• 복식
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• 제60권4호
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• pp.1-17
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• 2010

There had been studied for a function of fashion illustration that has various capability of differentiation among fashion products since year 2000. A fashion products adopted the illustration is stand out not only to increase the goods profits by consumers who is willing to purchase the products with specified identity but also to execute differentiation strategy in a market. The aim of this study is the theoretical approach of fashion illustration and examined the development process of the products based on the supporting documents of cooperations, other records and actual application cases. Also, expression techniques of fashion illustration, image features and etc. are mainly studied and following representative results are projected through the data. First, the success of fashion commercialization using fashion illustration should have mutual organic function which requires three factors such as product project, marketing, the role of illustration. Second, An illustration of hand drawing expression technique is more helpful in differentiation of fashion product than using computer graphic, embroidery, collage technique and the fashion products vividly expressed with sensuous illustration tend to have higher preference. Third, the possibility of success the fashion products is often affected by the distinct identification and the precise positioning while the illustration is used.

• 패션비즈니스
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• 제17권4호
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• pp.164-176
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• 2013

The study aims to find differences in clothing image preferences according to gender-roleidentity. The questionnaire developed by the researchers was distributed to 533 men and women who aged between 20 and 59. Fourhundred eight questionnaires were used for the final analysis. The data were analyzed by ANOVA, and Tukey's test using SPSS 18.0/Windows. As results, both male and female participant groups of the study were classified into 4 groups according to their gender-role identity: masculinity, femininity, androgyny, and the undifferentiated. For men, the masculinity group showed a higher preference for flamboyant, sexy, expressive, cold, mature, hard, strong, weighty, heavy, sharp images, while the femininity group showed a stronger preference for flamboyant, bold, luxurious clothing images. The male androgyny group preferred masculine, sexy, cold, mature, hard, strong, weighty, luxurious, heavy, artificial images, whereas the undifferentiated group preferred flamboyant, sexy and mature images. On the other hand, for women, the masculinity group showed a higher preference for luxurious image, while the femininity group showed a stronger preference for sexy, urban, decorative, modern, complicated, luxurious images. The female androgyny group preferred expressive, modern, mature, complicated, and luxurious images, whereas the undifferentiated group preferred bold, decorative, rational, and complicated clothing images.

• 한국콘텐츠학회논문지
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• 제10권1호
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• pp.192-201
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• 2010

본 연구에서는 영상 콘텐츠의 표현밀도를 화면의 해상도와 피사체와의 거리감으로 정의하고, 표현밀도가 보는 이에게 미치는 감정의 변화를 살펴보고자 하였다. 부산지역 대학교에 재학 중인 학생 61명에게 HDTV방송화면에서 캡처한 영상이미지를 제시하고, 즐거움, 흥분, 통제 3가지 차원의 감정측정을 위해 SAM평가를 실시하였다. 서로 다른 해상도에 대한 비교결과 저해상도보다 고해상도의 콘텐츠 이미지를 볼 때 즐거운, 흥분되는, 통제되지 않는 방향으로 나타났다. 또한 해상도가 연속해서 동일할 때보다 변화가 있을 때 감정 변화 폭이 크게 나타났는데, 고해상도를 보다가 저해상도 이미지를 볼 때 감정이 유쾌하지 않은, 차분해지는 경향을 볼 수 있었다. 그러나 통제 감정에 대해서는 유의미한 결과가 나타나지 않았다. 또한 피사체와의 거리감에 대해 근거리, 중거리, 원거리를 사후다중비교 결과 근거리의 경우 다른 경우들 보다 즐거운, 흥분되는, 통제되지 않는 감정의 값이 더 높아졌다. 다변량 검증결과 해상도와 거리감에 대한 즐거움과 흥분 감정차원은 정의 상관관계를 가지고 있는 것으로 나타났다.

• 복식문화연구
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• 제24권3호
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• pp.324-335
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• 2016

The fashion product image preference changes depending on one's lifestyle and personal inclination. Women want to show the fashion product image preference, often through their clothing and makeup choices. Brand image includes those elements related to the brand. Advertising is the primary method for introducing brands. This study was conducted to investigate the effects of fashion product image preference on emphasis of brand image and advertising factor evaluation targeting working women in their 20s and 30s. The fashion product image preference was s sophisticated image. Preference for a sophisticated image has a significant effect on emphasis of brand image when selecting fashion products. Emphasis of brand image has a notable effect on the brand direct advertising factor evaluation. Fashion product image preference has a significant effect on both brand's direct and indirect advertising factor evaluation. When selecting a fashion product (clothing and cosmetics), brand image importance was found to have a positive effect on a brand's direct advertising factor evaluation. Therefore, fashion companies should take advantage of their brand logo. Companies should also pay attention to clothing and product containers used in advertising to show the brand. In addition, every company should create an advertising image that represents their overall brand, by using a combination of detailed advertising factor evaluation.

• 한국의류학회지
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• 제42권3호
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• pp.452-473
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• 2018

This study analyzed the expressions of racing girl uniforms that promote automobile brands shown at Seoul and Busan motor shows. The results are as follows. In each of the design components expression, the glossy and plain material, the achromatic color, and the dress style appeared most frequently in the uniform design of both domestic and foreign automobile brands. In the fashion image expression, sexy image appeared the most, followed by modern image, romantic image, active image, elegance image and ethnic image. Based on the analysis results, the following expressive characteristics were identified: First, sexy images were used in uniform design to express the streamline and speedy feeling of a car metaphorically. Second, modern image, glossy material, and achromatic color were used for a uniform design to express advanced technology and the future orientation of an automobile. Third, fashion images that match the automobile type emphasized the brand image of the car. Fourth, some of the manufacturers that prevailed in the automobile market promoted several automobile brands exhibited with a unified uniform design that expressed the design philosophy and concept. As such, the motor show racing girl uniform contributed to promoting automobile brand identity and the automobile industry.

• 디자인학연구
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• 18호
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• pp.87-96
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• 1996

본 연구에서는 청색을 대상으로 하여, 청색이 전달하는 이미지의 색채표현 특성을 파악한 후, 색채관련 문헌자료의 고찰을 통하여 상징적 측면에서 청색이미지를 분류하였다. 또한, 20세기 이후의 복식 룩(look)을 중심으로 하여 복식에 나타난 청색이미지를 고찰하였고 국내 의류제품에 사용된 청색의 색채경향을 파악하여 복식에 주로 사용된 청색과 그 이미지를 분류하였다. 연구결과, 청색은 한색, 후퇴 색, 진정 색이라는 청색의 색채표현 특성에 의하여 긍정적인 이미지로서는 신성함, 고귀함, 무한함, 정신, 낭만, 깨끗함, 차가움의 이미지를 전달하였고 부정적인 이미지로 우울함, 반항, 악마 등의 이미지를 전달하였다. 현대 서구 여성복식에서는 회색 띤 색조를 제외한 다양한 청색 조가 사용된 것으로 나타났으며, 특히 복식에서는 클래식 룩과, 워크웨어 룩, 밀리터리 룩, 마린 룩 등에서 어두운 청색이 주요한 이미지 요소로 작용하여 전통적인, 보수적인, 남성적인, 딱딱한, 절제된 이미지를 나타내거나 흰색과 배색되어 산뜻한 이미지를 나타내었다. 최근 국내 의류제품에 사용된 청색의 색채경향 분석결과에서는 보라 띤 청색의 주로 연하거나 어두운 색조가 많이 사용되는 것으로 파악되었다. '97/'98 F/W까지의 유행 예측 색으로서의 청색에서는 녹색 띤 청색과 보라 띤 청색의 연하고 밝고, 탁한 색조가 제시된 것으로 나타났다.

• 한국의류학회지
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• 제41권6호
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• pp.1085-1097
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• 2017

In the era of new media, images hold an important position as episteme to express and convey ideas. Fashion films provide dynamic and unique fashion images, differentiated from prior fashion media as a representational tool for showing a realistic fashion image only; consequently, their production and spread are increasing rapidly as a new fashion media. This study identifies the meaning and type of fashion images in fashion films based on the concept of Deleuze's image that help discover distinctive characteristics of fashion films as a new fashion media of an expressive tool. Literature research was conducted on new media, concepts and types of images by Deleuze to analyze types of new media images. According to research, fashion image in fashion film is defined as a fashion event; consequently, three types of new media images are derived. As the result of the empirical study, fashion images in fashion films are classified by images of realistic movement, variable time, and virtual experience. The results of the consideration show that fashion films expressed fashion through temporality and narrative, senses, and diegesis. Fashion images of new media in fashion films portray fashion as a process that transcends reality and imagination.

• 한국실내디자인학회논문집
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• 제26권1호
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• pp.63-74
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• 2017

This study is for the characteristic of expression of exhibition presentation in 'The Korean peninsula' which is the Golden Lion Winner at the Venice Biennale in 2014. The Korean peninsula provides two opposite political and economic systems and adaptations of modernism through various multi media images. The curator, Minsuk Cho, presented cinema montage image of Collision for analyzing dynamic exhibition organization and provides the foundation of his theory from Bergson's image and duration to Deleuze's movement-image and time-image which is mentioned from Deleuze's book "cinema 1" and "cinema 2". Furthermore, the Korean peninsula has showed perception-image and affection-image from Eisenstein & Vertov's cinemathology and systemized exhibition presentation. The montage of Collision has maximized the movement from the variety and complexity in a collision and it made difference between information images which are space, time, emotion, intelligence, the tumult between subjectivity and objectivity, fragments from reorganizing itself, and distribution and art images. The limit of montage of Collision's dialectic is not only visual but also space from organic organization but the Korean peninsula overcomes its limit and shows leap of tactile perception and time-reflection from the montage of Collision's dialectic. Therefore, the exhibition of the Korean peninsula presents the conviction of adaptations of modernism.

• 대한가정학회지
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• 제27권2호
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• pp.1-19
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• 1989

Dress is an expressive art form which involves a human activity; utilizes techniques under sufficient technical control that results in the production of typical forms on the basis of aesthetic standards. This study was conducted to clarify a relationship of Impressionism and it's image in dress-Bustle style. Artists such as Manet, Renoir, Cezanne, Gogh, Gauguin, and Rodin were reviewed. Impressionism was a method of painting that consists in repoducing an impression exactly as it is experienced from contemplation nature. The Impressionists used a technique of separate, fragmented brush strokes and pure prismatic colore, aiming at rendering changing effects of light. Fashion designers such as Charles Worth, Givency, Cardin, Ungaro, and Lacroix were examined. Throughout their fashions, they focused on the naturalism of feminine and seductive image-the touch of Vegetable Venus depicted on the paintings of Manet and Renoir; expressed "unmitigated sexiness" in various forms of Bustle sytle creating a seductive beauty, revealing body contour, breast and legs, and using a fragmented motif and flowers with vivid color.

• 한국실내디자인학회논문집
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• 제41호
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• pp.55-62
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• 2003

The purpose of this these is to study on the environmental design brand for the vitality of corporate image. To achieve the purpose of this study, the methods and contents are as follows: 1. Conforming the concept of the corporate environmental design brand. For that explaining the definition and the tradition of brand and the meaning of corporate identity and corporate environmental design system. 2. Explaining the factors of the corporate environmental design. For that 1) explaining the expression of the corporate identity 2) Explaining the expressive factors of the corporate identity. For that, studying the style and the theme. 3. Studying the cases of the corporate environmental design brand. By these methods and contents, we will study environmental design brand for the vitality of corporate image.