final response to external stimuli, through customer engagement with convenience store brands. Specifically, the innovativeness of convenience stores was divided into types of core activities in corporate marketing and focused on innovations in services, products(proposals), promotions and experiences. Research design, data, and methodology: Various hypotheses have been developed to achieve this research purpose. The data were collected from 1,128 questionnaires the age between 15 and 60 who had experience using retail store apps and delivery apps and were analyzed using SPSS 22.0 and SmartPLS 3.3.7 program. Measurement model analysis was carried out to assess convergent and discriminant validity. Also, common method bias was tested using the values of VIF (variance inflation factor). The hypotheses were tested using structural equation modeling with SmartPLS 3.3.7 program. Results: First, service innovation has a positive effect on cognitive engagement. Second, product, promotion and experience innovation have a positive effect on cognitive and affective engagement. Third, cognitive influences affective engagement. Finally, both cognitive and affective engagement affect store loyalty, but affective engagement has a stronger effect on store loyalty than cognitive engagement. Conclusions: All four types of innovation and cognitive engagement have a positive effect on emotional engagement, which has a stronger effect on store loyalty than cognitive engagement. Thus, while innovation can build loyalty through emotional engagement, innovation strategies must be designed and pursued with caution in terms of impact through cognitive engagement may not achieve the planned goals.

온라인에서 점포 개성이 점포 충성도에 미치는 영향-동일시, 신뢰, 인게이지먼트의 매개 역할을 중심으로 (The Impact of e-Store Personality on e-Store Loyalty-Focus on the Mediating Role of Identification, Trust, and Engagement)

  • 박효현;정강옥;이승창
    • 한국유통학회지:유통연구
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    • 제16권2호
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    • pp.57-94
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    • 2011
  • 자사 온라인점포로 고객 방문을 이끌어내기 위해 마케터는 고객의 욕구를 반영한 웹사이트를 구축한다. 기존 연구의 상당수는 온라인점포에서 고객의 반응에 영향을 주는 기술적, 기능적, 내적 특성 변수들에 관한 것이어서 소비자 심리, 외적 단서 변수에 관한 연구는 미흡하였다. 이에 본 연구에서는 관계의 선행 변수로 제시되는 개성을 온라인에서의 점포 개성으로 하여 점포 충성도에 미치는 영향을 소비자 심리 변수인 동일시, 신뢰, 인게이지먼트를 매개변수로 고려하여 이들 변수의 구조적 인과관계를 규명해 보았다. 연구결과, 온라인에서도 점포 개성이 존재하며 온라인점포 개성의 일부 차원이 동일시에 긍정적인 영향을 미치고 동일시는 점포 충성도에 직접적인 영향을 미치기도 하지만 신뢰와 인게이지먼트를 매개하여 간접적인 영향도 주는 것으로 나타났다. 연구의 후반부에 본 연구의 시사점, 한계, 향후 연구 방향을 제시하였다.

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패션전문점에 있어서 벽의 시각적 기능에 관한 연구 (A visual function of wall in the fashion speciality store)

  • 송인호;최미정
    • 디자인학연구
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    • 제12권4호
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    • pp.263-272
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    • 1999
  • 창조적 판매환경은 소비자에게 기업 이미지를 효과적으로 전달하여 소비욕구를 증진시키고 신뢰감을 형성하며, 이는 결과적으로 기업의 이윤확대로 이어지게 된다. 따라서 오늘날과 같이 기업간의 경쟁과잉으로 인해 그 차별성이 모호해진 경우 소비자의 개성충족을 위한 매장 디자인은 더욱 중요한 부분으로 대두되고 있다. 이에 본 연구에서는 소비자의 다양한 요구와 무분별해진 상업공간의 이미지 차별화를 위한 방안을 제시함에 있어서 벽을 중요한 요소로 인식하였다. 패션전문점에서의 벽을 기존의 구조적이고 단순판매를 위한 진열적 성격의 한계성에서 벗어나 공간에서 시각적 기능을 가진 요소로 해석하였다. 기존 구조벽이 갖는 물리적인 중요성보다 상징적, 시각적 측면에서의 기능성과 구성방법의 측면에서 접근하였다. 또한 구조 내력벽을 중심으로 시지각(視知覺) 빈도가 높은 내벽면과 사인성을 가진 파사드의 상호연관성을 분석하여 패션전문점에서의 벽면 구성에 의한 효과적인 이미지 표현방법을 제시하고자 하였다.

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Inhibition of Calcium Transport by $(1R,9S)-\beta-Hydrastine$ Hydrochloride in PC12 Cells

  • Yin, Shou-Yu;Lee, Myung-Koo
    • Natural Product Sciences
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    • 제12권4호
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    • pp.217-220
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    • 2006
  • The effects of $(1R,9S)-\beta-hydrastine$ hydrochloride (BHSH) on $Ca^{2+}$ transport in rat pheochromocytoma PC12 cells were investigated. In the presence of external $Ca^{2+}$, BHSH at $100{\mu}M$ inhibited $K^+$ (56mM)-induced dopamine release, and $K^+-induced$ $Ca^{2+}$ influx and a sustained rise of $[Ca^{2+}]_i$. In addition, BHSH at 100 f.!M reduced the sustained rise of $[Ca^{2+}]_i$ elicited by 20 mM caffeine, but not by $1{\mu}M$ thapsigargin, in presence of external $Ca^{2+}$. These results suggest that BHSH inhibited $K^+-induced$ dopamine release and $[Ca^{2+}]_i$ influx, and store-operated $Ca^{2+}$ channels activated by caffeine, but not by thapsigargin, in PC12 cells.

여대생의 라이프 스타일에 따른 화장품 소비행동 (The Cosmetic Consumption Behavior According to the Life Styles of University Women.)

  • 김용숙
    • 복식
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    • 제45권
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    • pp.147-160
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    • 1999
  • The purposes of this study were to classify the university women according to their life styles and to analyze the cosmetic consumption behavior of classified groups. The results of this study may suggest cosmetics production and sales plan to manufactures and distributers and to provide cosmetic consumption guides for the university women. For empirical study a questionnaire developed by researchers was distributed to 456 of university women in Chonbuk province from Aug. 26 to Sep. 17 1998. Frequencies and percentages were claculated. And factor analysis cluster analysis and $\chi$2-test were used. The results were as follows: 1. University women were clustered into 5 types of sound and self pursuit type realistic and fashion pursuit type external and liberal type delightful and enjoying type and passive and stagnate type according to their life styles. 2. Sound and self pursuit type was characterized by the faithfulness to school and home life and economical lining. They got cosmetics information through direct experiences by use of samples put on full make-ups to protect their skin and selected refill cosmetic products to save money. 3. Realistic and fashion pursuit type were sensitive to fashion and had a strong desire for material achievement. They put on full make-ups exchange unsatisfactory cosmetics at the store where they bought and had a lot of imported cosmetics experiences. 4. External and liberal type showed little concern with saving and had progressive thinking. They bought cosmetics at the department store got informations from market-oriented information sources. perferred shopping at department stores considerred price most important when selecting cosmetics exchanged unsatisfactory cosmetics at the store they bought when they were not satisfied with the flavor or skin troule. 5. Delightful and enjoying type showed the least faithfulness to their home and school life. They put on partial make-ups for the correction of facial defects or etiquette. 6. Passive and stagnate type enjoyed home life but were passive in real life and open-mindness They got cosmetics information from marketer-oriented information sources bought cosmetics at discount stores considered price most important when selecting cosmetics put on basic or at least mke-ups to protect their skin had the least experience in the imported cosmetics and refill products.

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중.고등학생들의 소비성향에 따른 의류선물구매행동 (A Study on the Middle and High School Students′Clothing Gift Purchasing Behavior according to the Consumption Orientation)

  • 이지인;김용숙
    • 한국가정과교육학회지
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    • 제13권1호
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    • pp.13-24
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    • 2001
  • The purpose was to identify the middle and high school students'clothing gift purchasing behavior according to the consumption orientation. Self-administered questionnaires were distributed to 585 middle and high school students who had an experience of purchasing a clothing gift more than one time during recent one year in Chonbuk province from Mar. 6 to Mar. 15 2000. Frequency. percentage. mean. standard deviation. factor analysis. $\varkappa$$_2$-test. t-test. one way ANOVA were used for data analysis. Duncan's Multiple Range test was followed. The results of this study were as follows ; 1. The student's consumption orientation factors were consisted of plan, practicality. and pleasure. and they were divided into the practicality pursuit. the convenience pursuit. and the feeling pursuit. 2. The practicality pursuit considered practical aspects more. but considered external aspects of gifts less. gift purchasing frequencies was less. and selected cheaper gifts. The convenience pursuit considered practical aspects less. purchased gift more frequently. and selected ore expensive ones. The feeling pursuit considered practical aspects and external aspects of gift important. 3. Girls considered the external aspects of clothing gift more important than boys. and patronized the specialty store or discount outlet. The students in high schools or with more pocket money considered more criteria when selecting gifts. and selected more expensive ones. 4. Middle and high school students game and took gifts 1-3 times a year. and the common price rage was 10,000-30,000 won. Girls with more pocket money and in older ages selected more expensive gifts. On birthday or parents day. they used to select clothing as a gift more frequently. and the rank order of the favorite items were socks or stockings. handkerchiefs. and upper outer wears. They patronized specially store or opposite sexes.

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남자 대학생의 전공별 패션 선호도에 관한 연구 - 서울지역을 중심으로 - (A Study on the Preference of Fashion by Major of Male University Students - Focused on the Seoul Area -)

  • 윤진아
    • 한국의상디자인학회지
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    • 제15권4호
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    • pp.195-207
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    • 2013
  • The purpose of this study is to observe the rapidly changing men's fashion style in the contemporary society and to analyze the features related to the major-subject groups, male university students. This information could be used for clothing companies to plan commodities, divide markets, and develop designs. The results are as follows. First, several opinions were varied among students' majors. For the opinion about the male students focusing on their external appearance, the students from all majors said that it depends on individual preference. For 4 reasons of external appearances, students from all majors frequently said that they should adjust their external appearance for employment. For the opinion about what is considered the most in the purchase of clothing, most of the students considered about the design of the cloth. For the opinion about influences on the purchase of clothing, major of the students were influenced by their friend or colleague. on the other hand, the students from artistic talent and physical education mentioned other opinion that it depends that it depends on situation and own intention is most important. Second, for the question about clothing behavior, with regard to monthly average shopping control expense, the students from all majors mentioned the amount less than KRW 50,000. For the opinion about the number of shopping, most student mentioned once a season. For the opinion about the store to purchase dress, most students mentioned the use of large shopping mall but the students from business administration and economy mentioned the use of discount store. Third, for the question about preferred style and preferred brand, with regard to the opinion about usual style, the students from all majors have worn casual style. For the opinion about the preferred style, most students mentioned casual style. For the opinion about man's accessory wearing, the students from all majors mentioned that it is good and for the opinion about coordination item, most students mentioned bag.

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날개 전개가 가능한 무장의 분리 특성해석 (Separation Analysis of a Store with Deployable Wings)

  • 김병규;김상진;강인모;김명성;이승수
    • 한국항공우주학회지
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    • 제35권5호
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    • pp.381-389
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    • 2007
  • 외부장착물의 효율적인 분리해석을 위해 6-DOF 시뮬레이션 프로그램을 개발하였다. 이 S/W는 장착물에 작용하는 공기력을 미리 작성된 공력 데이터베이스를 이용하여 간단한 보간으로 얻기에 전산유체역학에 기초한 방법에 비해 매우 빠른 계산시간을 가지며, 고정된 형상의 무장 뿐 아니라 분리 중 날개를 전개하는 무장에 대해서도 해석이 가능하다. 본 논문에서는 날개전개 무장의 공력 데이터베이스를 MSAP(Multi-body Separation Analysis Program)을 이용하여 작성하고, 비정상 감쇠계수를 Missile Datcom을 이용하여 예측하였다. 이 데이터베이스와 6-DOF 시뮬레이션 프로그램으로 무장의 고정된 날개 뿐 아니라, 날개전개에 따른 무장의 분리 안전성을 판단하였다

유통경로상의 지배구조형태와 영향전략이 신뢰에 미치는 영향

  • 오영애
    • 한국유통학회지:유통연구
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    • 제1권2호
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    • pp.85-114
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    • 1996
  • The franchise system has become more widely adopted by Korean distribution industries than before as foreign direct investment is liberalized in these industries. However, a number of problems has arisen between franchisers and franchisees recently. In this regard, the objective of this study is to identify problems arisen between franchisers and franchisees of convenience store operation. More specifically, this paper investigates how credibility between two parties is affected by the internal political structures, including bureaucratic structure and relational norms, and impact strategies of franchisers. The results of this study can be summarized as follows : Under rapidly changing channel environment, credibility between franchisers and franchisees tend to be characterized as the bureaucratic structure rather than relational norms. This result suggests that franchisees are more likely to recognize the power of franchisers in Korean convenience stores. This paper also shows that the adoption of coercive impact strategies decreases credibility and vice versa. The results of this paper suggest following implications. In order to have mutually beneficial relationship franchisers and franchisees have to share benefits and costs incurred by their convenience store operation, and to raise their ability to revise contract terms to accommodate changes in external environments. It is also important for the development of convenience store operation to construct more efficient relationship between franchisers and franchisees by adopting supportive norms rather than opportunistic ones.

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