• 제목/요약/키워드: exploratory research

검색결과 2,048건 처리시간 0.031초

중국 자동차 산업의 경쟁전략과 성과에 대한 탐색적 연구 (An Exploratory Study of Competitive Strategy and Performance in Chinese Automotive Industry)

  • 친즈민;허문구
    • 아태비즈니스연구
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    • 제12권2호
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    • pp.61-79
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    • 2021
  • Purpose - The purpose of this study was to analyze the impact of a company's competitive strategy on corporate performance in the highly competitive Chinese automotive industry. Design/methodology/approach - This study collected 14 survey data from automotive companies in China which be listed more than one year. We chosen the exploratory study with deriving research assignments, and the final research results are presented as propositions to proceed with the study. Findings - First, in the Chinese automobile industry, a company's competition strategy has a positive impact on corporate performance. and also the Differentiation strategy and the Low-cost strategy both have a positive impact on corporate performance. In addition, a company pursuing the Differentiation strategy that it would achieve better corporate performance than a company pursuing the Low-cost strategy. Second, it has been shown that the hybrid strategy rather than the pure strategy in the Chinese automobile industry can achieve higher corporate performance. Research implications or Originality - First, the type of competitive strategy in Chinese automotive industry were identified through the original strategies presented by Porter and Murray, and the impact of the Low-cost and the Differentiation strategies on corporate performance was analyzed. Second, contributing to the study of pure and hybrid strategies that are still under discussion now. Third, it also suggested practical implications that companies in China's automotive industry should pursue cost or differentiation advantages to secure competitive advantage.

Research Ethics in the Aviation Service Industry

  • Soyeon PARK
    • 연구윤리
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    • 제5권1호
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    • pp.7-11
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    • 2024
  • Purpose: This study seeks to discuss research ethics, not only the academic honesty and sincerity that researchers who study aviation services academically should have, but also the direction of the moral aspects that are fundamentally required as researchers. Additionally, this study seeks to examine the realistic problems of research related to the aviation service industry, a field of social science. Lastly, focusing on research ethics in the aviation service field, we will look at the theoretical background and the problems in the actual research field, and draw implications based on this. Research design, data and methodology: This study conducted an exploratory study through a selection process based on research ethics topics and research ethics related to the aviation service industry. Results: Efforts to systematize research ethics in research areas related to the aviation service industry, which is a field of social science, require efforts to expand the scope of systematization of research ethics related to the aviation service industry by referring to systemization efforts in other academic fields. In addition, specific systemization efforts will be needed through cooperation between universities, research institutes, and academic organizations. Also, concrete systematization efforts will be needed through cooperation between universities and academic organizations.

마케팅 리서치에서 다중측정방법에 관한 실증적 연구 (A Case Study of Fashion Marketing Research using Multiple Methods)

  • 박혜정;김혜정;이영주;임숙자
    • 복식문화연구
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    • 제10권6호
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    • pp.601-616
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    • 2002
  • Qualitative research is a method widely used in marketing research. However, the method has seldom been used in fashion marketing research in Korea. The purpose of this study was to prove that using both qualitative and quantitative research methods in main stage is much useful than using qualitative research method only in exploratory stage. Qualitative data were gathered by conducting Focus Group Interview(FGI) with 48 college students. Quantitative data were gathered by surveying college students, and 487 questionnaires were used in the statistical analysis. The data were analyzed using content analysis, mean, standard deviation, and t-test. As a result, FGI, one of the tools used in qualitative research methods, was proved to be useful in revealing consumers´deep emotional needs as well as purchase motives. FGI also revealed information which quantitative research method tools such as survey could have missed. Therefore, it is best to use multiple methods-simultaneous use of quantitative and qualitative methods-to understand fast changing consumers´needs and purchase motives.

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신흥공업국의 기초연구능력 축적과정의 특성에 대한 탐색연구 -한국 사례를 중심으로- (An Exploratory Research on the Accumulation of Basic Research Capability in the Newly Developing Countries)

  • 황혜란
    • 기술혁신학회지
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    • 제7권1호
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    • pp.42-63
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    • 2004
  • Recent trend of rapid growth in the basic research activities in East-Asian newly industrialized countries bring about the change in the world knowledge production structure. Particularly, Korea showed the changing patterns not only in the number of publication, but also in the aspect of structural change of basic research activities. The stylized facts of basic research activities in Korea can be summarized in three aspects; first, selective development patterns, second, reverse pattern of evolution, and finally, the rapid growth of basic research activities in major firms. This paper analyse the evolutionary patterns of basic research activities in empirical base and propose the policy implication for supporting basic research activity in newly industrializing countries.

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Anxiolytic activity of standardized extract of Korean ginseng - a study on exploratory behavior

  • Mohan, M;Kasture, SB;Balaraman, R
    • Advances in Traditional Medicine
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    • 제5권4호
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    • pp.301-307
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    • 2005
  • The roots of the plant Korean ginseng have been extensively used in the traditional Chinese herbal medicine. We investigated the standardized extract of Korean ginseng on animal models of anxiety based on exploratory behavior. Korean ginseng extract (KGE) (3, 10 and 30 mg/kg) was administered intra-peritoneally. The anxiolytic activity was studied using elevated plus maze (EPM) paradigm, light/dark apparatus (LDA), open field apparatus (OFA) and the hole board apparatus (HBA). Diazepam (1mg/kg) was used as a standard anxiolytic drug. In EPM, KGE (10 mg/kg) significantly (P < 0.05) increased the time spent in open arms and the number of entries in open arms. In LDA, KGE (10 mg/kg) increased the number of transitions. In OFA, KGE (3 and 10 mg/kg) significantly increased (P < 0.05) the number of squares traversed. In HBA the number of head pokes were significantly increased with KGE (3 and 10 mg/kg). KGE at all selected doses did not affect the motor coordination. Thus, the study suggests that saponin containing standardized Korean ginseng extract possess anxiolytic activity.

스마트카의 Kano 품질속성 분석에 관한 탐색적 연구 (Analysis of Kano's Quality Attributes for Smart Car: An Exploratory Study)

  • 변대호
    • 서비스연구
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    • 제6권2호
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    • pp.83-97
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    • 2016
  • 스마트카는 편의성, 안전성, 사용자경험을 극대화시킨 차로 기존 자동차에 비해 복잡하고 많은 기능을 갖기 때문에 가격이 비싸진다. 본 논문의 목적은 스마트카가 갖는 여러 기능 가운데 Kano 품질속성 관점에서 소비자들이 원하는 필수기능을 도출한다. 실증적 분석 결과, 품질속성은 매력적 품질속성과 무관심 품질속성으로 분류되었다. 일반적으로 스마트카의 목적이 안전성과 사용자 경험을 극대화하는 것이지만 소비자들은 편의성에 더 높은 가치를 두었다. 이러한 연구결과는 향후 스마트카 설계에서 중요한 시사점을 제공할 것이다. 본 연구의 활용방안으로 카노품질 속성 관점에서 스마트카를 선정하는 계층적분석과정 모델을 제안한다.

정보보안 인력양성을 위한 탐색적 연구: 정부, 기업, 학계, 인력 관점 기반 (An Exploratory Study on Development of Information Security Manpower)

  • 서경진;최지은;김희웅
    • 한국정보시스템학회지:정보시스템연구
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    • 제24권2호
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    • pp.73-96
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    • 2015
  • Purpose Information security industry is rapidly growing, but has been confronted with many challenges in a business environment. One of them is the imbalance between supply and demand of information security manpower, which has caused an insecure market situation. Therefore, this study has derived factors of promoting and hindering information security manpower from governance, academics, corporations, and workforce perspectives, and has analyzed a sequence of cause and effect of each factor. Design/methodology/approach This study is an exploratory research based on the interviews. The causal loop diagram (CLD) was developed to deduce key issues and propose alternatives. Findings The result of this study is expected to help the development of information security manpower in Korea, by minimizing the potential negative effects as well as maximizing the positive effects. This study found out the dynamic causes and effects of the security manpower system in each stakeholder's perspective. The cause-and-effect relationships between the stakeholders will be able to contribute to solve the imbalance of supply and demand in security manpower system.

Cross-cultural Validation of Instruments Measuring Health Beliefs about Colorectal Cancer Screening among Korean Americans

  • Lee, Shin-Young;Lee, Eunice E.
    • 대한간호학회지
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    • 제45권1호
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    • pp.129-138
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    • 2015
  • Purpose: The purpose of this study was to report the instrument modification and validation processes to make existing health belief model scales culturally appropriate for Korean Americans (KAs) regarding colorectal cancer (CRC) screening utilization. Methods: Instrument translation, individual interviews using cognitive interviewing, and expert reviews were conducted during the instrument modification phase, and a pilot test and a cross-sectional survey were conducted during the instrument validation phase. Data analyses of the cross-sectional survey included internal consistency and construct validity using exploratory and confirmatory factor analysis. Results: The main issues identified during the instrument modification phase were (a) cultural and linguistic translation issues and (b) newly developed items reflecting Korean cultural barriers. Cross-sectional survey analyses during the instrument validation phase revealed that all scales demonstrate good internal consistency reliability (Cronbach's alpha=.72~.88). Exploratory factor analysis showed that susceptibility and severity loaded on the same factor, which may indicate a threat variable. Items with low factor loadings in the confirmatory factor analysis may relate to (a) lack of knowledge about fecal occult blood testing and (b) multiple dimensions of the subscales. Conclusion: Methodological, sequential processes of instrument modification and validation, including translation, individual interviews, expert reviews, pilot testing and a cross-sectional survey, were provided in this study. The findings indicate that existing instruments need to be examined for CRC screening research involving KAs.

아버지의 역할수행에 관한 탐색적 연구 I : 아버지의 역할참여와 아동의 성역할 지향 (An Exploratory Study of Korean Fathering I : Paternal Involvement and Children's Sex Role Orientation)

  • 양장애
    • 아동학회지
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    • 제20권1호
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    • pp.135-145
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    • 1999
  • Little is known about the relationship between fathers and their preadolescent children in Korea or about variations in fathering by SES and sex role orientation. The purpose of this exploratory research was to examine variation in contemporary Korean fathering (e.g., warmth of fathering, frequency of father involvement, and task share of father involvement) and its influence on children's sex role development. One hundred and twenty-nine fathers, mothers, and their 11-13-year-old children completed standardized survey questionnaires addressing their childrearing practices, parental role involvement, spousal support, and sex role orientations. Data were analyzed using MANOVAs, t-test, correlational analyses, and multiple regression analyses. Mothers reported more warmth in parenting than did fathers. Regardless of sex of child middle class fathers reported more warmth than lower class fathers and lower frequency of task share than lower class fathers. Regardless of SES, fathers with working wives reported higher levels of task share of involvement relative to their spouse. Fathers who were more frequently involved with their children tended to receive greater support from their wives for paternal involvement. There were no differences in parenting by sex of child nor was fathering associated with children's sex role orientation. Girls' femininity was related to fathers' masculinity. SES, maternal support, fathers' femininity, parents' education level, and maternal work status had predictive ability for the ecological view that fathering is a dynamic process predicted by personal characteristics as well as contextual factors.

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관리혁신으로서의 정보시스템 전략계획 프로세스에 관한 탐색적 연구 : 프로세스의 각 단계별 문제점 분석 - 한국 은행산업을 중심으로 - (An Exploratory Study on the Process of SISP as an Administratibe Innovation : Managerial Problems by Stages)

  • 김효근;서현주
    • Asia pacific journal of information systems
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    • 제7권3호
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    • pp.61-87
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    • 1997
  • Recently, strategic information systems planning (SISP) has emerged as one of the necessities in 15 activities and organizational operations as a whole. Although various SISP researches have been done, in few studies have attention been given to the process employed in organizations to plan and implement SISP. To address SISP problems in terms of the process-oriented view, this paper employs a dynamic viewpoint on the basis of innovation-process model As a result of in-depth interviews with IS managers of nine Korean banks, this research found slightly different problems appear in each stage of the process. While problems cited in prior researches were observed, new ones are also appeared such as "finding out relative outsourcers" "political problems between functions which lead the process and others which alienated," the "necessity of steering committees, etc. Meanwhile, problems such as "top management concerns" or "cost," which suggested as significant problems in prior researches, appeared relatively insignificant This study has limitations as a qualitative and exploratory one. However, in view of further studies, the linkage between SISP practices and innovation process theory will allow researches linking characteristics of both fields. Furthermore, researches which view the SISP process as a comprehensive knowledge transfer process will be possible.

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