• 한국유통학회지:유통연구
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• 제15권2호
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• pp.71-99
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• 2010

본 연구에서는 애국심이 자국 및 외국 제품 평가에 미치는 영향을 실증적으로 분석하였다. 또한 애국심과 제품평가 간의 관계에 있어 소비자 자민족중심주의의 매개변수적 영향력을 분석하였다. 실증분석을 위해 서울 소재 대학에 재학 중인 학부생과 대학원생을 대상으로 설문조사를 실시하였다. 조사결과 애국심은 외국제품 평가에는 영향을 미치지 않는 것으로 나타났으나, 자국제품 평가에는 긍정적 영향을 미치는 것으로 나타났다. 또한 소비자 자민족중심주의는 애국심과 자국제품 평가 간의 관계를 매개하는 것으로 나타났다. 실증분석 결과를 토대로 연구의 의의를 논하였으며, 유통관리 측면에서의 시사점을 제시하였다. 끝으로 연구의 한계점과 향후 연구방향을 제안하였다.

• 지능정보연구
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• 제22권4호
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• pp.157-176
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• 2016

스마트폰, 태블릿PC와 같은 모바일 기기의 확산과 더불어 앱의 보급도 크게 늘어나면서 우리 일상의 다양한 분야에서 활용되고 있다. 게임, 생활, 엔터테인먼트, 정보, 전자상거래 등 다양한 종류의 수많은 앱이 생겨나고 있으나, 그들 중 대부분이 사용자의 구매 선택조차 받지 못하고 있으며, 구매가 이루어진 이후에도 많은 수는 오랫동안 사용되지 않고 외면당하고 있다. 사용자가 앱을 선택하고 사용하는 데에 영향을 미치는 요인을 찾는 연구는 사용자에게 적합한 앱을 선별적으로 추천하는 데에 활용됨으로써 마케팅 효과를 높일 수 있다는 점에서 앱 개발자나 배포자 및 사용자 모두에게 기여하는 실무적 가치가 크다고 할 수 있을 것이다. 이런 관점에서, 본 연구는 앱의 사용에 영향을 미치는 요인이 앱 유형별로 어떻게 달라지는지를 파악하려는 목적에서 수행되었다. 앱 사용에 영향을 미치는 요인으로서 사용자의 인구통계학적 특성뿐만 아니라 사용자가 앱을 구매하고 사용한 경험, 구매 시 참고한 앱에 대한 객관적 평가인 별점, 마케팅의 수단으로서 상품의 소개 화면에 노출되는 배지(Badge)의 영향을 살펴보았다. 사용자의 앱 선택에 영향을 미치는 요인에 대한 기존 연구들은 대부분 설문에 대한 응답 결과를 분석에 사용함으로써 사용기록이 정확히 반영하지 못하는 한계점을 갖는 반면, 본 연구는 특정한 기간 동안 사용자의 실제 사용기록 전체를 측정하고 수집하여, 이 데이터를 기반으로 분석을 실시했다는 점에서 큰 의의를 갖는다고 할 수 있다. 사용자가 자신의 모바일 기기에 설치된 다양한 앱을 설치해놓고 이들 중 자신의 필요에 적합한 것을 선택하여 사용하게 되는데, 이 선택에 영향을 미치는 요인이 카테고리 별로 다를 것이라는 점을 고려하여, 다변량 프로빗 모형을 활용하여 분석을 실시하였다. 분석결과로 앱 사용에 영향을 미치는 요인이 앱 카테고리 별로 달라지는 것과 앱 카테고리 선택 간의 상관관계를 제시하였으며, 사용자의 앱사용 목적에 따라 쾌락성(Hedonic)과 실용성(Utilitarian)으로 구분지어 설명하였다.

• Asia pacific journal of information systems
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• 제18권3호
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• pp.67-90
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• 2008

Prior to making choices among online products and services, consumers often search online product reviews written by other consumers. Online product reviews have great influences on consumer behavior because they are believed to be more reliable than information provided by sellers. However, ever-increasing lists of product reviews make it difficult for consumers to find the right information efficiently. A customized search mechanism is a method to provide personalized information which fits the user's requirements. This study examines effects of a customized search mechanism and perceived similarity between consumers and product reviewers on consumer behaviors. More specifically, we address the following research questions: (1) Can a customized search mechanism increase perceived similarity between product review authors and readers? (2) Are product reviews perceived as more credible when product reviews were written by the authors perceived similar to them? (3) Does credibility of product reviews have a positive impact on acceptance of product reviews? (4) Does acceptance of product reviews have an influence on purchase intention of the readers? To examine these research questions, a lab experiment with a between-subject factor (whether a customized search mechanism is provided or not) design was employed. In order to enhance mundane realism and increase generalizability of the findings, the experiment sites were built based on a real online store, cherrya.com (http://www.cherrya.com/). Sixty participants were drawn from a pool that consisted of undergraduate and graduate students in a large university. Participation was voluntary; all the participants received 5,000 won to encourage their motivation and involvement in the experiment tasks. In addition, 15 participants, who selected by a random draw, received 30,000 won to actually purchase the product that he or she decided to buy during the experiment. Of the 60 participants, 25 were male and 35 were female. In examining the homogeneity between the two groups, the results of t-tests revealed no significant difference in gender, age, academic years, online shopping experience, and Internet usage. To test our research model, we completed tests of the measurement models and the structural models using PLS Graph version 3.00. The analysis confirmed individual item reliability, internal consistency, and discriminant validity of measurements. The results show that participants feel more credible when product reviews were written by the authors perceived similar to them, credibility of product reviews have a positive impact on acceptance of product reviews, and acceptance of product reviews have an influence on purchase intention of the readers. However, a customized search mechanism did not increase perceived similarity between product review authors and readers. The results imply that there is an urgent need to develop a better customized search tool in order to increase perceived similarity between product review authors and readers.

• 대한간호학회지
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• 제28권2호
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• pp.369-379
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• 1998

Despite acknowledgment that pain is likely to be a major problem for many older adults, it is difficult to estimate the frequency of pain problems for this population. The main purpose of this study was to identify the various characteristics of chronic pain in the elderly by gender. It examines by gender, pain frequency, pain intensity, number of chronic pain sites, localization of pain, impact on activities, methods of pain management, and effects of chronic pain management. The subjects were 189 elderly people(65 years and older) living in an urban area. They were surveyed at their homes. They were surveyed by interview using a closed-ended questionnaire. The survey was done from Nov. 6th. to Dec. 6th. 1997. Descriptive statistics were used to determine all of the reported pain variables. Chi-square tests were used to determine crude differences between pain intensity and gender. T-test was used to determine differences in number of pain sites between men and women. The findings are as follows ; Of the 189 subjects, 83.6% reported experiencing pain, and men reported a lower prevalence (69.5%) than women(89.2%). Women had significantly more severe pain than did men(p=.001). Lower back pain(20.2%) and leg pain(20.2%) were the most prevalent, followed by knee pain(17.4%), arm pain(13.3%), neck and shoulder pain(11.6%), and headache(9.9%). Women experienced more multiple localizations of pain(p=.0001), the greatest impact was on movement (83.5%) , followed by usual activities(60.8%), sleep(49.4%), visiting(29.1%), and hobbies and recreations(50.0%). No differences were observed between men and women in the proportion of subjects reporting a negative impact on each of these activities. The methods of pain management were hospital visit(70.9%), drug store medication(46.7%), oriental medicine clinic(32.9%), endurance(13.3%), self-management(6.3%). Drug therapy was the most effective pain management strategy(94%), followed by physical therapy(63%) and accupuncture.byssocausis(55%). The conclusion : Pain is a symptom of great clinical importance that is often associated with disability, loss of independence, and reduced quality of life. In this study chronic pain symptoms were common but unevenly distributed in men and women. The results further advance understanding of the experience and impact of pain by gender. Future studies should incorporate questions that gather systemic and more detailed information on the characteristics of pain, especially by gender and by age.

• The Korean Journal of Pain
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• 제4권2호
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• pp.127-132
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• 1991

Recently a non-electronic, disposable and portable infusor(Baxter infusor with patient control module, Baxter health care Co., Deerfield IL 60015 USA: BI $\bar{c}$ PCM) has been developed that will deliver both a continuous drug infusion as well as allow the patient to deliver extra doses of medication on a demand basis under predetermined limitation of analgesics. Patients may also not require as high analgesic dose rate to control pain when the acceptable and tolerable level of pain relief can be maintained by this device. From April l99l, we have used a total l93 units of BI $\bar{c}$ PCM. These units consisting of two components which one made by a balloon reservoir(capacity 65 ml, flow rate 0.5 ml/hr) to store medication and to regulate the pump power(490 torr), and another two PCMs to regulate additional analgesic administration by patients demand at intervals of 1S minutes and 60 minutes. The dose administered to the patient can be varied by changing the concentration of the infusate within the balloon reservoir. These devices were utilized for the pain control of 44 patients. These patients were divided into two groups. Twenty seven cases had cancer pain and 17 cases had non-cancer pain. The Touhy needle(No. l8 G.) tip was inserted into the epidural space and was used to guide the catheter to the spinal nerve level corresponding to the most painful area. The device was connected to the opposite site of the catheter tip and was filled with 60 ml of mixture solution such as 0.5% bupivacaine 15 ml, morphine HCl 10 mg, trazodone 10 ml, Tridol 3 ml and normal saline 31 ml were administed as the initial dose. When the initial dose was less effective, the next dose could be varied by increasing the concentration of bupivacaine, by adding more morphine (5~10 mg), and by reducing the volume of normal saline. Using these modules of drug self administration, we experienced the following: 1) Improvement of patient's self titration of analgesic requirement was provided. 2) The patients anxiety with pain recurrence resulting from delays in administering pain control medication was decreased significantly. 3) The working load accompanying with the single bolus injection as the usual method was reduced remarkably. 4) There was urinary retention in 5 cases and pruritus in 4 eases which developed as side effects but respiratory depression and vomiting was not encountered in a single case.

• 한국정보통신학회:학술대회논문집
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• 한국정보통신학회 2015년도 춘계학술대회
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• pp.656-659
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• 2015

최근 구글과 모질라에 의해 개발되고 있는 새로운 브라우저 표준인 '서비스워커'로 인해 미래의 사용자들은 즐겨 찾는 웹 사이트들을 오프라인 상태에서 이용할 수 있을 것으로 전망된다. 구글에서는 웹 사이트가 사용자의 요청에 항상 응답하도록 만드는 새로운 브라우저 표준을 개발하고 있다. 서비스워커는 사용자의 브라우저에 오프라인 작업을 할 수 있는 공간을 확보해 웹 사이트가 각종 문서 정보를 저장하고 필요한 리소스를 제공한다. 그리고 브라우저와 서버 사이의 데이터 교환작업을 크게 줄여주기 때문에 웹 페이지의 속도가 빨라진다. 웹앱을 오프라인에서도 쓸 수 있는 네이티브 앱처럼 만들어줄 뿐아니라, 설치하지 않고도 실행되는 기존 웹앱의 특성도 더욱 강화해 준다는 점에서 파괴력이 높은 기술이다. 서비스워커 규격은 웹앱 사용 경험을 매우 향상 시킬 수 있으며 향후 플랫폼으로 발전해 가는 웹의 버전을 보여주는 혁신적인 기술이다. 서비스워커는 HTML5 최종 표준안에는 포함되지 않았으나 현재 표준화작업이 계속 진행 중에 있다. 향후 서비스워커 기술이 웹 브라우저에 적용이 되면 어떠한 일들이 펼쳐질지 기대해 본다.

• 한국병원경영학회지
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• 제8권4호
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• pp.59-75
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• 2003

This study was conducted to investigate the degree of utilization of outsourcing in large hospitals in Korea. We also investigated the outcome and the level of satisfaction for adopting outsourcing in these hospitals. Types of work areas that were currently operated by outsourcing and were planned to adopt outsourcing in the future were identified. A total of 83 hospitals were eligible for this study, which had more than 500 beds, and were identified from the 2003 National Hospital List published by the Korean Hospital Association. A self-administered Questionnaire survey was conducted between April 25th and May 20th in 2003 with a personnel being charged of arrangement of outsourcing in each hospital. Among the 58 hospitals responding the survey(response rate=69.9%), 49 hospitals(84.5%) utilized outsourcing in at least one work field in their organizations. The largest proportion of the hospitals(85.7%) using outsourcing responded that the biggest outcome after introducing outsourcing were cost reduction(49.0%), followed by improved efficiency in operating the organization or human resources(34.7%) and the improved quality of the work(6.1%). The degree of satisfaction for outsourcing among the hospital managers(3.43) was significantly higher than that among the employees(3.l4) on a S-point Likert-type scale(p<0.05). Among the 7 work areas, the hospitals used outsourcing most frequently in facility management(housekeeping, building maintenance, hospital security and parking management), followed by non-medical profit business(funeral, convenient store, and cafeteria), logistics(provision of patient meal, in-house delivery, and purchasing), and information and computing system(hospital information system, maintenance of personal computers and printers). The work areas that the hospitals planned to adopt or expand the outsourcing in the future most frequently were facility management, non-medical profit business, logistics, and information and computing systems. In conclusion, outsourcing was highly diffused in large Korean hospitals, particularly in the work field of facility management and non-medical profit business. The satisfaction for outsourcing was not high yet in Korean hospitals.

• 벤처창업연구
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• 제2권4호
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• pp.135-151
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• 2007

본 연구는 주5일 근무제와 주6일 근무제를 분리하여 직장인을 상대로 외식 선호일에 대한 설문을 구하고 설문의 결과를 토대로 소득수준과 외식 선호일, 가족구성과 외식 선호일을 가족과의 외식과 친구들과의 오식으로 구분하여 각각의 범주들이 어떠한 방식으로 상호 분포되어 있는가를 분석하여 살펴보았다. 분석결과는 주5일 근무제 및 주6일 근무제 모두, 가족 및 친구와 외식 시 소득수준을 기준으로 내용을 살펴보면, 소득수준의 차이 불문하고 모두 주중을 선호하는 것으로 나타났다. 그러나 그 비율에서는 가족과의 외식보다 친구와의 외식에 대한 주중 선호비율이 월등히 높았다. 가족구성 형태에 따라 가족 및 친구 외식시는 독신자, 부부가족 및 기타 모두 주중을 선호하는 것으로 나타났다. 그렇지만 그 선호 비율에서는 친구와 외식 시 주중 선호 비율이 월등히 높아 직장인은 주로 가족은 주말, 친구는 주중을 주로 선호하는 것으로 나타났다. 주5일 근무자와 주6일 근로자의 외식 소비 행동은 큰 차이는 없으나 그 선호 비율은 주5일 근무자의 경우 가족과 외식시 주말, 친구와 외식시는 주중으로 선호 비율이 주6일 근로자 보다 상대적으로 높게 나타나고 있음을 알 수 있다.

• 지식경영연구
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• 제9권1호
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• pp.97-116
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• 2008

The purpose of this study lies in examining how knowledge management was applied to PMI(Post Merger Integration) in bank merger. Individuals and organizations in Korea have experienced a lot of changes since the 1997 foreign exchange crisis. In such a situation, individuals came to think the only thing to rely on was personal knowledge. Since organizations had to lay off workers in order of their birth year, not based on whether or not individuals had the knowledge necessary for the organizations, they needed to have such a system that could use their explicit knowledge and even outside knowledge or customers' knowledge as IT developed by changing individuals' tacit knowledge into explicit knowledge as needed in order to continue to maintain their competitiveness and for their own development. Thus, each firm started to pitch for the introduction of knowledge management. Individuals started to store their own experience and knowledge in their homepages or blogs. It was Woori Bank, the merged bank of Hanil Bank and Commercial Bank of Korea, that introduced the knowledge management system and Shared Service Center, in which knowledge creation is available, for the first time in the banking business. Its previous name was Hanbit Bank. Hanbit Bank wanted to construct an advanced bank system, bringing in their chief information officer(CIO) from a foreign bank and introducing an IT software used in Spanish banks to adjust all banking processes to it. However, they could not help giving up the plan in the middle of the road since there was a great difference between Spain and Korea in the financial system and more than 30% of software package had to be changed. In this situation, PMI was delayed, and customer inconvenience continued, which made the integration of organizational cultures slow down. As a breakthrough in this situation, knowledge management was introduced. To integrate knowledge of two organizations in the process of PMI is an important job for all merger candidates. This study aims at presenting the successful results from using knowledge management as a means to PMI ahead of other financial institutions so they can apply them to their organizations. PMI was not achieved properly after the two banks had been merged as Hanbit, but entering the era of Woori Bank, workers were integrated under one standard organization following the organizational and knowledge integration, and knowledge management was introduced for an efficient sharing of knowledge among members. A great number of mergers have occurred up to now, but Woori Bank is the first case that used knowledge management as a means to both PMI and competitiveness enhancement. Probably it was an appropriate time when Woori Bank introduced knowledge management as it was organized. Since Hanil Bank and Commercial Bank of Korea had not introduced knowledge management until then, it could use knowledge management as a means to PMI. Using knowledge management, it could create a new organizational culture and increase competitiveness in the banking industry.

• 한국학교보건학회지
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• 제6권1호
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• pp.69-77
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• 1993

The purpose of this study is to obtain some basic data necessary for more effective health education by questionnaire survey on the knowledge, attitude and preventive health behavior. The questionnaire forms were delivered to 500 university students in seoul during periods from 24 to 28, september, from 7 to 19, October, 1991. The result of this study can be summarized as follows: 1) Washing hands after using toilet has relationship to sex (fece: $X^2=51.55$, urine: $X^2=36.25$, p<0.05). Index of female was higher than that of male. 2) Tooth brushing has relationship to sex ($X^2=13.28$, p<0.05). The tendency of practice of male and female was similar. 3) Changing of underwear 1~3 days were the highest and it has relationship to sex ($X^2=162.846$, p<0.05), birth place ($X^2=97.18$, p<0.05). Index of female was higher than that of male. 4) Bathing has relationship to sex ($X^2=80.92$, p<0.05). birth place ($X^2=54.18$, p<0.05, pocket money ($X^2=33.04$, p<0.05). 5) The attitude on occurrence of epidemic disease has relationship to sex ($X^2=70.33$, p<0.05). A female was more senstive than male. 6) In case of slight disease, a cold, illness from fatigue, the utilization of drug store was higher. The utilization of medical center according to disease has relationship to sex ($X^2=69.84$, p<0.05). 7) Medical behaviorism has relationship to school year ($X^2=35.18$, p<0.05), sex ($X^2=42.18$, p<0.05). 8) The utilization of school health center has relationship to sex ($X^2=10.73$, p<0.05), the school year ($X^2=72.09$, p<0.05), the pocket money ($X^2=38.80$, p<0.05). 9) The experience of health education has relationship to school year ($X^2=10.96$, p<0.05). No experence is 95.4%. 10) The subject for health-medical knowledge is necessary. The need for subject has relationship to sex ($X^2=10.86$, p<0.05).