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http://dx.doi.org/10.5392/JKCA.2010.10.1.192

Changes in the Emotion by the Expressive Definition of Visual Contents  

Kim, Se-Hwa (동서대학교 디자인학부)
Publication Information
The Journal of the Korea Contents Association / v.10, no.1, 2010 , pp. 192-201 More about this Journal
Abstract
This research deals with expressive definition of visual contents by using the distance between a subject and a screen resolution, and what changes affect the emotion of those looking at the expressive definition. A visual image captured from a HDTV screen was shown to the 61 students attending a university in the Busan area and SAM evaluation method was used to measure 3 different emotions such as pleasant, arousal, and dominance. While comparing different resolution, looking at high resolution contents rather than low resolution resulted in a direction of pleasant, arousal, and dominance. Also showing a different resolution than consistently showing the same resolution had a more volatile emotional effect. Aftermath multiple comparison resulted in a tendency for emotions to become unpleasant and un-arousal when high resolution contents were shown and then switched to a low resolution contents. There was no result of any significance in the control variables. Also on the aftermath multiple comparison on short, medium and long distance between the subject and the screen resolution, short distance had a bigger pleasant, arousal, and dominance emotional numbers than the rest. In a multiple variable verification result, a resolution and the distance of happiness and excitement showed a positive correlation.
Keywords
Expressive Definition; Fidelity; Resolution; Emotion;
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Times Cited By KSCI : 1  (Citation Analysis)
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