• Title/Summary/Keyword: extended brand

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Studies on Role Model of 'Korea Comics Museum' of Bucheon for Promoting Comics Creation (만화 창작 진흥을 위한 부천시 한국만화박물관의 역할 모델 연구)

  • Park, Shin-Eui
    • Cartoon and Animation Studies
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    • s.13
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    • pp.13-27
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    • 2008
  • This paper is studios about a new role model of 'Korea Comics Museum' which will be extended Into 'Korea Institute for the MANWHA & Moving Image Content's planning. Scanning all activities of 'Korea Comics Musium' until now, I'd like to suggest how to promote the comic industry by a Comic Museum's practical contribution. It needs conditions for doing its intrinsic activities, faithfully, most, than a value of Bucheon's city brand or superiority in industrial aspects. And also it is Important that establishing collection policy for spreading excellence of Korean comics, internationally and setting structure for mating network among the museums in abroad and institutions related comic industry. Finally comic museum has to equip a new working structure, furthermore, perform exhibition planning and cultivating system of artists and for this, it needs its own independent organization.

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A Study on the Development of Pets Wear Design (애견의상 디자인 개발에 관한 연구)

  • Park, Seun-Young;Yang, Suk-Hyang
    • Fashion & Textile Research Journal
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    • v.7 no.3
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    • pp.270-276
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    • 2005
  • Nowadays, the family system has changed from a large extended family group to a more nuclear family and the number of people who live by themselves has been increasing. Moreover, Korea is becoming an aged society, and pets are becoming more important as leave the family home. So a lot of people in Korea now consider pets as their family members due largely to the drastic change of their life style. Therefore, the rate of importing commodities for pets like cats and dogs has been increasing dramatically. In this study, in response to the growing interest in the pet industry, I have studied recent trends and types in the pets wear markets which are still in the first stage of development in Korea. In order to enhance the possibility of mass producing pets ready-made clothes for making the unit cost lower, firstly, I presented a new basic design and pattern of pets wear made up of general textile. After that, following basic purpose of pet wear, I classified decorative clothes into party wear, everyday wear and street wear and then I developed the pattern and made a pair of works for each item totaling 6 in all. I hope that the number of Korean companies which can enhance their reputation through by marketing these products in Korean as well as all around the world will increase. I believe this will be possible because by taking advantage of the easy pattern developed in this thesis. They will be able to mass produce their own high quality pets wear brand.

The Empowerment Plan and Organizational Experience of Healthy Family Specialists through Job Commitment and Job Satisfaction (건강가정사의 업무몰입과 직무만족을 통해 파악한 조직생활경험 및 역량강화 방안)

  • Cho, Younghee;Song, Hyerim;Park, Jeongyun;Jeong, Jeeyoung;Lee, Hyunah
    • Journal of Family Resource Management and Policy Review
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    • v.19 no.1
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    • pp.139-161
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    • 2015
  • The number of Healthy Family Support Centers has increased and the services for enhancement of family strength have extended during the past ten years since the Framework Act on Healthy Families was enacted. It is time to pay attention to the empowerment for Healthy Family Specialist because their capability is directly linked to improve the quality of services, which means the satisfaction of family services and the quality of family policy. In this context, this study investigate organizational experience of Healthy Family Specialists and suggest the empowerment plan to enhance their capability. We conducted in-depth interviews for 9 Healthy Family Specialists who is currently working at Healthy Family Support Centers as a manager status during June 2014. We analyzed organizational experiences through job commitment and job satisfaction and empowerment plans through their strength and weakness. Our findings revealed that job commitment and job satisfaction of Healthy Family Specialist are relatively low due to a poor working condition and a low brand awareness. Also, the capability of Healthy Family Specialists is an important factor to determine their job commitment and job satisfaction, and it can impact on the long service. These results suggest that the payroll system, increment of salary, career recognition, employee benefit, systematic operation, and motivation are needed to improve their job satisfaction. There are various ways to improve professional capability of Healthy Family Specialists besides education program. This study contributes to make the plan of empowerment for Healthy Family Specialists and it also contributes to improve the service quality of family policy.

An empirical study on customer satisfaction: Mobile phone users in an emerging market (소비자 만족도에 관한 경험적 연구: 신흥 시장의 휴대폰 이용자를 대상으로)

  • Jahan, Nusrat;Rahman, Md. Mostafizur;Hossain, Md. Alamgir;Saiful, Hoque
    • Journal of Digital Convergence
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    • v.17 no.4
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    • pp.75-85
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    • 2019
  • For the growing importance of mobile communication, this study sets out to investigate the factors that influencing mobile phone customer satisfaction behavior through a structural equation model. This study proposes six factors model as the key determinants of customer satisfaction. Furthermore, we examine the moderating effect of demographic factors. The study was conducted using a structured questionnaire, data collected from 386 active subscribers. Results confirm that brand name, social influence and after sales service are the three significant determinants of consumer satisfaction. This study finding also suggests that demographic attributes have important consequences on customer satisfaction. The study findings offer an extended theoretical understanding towards customers' mobile satisfaction in the emerging market perspective and for practitioners, potentially to other similar context.

Topic Modeling of News Article Related to Franchise Regulation Using LDA (LDA 를 이용한 '프랜차이즈 규제' 관련 뉴스기사 토픽모델링)

  • YANG, Woo-Ryeong;YANG, Hoe Chang
    • The Korean Journal of Franchise Management
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    • v.13 no.4
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    • pp.1-12
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    • 2022
  • Purpose: In 2020, the franchise industry accomplished a significant growth compared to the previous year, as the number of franchise companies increased by 9.0% while the number of franchise brands increased by 12.5%. Despite growth in size, the Korean franchise industry underwent many negative incidents, such as franchise ownership sales to private equity funds, that led to deterioration of businesses. From this point of view, this study aims to make various proposals to help policy makers develop franchise industry policies by analyzing trends of the current and previous presidential administrations' franchise policies and regulations using newspaper articles. Research design, data and methodology: A total of 7,439 articles registered in Naver API from February 25, 2013 to November 29, 2021 were extracted. Among them, 34 unrelated video articles were deleted, and a total of 7,405 articles from both administrations were used for analysis. The R package was used for word frequency analysis, word clouding, word correlation analysis, and LDA (Latent Dirichlet Allocation) topic modeling. Results: The keyword frequency analysis shows that the most frequently mentioned keywords during the previous administration include 'no-brand', 'major company', 'bill', 'business field', and 'SMEs', and those mentioned during the current administration include 'industry' and 'policy'. As a result of LDA topic modeling, 9 topics such as 'global startups' and 'job creation' from the previous administration, and 10 topics such as 'franchise business' and 'distribution industry' from the current administration were derived. The results of LDAvis showed that the previous administration operated a policy based on mutual growth of large and small businesses rather than hostile regulations in the franchise business, whereas the current administration extended the regulation related to franchise business to the employment sector. Conclusions: The analysis of past two administrations' franchise policy, it can be suggested that franchisors and franchisees may complement each other in developing the Fair Transactions in Franchise Business Act and achieving balanced growth. Moreover, political support is needed for sound development of franchisors. Limitations and future research suggestions are presented at the end of this study.

The Effect of The Types of Manufacturing Factories on Transferred Essence and Consumers' Perceived Value: Moderating Safety Product Betrayal (제조공장 유형이 본질 전이와 소비자의 가치 인식에 미치는 영향: 안전제품 배신을 중심으로)

  • Jeong, Heonbae;Lee, Yongju
    • Asia-Pacific Journal of Business Venturing and Entrepreneurship
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    • v.11 no.5
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    • pp.117-128
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    • 2016
  • In order to extend FOO, this research has the object to demonstrate existing the difference of transferred essence and value between the types of factories(Original factory vs Extended factory). A safety product should save consumers from possible harm or risk, but it sometimes gives directly some damage to consumers. For example, like the issue of a germicide problem in 2016, a germicide killed consumers because of harmful chemistry even it should kept their health. This situation refer to 'Safety product betrayal', we expected that safety product betrayal presence/absence conditions moderate the relationship between types of factories, transferred essence and value. We selected a car air-bag as a safety product for study and implemented one study with total 213 participants. As a result, the participants evaluated the value of an air-bag manufactured throughout an original factory higher than the value of an air-bag manufactured throughout an extended factory. Futhermore, they evaluated the transferred brand essence of an original factory's air-bag higher than an extended factory's. However, in the safety product betrayal presence condition, the difference of value and transferred essence between an original factory and an extend factory was disappeared. Indeed, once consumers experienced or saw safety product betrayal, they avoided to buy or use safety products. Therefore, consumers evaluated the value and transferred essence of betrayed safety products is low without the types of manufacturing factories. From the past to now, there was no paper about the relationship between the types of manufacturing factories(Orignal factory vs Extended factory) and safety product betrayal in Korea. Therefore, this research on FOO and safety product betrayal can give new theoretical and operational contribution. In the conclusion, we discussed the contribution of the study results and proposed the limitation and future study.

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Elastic force degradation of synthetic elastomeric chain (체인형 합성고무탄성재의 탄성력 감쇄)

  • HEO, Chang-Hyuck;SUNG, Jae-Hyun;KWON, Oh-Won;KYUNG, Hee-Moon
    • The korean journal of orthodontics
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    • v.33 no.5 s.100
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    • pp.371-380
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    • 2003
  • The purpose of this study was to evaluate the force degradation rate of synthetic elastomeric chains during space closing phase of orthodontic treatment. Two kinds of synthetic elastomeric chains(RMO, 3M) were selected which were commonly used In clinics. All of the samples were extended and tested for 4 weeks under the simulated intraoral condition. The results can be summarized as follows : 1. Time related residual force showed typical logarithm function. Residual force after 4 weeks was $41.2\~64.6\%$ of original force, and difference between two kinds of elastomeric chain existed. 2. Elastic force decreased greatly during first 10 minutes, so $20\~25\%$ of original force disappeared. After that, this decreasing tendency was diminished significantly, average rate of elastic force after 1 week to 4 weeks were $1.5\%$ demonstrating rather constant force. 3. Even though the same brand of elastomeric chiain was used, as extension rate of elastomeric chain increased, force degradation rate increased by decreasing of residual force.

Evaluation of Aging Characteristics of Selected PMA using HP-GPC (HP-GPC를 이용한 폴리머개질 아스팔트의 노화특성 분석)

  • Kim, Kwang-Woo;Doh, Young-Soo;Amerkhanian, Serj N.
    • International Journal of Highway Engineering
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    • v.6 no.2 s.20
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    • pp.15-24
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    • 2004
  • Oxidation causes increment of the quantity of large molecular size or LMS in asphalt and is a major reason for hardening of asphalt binder. An extended service life of pavement on a road is expected by reducing oxidation of binder. Oxidation of binder occurs during hot mixing with aggregates before placement on road and then during in-service after the asphalt pavement is constructed. Quantitative increase of LMS as result of aging after RTFO and PAV was analyzed based on the data from high-pressure gel-permeation chromatography (HP-GPC). Polymer modified asphalt (PMA) after RTFO procedure showed 20-30% increment in LMS and then after PAV procedure more than twice, although the percentage of increment was different according to asphalt brand and grade. The PMAs containing LDPE or SBS, which showed a great mechanical property improvement in previous studies, were selected for characterizing PMA aging In this study. Considerably reduced increment of LMS was observed from the PMA containing LDPE after RTFO and PAV procedures. The GPC result showing the binder with less LMS increment means that the asphalt while being mixed with LDPE was aged less during the aging treatment. The dispersed particle of LDPE in asphalt cement seems to disturb oxidative aging reaction and evaporation.

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